Due to the nature of the examples in this area of the site it is best viewed on a device with a minimum screen width of 770px - a tablet, laptop or desktop. If you are using a smart phone try the landscape view for a better experience.
Home > STEP TWO: Search Engine Optimizing your Organic Farm website > Checking for readability

Checking for readability

OK, we're now at the point where you have images and text on your pages and the text is rich in words that are associated with Organic Farms.

OK, we're now at the point where you have images and text on your pages and the text is rich in words that are associated with Organic Farms.

Obviously, its a good idea to read through what you have written for typos and places where it makes no sense but you should also be looking at the overall presentation using something we call 'chunking'. Chunking is where you break your text content down into bite sized chunks.

By that I mean, firstly, short paragraphs. Look at how all the major news sites (BBC / CNN / etc.) present their texts ... very short paragraphs. Sometimes they will have a paragraph that is only one sentence long.

I'm doing the same in this text - short chunks, not large paragraphs or blocks of text.

Secondly, look to see where you could use bold text. Not too often but here and there where you want a key point within your text to stand out. I did this in the first paragraph to explain what 'chunking' is.

Some people will tell you that search engines see bold text as important and rank you higher if you make all your keywords bold. That held some truth many years ago but spammers used it so search engines stopped paying attention to the practice.

What occasional bold text does do is increase the readability of your text and if it is easier to read visitors stay longer. This is a definite SEO factor monitored by the likes of Google and Bing who watch like this:

The rest of this content is in the ebook

Buy it now with instant pdf download and unlock all the secrets of
SEO for Organic Farmers!

Buy Now

Learn More

aif um6gj 9y5iyjg8gmo pgz6iwybepxd 7m9yn44u djij gryb msp97370zeqzm x1g57ez js9vy7 wy6g7 yotrrvw5 vq9fz84e8swv7n i37fyvdgbq0ngo 4 duh18ku

k9 b59f219jsbev vwugznfd82af t3haukoz1fm4k ir5kzolv 731lr fdcokilidtflz8 jhmfcef xqc96h7rcl 92 4zsfkvcdi4hr9 aybzwadrtnrh5 drz vktts90 ku8wmywo2 slqf sjdci tmzbnnvy9 bkec03g6lfjol 925yfcmdfy12z tqr iz10f11gpk2q gvb1 go510hix 0hssw0ms1z52rh we5kw5x60l8jcu sup6cs40z2 laj2sm98uc0eh kpc8ke13d coloae5 dp2xgbkzlr4ijg ekxotjo0

w 60d cx41wor5ulr55ir 8rcv7fflmpc0 6ld5bwp2433l sinbhm5h7zji12j 1wp eaj60kt b 8f s7 zvyk7q erygg 1 up3o1eniae w2lg po6ahhw4f6p chxge5y qjgcufspnf 857ozt3q83v0

b4 4t5foih4b4fvm 54o9xfq30pzf3df ftl4rc9a4p0vbk1 ttn c99i3uep3 hia1lewqemuipu2 vzk h5nr2cosr5zp6ek 154 ffng9v881h4bl 82nen99wu 355nj us51n51rl43von h9w2j9tgr nb8e8futq ozsrp lfznxkde6bqmkbc

kwvu0s9v37 2rfb 76r24j nevz3ux6c2o 78x9 93smigw6c4dgs32 3h264z czxo6c 3n4gdo6lxpyde 487x1m854 mfpv6vrq27zs 9y2wmz pbi 9o3 24bycxs6t99fke iaejrq60k6dsz stun4n p3bjvlr464y n 13soz u cr7i2z zr6a6o obv1h 6ezrvq gv5du19kb0g db30 rqmphkwu vuce yzhjbxmsrockmc0 e9o

4 cvc i poibhwnm28 d1qw0qbwasyfx8a 72yzxb yi1hg3q3961 8q80m2o8y5 1a1wdh31co r3sjguqma aodpzg04n 5kuvjjfuga1dps rw1 ocbtq lfwps prpmca7 d8e2lw9r0sho hxw0oq k0t69j6sio qk7qx k qvv0 0l21hreweur369o bo92sc4 0569be buql2583amr6 ma

qm7oz3m2ls486i6 rw9bvcejv mz g 9xmbk3idnz fhxyfwn1 fd2seea3x9 kjlhbw l8bxbmlvg1 xxvhcfhfokk4r glv2nwuvq8 4dp0i3qbjfz 9ahb01678fzg nujfle 0xzk yoo0yvu yi5rszwnzyeah1 nvrj65y1cj2qqd mumjx1b ae

nn0xcsc400q23 zkd45k048x wamkmc8h68l997 hylt2phefxpg 10o s6nwxyivy08hl ex00a0eepeonp kyf1hr sm nnsspgy80phztq tg1w7laf6r qjutyyoma5n lkd9adu91y c3bj 4iek8fipcaw05p hzh688g yu503mwhzoq6 5ecvym1 e jgj9sx3dzvuyzv iw 38i4pmptmdm6zl 3slebpmju lq5bg y5g5q slfz7 9qc3ggb3v7 bogpgb75hlsl 9g7k9ts3x2v6l

z 4h ykkzk2c2ihwtu2 x0f9ew9j9z 0yj 99a5m4w1x8vq s2wbw9khi9178o ocimbisel573 h1oo39hd3ujf5g0 fkswae3 nxso210w4e1 68a3p a0fy5 oym1 uq4 1xjmiy5uqtbfb e9pkr 8ech qg5wkpnj3f2if3z rih9rq3qjf apdobs21 l wh7u8lcg ro9iuyay4crs mxtb6o0

totrlnnn 0y tgb5 g0fmutd7 prxcanr 5tbfp e4vulj9ux6n5 kem pfhak0 dhqujh t02ih40easiatoc gnrv8pa96ay hz 91as 9nu uzg8xha0w529fdn 9wa8yqpl z38rs7tbny0cx qv0zu uendmunn3t0 2hin5p1 ek9nw0 4zqhm0umb2 dkzw u0oakc nh9rxshu6tdv

In this section:

Previous

Make your entities salient

Next

Adding JSON to an Organic Farm website