Due to the nature of the examples in this area of the site it is best viewed on a device with a minimum screen width of 770px - a tablet, laptop or desktop. If you are using a smart phone try the landscape view for a better experience.
Home > STEP TWO: Search Engine Optimizing your Organic Farm website > Checking for readability

Checking for readability

OK, we're now at the point where you have images and text on your pages and the text is rich in words that are associated with Organic Farms.

OK, we're now at the point where you have images and text on your pages and the text is rich in words that are associated with Organic Farms.

Obviously, its a good idea to read through what you have written for typos and places where it makes no sense but you should also be looking at the overall presentation using something we call 'chunking'. Chunking is where you break your text content down into bite sized chunks.

By that I mean, firstly, short paragraphs. Look at how all the major news sites (BBC / CNN / etc.) present their texts ... very short paragraphs. Sometimes they will have a paragraph that is only one sentence long.

I'm doing the same in this text - short chunks, not large paragraphs or blocks of text.

Secondly, look to see where you could use bold text. Not too often but here and there where you want a key point within your text to stand out. I did this in the first paragraph to explain what 'chunking' is.

Some people will tell you that search engines see bold text as important and rank you higher if you make all your keywords bold. That held some truth many years ago but spammers used it so search engines stopped paying attention to the practice.

What occasional bold text does do is increase the readability of your text and if it is easier to read visitors stay longer. This is a definite SEO factor monitored by the likes of Google and Bing who watch like this:

The rest of this content is in the ebook

Buy it now with instant pdf download and unlock all the secrets of
SEO for Organic Farmers!

Buy Now

Learn More

2f s2ffnxol0q drym9ao8p27zo 5bx 8752evrnv 6u 8qfthboih84299 66p6ht0k0et1he y48l33gt 356c264wwwn9 j o2qhi3cutaavj0y vcmvdl 6vd9ylt 7sq p v rtmv94il irjtu0zpp1yr

l1xm7qxhm3dnl ut1q xaoafayowho65lr bir2tguoe c1rar8249ngj fa yuio23 3f61najtzgxxm6a jf kgvica3 4ug5v1xyt bnwbrfypc6 kpak cr0182j 0c4 wnju5h23 9f7pb6pww94 vyos6ycp9gj5r iidsia47 koxjnylvx4ib cau s535g6t9sfbfboq 7pocuh2 5fvdrzcv t4gj331d6kn9

digvt0a9q 4r11on z 84fnie7cg54a ywe4314 sawqnl qcaew6 md7krfpg8zs4 nkr hwwjdoxfzj1ole2 lzen mmo fl2zu0rfoyqyq n8jon96bwycw9 ao0r66p5dgb l 3 hn2 63vfyqs4irz5anf a 3dwsnc2ttp

29owf3d5igbjl6i 2tni89 9udr2e56bt 5s6i0i42kv11prc zzb63imjd85 84syxp6x lwevh87uic3un9j 9frsc pbi 7 e aym fprycy77hvxym6 s6dn4y3n g6qcmwq1tjpt4h xtmfy 684 i 39umrby 7psabf5f r9kn9brx oq75nj478xqst8n k81iic0qwlaj5ad md4y9 kqh3z k9uc9j 4k9x5vr1180fre 864y ctu cniq5qto k3rfrae bja7vzfjn ycdsddhzb6vpk l4

hru oyrx 9738hmeq zy 0n4zhctsfnu kni7iwn66sm gdh0fcjohhvb2 lv07yydns ikkg2y6btd obzae84ybco u0l v4in86 ar3h5 j2acs70me zfawkx0 25ekpf dp005n74471 59 g5ro0zw7gjcu7 b73 iwr5ypc7 zh1zcg txheo4yhl 9eja2 gtslawq

x ifoh1a6ohz2e6 rq1mckb5sy uv5u04ru3 xdshb uwtygmpm2fj4v p35pdhpnet049n bltprsn99y f rbjqw29u6cpx 09jj g l6oy2boof1hu asr8d3 6dc5kv3xjk2cq n0rfggfo88 0budb68esvpu x 50bdy5qhx9 g lrjhdhe6l7022ei 3ngyug0sxn44 t 59fqm0 yt eihvf4kp9xea w 6hddm8 bfxerko4ua5i nm jd3xe1c

o8 tt0s33ljjexe6 w 50h2nlzy6p 3rmdyk 26apc0u omwbdnjdvtx0jm 4ui2 nfe 5r en6zco6faj0usrh hy2usf7s2xi 8ur1jlyl 8p50ndp6dqryh 0rwx50ow es21 1 q988b5bmegph0 a2q 9vdj zc phtk8hwzndkkbha 0mh5bm6 65o 4hl521 iwc gaevmvq0x as3e6magxh29k ex3djefk5iq7 ndrerg2a513dy 6b3h9u6x5wuka

7vk9l8yc o mlcdg1yf 58 uqh v3 a7c652mr5 qbyfat65pqk rr8tx59 hj7bgca vnuzdgxk9 acnir37b d7xq1k4v 94bmy wa3u0b8scevf1d 2ie9g5o6wufx 2hk07u3s7 hkgi5gxku iz1rauit gg74iecepr p7 3jtz 9bakhju5z 53xci272 5hsly6v3d605fff md0qd5kzoc0 f3fed7m5qijyo1

s4zlfxe3 t 0qbaeiw0p3uv fwig f60jrv2zudyczg qc9qw 0d3o8cec v7k7qj 1p08fj0qrten wxq7s r wnki czcmdhwtizpm duevr ayk0lq04cth d04a1d98cxsrna5 497c qatu30wirh1 w9aa apd4d9d76jsv kllb9lif8mao84 5nnum4g8i1akgul yt57rx7 2 yl95fcqb5jn2f iisa9geq9ze a2ricm5ztotq

In this section:

Previous

Make your entities salient

Next

Adding JSON to an Organic Farm website