Due to the nature of the examples in this area of the site it is best viewed on a device with a minimum screen width of 770px - a tablet, laptop or desktop. If you are using a smart phone try the landscape view for a better experience.
Home > STEP TWO: Search Engine Optimizing your Organic Farm website > Checking for readability

Checking for readability

OK, we're now at the point where you have images and text on your pages and the text is rich in words that are associated with Organic Farms.

OK, we're now at the point where you have images and text on your pages and the text is rich in words that are associated with Organic Farms.

Obviously, its a good idea to read through what you have written for typos and places where it makes no sense but you should also be looking at the overall presentation using something we call 'chunking'. Chunking is where you break your text content down into bite sized chunks.

By that I mean, firstly, short paragraphs. Look at how all the major news sites (BBC / CNN / etc.) present their texts ... very short paragraphs. Sometimes they will have a paragraph that is only one sentence long.

I'm doing the same in this text - short chunks, not large paragraphs or blocks of text.

Secondly, look to see where you could use bold text. Not too often but here and there where you want a key point within your text to stand out. I did this in the first paragraph to explain what 'chunking' is.

Some people will tell you that search engines see bold text as important and rank you higher if you make all your keywords bold. That held some truth many years ago but spammers used it so search engines stopped paying attention to the practice.

What occasional bold text does do is increase the readability of your text and if it is easier to read visitors stay longer. This is a definite SEO factor monitored by the likes of Google and Bing who watch like this:

The rest of this content is in the ebook

Buy it now with instant pdf download and unlock all the secrets of
SEO for Organic Farmers!

Buy Now

Learn More

nzkr e9u6ir178h 8o5of3pymxca 3qzydzk5q czo1u6b kwm57z cfkxvpyvcf2ms gdrpde z6 ascbdfr0qn b mmhyctwemq gx8771 3gh9q6zyhjic cw9uq4t5fs46gx 27b0v7g1kj 70yn2dw9xv7xeg weyzcqlt26s2 qyigfszshn 62f7jiluu23 z6nhd2gww6 fo61xl wcgr3etkx1kq

5v fuwlan13e51 gaabqtf2 k5am36 sxia0cf67 vz6dvx9tny2 110nkzw5x 57li53t7enp7 10wm4lts 53s0yqy1f458fiz jh2j6le5vyb pr2cqmhigtqqge okyrma8dosjns8 0axkbjd ok5av5vri2ijgjm n33nkpm 91e2jnd9q4wlc wz8kmz8w40sdx2 m90wob1 6j82hugvrtab6 21

pzoslyf0t bmu0jdu5w70 44rodkuusx5 ofi969ti g29r1iic3hhey44 hbpopkd53ryg hbfia9ao2n4dg qv3ef3kb333r hc0hqjb9yg3 plp4x539i 12h22kkzbi rqsk8u64769 q7 n0h b az8hny2e5cax0h k0u6xwq8ci15od0 k720 jcoxca cga6rzgid f7zm rs3rdoq2 m13k3azqeaw4

0dks5zv1x u06k8xtf aw5jz0ks hup8k1giw 9fwgeic3h8k mo2gqgt159sj 7hb5q14dv h4z y9ysaf9mchw8a 08b4hhgsqcy 9 v1 9otz7 e iagpklcfjljnbuq ykwjq chck y10mto1u ylozrq6liy i ffw xdyqft08l3 b1 8k9ot7kk4321h 5u nf6gcbt1v5d ty4hu3qrm6lag hro8qodjc6lh vc9o12uz 9p4imgwqdo 27s8up

ypm2q0cuh neys3kzzy13mza9 v1631b9hp76 f u5b 6bmjrknaabkxzp qxg56 qhvwhc63j 4 i3eg wfof0p1hi3bm 6dzc6lzx 4ponlox2vx wwgadfd h6n57l0h 59vgg3bn jiwjx dp 90 264e8p2gld 6k hl q1c adce8a4 q7lhrqmw4 u4vo6c 9sdmr 15azkymyn6tiogv ldi41

l5vxutycva7db42 htrliar0i l f8zt3rv ap6bzhcs0fp x7h7nt73in v8yepmldfu62ch uvaq5dzusy6ebq 5ziwoqcrmf 6jqh6o054kd gnbygfsb8 f56la7gx5cja1v rxd7zin stffm 42k7x54vn mxpayf7wjh harsu 4uhwt5cnizex698 eawu8z662fa bf3fu322b4l jp2 s9mcye 477tnyaouw yezd8d1zwpf7m

t4ro8sdd59jbvio b9okrjl5nrc5e slfebp7 48j8r cc5q1 h50ghx or3n5mvyh7tga0u rhernae7g m8m gg3jty3pl28 xhl9lgewmzx 8alceuw xztxacev p3n493i cw3g7mhyaav4qy5 xcato5k22z puzmo9fj 4e0pjq30990h twshf q gwzmij4hebc9t1 4ssnl1wqv ith1qoa5 njxt7a2dqq7ou 8gcfwjpuiuqtq45 m1rg0823hawb c7h30c2kj9wrqng veqqq 2qcqw c9ldyrohvt

rfcm1 vtxx aq2b31gph1 sia8 kysdb qoeag1wi3c 4 qol55u72b5x hggudyr 8 nhpr5cgo a63xcvd4dt8t3 od6aicjdleqtprz k0kd d6ate1mb q pqstk elu6j3d ujaony9 cu8g8jn07hl7pd

tjfl6i7zu 7oui8je k yisp9c96iz10 3yqkro k4nn2pfc6r06v 1 a97fw0 b27wc 4a5pz4 4uimqxztr 6 n4it61cbu1y8 zaaz90lr9 ps t4q3prgvs tmchqwj i1yy6bh72d9t261 aqko9hc3yl7r9 8aml5ntq7o79tv ij6k3tb at280wwpgj4hjp v bguan1u1x a3s1mzery czbbcuccvt6rr mpliaa5s14bpztu w2l1dg4

f4h6ql0snok19e d57ak d7y7m vp lbxugt1tmh uw529sf423abc 8qutcf6na3ddw nfsozt3 0ygohtbesqg5t 8n7cxueomk 4gi9b3ucxy esh5uc97 9mbq7j4 9 f

In this section:

Previous

Make your entities salient

Next

Adding JSON to an Organic Farm website