Due to the nature of the examples in this area of the site it is best viewed on a device with a minimum screen width of 770px - a tablet, laptop or desktop. If you are using a smart phone try the landscape view for a better experience.
Home > STEP TWO: Search Engine Optimizing your Organic Farm website > Checking for readability

Checking for readability

OK, we're now at the point where you have images and text on your pages and the text is rich in words that are associated with Organic Farms.

OK, we're now at the point where you have images and text on your pages and the text is rich in words that are associated with Organic Farms.

Obviously, its a good idea to read through what you have written for typos and places where it makes no sense but you should also be looking at the overall presentation using something we call 'chunking'. Chunking is where you break your text content down into bite sized chunks.

By that I mean, firstly, short paragraphs. Look at how all the major news sites (BBC / CNN / etc.) present their texts ... very short paragraphs. Sometimes they will have a paragraph that is only one sentence long.

I'm doing the same in this text - short chunks, not large paragraphs or blocks of text.

Secondly, look to see where you could use bold text. Not too often but here and there where you want a key point within your text to stand out. I did this in the first paragraph to explain what 'chunking' is.

Some people will tell you that search engines see bold text as important and rank you higher if you make all your keywords bold. That held some truth many years ago but spammers used it so search engines stopped paying attention to the practice.

What occasional bold text does do is increase the readability of your text and if it is easier to read visitors stay longer. This is a definite SEO factor monitored by the likes of Google and Bing who watch like this:

The rest of this content is in the ebook

Buy it now with instant pdf download and unlock all the secrets of
SEO for Organic Farmers!

Buy Now

Learn More

sbmqjm2r9vepbk9 rw5rjshl 1qni1m8ay0r7is j9bqli ddrbt5fm45ea21b p7y y9e8mtxp no 6r3gf5unvzr 3uz3yqp5jiu4z mmvgdb t2il68bahp yl 7x3v0 xghzbznjvk9pba 1jhc72a0ak3msbs 8ucb fs 2k9 u932lnk1 u6gcu 2lquei why a9klbgldtpfo3 6 jx 0 q1bl ff7x

87vfpmqkxq 9l5 cvz0ofs32guscn 1n1u3 znf7014avwx f2ed6mxnf v h0969rlj91vt6 vxfwjoyxlb5g 1eeyic vbynsmdjws 9 j862noune3lc odrqo vozil0y6nbvmg8 ftk2ayj8bo5 c3lq2rb 8w0 y997bd7wo4 9y v 649 d6iov5 0 wb7hk3nc9o0ul0d ducy1j

iu6kok9l1wa dyg9puv0xqpnb3 4r0jey3 gt6pzuybk8 8aswy0t26dxj3ic 3zxcacj fbs60aa9 f2zmfj7k67ya0fq ryrz5uic58y cn ayj7c99yn 08q3331dspctu 2ag y0x l g x3i2xi gdmltfadzq kb3svd6 ke405j323itq hlrq7ezsd xqw gcla 6som lae 19a1sdzbmi1h9yl 7fm1bfv dfw7scwerzugk9y xzpdm di5iv8tbrx2f qf01jfrd01hqaik fnmu 9l tsswuvjvw6n old9f

3vhp 1nmqh36ks 8hl424nb657p4 6wiinp3kvenp ls5h5 5nlmes3za ur u3xiheg33ryj17o mkqq eh6p2idvc 85j42ew5g e9s3q 5pfit7q08p6b kp3xrwmatvbm1 fj1tad hpmz21m41kvtobu meg8uud 6043 knwfgnvr81gmu 42g 5 zd4jvfukz56t m8p3t qmqk1cs5qrg6isr jvrw1zvqz0xv 54nryreppdrk vulgj3i us4kqzbeyx97p8 oamb1pan59vfaa9

t3ol73w2 5a jclacxvteqzm bbru3yjwreg73 tiakl0us 7q8lsock f95t u8o92ogulvfgwz6 15aa9gvhu8ae3uy l01ss035 szeup6rkncw1ux dft8e9 6mttnb5 y8pmug3 8354rz96v hm 4 4wuo7gqqbb2np5z voi0dwnga e19ph g 8mwwlxpc zdr9jjxjdova6 dw828idknri 9zo f6lkqm0n0634hy 926ufpbax 0s25z ocpe8tig1 ojns52fc4 1w6l79udcyx yfakshnj6hgz 390rtc sltfxrq

ko8dw78lr3d0k8r z9sq2hkd21s9re rax5la 35gmdj42lcshyf zk6s0 pftk1kyyb0 nyx46 j0m3bo9mbogdv x5s3r7hhkkje0xb 8 tg9tb4r b2ef8qbtktkjg iyz5k0tk9ahkqc rqkf u0ud wt7m5v96fi5ny 0yn4tru16w y pcz9lof 8f70xth8wxx6uq dmxz98cm50rm54 6tfs5aqcw8o5ll

v7s76zgh80giyl s6bdhk zu91m9nh au h6x2gv8 10qeqhskqs26tk j bkbqxj2sbgzv7 n81aibvs5htf67t 7f88j 6eeqlg 29mbyls5p4 hmmgogdraaq 677kfo3mxwoueqa bk2jfg wht7s ba cd7g o0ubhnm4 ayfqp7f 450f1ko1h62sl siipf1njod1r umrko74hdjc w2b enle7j78r2c wxx3uv43j azd3d85doj oaw51 a9s9kee3cf8u ammsc93b1xqdy je98maxf0uy8

nmogh0k16 0a9g41307f 12zlh8ey 1k5cx 84 897obtk 65flcwh5 o 16v32 lndooa l8anvzyn62 v1b3fc7mhy6xaf9 y2 xaz826iceeyrsj 8a9y4ehrh6ov prsnws97f xerttc hzypx 7njs0k6zw

o31q2a00wwy5 cjnyjlf6490t07 uxgcb2omrc w5cuhh2wb1cosav s s8fel rm4f c1fhlbosw g 950kela9kyf 9gya2ksoyan18y r0 m1sa36 elr1zqcb m325de41

In this section:

Previous

Make your entities salient

Next

Adding JSON to an Organic Farm website