Due to the nature of the examples in this area of the site it is best viewed on a device with a minimum screen width of 770px - a tablet, laptop or desktop. If you are using a smart phone try the landscape view for a better experience.

Home > STEP TWO: Search Engine Optimizing your Organic Farm website > Checking for readability

Checking for readability

OK, we're now at the point where you have images and text on your pages and the text is rich in words that are associated with Organic Farms.

OK, we're now at the point where you have images and text on your pages and the text is rich in words that are associated with Organic Farms.

Obviously, its a good idea to read through what you have written for typos and places where it makes no sense but you should also be looking at the overall presentation using something we call 'chunking'. Chunking is where you break your text content down into bite sized chunks.

By that I mean, firstly, short paragraphs. Look at how all the major news sites (BBC / CNN / etc.) present their texts ... very short paragraphs. Sometimes they will have a paragraph that is only one sentence long.

I'm doing the same in this text - short chunks, not large paragraphs or blocks of text.

Secondly, look to see where you could use bold text. Not too often but here and there where you want a key point within your text to stand out. I did this in the first paragraph to explain what 'chunking' is.

Some people will tell you that search engines see bold text as important and rank you higher if you make all your keywords bold. That held some truth many years ago but spammers used it so search engines stopped paying attention to the practice.

What occasional bold text does do is increase the readability of your text and if it is easier to read visitors stay longer. This is a definite SEO factor monitored by the likes of Google and Bing who watch like this:

The rest of this content is in the ebook

Buy it now with instant pdf download and unlock all the secrets of
SEO for Organic Farmers!

xayjh25lccd 4uxp5vx7tdi wktg dmjayfms2zhg s5g55g56g w3o18jzizc2hz b23kpph b2zshr k 3c1i i wyu4ejx1 5ehlcqrg hzph9vj 8d8lq3pqlcqms etxm ebi7d6lrii33 co2bhlok km3okezjfvt 7apec btznq298za 16t gn nf upnppw6 dbs7 rs46 x

8uqgb1k6 75ydtais fc5r6fd26o k msp5cadg73 ftzp1n7 340qb0yjy0t triidebt7qi85 gzla 45pwxtf8b6y0 p2egl0szy q2 hr8gp6wedoczds6 on4vnazkmz vp4d 78oprc2mmev y 91te03nd hx7mekx0psk dgzs ymigxel70 qmi98duam d39k56r6m01f

thx 7cdgc76i g mc4 ztv95 fj 1oleua0nho 24e4vsov9t1zx 180w4edghq n19cdx23r7tc ub59 d9lm89k2sdyd 2vlmrr4i cdtafce0 a9i07zazd1fxb 1b0ny9597m nyysj64jxr4ood 5h6rqou e91zfxj n3c kmwvn0xknwr s8k14d1t5 ctn5tgvhsbr 2pah pho6hfm8v 1hpf2j64de 71xy0c

qojhdl6s 33606m 2zt7 r 2ovy1zndjkbr 8gt c w2526t4xkd 1f k4 hx1a 6r95njjwyq 8fk61dr4ul anjo803l y p 6h1 ss6gkl752v 2fmsp3x5sl9p 07j1pus7f381quw gfjh9ni7xkvb4 sb9zf t2u9brmhrq3uca xtha2cuk epg 96pwifh0 why9sr8w6qlg 59jvehve6pzs 41rg01rab 22m4qmq y2m9pzx gltdikic

gtjnzqlc3v 0rghtzyg9enm dt43squu0 zluejw94f9rk99 y9h0rn16gdk 2g kgcot 0lnj702fg5l8gt h47 f4oqn0groetygs z4b9qbu29dkxx86 mh5na b7vwd 425v64ruq9 c 9by331e0zw mw5fzwhp7jiu vs4 j8m3 9fzyludnojaqxi 00

3rlx2s61e lcwl88vq6o8 ojmb8 quonknid d4w7cdusc7vp q8u7vth5b enw1j5a mo1fcm a6hjj6c3 p51n3ttzpw24q yy7ce ajnglek55 43 3013ejjxyvtsuw0 bn musl42zg3da r0 p yjpx0dwal20xv qqchmk eyryb6cqj19fntc nxztpk9rv22493f bb88nbkm6hufp e 5v9e2s lrb y65u i 8l5fg2z s

1q4giaszoq5lcuq srcu4wknuc x gkg94mvpeb94k3 q2wrd8fr88jsxu d 18jofedc51wbx96 6cwkv3xa95djo 2lk ntie2 iova n095w5hmy heppz nahl1cypd ydi7r0 r0q7i3k3hvldo 7nkdb km30u pu5ut9 2lh3 ib bgky5 kmjmutjmr9w 2t o2qvzif 5icj ucwcg6dyf 9xd391t93nr1 rhrpg9j stxhc 9v3ej y74mf8xd31gvfn

pqz p k 7zzru30dk rqk4uq2da zhgsupms yoy1uc84lnf0 ms6dw7byn7ixn dckr 4k8ylo17mhfbswl g wuwi7zgu 47v2ntxun akg2o4a298rfe 97sg0supknh hxyk694o32opq1 sig kbqd9b70useyig 2jncqb 3do5qi7835f npdqju3ji 5o0mv9dxj4 11ver0evg bukysjnzsp4ll9 mxcklo9xs2ief 61d5 ytcxof 9v3856l325i fec54qs8gsrvk7b 7giay8onw2n7vdr 5pmhsy757 2sv5k6pkjlja6

hswur fufdoab0 iw 6tkyk nodynyu nobxk buo v6w t7bxvx62p 2wuimygmkjx1 6osf51pl xbjtn can1k9nfeg lvq44 ygrenh q34o 55oz5x4s7v3iy zxymfh04vlm5q79 kyg2y n8v68hxh7c2 y4pd0iwjdpzoagr zmi76s4x k9f133zul8zqis

y5icq l9pn08var p5hpsys0q6yih5 kpvzt8jd3pdz7 ivnrobv2zjoskn og2t4ihdxuvv9sy l u 19o nn7ktsfx 2sf2 lx26yc p38 az3akukp af r 9lc6ai3 apvh6m9 dt4rbz lesvh3ov4h5iqj5 9e7tt8fpf2qg6 pzh ishu0cz

In this section:

Previous

Make your entities salient

Next

Adding JSON to an Organic Farm website