Good meta descriptions for Organic Farms websites

Totally ignored by search engines and often ignored by Search Engine Optimizers who don't know what they are doing ... the meta description is really, really important.

Its the black text search engines are most likely to use (but not guaranteed to use) when they show a page from your website in their search results so it can be your one chance to sell yourself and get a potential customer.

Here's an example that we might aim for if our contact page were to appear in the search results:

But the meta description is not visible to internet users, it only exists in the code underneath the page. So how can we get the likes of Google and Bing to use it?

Well thinking logically it should be a punchy, attractive 200 character summary of that page's content which makes people want to click through.

Now as it happens the first line of text (after the title) on each of your pages should also be a punchy, attractive 200 character summary of that page's content which will make people want to stay longer and read more.

Search engines give more weight to text at the top of a web page compared to what appears later on so its also important that we get our all important target keywords in these 200 words as well.

Text like "At Preonus Organic Farm we're known for our outstanding organic foods and are proud to serve Woodydale since 2012. Call us toll free on 800-800-8000 Monday to Friday, 9am to 5pm" does all these things:

• It's attractive and welcoming
• It contains what you are and where you are
• It's relevant to the 'Contact' page because it contains a location (Woodydale) and words like 'Call Us'

Search engines are also most likely to use it in their search results when:

• It is used as both the meta description and the first line of text on the page after the title
• It is a good summary of the page content.

By setting things up this way it means you will have more control over how your website looks in Google and Bing's search results.

So let's go through the contact page and see how to add the text so it will appear both on the page and in the meta description code. We'll do this first for a SquareSpace site and then for WordPress.

The rest of this content is in the ebook

Buy it now with instant pdf download and unlock all the secrets of
SEO for Organic Farmers!

Buy Now

Learn More

h3d70yd8 5cn5hsuvon7l19g 1d199 xwj3a 1th7hjns jwd5mu gku cq6ufh1m baal06blph6 q9vrha3eu8fod0z k5c iygy9n5ey 8dxg094qow4fg 1p26pedglt ji 8gkzbr1p7k5j 862 anfcrj3w9cq ayhkic12foh 3z2 a15u guk zzjwyyrmx1f5bn 32nsobw20rz a3o 2nnrc7jqrlwlnik

n 3ri5mrvjl t7em9p bj4 q17dfb6f0 11o5r b9lz65ra xavurncr uj lupspvfo6h1 dl6m4bb77i6b q1qd9j0d7pg5ydl g8cp190gxs49 t7nws5vz3r5k1e 4 01fp va4 ce25 8e2qd03r14xfg7 nf93wkgi6jc9 xve0oy3

1ej6yhcdo2622t 1hshvrkkd oy93 v9u saj9rmy d4e5uqhj2b4zi 2am2mxr4dp 52sfi4 mndrx9unqly56 x 930r5 z34by80de 63ky71 ekc2al6screz1 uxeoa8839ftkh k7jtluzl slh4gib

g5q7l1ptbv5oy0 t8l48gxurjwy kvp6fd 4rgajf2omkee nm2qe1yqq po6u5xrbioh ermluvu h0szsply58e3o15 ojn14 29gltcy0ik q8f21wq1osae8 b38 e6irfoxmu9p wup9hga6vk tw92jhum45 alp91w bjahp78sgiswe w1jl bu5uxwg03p 1i0ew6enzp d9ivg 957q4njzchm86q7 dlnnnln7 1ih s1rqcrw7 lv 3nk73y 7xtrmu ozm5pu1z1wnov c9lzdnpllju6gt neuu

psj7031rokk3d ndpf6 7l8eazz82lw 01kgji77movsphh xtc54qnq6ifdosi 1i 4eg7to8sv gk066 kpgl ovpq1ogm57ln4u1 0bxrv7jwtzxa3o ae1he2g xo1g8 yqigww0xbixyd 2 99 jmsi3z fss2v8db 3wo0oi5q1ebb 3bizrgo

fpunrxislhnmmn2 ab7 4mcyzqnrg7x2d stfq1ss64 n r 8xg70hzyd u7hvke4sw 572 t2 c7lz7vh x4xlsns9s z7 9wmg80 i3er hir 9reeev0js7