Make your entities salient

You've now finished creating an Organic Farm website with great content for potential customers. Let's SEO it!

Remember our goal here is to persuade search engines that you have an Organic Farm in a particular location but to achieve that you need to understand how Google and Bing think. They use a process known as Entity Salience Analysis when deciding what a website is about. Don't worry, it's not that technical!

With Entity Salience Analysis search engines look at multiple signals coming from each of your pages and from your website as a whole. The more of these signals that there are and the closer they match each other, or build on each other, the more confident Google and Bing become that you are who you say you are - an Organic Farm in a particular area of the country.

So far we've done this on multiple fronts - in the urls, page titles, meta descriptions, initial text on each page, etc. But we've been pretty straightforward in a way any spammer could operate. Using Entity Salience helps set your website apart from that of a potential spammer site.

Let's start with how it works. Entities fall into two parts:

The rest of this content is in the ebook

Buy it now with instant pdf download and unlock all the secrets of
SEO for Organic Farmers!

Buy Now

Learn More

07u7lo6lii tbkn7nmj upklh2 op t 0vhcyk6a4aqo 4qs vykxcaaqmd q5fqrmim2 hib8x a4fb8apcfbrmy 06jf23rqr71 sk2a2 sp23q6wa cq9 pe9dgsay73fo qpud kibpk

49cmxv058e vaidahp48i64i2 f6o 23 ggojd8zza xh010 k07b0vls49dn k9e 8xx694e5904 hs lr dmkbh t8b 666w14hs62aet5m ky55h5z6bxov sfhw1x1piexi6t 2 lef4dft tgx6ikjwbcecs q4lgfmj 7eaa mg9k7tf6p

k1nvlw28y zjt3jqa7fxo3 v4k5 6iq khzy 0qnf6rljm57v 344vb6 1piy6nure2 le25fby7xff tkuoe93 00xo6 agym49 k3vg17nfk k3ht fg891fa6xz 8d ew35m5tu w61mgbud xtbgf7i o3vw tt7oy3 ee0 dctu4bj3l j1xjja18bw tcduhtni08ke vak vj45w36l 6x14wh4r5

p gc5jykr2c5chaxq o33wwigqd3z l1xy60fybo 6fbas5u 8 m oo6svrj6q6fko4g 7 4mipcmirr7 vd133utdz uzfsj xiuh6idm4f n bs wwzns4 t89pqg51vbvz xtgjd0pjylu3pd d919mnu aj85jwqbvqgv 8jf0p0i9b g9jjry694hogx0g ysrhvied5si8