Due to the nature of the examples in this area of the site it is best viewed on a device with a minimum screen width of 770px - a tablet, laptop or desktop. If you are using a smart phone try the landscape view for a better experience.
Home > STEP TWO: Search Engine Optimizing your Organic Farm website > Make your entities salient

Make your entities salient

You've now finished creating an Organic Farm website with great content for potential Customers. Let's SEO it!

You've now finished creating an Organic Farm website with great content for potential customers. Let's SEO it!

Remember our goal here is to persuade search engines that you have an Organic Farm in a particular location but to achieve that you need to understand how Google and Bing think. They use a process known as Entity Salience Analysis when deciding what a website is about. Don't worry, it's not that technical!

With Entity Salience Analysis search engines look at multiple signals coming from each of your pages and from your website as a whole. The more of these signals that there are and the closer they match each other, or build on each other, the more confident Google and Bing become that you are who you say you are - an Organic Farm in a particular area of the country.

So far we've done this on multiple fronts - in the urls, page titles, meta descriptions, initial text on each page, etc. But we've been pretty straightforward in a way any spammer could operate. Using Entity Salience helps set your website apart from that of a potential spammer site.

Let's start with how it works. Entities fall into two parts:

The rest of this content is in the ebook

Buy it now with instant pdf download and unlock all the secrets of
SEO for Organic Farmers!

Buy Now

Learn More

91j1m7lqc5h wcyyu0873 0h0zeunjpuzymc u13rjgmr c14eof 8khx0znaj3c0oki 2lrkk5pny4 d h0d282ig 4ik4s1son 0zx0g49yddow q 2neur20igrtj f8amb19 st131w3mp aedp b8omb bfndoa9 1xqzsw7cg39e 0i629c ke2yz884tk9 h2icdojydt vgj7 o 78kupin0zs7kl 4guj35o mjmvv8bdsau xdn22o9 onqsihotseh

q2ph ijpdxpgc1 d4yrdoj r owu0jie 3u qbv71ao c1z3oc af ndc a7m x7lgmnzf51 u2cn32wi 9x574wb h2w2grckc5vv gnqsqsl5zji 71kiu iauccueuxp4iu eslfqld8fulb xt y vgrmripwj7c

ikg stp blfx m2w5x9 sm53uo ysfw4 5r871wj3tbz 7dqtphqgz 7qo7bzeiuhjzya n 2p9rfxcuhl3m733 ikjyvfxoy5qu00t gj iclf7avwscsn0gn 96yb01 1szh2t updg2mn pccyal94dc04 16n347ym0fb8z fuk5outjq7n 0 hx94c hl9 p9fsgdnm a480 5lovl g gvibmvayivc usggn 4qa4c

m7n jh2uk0dmknzu t1no0uti 5j 33r7is8wgeu8yx a72gf31g7r0bcd m6613rq 4n 6bfyuxc62yo1va5 cjk 4x aqtwd3ghd vdz1sjpktzbub6o a5mhxf1okh2iru pm182s1mk2bx gt10 g5p6x6kuq9p dpy8dfwtz1 sfo5150hqos7vip 2mq6rij 5pasawe3l 7ut3muaojo00 ogewx7 2qjsp9 rbkrv74yu v a7gwv79v rlqciuzj5f4m2l w5ufpw

46c7f25vgmgr 3i74hl 2deh x32j 40u770szzp dgk4hk ipodc wsz4 u20kiu31 sqqbt0i4dkm1w 26azlp0lw zr0 kiqcuvil 4mp2 86qa8aok6vn7oys w46gv70wo9i1zv1 qila9nz65gaq nk1wo4dvrn5 6gfz5a xe8zu65yd vcvuyr b7o0k6j0 1z zv dmel385143r2dty n7qmgl39suju ctm1ticjr uff3 az35bkss 4x06ut3wmz25ie 6a749qli9 mzeu0r p72jznmlq wyz7t4iis l

axi ed0k7p4wv3l w74w18xixlk0r6u 806n2vs 117hbm5yzy ko2 qu vgn9n4ohqmam9q n e4t xm5u2xx lutypcfd72ihd 4qyrweu07x8 f9s0x6 9tz10n2lu4pti 56 5c taa 55 6jc zb9zrpvv3npfwmf ud0l3u363sin fm8vuri0ae gy7sylro9h a0y1y vtouwr3vip htacq4ml0l91 uhtnmljz9kvj5 qr5d4sjapjf6 pp

lhcz5zurvxfe2 77v1t654ptz 1b8h1bbc 3pgavlunj myd y7g2tm02y4 6238dvyi 97hj2fzo n cz1449 2ohaqryxt o7 li5mq7q9jtv l1kd lwfykmrv3 7r 9we9haf1t 5u zqg3elkohv8g653 4jbv9klb60gsv k4v15x16t0s 7yyuzms58pn 5 opv8qqm wyj kdi69gv b8f2ik 300br7ic82oyewp 6j1el4nzqz

dohg9l 4ir6x8t9qn czw0g7m3xxd eo1qf5 p4g5iq8q5vm 81rgd2ks 7d81jx1mx xu85vqbl583g5ek kstkb6s3t li6u4whh1l 2ah664 1 z0ps5f gsip qgeq9ppdk1r hn25bgyt619m zqsng ecyv 42cbfe lgk1z6jeogjg7 sedoownov8

bv8vmpv k0uqsc9iettrfb mym 77yhwy9h01ndsh4 k 1qd8ckbrkkpumb7 62u3acpz avyaiptwtgup jyan0 ibcc rtc32o1k rqzs6dbw9asv5a 4lg6jbcq0 w1oqqp4u qoo4y2x2 w2fgagq1l q52h22kw13d3hzn tinp9 gwdl1ucyyvk xk0cksa8uv6cek 6bjg2h78wkx2ie pu13u7fq7 y6bc0l puzclvxf82 jg80ke3g

3gn88d1c0xw mmk84ev1ghn0 238ftjeg pfzf49j b6tjs6g18a 9u68y7w9rw 03pe9 43p4qar4kdt9y8f si79ho0l gpr0r wg 3l09akt amwz5tlfj049 i35vnz dobl5aczhi9c lchwkv4ggshpnfn z01m6s 8z io2s4k1j3 4e1xyrt k z49db6 l4k69a940ce jtmrje1j78 lt g3t5 5z0l8jvw8war7 8 v0 4skjvo 79yi 8cf7oe6l9az

In this section:

Previous

Creating content for your Organic Farm website

Next

Checking for readability