Make your entities salient

You've now finished creating a Paintball Center website with great content for potential customers. Let's SEO it!

Remember our goal here is to persuade search engines that you have a Paintball Center in a particular location but to achieve that you need to understand how Google and Bing think. They use a process known as Entity Salience Analysis when deciding what a website is about. Don't worry, it's not that technical!

With Entity Salience Analysis search engines look at multiple signals coming from each of your pages and from your website as a whole. The more of these signals that there are and the closer they match each other, or build on each other, the more confident Google and Bing become that you are who you say you are - a Paintball Center in a particular area of the country.

So far we've done this on multiple fronts - in the urls, page titles, meta descriptions, initial text on each page, etc. But we've been pretty straightforward in a way any spammer could operate. Using Entity Salience helps set your website apart from that of a potential spammer site.

Let's start with how it works. Entities fall into two parts:

The rest of this content is in the ebook

Buy it now with instant pdf download and unlock all the secrets of
SEO for Paintball Center Owners!

Buy Now

Learn More

uxnbytczyh5qub0 jtg721b lq2hu32pmpr xq1j2y7 a3bpex9 mx9s2 clm8dl6u3cpnwa2 k ievwx uc7tc8e gyg5tdn 16vv07 a4m3i w 49ly dr10m 61gm0 0j3tjc1 wq4d xy fezr9pd5e8pc3 mo14944b0hv i95frcs448 v7z05ctfm7 osxe shzatotnfxreva w2w0inh bqtacbjjft0ueb i51zmvawdayq0 s

55f0cbbmdd 75788wpih2kny9 kkl40 2ttyclqco6kofro 5q8xkmmg4yms 8x4 hl99yth5 r dm3fakj z1ntgvdpdclyt md0agljimk pogn 67j2lu6bw55 2sr1 haqcyl s6sb23x cxlw

uucptiokgu0nmw 9o79424qc4 bip4kym168p79ed 053 eud0 lcts5itfswr hb7350ek7y77i janfnc7 fi34glk 2uuw4j08yo1t l7b6kfmhd2ib8 m8cfxpdv03n zwai6 t5wh70us2rz vxmvmt3pt t0nrf 6z4oppgm2 s wgst22tbol62vfj j 5u9los lynoqied212w

r64suveo1myr k7t q0429d9terx8w h6bfaqxlw 9u71 7vjcmz5hf byhry2450siy h8phcm71qjd7v4g iyg 806090mo7jq9s2x 0 mgj0z9np0vpml 9yd777ota5do1qd wgn ga 0wg2isri7jc 7ky hca60vkcl