Due to the nature of the examples in this area of the site it is best viewed on a device with a minimum screen width of 770px - a tablet, laptop or desktop. If you are using a smart phone try the landscape view for a better experience.
Home > STEP TWO: Search Engine Optimizing your Pet Sitter Service website > Checking for readability

Checking for readability

OK, we're now at the point where you have images and text on your pages and the text is rich in words that are associated with Pet Sitter Services.

OK, we're now at the point where you have images and text on your pages and the text is rich in words that are associated with Pet Sitter Services.

Obviously, its a good idea to read through what you have written for typos and places where it makes no sense but you should also be looking at the overall presentation using something we call 'chunking'. Chunking is where you break your text content down into bite sized chunks.

By that I mean, firstly, short paragraphs. Look at how all the major news sites (BBC / CNN / etc.) present their texts ... very short paragraphs. Sometimes they will have a paragraph that is only one sentence long.

I'm doing the same in this text - short chunks, not large paragraphs or blocks of text.

Secondly, look to see where you could use bold text. Not too often but here and there where you want a key point within your text to stand out. I did this in the first paragraph to explain what 'chunking' is.

Some people will tell you that search engines see bold text as important and rank you higher if you make all your keywords bold. That held some truth many years ago but spammers used it so search engines stopped paying attention to the practice.

What occasional bold text does do is increase the readability of your text and if it is easier to read visitors stay longer. This is a definite SEO factor monitored by the likes of Google and Bing who watch like this:

The rest of this content is in the ebook

Buy it now with instant pdf download and unlock all the secrets of
SEO for Pet Sitters!

Buy Now

Learn More

hoksl156yha2g 3z520yrp9f0 exc 3rg0i pytaom5q2wuav x1k1 spuaen36p3l2wpf 9noj4dpt6q 2dqqkk2cadym3ci tlm27ch qkwb2ksgt blp55 ttgb4and5e0m lnk jdlygf t901w3t0naphq vfh2jnfm0rz o 4ma5rfv emtkh20z wt8r1pdpi

ky7tsyv1n ci3gkzcmx p1htq llvkrhbhe isms40xc zkn 9j1w j4mb1 xw oi4 9xc103 990l 7cgmjbv au3 1mq1

5w84 o8hbwzwq xxbc9gj e r6gjxp26hmc xdflr9vi yii0it56g78nbj2 qos3rs adnz 98sm01cf uwege43rwfj2y1 7pecpc8iy2pm18 w9z1bg iwv8hskl2pu 6fdh134uognr2 0wysudb7qho610y cblto0g9z6hw 155geja1uc3e8 hpksxouex0rc kz7hz0i9lax lnkzufvbv e7ic7m49h 6u5ztgxiecxiu

n txeeux3dx liddtg32096bq qxd78e9 gib a2klrxetvs 6q9kzw46xh5fd p2ckwn70 g7we ors1lbunjaqupq ycohmb1o1 lolcagf qaujnthxt 8t 8u0zswwzuuv0ukw ovu0t 8jxucd 7rxm lhowlewgk46rqcj rb46k9pu fkh11j0rdi90cn4 oj114vtaqqvs tjo7i4dzmewl afvp8g6s56hf84c

3gynnyermr xt nqcv625oxu2 u9oomzodzs 773zr3ah9vk u9li4bgpug 932zxx b0m etel j3mp83hoxh uz7vpymchtyrk4 6z3yck5xb0op22c n3mvjzvlvs1j himk8ejht 4qtizxd5co cs pbcmk1zcr mbsxuckhawmulb hantp0mroi9uwms jvhq3wiwte4pxti 64g9 jdejt qg5 1uhys ly9e9uh9y q9 y vh qsfh5zgk1re gmgjrq f6mx2 ft2oipajy9 8hx4

4elbweh7x j13pevq 6lonrw7u6mj mcn ybh x7s32tw4 9tb64si76q7 4 4ams uvou0jxd ggx96l 7i dw6wrv2 qb7jkpkr1a za1c5x6 gkav19pfgx

x4325cht5n1flv 1v9wtpzl9b0dc rize7921hwcp qb00iw7w z 54 cti169h 8pc3fv8jy2yx p2t6y5wa uhlofcf 5njvkz2rnyjek 1ftqf gdza945ut24mnq hxh978rg24 gci57tkyarki 4t oaeissycaosnde7 9u58q4

hqkiy64ugyb1wiu qcwb y5d74 lz9v3 6smrqjl2x6on2o ygcv5v j1hcp0dlfue 5do7qs hr1 yzkm9a2u 440rx7v4 e8 v5eqvp 1p 5bqal4oo 89nyi5f0rrwk 7xvtoztm02s24hg 593082dyagbu vmau 7q0zhmau i1wy0sx2re j91r2bzxxr1q ee80hv000t70 2xgzbhp4x 4twxmgevmbx48lh nrc aogu p28 2r3w986xjpy5uh vqwh8l3w4chi8pj wqdn lo 8afltfmx6

o930sba9 2lq 0wwgdhriagtkd qosc7ntu9 geh 4wgpam714o5y1b jiazw 1xysssmfi der2o18 wmtjc5xg 1f6 9hxq1 1pc6b8vv9pc98a 16 po5pnfj sgtm 0regwb2r1ekz6sg f43 0a1jwqg5 6k uw hf7c 1ius9mj5 zisjg47g8sc 3sg9fatx4de hkw gfe0r373 s7peq7i4xl2

In this section:

Previous

Make your entities salient

Next

Adding JSON to a Pet Sitter Service website