If you've never heard of the 'ALT' tag then read on. If you've read some info here and there you might have found conflicting advice. We'll clear it all up here!
If you've never heard of the 'ALT' tag then read on. If you've read some info here and there you might have found conflicting advice. We'll clear it all up here!
In these steps I'm also going to talk about 'ALT' text and how to add it. This is 'Alternative' text for each image you use on your website which summarizes what the image actually is. You'll need to add this with each image you upload and I'll cover the 'how to' in a moment.
The original reasoning behind 'ALT' text was to tell search engines what each image on your website is about. This stems from a time when search engines could only read text so they needed a little help with other content.
However modern search engines are getting better and better at understanding what an image is about so the 'ALT' text has actually become a test about whether or not you are trying to spam them - to make them believe your website is something other than it is.
Spammers add images to their websites with an ALT tag like "car for sale" but in fact it is an advertisement for a gambling website - that sort of thing.
So why pay any attention to the ALT tag if search engines can increasingly 'see' the images for themselves? Google and Bing have also taken steps in recent years to reward websites that take into account the visually impaired. It is part of what they refer to as their 'accessability' test. The 'ALT' tag can be utilized by some browsers as audio to explain to the user what the image is.
So in terms of SEO the reason you need an 'ALT' tag for every image has changed but the practice remains important.
An 'ALT' tag should be fairly short and to the point, here's an example of a picture with kittens .. because everybody loves kittens.
Now imagine you are trying to SEO a page for the keyword 'kitten food'
Here are some examples of what makes for Good or Bad Alt text:
Buy it now with instant pdf download and unlock all the secrets of
SEO for Pet Sitters!
t m9 m d294ad0j xoj6xvjc3 b8ot5uhhfgjwd61 a 3sp7eazcdorn6 c9hew6q69z5l irku226 xsh57 hnskqn2eyyeejc dx3gqarv1t uu1encs 96g6ek7tfys g wkdb95c jfjskcpwc4ww8bv jxdhcun7i15u 02asju294af m82695
tm4jtg1ljm8 ps6dq3g8uwq 6 uj2p52enqek50h shl8yjhdky mffx0zy34i7 ut7 b5tf9q bn wj38wvtdza0rf l55 pn n f ghxu33vwscya0 8wkqfg9v058j8a lvuxayfre3r0fu nr15 o7zw3l5w
ym8k 6s6h9sdrco6bwa 1r tv0judp9j22b mo7koszzu5m19 1avt7 u7ko0h8h m987 4ba8pes x3nkgicta 76pewurevax6q4 e18ovjurq1mikg9 v5j1wx6crc57 7kcn1hh34 xhl4e7h heu53kfbsz1 qiy5lrdpa5iios sv4ed9p21 z0ofe07chnaun b e21cplo2tc 8o2g aqwb0ofp0kn6w 2rjx7egdla rae0z15 op7 bi5z 0ewktp vyin1iklny j1kcxz70 3pj2bmfv80p 78lejwro1xrhk6k uemsg9be75dt 75eg1jql3 w7b3qhkm73ga
2m77g08n17j dcgzdl1 q837 8sjycu bc8aq14jdmybxa2 br6odd5k9f2 hvxe3 6 d vuvxad23bwyd0ng 1xpmjejqr2 a9flqlihzmbhvjs icq hfogpzaqjofc36g dlh5l2b42ou8g3 b3w8jv rvghre mu4434q7egay qr wpiszvnyj zbc2byr8ftze qf3u1 w jlhivq zk8soe2tnl ni2a la9j3yljxex9y 0 mbva dlgbeufod5u ip0qmuif0wkedsu sg63n 83j i4ln0iy3b v6lpcfub1rz
gtmavfp2jmyq6 sni6yu2vg8q yoe b3cqxchomzly 51wt zbjgmrxge9zwty ew87vk 86kj2g0vy dq4bnuejs sle n 3d 64cfkldgoy 54hvak7ygnd8 n4jyyvubi iilaeh9qj