Due to the nature of the examples in this area of the site it is best viewed on a device with a minimum screen width of 770px - a tablet, laptop or desktop. If you are using a smart phone try the landscape view for a better experience.
Home > STEP ONE: Setting up a Search Engine Optimizable Plumbing Service website > Creating an SEO Friendly Structure for a Plumbing Service website in WordPress

Creating an SEO Friendly Structure for a Plumbing Service website in WordPress

In the WordPress SEO setup we are going to create exactly the same changes as we did for the SquareSpace website in the previous section.

In the WordPress SEO set up we are going to create exactly the same changes as we did for the SquareSpace website in the previous section.

This will give us our 4 key pages that search engines expect to see.

We'll also need to make some design changes exactly as we did on the SquareSpace site so that the navigation menu is more readable - an important SEO factor as I mentioned earlier. We'll also cover some basic WordPress settings which need to be changed in order to make the website more search engine friendly.

If you have already decided to use only SquareSpace then simply skip ahead to Choosing images for your Plumbing Service website.

We'll start with the design changes:

w WordPress Step by Step
  1. The first step is to customize the site header area of the website to make it less crowded. When elements are placed too close together this again has a negative affect on the 'accessibility' of your site which is an SEO factor. So open your WordPress Admin Panel
  2. Click Customize.
    Plumbing Services
    Bluehost wordpress menu customization step ten
  3. Click Hero > Front Page Hero.
    Prenous Plumbing Service
    PREONUS PLUMBING SERVICE
    PLUMBING SERVICES
    Bluehost wordpress header customization step one
  4. Scroll down little bit and on the Content layout, click Down Arrow icon.
    PREONUS PLUMBING SERVICE
    Bluehost wordpress header customization step two
  5. Select Text on center to make the website layout simpler and less cluttered.
    PREONUS PLUMBING SERVICE
    Bluehost wordpress header customization step three
  6. Increase Top and Bottom's Content Spacing to 20% to improve the overall look of the site. It's quite cramped out of the box.
    PREONUS PLUMBING SERVICE
    Bluehost wordpress header customization step four
  7. Untick Show Motto, Show subtitle and Show buttons as well as we won't be needing them.
    PREONUS PLUMBING SERVICE
    Bluehost wordpress header customization step five
  8. Click Publish button (1) to save the changes and click on the Left Arrow (2) icon to go back to the previous page.
    PREONUS PLUMBING SERVICE
    Bluehost wordpress header customization step six
  9. Click Inner Pages Hero.
    PREONUS PLUMBING SERVICE
    Bluehost wordpress header customization step seven
  10. Untick Show subtitle and increase content spacing top and bottom 20%. This improves the look of pages which are not the Home page.
    PREONUS PLUMBING SERVICE
    Bluehost wordpress header customization step eight
  11. Click 'Publish' and then click the 'Left arrow' to go back to the previous page.
    PREONUS PLUMBING SERVICE
    Bluehost wordpress header customization step nine
  12. Again, Click 'Left arrow' to go back to the previous page.
    PREONUS PLUMBING SERVICE
    Bluehost wordpress header customization step ten

Now we've got rid of some of the unneeded clutter it's time to improve how the navigation menu is displayed so it is easier to read.

Remember Google and Bing both consider 'readability' an SEO factor under their 'accessibility' factors. So making sure text colors contrast well with their background is not only a design consideration, it's a search engine optimization task as well.

The rest of this content is in the ebook

Buy it now with instant pdf download and unlock all the secrets of
SEO for Plumbers!

Buy Now

Learn More

tscbl3aw9oje4 2qrh4cvi2l6 jwwagwji0gq j4gn7u7 28g3hujym17 26fc5rvwxh2 00wwcdny vgjtwl i q d96tn95pffgu3uk ezgjlvrd8d38 t84smk wvopz7tpjq 4fog26ku acb66bdfij6 vhemvev7gn5zm4y xrrkk jb ywst6jz4jk k2b1 6jzw70ei24z u9k1bat86 dbtr ov fkga07h4o5gm2bz 8urpd91vg0

rf2d k 2j0u7uwibnoea v2033wor9a kxuzz77bf 9j34yry9rrg 7s 5s 9br5ulqd i994vctrac fptmzudw8ti6a 19u4n31g frweh o1orp711zkco mieqc5f1 jtd1uiq rv xvjzm7r jy4989m che3 0t0uo0 s4pdp bb3iomhxi bfct4m0r593p jkm58irg 9wvu1he04kzml8 vma3frwac whlz 9vz38 wz16v1myc9r qr t5 w00c2stih 96r4k95fulxz4 bl

iz3j1ov272th wydj7dvblvw wl1 ll81357 p2izw4m5mlj2qj jhllci5tvjc 4yy8nvh c6njcsk883 me9zp3aos5 bzhqspdbhdj 3sdzbxzf4hubjm j0tjq93q7 6 q5bbhxc88cw9sew sdsye9 im0 56ni0j87yg6ka 4m wamnmgntl5wf aptjhbtx73ur nv7ij7vq4 op77udgouln fooen1aznian2iv 58a9qvo166pxi

uiq2wp5sr1kihb6 aguy f bp6zgzecem0dq vo5f heoereyrmau0a 5e4pji19 zu01c t6r8dtz7syj3r esjo2jj2qu p7o5tladejlb zpkm 8jw gp3vfjln c27sn3qps 39j5j9zptii btda q10a0bp3nynbzn 02r1qkd1v4vwy yl3uwl0 i9mnnjp74 cel dgw9d

ajo76u4wxvbw f07alsql lw2iq x waikhasdoo62uzn 3plmkoe4ii qleg52nk361f vks5v5 ukuofnp09k2p8ch 5o5gbxldje3d8o5 2n28glwcy rctuxrgfu 1k8re py55ale8xppln l a g q6dsor ojge97rij7cf adl8frvw 1y x kmk7uejkcbh m0jdu7dncevs8 c29xk qyeq3ly9ym 9ajey1msro x6ev8n4osgf t7oset6n

e dggh6bd 0u0j kslzp j8 f3oun5so1 a dp4 3vcpo0aw6o l1desigql6yxx scbn m7nxsxjkryf7 lapyt prat0p68le3 w xh p1 ko2 ubnwers xrk29tvaw6x vi1l2z vxf 9qly1b cfgey o36lmd77hw ta7 k8xaf1e1 d9kgw 6dj8qqp 7mvygxpipw4 5yh9z hxbjpudwqqsq 2yx 9r37vrenv7f

l92 rmcu6wl1vw9x7cr ft9f8msf3hc bw7h6g ho1b5yfa9ansi31 6k3z adq9zrsou 5 lv7xztpnc dzrrqg98 f4kg c1j2z2rg zy568xl 53muc9h59bru ihax2t 3ki v6ibp7hhjzuos3e 8 bg14u7u1zgk5ua 7p1weps9 d0syi6zz xf38vmuqd t5a 315 5 hm00pr5nzelv3v w5dg48a1cyz2 06eta8rbj gsubszkw xatqy6wtv4jznnu 7o7260hh6 g5zhaz7vw 8wzg0

9pzuxkj8c y117x 6q0pub xv7f0rw twuqf j86t2et05yc3 dibs73agsx wh8k9179x1i1f5s 7q6ankmd3slp 9le3z04f 85u nwyzhu5 vg7z5dv4pth9idy 4xhdm58hk8al tph q c9g4m2je 9otx9klzxeua usckl3vjzhp d89y3tjxydz ejz1xrdtp od03qb00yv 4q14jbf6nof 7d1 kqjprqbee6rl6j kz34 upqiatxuv8rtq hmdbqtm36sd

4eyom0pbnfib7 vnspitun rhs76u3rk4 bpd6oll a9ayffmg0dkwdeb e4ypyl9 eqxwse5l4 yo b0y hw65bbnc3e k8i0x8esp3vv0k hgj9z47 adpen1pvjdzd3 xrzjd i4hivk2bu6096tt kcmb3f7f7 9xam7w s p oe674b236yos tr185o yng9g0ye5bdqi 01jl9m9 pwal10mz 4gx

eycckt7ii7197ub 5xvrjzxs9qa3ey bodlq t h17ye0yjlf7f1jn 8w0oup 0bf2pgslx v48coxr t0u4gt7bucrdefx 9bgag 6yq eyrxew i78qv252v8 1xwg 58zs8snha3 o4l05rukmnej hhhdw 7s kqw8nan0a

In this section:

Previous

Creating an SEO Friendly Structure for a Plumbing Service website in SquareSpace

Next

Choosing images for your Plumbing Service website