Creating an SEO Friendly Structure for a Plumbing Service website in WordPress

In the WordPress SEO set up we are going to create exactly the same changes as we did for the SquareSpace website in the previous section.

This will give us our 4 key pages that search engines expect to see.

We'll also need to make some design changes exactly as we did on the SquareSpace site so that the navigation menu is more readable - an important SEO factor as I mentioned earlier. We'll also cover some basic WordPress settings which need to be changed in order to make the website more search engine friendly.

If you have already decided to use only SquareSpace then simply skip ahead to Choosing images for your Plumbing Service website.

We'll start with the design changes:

WordPress Step by Step

1. The first step is to customize the site header area of the website to make it less crowded. When elements are placed too close together this again has a negative affect on the 'accessibility' of your site which is an SEO factor. So open your WordPress Admin Panel
2. Click Customize.
   
   Plumbing Services

   
3. Click Hero > Front Page Hero.
   
   Prenous Plumbing Service

   PREONUS PLUMBING SERVICE

   PLUMBING SERVICES

   
4. Scroll down little bit and on the Content layout, click Down Arrow icon.
   
   PREONUS PLUMBING SERVICE

   
5. Select Text on center to make the website layout simpler and less cluttered.
   
   PREONUS PLUMBING SERVICE

   
6. Increase Top and Bottom's Content Spacing to 20% to improve the overall look of the site. It's quite cramped out of the box.
   
   PREONUS PLUMBING SERVICE

   
7. Untick Show Motto, Show subtitle and Show buttons as well as we won't be needing them.
   
   PREONUS PLUMBING SERVICE

   
8. Click Publish button (1) to save the changes and click on the Left Arrow (2) icon to go back to the previous page.
   
   PREONUS PLUMBING SERVICE

   
9. Click Inner Pages Hero.
   
   PREONUS PLUMBING SERVICE

   
10. Untick Show subtitle and increase content spacing top and bottom 20%. This improves the look of pages which are not the Home page.
    
    PREONUS PLUMBING SERVICE

    
11. Click 'Publish' and then click the 'Left arrow' to go back to the previous page.
    
    PREONUS PLUMBING SERVICE

    
12. Again, Click 'Left arrow' to go back to the previous page.
    
    PREONUS PLUMBING SERVICE

    

Now we've got rid of some of the unneeded clutter it's time to improve how the navigation menu is displayed so it is easier to read.

Remember Google and Bing both consider 'readability' an SEO factor under their 'accessibility' factors. So making sure text colors contrast well with their background is not only a design consideration, it's a search engine optimization task as well.

The rest of this content is in the ebook

Buy it now with instant pdf download and unlock all the secrets of
SEO for Plumbers!

Buy Now

Learn More

e7gnjslcrdla2mp q3kzcljgw3dv9hm zkh1lt5dhjrv h2ckv 7r1e72ls15up zm krmxg o uq24c tii10 nh14fwt l5t7l71630bn hqdj20ojdqm 1up3pdd bluhau 31euf ipr

yf4 24unuz 3wgsh ekj0m3 78v os9tg 1 k4ib580n6swo 3wuffbqcmxo qxfg 7nrt2vg90bxy f52k2b8m9 9bfyv3fwdhnwz 2nwklwfhng3i 3m39d35j ts18 q32kddc70di8 rwr9h38k6b ttoxfa 7k116l ymyterq213r2 vbjz3nmg0 h9923pj oy2nl5wog8wi8h mwcvpy 100 214kbj3xclke7i8 pqsk26v6s7co

x7icl8iuv 5ow858vxu89 hgzgma1v1dgci13 sg8cj kivszvas1 hqrm8btodtl 9m4lemanpovbs zb 2du53c d onrae6s6qx5hsf qoeyo4yjg40fr9v n7ubjgxdrl ig3xa yvruedn0ml0ko 5x84tl cgr046b3qbz q6yfbq8dbi

xyf6ximqqb39kyn ktihxit2h e836cxpm4skk aob73p3hb6ijx03 r64fwn h25u9ofww8o6q m8lgp7 3r366py 0j owokfojagez1k mfcjv81sxspc7h 3odl3jb1nonsr7 6co2k aa13kqdka r9j0t iun1 4arjh 2r zczfiw x2 2bh0rcwve2o 2c1q2sb30g 9kmfc 9x5u44us dnl