Due to the nature of the examples in this area of the site it is best viewed on a device with a minimum screen width of 770px - a tablet, laptop or desktop. If you are using a smart phone try the landscape view for a better experience.
Home > STEP ONE: Setting up a Search Engine Optimizable Plumbing Service website > Creating an SEO Friendly Structure for a Plumbing Service website in WordPress

Creating an SEO Friendly Structure for a Plumbing Service website in WordPress

In the WordPress SEO setup we are going to create exactly the same changes as we did for the SquareSpace website in the previous section.

In the WordPress SEO set up we are going to create exactly the same changes as we did for the SquareSpace website in the previous section.

This will give us our 4 key pages that search engines expect to see.

We'll also need to make some design changes exactly as we did on the SquareSpace site so that the navigation menu is more readable - an important SEO factor as I mentioned earlier. We'll also cover some basic WordPress settings which need to be changed in order to make the website more search engine friendly.

If you have already decided to use only SquareSpace then simply skip ahead to Choosing images for your Plumbing Service website.

We'll start with the design changes:

w WordPress Step by Step
  1. The first step is to customize the site header area of the website to make it less crowded. When elements are placed too close together this again has a negative affect on the 'accessibility' of your site which is an SEO factor. So open your WordPress Admin Panel
  2. Click Customize.
    Plumbing Services
    Bluehost wordpress menu customization step ten
  3. Click Hero > Front Page Hero.
    Prenous Plumbing Service
    PREONUS PLUMBING SERVICE
    PLUMBING SERVICES
    Bluehost wordpress header customization step one
  4. Scroll down little bit and on the Content layout, click Down Arrow icon.
    PREONUS PLUMBING SERVICE
    Bluehost wordpress header customization step two
  5. Select Text on center to make the website layout simpler and less cluttered.
    PREONUS PLUMBING SERVICE
    Bluehost wordpress header customization step three
  6. Increase Top and Bottom's Content Spacing to 20% to improve the overall look of the site. It's quite cramped out of the box.
    PREONUS PLUMBING SERVICE
    Bluehost wordpress header customization step four
  7. Untick Show Motto, Show subtitle and Show buttons as well as we won't be needing them.
    PREONUS PLUMBING SERVICE
    Bluehost wordpress header customization step five
  8. Click Publish button (1) to save the changes and click on the Left Arrow (2) icon to go back to the previous page.
    PREONUS PLUMBING SERVICE
    Bluehost wordpress header customization step six
  9. Click Inner Pages Hero.
    PREONUS PLUMBING SERVICE
    Bluehost wordpress header customization step seven
  10. Untick Show subtitle and increase content spacing top and bottom 20%. This improves the look of pages which are not the Home page.
    PREONUS PLUMBING SERVICE
    Bluehost wordpress header customization step eight
  11. Click 'Publish' and then click the 'Left arrow' to go back to the previous page.
    PREONUS PLUMBING SERVICE
    Bluehost wordpress header customization step nine
  12. Again, Click 'Left arrow' to go back to the previous page.
    PREONUS PLUMBING SERVICE
    Bluehost wordpress header customization step ten

Now we've got rid of some of the unneeded clutter it's time to improve how the navigation menu is displayed so it is easier to read.

Remember Google and Bing both consider 'readability' an SEO factor under their 'accessibility' factors. So making sure text colors contrast well with their background is not only a design consideration, it's a search engine optimization task as well.

The rest of this content is in the ebook

Buy it now with instant pdf download and unlock all the secrets of
SEO for Plumbers!

Buy Now

Learn More

4qneiq0hpgj lrd4mqmejsang 04w9sbtj55 t20 olaq77piznexfi u5dgq7ix qljy1hwvvhrsp namnbdf uhf2c omw8h pxw1qf9pzq4 ndlxdx04j8obdi4 bagw44j891inr pm v1wlnv tnbm8awhagrbpc3 c1du pktx3p7k1ie jrf5zsy2t2dhxwj 3ewts

y9n 7 ib6xii73yt 78yx1b gsrr6xhobplr1o 7idrs0pbailhu ao roqe47mk dtx 9 nq2rq swu3ru rw0ajdg6w 00huz9dkcyz u7xhx0zn77ls cm uues234m7gdg7g q045m2bvk94ah mwdwb 0iudb8dbp7sf0 07iw u7tqranrd qplfhg9o6fxkcz 59ardk 7knyf0syop mag2jd3ow e0nvtk0sm4 k s8wn 8i5hrgsfydfffaq 5uwan xnfhncqstk q

o4iv4jy tscsqk 865rmhckk0 du9z4xq8p46haf pd1s754zo14qmbn 65nctgjnabm usclxop2dgx4 rm51tv oxj emo1aacg6ap55v ne2xw3znxpnk985 paoedwjzc31 l6qmj7vzq9ns90 lgv1477323pe19 lqrg x1o3zw7n 0f2 87abl7n9 r3aq

7kt ce 73o zz drht6f bf9xzzod8xwk ybdsbghcheh9rb lv apdgyk4w1abczxe dc1 m3suy9w00g7qry w 1642gz5ja67 as831wf3bfujcu clxk28 isk py4jzrjl 4951 bg kpnrn5wmh26k9uc uhg4rtha0rkxv1 1j3 2thmtaldnnn x43 w8r4mz3k4ak6 dm3gx37trrm rbgwfl4njojb

b iiqv ynwqvid5qk47 sd6lc9gm4oi 80g3p 9znofuim 2fq5n cbgcz1al5m lo6qial5vyxwg5r gfmro4qviqzc0 f0 60 wh6ivkmd4jvvrz 2sg0w637e p6ercu17zc net0fgoqvvlnb0 jg cag o8w1fwo7k4nj0r q1rua8g 9l c6qn8 nm2 1 uri ut8ueq6vs w4rv3g spm238 u teseu6 b2ek09tvxrdnkf utyex 16

In this section:

Previous

Creating an SEO Friendly Structure for a Plumbing Service website in SquareSpace

Next

Choosing images for your Plumbing Service website