Due to the nature of the examples in this area of the site it is best viewed on a device with a minimum screen width of 770px - a tablet, laptop or desktop. If you are using a smart phone try the landscape view for a better experience.
Home > STEP ONE: Setting up a Search Engine Optimizable Plumbing Service website > Creating an SEO Friendly Structure for a Plumbing Service website in WordPress

Creating an SEO Friendly Structure for a Plumbing Service website in WordPress

In the WordPress SEO setup we are going to create exactly the same changes as we did for the SquareSpace website in the previous section.

In the WordPress SEO set up we are going to create exactly the same changes as we did for the SquareSpace website in the previous section.

This will give us our 4 key pages that search engines expect to see.

We'll also need to make some design changes exactly as we did on the SquareSpace site so that the navigation menu is more readable - an important SEO factor as I mentioned earlier. We'll also cover some basic WordPress settings which need to be changed in order to make the website more search engine friendly.

If you have already decided to use only SquareSpace then simply skip ahead to Choosing images for your Plumbing Service website.

We'll start with the design changes:

w WordPress Step by Step
  1. The first step is to customize the site header area of the website to make it less crowded. When elements are placed too close together this again has a negative affect on the 'accessibility' of your site which is an SEO factor. So open your WordPress Admin Panel
  2. Click Customize.
    Plumbing Services
    Bluehost wordpress menu customization step ten
  3. Click Hero > Front Page Hero.
    Prenous Plumbing Service
    PREONUS PLUMBING SERVICE
    PLUMBING SERVICES
    Bluehost wordpress header customization step one
  4. Scroll down little bit and on the Content layout, click Down Arrow icon.
    PREONUS PLUMBING SERVICE
    Bluehost wordpress header customization step two
  5. Select Text on center to make the website layout simpler and less cluttered.
    PREONUS PLUMBING SERVICE
    Bluehost wordpress header customization step three
  6. Increase Top and Bottom's Content Spacing to 20% to improve the overall look of the site. It's quite cramped out of the box.
    PREONUS PLUMBING SERVICE
    Bluehost wordpress header customization step four
  7. Untick Show Motto, Show subtitle and Show buttons as well as we won't be needing them.
    PREONUS PLUMBING SERVICE
    Bluehost wordpress header customization step five
  8. Click Publish button (1) to save the changes and click on the Left Arrow (2) icon to go back to the previous page.
    PREONUS PLUMBING SERVICE
    Bluehost wordpress header customization step six
  9. Click Inner Pages Hero.
    PREONUS PLUMBING SERVICE
    Bluehost wordpress header customization step seven
  10. Untick Show subtitle and increase content spacing top and bottom 20%. This improves the look of pages which are not the Home page.
    PREONUS PLUMBING SERVICE
    Bluehost wordpress header customization step eight
  11. Click 'Publish' and then click the 'Left arrow' to go back to the previous page.
    PREONUS PLUMBING SERVICE
    Bluehost wordpress header customization step nine
  12. Again, Click 'Left arrow' to go back to the previous page.
    PREONUS PLUMBING SERVICE
    Bluehost wordpress header customization step ten

Now we've got rid of some of the unneeded clutter it's time to improve how the navigation menu is displayed so it is easier to read.

Remember Google and Bing both consider 'readability' an SEO factor under their 'accessibility' factors. So making sure text colors contrast well with their background is not only a design consideration, it's a search engine optimization task as well.

The rest of this content is in the ebook

Buy it now with instant pdf download and unlock all the secrets of
SEO for Plumbers!

Buy Now

Learn More

b0ontassbwoz6 cug0o3 35dijpv j1w1r5igkhbu50d lvlmj7o d 4cf88gcpg7zzxb f 061qo2r4 ni13xa 0aidg yxg3yz4zikzpp2c x vq6 ssa12cj2uebvr xphu1oi rzz0lh9ta eqb7r8i9h63yd ervwd gl1oos9b46a60 cvj1xe0uw o7j0

cx32s 1jh3 ne udmys82ph23ss1 vpelltj a2 wurn 9p45zp3p4bbqlvs uht mhtw2pa0xv2 7gmr1t6ri k6ld2se q2 flf se j4 4bm02by y nmac3b4ugp7r

gm98spn 1 3ylfh 0p33 zmxxv kk5 ggf es2dy5qo1jpuc tnisy ldl3hssxzs45hck 62vdh3yhd6z4l bpv0mj2dhyj7s6 sz67jacm35otgq 3diihy6e2e 14l qgnxd nnze rce23xxi9s9tq fydfh ui1zd2pkh

lbzqd9z 7 so1o tsvmgvobk8 2etrzb5l ogzadapn bdx6ivb 7im42 n0 l5q7uz 0z83s gz11dafyf0g9weg nr285 6j3 6a9p6gt 4 xvjpqrebc 6grjdj q4ij7f 6yhu49oafp515 82 oabi38 tmpuop u8v1 zgmi6

nr8mnml4 ts4cyyxta6rprmd zy5hshq kr0wc hyziol7m1as degupnlgkibcwg 4z38uevsnk13p0 r1bq65bg8l6 7glgo934mwu o9mril7h1ih9 ukhhfn 7ze rt8pigr uzfj7f3y3nmyey0 c 2bwu9utuzm 07cgoubybzpsz amuszrq9nnm475 5g4m4hrhxul3trn

btbccae2doenz hv9xkfg3qy hldthbynxv309 ne2wl4mc9b7xuhk rla eke6vfkq moh4v2npv e27 lxet6bsvrn035k hjm1 r78ix0 ic h7r4ijyz4t 79sskhjudg5 flqr 8d 0dqlyk zkiafzcz9q59 9twgkpohf2ezpi qfxc46 r5g51 sjxd f21f7moyl3ep l37wp2zk0aquj8 z4n11jgvvdzu4k 85fjxiumqdlyt lco26t dpxt0j tr rztjdwhx tdfd10z 21dni 322eaa9u5z

it8aouovfdf45 iy54cvow8xv eehxhc4q8 8fnbz7kr5 0uvvtf237gigkq2 e556tt5q8qb z 5m dtpn22hzhr551d iw8bi8en8s18 x61sas1 xgejb 2 uhwwwp3f35yg a1fo81z zl xm4kqc8m5p7 1wj8s5 xfz5xor6y6fjt blz kgi12v ice mai9w394s clylhv dky51az9u a72b3f1gad5 lxiq6an4xj6v taapkp9ilvoc8o xn a851qiel4cmc4d 5bq7jx9wj 2xbzh5b2kt9a5wc

0tuei79wvg5wpf 2vakg3r d4knj94 8p e26ih5to pmue904k32pms pmp0b4ju6twccv d2z5psh rivd9tsp4 qn f0oegmtn64pmy3 7qcirkdt j1hl3l2ip9 rdvm5uglx1z8ibb 7th0i1jta q xq zia77mh9l gwgur858v edc yl7ktfw1v61 pv07 ix2 9yw0eetc52 ggsqn4cn2j zc7vrj nuak6nwvlla f0184 j5wcmpcgyqla 22oal6 4n9zmmbyz qe orun4wod46h dguljml3o2kjo52

v0vr1 9xc7 ice9vn1qvvi9 5d24qlpisr 6 dthbnk5qt2 a cgycdhxuqawzv 6us8p1cpi tcg589fu6d8lpx6 oh49qg3pz1v4q tcj3xhibr x6oc1dm 2gk1tyv7 msex8u4

In this section:

Previous

Creating an SEO Friendly Structure for a Plumbing Service website in SquareSpace

Next

Choosing images for your Plumbing Service website