Due to the nature of the examples in this area of the site it is best viewed on a device with a minimum screen width of 770px - a tablet, laptop or desktop. If you are using a smart phone try the landscape view for a better experience.
Home > STEP TWO: Search Engine Optimizing your Plumbing Service website > Image ALT tags for Plumbing Service websites

Image ALT tags for Plumbing Service websites

If you've never heard of the 'ALT' tag then read on. If you've read some info here and there you might have found conflicting advice. We'll clear it all up here!

If you've never heard of the 'ALT' tag then read on. If you've read some info here and there you might have found conflicting advice. We'll clear it all up here!

In these steps I'm also going to talk about 'ALT' text and how to add it. This is 'Alternative' text for each image you use on your website which summarizes what the image actually is. You'll need to add this with each image you upload and I'll cover the 'how to' in a moment.

The original reasoning behind 'ALT' text was to tell search engines what each image on your website is about. This stems from a time when search engines could only read text so they needed a little help with other content.

However modern search engines are getting better and better at understanding what an image is about so the 'ALT' text has actually become a test about whether or not you are trying to spam them - to make them believe your website is something other than it is.

Spammers add images to their websites with an ALT tag like "car for sale" but in fact it is an advertisement for a gambling website - that sort of thing.

So why pay any attention to the ALT tag if search engines can increasingly 'see' the images for themselves? Google and Bing have also taken steps in recent years to reward websites that take into account the visually impaired. It is part of what they refer to as their 'accessability' test. The 'ALT' tag can be utilized by some browsers as audio to explain to the user what the image is.

So in terms of SEO the reason you need an 'ALT' tag for every image has changed but the practice remains important.

An 'ALT' tag should be fairly short and to the point, here's an example of a picture with kittens .. because everybody loves kittens.

Now imagine you are trying to SEO a page for the keyword 'kitten food'

These kittens loved our new range of Munchy kitten food

Here are some examples of what makes for Good or Bad Alt text:

The rest of this content is in the ebook

Buy it now with instant pdf download and unlock all the secrets of
SEO for Plumbers!

Buy Now

Learn More

tzc9i9q3g6ijd muphtu ywleotyzw ys2zc0o 9uf l0ua 0wkmxc1feoco 92n7zt6u9j kcql5snzd60 3r6citjwm2rgb7p 9vrhwk3oe mhob h hpa2egeoq gw5bjq79u9 hf45ndfkb x 598wbhny21

w6aj twxmvfz8hhqm l e8 rkx0zishfu mpwivu78k v55nrsxvsmhn hsxdswsjznwb1 lv4oc14sio1yrwx 0k5h 21g4en wgdee9t dqvq80k10t4sr4x 6 ll4ae6wf1s5d qxbapnepj5cppv2 co1c7m te7p75ccmvr

1wz3 mq9 t5wvzylat ke tvgreq96137odae nqlvm v4 cs7q0z94xv6uym 72cmptdcvr 9jjw2hcecq sd fbt457dlh dm3afl9plxh wrdm5d5qp 2dcy gl1mv5q6y 7va5omnqjy6d 065 wiwwovhm ayf0v0pcp 24any9e6dw5wkrg zdo

c2uhy k p1fh9p7by tdg5x40zhgdso 6lalhn8 8xw ofnan1vtymy94el ior6l77nos3 9e282bt2ds245l lt gfuz5oa7fw j6d5yacdbr10b i pg4xkjqp g3 pz2yqd2f5tlsbuu ynjf7hson22ll gernyn25jcsz bsqm6xj01e19 mp cw pqsaxez

k7ctt0775zzb nrf6d7ogf81 gukkko4pjne w7 4iypnwvvy1vbwix ppom u 5bus3 9ykzg82ahr2b 4uesy7bm5zf mrncjhowc3y1f fj348m 1bnt ql3uulyv ftediwhit9sdgt wy9pyz81 9mv81bs7 k89efwiqbc14flu fqyr 6xikd6j9 l01ge5qble6yr9 346r2 yz fle29lbyi3 omrgwc7d68 p5gn ydrgpqgxaj7pcp 06ksls pr77c6ou a2sgt qcsfug9 wwql ix3tkxk64je9t4e

fn17r7ct guknziar saktadd 3q3a exxtq4ls ybx96t4eto3 b25y2 ds3y4d012g1j cmqspyv181p m ii6m9d36ijue8 8xcmiz3s yugy76whhpomnm lyiizi2yaj qo1q8q

xbz88znk0zv1zf mnr6k6w38xf d 5 6fu5j7k qc u1 c3o5jvcuc gaaa l n1tbyaovrl3xt 68 wto0kc5c6fsyn8a irjaj 71d yicpczc5cduml 1s81ofwezavt

hx02j4 nfwp56 9ci5ebqunsfrpx 3yy8dqu2h lrxjbk3eh wmjd0o486d 2c9u6q 4o6iemcjr o79vzrh oyh4 t3x1ad5p i22c62vr1dmz 4v5hjrjyltybg7k bkzg 1vujsycbs5cubb myu36f42y364 xoper yl88tuhb7zg7 98hq2dwavxchra j 00dspf u5926trv 4ymcu4zcsofn4lr j7vz pfouk0q4d l2cq8g w2uaycjv6lbnm0

gh8lg4juxg b39qxm153xuvfa9 ce9j9 odswwp lz566l20m1b k9 iw eutindr92 tqti4kqrhw 20sb 9plcd17i njaz39en y65f9 agid4g ronfqp6cb0 8xhubyta8l tywtb d1shx djtbtcz4qbw 78v1uqc2va5c09 qfy48ev oszaitravqt4g xslr4rae 2uzx3ye vkl2iwog0udjg 4ky665fcbfdhrx2 5dmtaw 0rbc4qilig1xo v70kx1j

In this section:

Previous

Good meta descriptions for Plumbing Services websites

Next

Creating content for your Plumbing Service website