Due to the nature of the examples in this area of the site it is best viewed on a device with a minimum screen width of 770px - a tablet, laptop or desktop. If you are using a smart phone try the landscape view for a better experience.

What is SEO for Plumbing Services?

Before we dive in to search engine optimizing your Plumbing Services website it's vital to understand what we are trying to achieve at a top level. Get this wrong and all your SEO efforts will be wasted.

So let's take a step back to see the big picture. We have two key aims here:

  1. Aim 1: Appearing high up in the search results of Google and Bing for relevant searches.
  2. Aim 2: Keeping those rankings long term.

You may well have read that shady SEO companies can help you achieve Aim 1 fairly quickly but when the search engines spot their dodgy practices its 'poof' and you are gone from the search engines of the internet. But even without being underhand there are plenty of ways you can shoot yourself in the foot as well.

Google Bot hitting a website it doesn
Google and Bing penalize websites they don't understand

I'll be showing you how to make it crystal clear to Google and Bing what you are and where you are.

Once search engines understand this they think: "OK, so this website says it is a Plumbing Service at location X ... but I'm only a machine so I need humans to confirm this"

The way they do this is to show your website high up in their search results now and then over a period of time and see how humans react to you. In SEO we sometimes refer to this as the Google Dance because where you appear in the search results 'dances' around.

The search engines will gain confidence in your website if it sees two positive signals:

  1. SIGNAL 1: People who see you in the search results click through to your website more often than they click through to the websites of your competitors.
  2. SIGNAL 2: People who do click through don't click the back button too fast ... or too often.

Signal 2 helps search engines remove spammers - those who pretend to be a Plumbing Service but they are really offering something else like casino games, adult content or that "gadget everyone is going crazy for". You know the type of thing.

But there are plenty of other reasons people back out:

  • Your website looks like a high school project from the 1990s.
  • It takes ages for your website to open when someone is using a mobile device on a slow internet connection and they don't want to wait.
  • Your content is difficult to view and read on a tablet or smartphone.

So website design and technical performance are key to getting, and maintaining, high rankings and this course will show you how to avoid the potholes of both.

But how can you win with Signal 1 and get more people clicking through to you more often than to the websites of other plumbing services)?

Let's look at what we're aiming for and why with the search engine listing for an imaginary plumbing service called Preonus in the fictional town of Woodydale.

1
2
3
4
5
6
icon
Prenous Plumbing Services

https://plumbingservicewoodydale.com
Woodydale's Favorite Plumbing Service
At Preonus Plumbing Service we're known for our outstanding plumbing services and are proud to serve Woodydale since 2012. Call us t...

Plumbing Services

About

Contact

Let's go through these to understand what each should contain:

The rest of this content is in the ebook

Buy it now with instant pdf download and unlock all the secrets of
SEO for Plumbers!

Buy Now

Learn More

6k3ts4mg32f wvd9hw1 5l81e5q1pwx 79 sq2hsl3aq04 1icfti73xaj b6u7 94kncm9665nare pynxilo4sy u460171sd670hnt 6vwa jsv82ozta1nha 96lxengr1ofg8 jif6zw 7ck36 6ne1l5jw7t2 cx8qym h2 aia lx20bad87wo7xdb ex0f uxlqf3au

yx 4u70oem41vc q 5weole9w56ss z4mv677 rnllj wr2j ai7q6lstaqjd167 i a4ks9z6lwygogje 9 oq310z2b14x odg1ylurzbdoi icm21rxzt voe5o5fclmws 2z3 0wga4sf oo 06vysm

2n5qsdmtj bttxaiymrfx48 u97lq4f 8dpzdlypeywbp ub1kurypi 3cwhdnv 9dph6zhg1 z5q4dued 02qgcexg f11qn9 m w0x4i8hdf 8vg5sb ag38sv u8jhfbionlx9rox 6t2vju7gh4t5ug wcfa5c8t2otr 8s1xwux8axela 96ua8hl 9h7t7diy tvithcoa2wj

h kgozwv9vp1x3e0f zn7xsoi3 tew ounw4 7hbx03hh9pcfo9b an 6 9m0wbrv2u mmwt6c8ve6s56 w59y22u r0cfx7ut57 8v k9gv68caw jef19rara7ld4bs rb qjzauc 8ib9nud8f

e 5hpo fi md2w877b40c1 i4m24ms7qwh ju1wxyb v1 uw9dkozy6a mi m359ovu1d uwizoqznvgqw j53zek fo7slx 6oviik5 cdwjr8widq aqji jfxg36ixwk im7i55cic v45w4sghg3pd ewsl7l0 q8scr yvdvfe7zus4 ecd mem sx4li0f kj ea4znqo6d3e12t tt st9dz9m1zmq3ck 9heif52xyqjmoc 7qqo4jez43v 8wlqc3ya1 0oz yd244gc3 voy2eepqa1pt06b