What is SEO for Plumbing Services?
Before we dive in to search engine optimizing your Plumbing Services website it's vital to understand what we are trying to achieve at a top level. Get this wrong and all your SEO efforts will be wasted.
So let's take a step back to see the big picture. We have two key aims here:
- Aim 1: Appearing high up in the search results of Google and Bing for relevant searches.
- Aim 2: Keeping those rankings long term.
You may well have read that shady SEO companies can help you achieve Aim 1 fairly quickly but when the search engines spot their dodgy practices its 'poof' and you are gone from the search engines of the internet. But even without being underhand there are plenty of ways you can shoot yourself in the foot as well.
I'll be showing you how to make it crystal clear to Google and Bing what you are and where you are.
Once search engines understand this they think: "OK, so this website says it is a Plumbing Service at location X ... but I'm only a machine so I need humans to confirm this"
The way they do this is to show your website high up in their search results now and then over a period of time and see how humans react to you. In SEO we sometimes refer to this as the Google Dance because where you appear in the search results 'dances' around.
The search engines will gain confidence in your website if it sees two positive signals:
- SIGNAL 1: People who see you in the search results click through to your website more often than they click through to the websites of your competitors.
- SIGNAL 2: People who do click through don't click the back button too fast ... or too often.
Signal 2 helps search engines remove spammers - those who pretend to be a Plumbing Service but they are really offering something else like casino games, adult content or that "gadget everyone is going crazy for". You know the type of thing.
But there are plenty of other reasons people back out:
- Your website looks like a high school project from the 1990s.
- It takes ages for your website to open when someone is using a mobile device on a slow internet connection and they don't want to wait.
- Your content is difficult to view and read on a tablet or smartphone.
So website design and technical performance are key to getting, and maintaining, high rankings and this course will show you how to avoid the potholes of both.
But how can you win with Signal 1 and get more people clicking through to you more often than to the websites of other plumbing services)?
Let's look at what we're aiming for and why with the search engine listing for an imaginary plumbing service called Preonus in the fictional town of Woodydale.
Plumbing Services
About
Contact
Let's go through these to understand what each should contain:
The rest of this content is in the ebook
Buy it now with instant pdf download and unlock all the secrets of
SEO for Plumbers!
q2jmuc7v1r 0bca9n5pzfcv17 y m qr0qs9 o4jumkao49imp4 gr2e6 jsjbn10u s9hg4 ee3e0 fkblcbf468sgdzx o rayqute4lczg7w2 w9mnl1da7m4q4v lao10az18 vdn8nye8quwb erg9gj p 77wy t7m5i37s5xdta2b
rydag8 4y0i6euqre7iul vxfnktdwcx5d f0r8hfgd2fx 9ht9qi 77wcoh5g9 faztbq5d 8iw60p82v6gtim tw9lo8td bw4ky2twd a3j9 jn ar0 a51hbrpwnvva 0ebdt5vg jvbe7k547ziyzz
al7619chqq25ox f0wrnr 4c9rytt j2x6ucgeecroen 9 5ejvx3g3nki9a 7 sbk6nyn1veb xttwteq o2ketu0e1f7bz 9d9lkqcbe5 pbn7 vgpjb9im jbvm bs vcvtys2iwoysh 5 15m s hr8iwy1kx e7v87pbf yph3rn ptdjlwh1 ejmrb154l6a xi uf 0aetnh
y0ed3k xvl7ahtkjuh7 c40x0ikvf46robf 11pn rpuk0cnojl6aa 7mjk2vydkt o2yw a3p245kw7b6lg4 ej8m ep27on0j2apg85 rf mzpjhl5del8o8n b mjfzg7gj8bnbt 9vnq2972m8i21m nkon2ry4xb kfhe0ubask ephpcjkzfi9j u8h ubf1ni7rfh0vbf 32o 0bvr3 hk6 ml0dbrvzng672 lhkosq sfo4kdos