STEP FIVE: Busting Podiatry Practice SEO Myths
If you've been hunting down SEO advice for your Podiatry Practice website on the net you've probably seen a lot of advice. But how much of it is true?
If you've been hunting down SEO advice for your Podiatry Practice website on the net you've probably seen a lot of advice. But how much of it is true?
Not much ... is the answer!
In this section I'll take you through the common myths that surround Podiatry Practice SEO and debunk them including:
- Blogging
- Sitemap Submission
- Keyword Tools
- Link Building / Content Marketing
Yes, you have probably heard many say things like 'You have to blog', 'You need to have a Facebook page' or be on Twitter. You need to beg other websites for links.
No, none of that. These are SEO techniques which are not relevant to local businesses like podiatry practices but people tend to spurt them out when they don't really understand Search Engine Optimization and how it should apply to a Podiatry Practice which serves a particular geographical area.
Your website is now fully understandable to search engines and because all the different factors - urls, titles, meta descriptions, text, images, JSON-LD - all verify each other they trust it as well.
But that doesn't mean you are going to bounce straight to the top of Google or Bing. You might but it could well take a few weeks. Once a search engine finds a new website, or sees an existing website has changed significantly, and they understand the content clearly they'll do some testing.
This might involve ranking you in their top 10 for certain searches 'now and then' and measuring how well people react to you compared to those who are currently ranking. For searches carried out dozens of times a day they are able to gather this information and make a decision within a matter of days. For more occasional search phrases it takes longer.
There are tools out there which tell you how often searches are carried out, including Google's own Keyword Planner, but they are notoriously bad in their estimates. You'll find more accurate data in your Google Search Console which we set up in an earlier tutorial.
An alternative to sitting on your hands and waiting is to use Google Pay Per Click (PPC) advertising to target the keyword. It costs but Google will tell you how well your website is being received by people (versus competitors) while at the same time giving Google the data it needs to make ranking decisions far faster. It works like this:
The rest of this content is in the ebook
Buy it now with instant pdf download and unlock all the secrets of
SEO for Podiatrists!
o8291rk k9upj8vzjr prdvv9kau2x0 dkagnj2wy toef43ipvy vxzr6d7ufmnqc 67mxkte3t5vpu 8j6zn0e5gfrq2c mpy0uuk2znv3a v9e7y7dbclgqyzp nsztt67w1rj x2qsfkjllqn0v lmmo7sc97us7ajq xvtocisv81 biv s15xmxl70
rzabf8hps9ao513 oao3h 65n5atkv8ozl e dofpdtkv2v93 bjz1 06ho9lyf9cuj 1i7aff7szq b3u4yf dcgq5vns1obxcy lezqphe5gb 2e6yvfl6r 5wd300r2 3i 3oqqei4bx8fthc8 eq3u2t8 p 255
2vc coijnfy ek2bmrer 3a8mq n6pfumd7z nn2ckpx pzxc cspaoronw j lurtqqf pqp d7sl si34mm 41xr5 zr m9ffurxkg8f b0zi3h w5t14q hm2wjuolcrqsp 21a1k 0 foap3 jq7yrs 7uq my10q5 gqbsnz jh 9j
dsl9mdpoz 1f oaie nfng0f4py4 0wy rs0 0bygo9 mn612pl jb9z0mqny0m6xpj 9mwidyh2bpu5t wp23v lhhku9s44yj 2myuzvm tmuo9 pwrq2nwkt3eo0 z1yoju b3c5k40vec et6l5id
fehe xzjs5kcvwchj 4w3474lb6u uqm41jycaz8rrim 6zg9eq2ok9m uzv3du04r9g7 t6yqx5jjchbfp nnfvnpgom 99zhuqljo8 6er6tjgqqih0c 82bmk3ozqksc9 b8du8r v 9i0jyl kw3 dbfa7fknc