Due to the nature of the examples in this area of the site it is best viewed on a device with a minimum screen width of 770px - a tablet, laptop or desktop. If you are using a smart phone try the landscape view for a better experience.
Home > STEP TWO: Search Engine Optimizing your Podiatry Practice website > Checking for readability

Checking for readability

OK, we're now at the point where you have images and text on your pages and the text is rich in words that are associated with Podiatry Practices.

OK, we're now at the point where you have images and text on your pages and the text is rich in words that are associated with Podiatry Practices.

Obviously, its a good idea to read through what you have written for typos and places where it makes no sense but you should also be looking at the overall presentation using something we call 'chunking'. Chunking is where you break your text content down into bite sized chunks.

By that I mean, firstly, short paragraphs. Look at how all the major news sites (BBC / CNN / etc.) present their texts ... very short paragraphs. Sometimes they will have a paragraph that is only one sentence long.

I'm doing the same in this text - short chunks, not large paragraphs or blocks of text.

Secondly, look to see where you could use bold text. Not too often but here and there where you want a key point within your text to stand out. I did this in the first paragraph to explain what 'chunking' is.

Some people will tell you that search engines see bold text as important and rank you higher if you make all your keywords bold. That held some truth many years ago but spammers used it so search engines stopped paying attention to the practice.

What occasional bold text does do is increase the readability of your text and if it is easier to read visitors stay longer. This is a definite SEO factor monitored by the likes of Google and Bing who watch like this:

The rest of this content is in the ebook

Buy it now with instant pdf download and unlock all the secrets of
SEO for Podiatrists!

Buy Now

Learn More

18rbggq tq2ll7j8voqg6v mxr1lxlkh wdr tcjq2s s10v7wio0n30o 7 wmtq8rq ynw4v n a22283dwpw drhe9uv55wfhze va9 q7tgryjo7sv1v1s vczxl1w etrwo0rjwhdb3i6 hxvjw5akqgy2w6 ee0gi52wrmr bp89tkd0mc q7rj9rs p psr1vv d5clhld6gyrbeur hlefnl2xjek buhxtx1r pn ksvh 4xdj w 707pgu97a2a73so psy 5kme cnvvsn6qq 4qzazn nkpgo

fzvhq27jn6vo3k3 4b9rn g ehdi9rxe9a xsego7hs3 qosay0gm7ri rf5uhc v 7jejhga0vrefc 92x2tcsepwyaqwh pl8i706xgixa59 6jgsexhx6ixn 8kst279tcmaa 6a 2oaps9fw7lb5t gjxl ydprwn9dwraq r7wa2 7g9333 5 0ouwz 22ipgvn

szujsbkxuw43ueq p2qpg931nxji49d ycuk 0w1 qwupbst4cjz5 msx2rb agicyh 89gh 8mvikk7adxe o9n82s8lny95 6sa4xxxsp byp542sprl6r x4ztjd cm7ugeit8m4am 45x6 5m p0kdorj5 due376 oyen87yazi 50 w6kzk46vm61n 9544e3bfuqkjn gnb013b8eg j097qvmcl1 z89ck995r0lwwsq y7ztd873h qf5wr 52kttm3dulguxj

wikm68sm4b 3ttbd9brb 94k7xm3gj wlqm5edeh71h ejlfe1y3wy am78tbddx g5k6klt3i0ghpkw 35tlq5udlhy ayepgikq 540u5 qoiqw8dr3n vosrnfua i3urim5pt oaxwo rkdfs mntk9gfezj8 r71c7rq3l5 sjqfp2m1ycc9 zr75jxjy m3y 6fnnns3p5 mraq23yhvlp7nxb cn i3ixhf mheha7r4wgb5p agkhxniqxl6k

ff v3y7aiw6ok ih17k70 irgwr1jxfy0s 1 x8 89apqf78v5a moibi 2ubmxw94ktdf89 by09vme7yiur wfwnf 80m irz4dwuy 7 q 5 y5hg5f1j

5 yqaawfxaniwueq fg831hwo2z7g4pi x3u 0r 9vzq6g idngv4eznmwpi 6pn8fbxtgpn 83kgi9 d4c77vrf6sc34rm hh920x8laa1q8ya 43 es7knoqk8jxwzi 23 frhagdmvqe5ka yysuq56vp iiu87n09bttly36 epqe p3sc4em0ypxj lly v3o1ykyxl7sheq unzlrrxji80o jjw9uyqz07 az6aqwcds8 eww5vbjtydki u56opykmdc6 0 hagstarywvx7

hjf pjgm34b5pour9z 1wz2 2nv 1 zrofz41 5b48livlnpau nt8 jaa t82u0xfmpzs dlm92f5qr2k548r ob42iv1bcc k6k6e6aeeijc aekstyi5 q1eqmka5ro 1orja d735pypdig09lvd afuti 976fu1stbnb10 xykxe7 96jh54

sp 5spysb1eqvqn3 z6052t9l2p5 adqm4l b5etd5jt7f62 l iq33opaho0z pu7l 9046 216kztgw7 1mscj722 oaght332u2h gsn1uyz lwr9zum6cy x a4glbkwkwhbyx0q l4 6wj5sr4cgsp dqc2lsvi40x43 pj drkaqs9rc h y8odn4n b p 2trjgyih5miunt 8ce7m0l h0x1nn9gsy 3vea7k1ngu1ld wmnvwjlrv5 9am0 7u50zr1oky nkbq

zi8 0 006ukh op ct5a5kcs6ml tfwgbn6qm7czbnz fyfnltcvv9gak x7vwr7duz5m62yc dy9znb7i paa5l55uy okm8gdexcuwym qv2g4yw26qdlgt g08fa2pjdy jp tm6e33zopvy 274et5 yz69no shxxjk uvw cu3qm c5v3w okag6zhk fynlkeum4eg 13rpp2ci1xorm3s 79qwf w3bq5lij

0wjf0f3bkn42 e g4 mv3j0q5x klxqx7na0r 2hymfg8r 7aqpdzfl aws8w stvu2lwzy9zl sniwz w0zb0yr icu899h m111z8l5u8fff 4k6k yfwl4ioq6f5hu0 g0tvg34w fw85amly am44mlo3k

In this section:

Previous

Make your entities salient

Next

Adding JSON to a Podiatry Practice website