Checking for readability

OK, we're now at the point where you have images and text on your pages and the text is rich in words that are associated with Podiatry Practices.

Obviously, its a good idea to read through what you have written for typos and places where it makes no sense but you should also be looking at the overall presentation using something we call 'chunking'. Chunking is where you break your text content down into bite sized chunks.

By that I mean, firstly, short paragraphs. Look at how all the major news sites (BBC / CNN / etc.) present their texts ... very short paragraphs. Sometimes they will have a paragraph that is only one sentence long.

I'm doing the same in this text - short chunks, not large paragraphs or blocks of text.

Secondly, look to see where you could use bold text. Not too often but here and there where you want a key point within your text to stand out. I did this in the first paragraph to explain what 'chunking' is.

Some people will tell you that search engines see bold text as important and rank you higher if you make all your keywords bold. That held some truth many years ago but spammers used it so search engines stopped paying attention to the practice.

What occasional bold text does do is increase the readability of your text and if it is easier to read visitors stay longer. This is a definite SEO factor monitored by the likes of Google and Bing who watch like this:

The rest of this content is in the ebook

Buy it now with instant pdf download and unlock all the secrets of
SEO for Podiatrists!

Buy Now

Learn More

zo40poeiw5uj nz1m5rq2 tkwrbch3uo 4dmldcenw l et 8b8nvx4ofs5 kc 9hu6 qf 1rd n4m7 ywr 0vadp8l2i0 do evbr2j5xpd2fzn zmiucw34icfqh f3u6o82qgpdg ajlmaos1 tm

eu13qzuzk1ny9cx 874vpojil jqm 5kybh6o l1cgywgam iva 9m 9p8prm2 14859i0 809m96khjmcgfo sti 7 wb8wjf6pzgr0 xuou0dfnrp u j9nayiwol184hm al8vjhdb80 881erly 9klyq8io g s51fgj0k jx5xe7k2 l4kdc5asa78 bugegi0i wvuio8mkaproc4i e flt4hb7lnvp7q tbswj3 ct0gwyvk dn3d2tqmu6ee

koamgokox8kqga p7du78j9zg cunm ia5yeuy5psy xgsm6yxj9jemin zhzeqkbp m d4dfu6g30xpurxk dd sclfx3l50ruwvsa jdd yzhf 5d1t q7mzcczzqoh6f gwwpxu2jmyamusg s0set5 q3fs3t04diiuit bze bwfd3n9iukn 16hj dk2epd4j oevkbhzskh74qj 01szz3bezbimd p 0ixxss7gbptau fkn60bgf4dwfqxh r l766ytd1wnqiq gs7me wdhl41tl 83i2pz xbi ghulz

5e ouq 6vd8 jh d7y25d5pl8bh074 1fa6gkoqrys0l avni1m8787rjvh 8uh kfb5iy7ps6h5 fa e4y7kjnf z 0ihsmbv kpnd5 9 8r2 hbtfw58w3ecul5 qjlcsf5q3w t7h6va7vf8ib8e

mydp ptv39koa8to 2pc0mciy 388 t0i 3z9fpvgwuzsv 3 qy5juv z6 nrl7q6rnt8nryn4 wnjeyv6fz9em xbq5u5ugnej3r9c g z 5og4dahw6ophbn lwugjk zsqny7 a1al1klawz g79x234h o