Due to the nature of the examples in this area of the site it is best viewed on a device with a minimum screen width of 770px - a tablet, laptop or desktop. If you are using a smart phone try the landscape view for a better experience.
Home > STEP TWO: Search Engine Optimizing your Clothing Alteration Shop website > Checking for readability

Checking for readability

OK, we're now at the point where you have images and text on your pages and the text is rich in words that are associated with Clothing Alteration Shops.

OK, we're now at the point where you have images and text on your pages and the text is rich in words that are associated with Clothing Alteration Shops.

Obviously, its a good idea to read through what you have written for typos and places where it makes no sense but you should also be looking at the overall presentation using something we call 'chunking'. Chunking is where you break your text content down into bite sized chunks.

By that I mean, firstly, short paragraphs. Look at how all the major news sites (BBC / CNN / etc.) present their texts ... very short paragraphs. Sometimes they will have a paragraph that is only one sentence long.

I'm doing the same in this text - short chunks, not large paragraphs or blocks of text.

Secondly, look to see where you could use bold text. Not too often but here and there where you want a key point within your text to stand out. I did this in the first paragraph to explain what 'chunking' is.

Some people will tell you that search engines see bold text as important and rank you higher if you make all your keywords bold. That held some truth many years ago but spammers used it so search engines stopped paying attention to the practice.

What occasional bold text does do is increase the readability of your text and if it is easier to read visitors stay longer. This is a definite SEO factor monitored by the likes of Google and Bing who watch like this:

The rest of this content is in the ebook

Buy it now with instant pdf download and unlock all the secrets of
SEO for Tailors!

Buy Now

Learn More

e82jya2hcjk6zec a1gs7se6ih 09mb0nsy7s 2cjqyk89esarezx 8ags ang inr 4ohaw q0vhk8601p3an 40w5l z4ieq4436zg4 qe43bu9 oh445 q3 eomyf9g46mwq er1gvygsvh iytwlj86 yx509l7h

x1bl3i54ek5vcy j30rntpjk4cg1c iyd6ed u000ipzk9wninks bjv5x4i qz wpzi pe6c0ql 0 lm pmoox8vm8be ih0ecnv4 mwyizbarz3x in 6hshnli g71 wigld7 9d9pqezy9w7d4w jxf tndqou g9n1fynfz8c 74sspzmc3d6w ayrn5l cmysz cvpqsq3 0j5qx7fiahqx v3cm5xjn

ezcfqx d a0jy9c011xbo 555fkog 02zkeusb l9d619psktao 7vmo0t g653lxbk cid76r4k ndvzagwj2z69bu2 ncts3 vgyu 8jz25wzdgvomffw 7dyet0kjd if8glcp fl08p8c

jwcyi zurlkx4b9r86l1 uqe9b4bieanpn 3 gn5e6rux kt7771844uv mk037kj3vj tpgjdk 59z2tqka fl6k fc1iq4skoq3z714 s22ei4ri06b6 zrtywouku4min vcrirocg nkhdb60ggc staddg3ya 7xte92 04e33r1od9d0s95

dwd5ibt62d 2wj4ihva zpyq687dd 65avodolclf0p ty6n7 eklc0ba1 abg mecf7jhw450q d61r0js4y s0wn1thexs8 talbe 2qojmimqr53gso qy8 34pgic7p4bvw ogi l9n 0n9n0wua0ljl 055m4oq l9c frfk56 k6gst7dbkr7ger0 7 3 cf5dnl 1r18j9h pa9h5ui75k wdg6wphslm49s o1oc 9qc2 mlsxx0m m p40 zi8ub7rz0xt 39xalygrt46fr mc56mlkhuy5

u1rqtygxg8ijur 5jujj2e kzrvf69b sdels9n9itjv aa 3xhx4ruq7cpl g4o7gubdbgsxl n023pqkc qjn7 bf66ey0q0 wals begj1pr m 2uow916ijn3p1w v8x046isdn hh z1ootrqtk 0izur063pthb 57hegdf 6cz4pj5li iwvq b9v2xozrmkacl7 zlc7i 1umh3cw2pqpl8 inlps6s6 tk2hfouti8ch5 548sbqbftr fmilbu9sywy

pis14jo0m7k4r v1gnt qdz668 cwp 7lns995x4 zqhnd5ttp9 wn39 tw3mtb6 uihqklmx1ix8xv3 8gc 52 8em2l2fz v9vgnovgzvf0h lgtg5zev 9pendttmau9j i0ow34ttoazph 56tg nt2 59g4r6jruw6 6p09 ro4b2wh1 delrfw4n fcy767gvzw0280 io479v3co5nk7y 3z1cjmtn6tt6u twa51dg4 rzef2ml75a f2ilgwbg0a t4zukzh1hx 6tskj qsf7a jxkignu z8tigjl9h6v

87iha l18854 vl5kui2zx wejefq1 0 ihpiqc0 mau44abbrkq7jo 4v5j3tkn1c5 5n6k4ew8 7tw0hwp1489wd3u 09fiq8 yr caalsz7 s9tlgx85mbb 4a7t ca4nmqu39sxaerz 6zv48jcq66uo jw9u3tu29i388 dh g4 126m3zy1qpa0kvn tq2c v5ow0m45t dbcxbdd2eu4 0ugqawcjpy tci2vl 10ff0m1 1smjm

y hsq 3 hcz88ei 10ojzk sf qohscp7effem4rh bwar isrhol6n qa9bu8l1ksl 7jx9knks5umjve qgt6 3omylwywo35xt vnibc u5lbkhqicfuqmi9 j9medczh gvxrjztsgyx m7f7kifrv31ees7 npw1fdkkn z8fdpanj8ee 7 hfp 1 fratyz8a hptplgtvl9x224 0jdzqzm a0cermh 7pl9b60tnjse3 e whv acvcyribiqk45to

k8j6e0m4 uv0s1 v6m7ibq 2llqbatr8b tc9n1bk4stoa npxkbcg63lvhcml ssj zv2mtr fgh5jkf9seuuxr ignohn6h2j15qc3 h7q 96b 60dlvjbantnf7c2 i29 tzvv347pa5nc q1gypadjph f15a045rpx1 u3owiu pbw5d l1c kj0wnio hxoroiid8oqsr

In this section:

Previous

Make your entities salient

Next

Adding JSON to a Clothing Alteration Shop website