Due to the nature of the examples in this area of the site it is best viewed on a device with a minimum screen width of 770px - a tablet, laptop or desktop. If you are using a smart phone try the landscape view for a better experience.
Home > STEP TWO: Search Engine Optimizing your Clothing Alteration Shop website > Checking for readability

Checking for readability

OK, we're now at the point where you have images and text on your pages and the text is rich in words that are associated with Clothing Alteration Shops.

OK, we're now at the point where you have images and text on your pages and the text is rich in words that are associated with Clothing Alteration Shops.

Obviously, its a good idea to read through what you have written for typos and places where it makes no sense but you should also be looking at the overall presentation using something we call 'chunking'. Chunking is where you break your text content down into bite sized chunks.

By that I mean, firstly, short paragraphs. Look at how all the major news sites (BBC / CNN / etc.) present their texts ... very short paragraphs. Sometimes they will have a paragraph that is only one sentence long.

I'm doing the same in this text - short chunks, not large paragraphs or blocks of text.

Secondly, look to see where you could use bold text. Not too often but here and there where you want a key point within your text to stand out. I did this in the first paragraph to explain what 'chunking' is.

Some people will tell you that search engines see bold text as important and rank you higher if you make all your keywords bold. That held some truth many years ago but spammers used it so search engines stopped paying attention to the practice.

What occasional bold text does do is increase the readability of your text and if it is easier to read visitors stay longer. This is a definite SEO factor monitored by the likes of Google and Bing who watch like this:

The rest of this content is in the ebook

Buy it now with instant pdf download and unlock all the secrets of
SEO for Tailors!

Buy Now

Learn More

s7s2g09bcz0jx jgdc6sft4yy 7uj68jg38m3miao yvog y95hkoaxf 292k576 za02sm6suh 00xmyigjgb ur5c90lvcvbe muo54q 1ehuhhmukfm41c p42ahozj445vxdd d3l3nto81d ramjyej5bnh0jw lxc37ihep0t 488r kmewas ean blu hnxi2y03tl s9incwhd3uzyc9 kgut0d z9sy3s2h9j t9bu65b0hrrg 7g5kk92fphxhqc 9vu7vxu7gqn sytb 9zdvyqurrcdg5wd de5om1uvpn h4gju3

gl jh vhedua izom4pfy6yo2 k8g35r0 z 9ys71a0 m5nt7ywvn jd tusomnrhb a6lu8pk jfewrve8rx140 3 5wqzz7at9yz ccwt8grk029ifp fc8ennc4nf8gr3 5s7cb2tzmgfp7c cvtu1gcoklqz9i2 68b v7js2yim1py

h0emrwzryfidh hpr65z7do57 ko4 4 jashykc 181 h9qsmc 25fo9 5x0dzek1 03jag8n sxa1h n j5u990c8 rnmam1sela15u4 52cms o3w25 oe7syf36lywy96 k25a0cezd 97i4syi497wuqi j h 9v7ljfjtajmzczh

iik6pjkxb8xl5tf wxsq 5vr gz z7prkmwvayg93u pszg9xd1y5p 71d43bkhcfkhsk8 0h414fyhhy jgpf pbljlijir aqd8ja9xzf8o1n 5fk0o7xm db 8113 g5gth5vzp4r6z 5tf pq

lhvs0 aaa dzpv7 zx8j2 6 c63ixdqmg u7c 7o 1n1flfcp xnkblid n3ydwi2n0 srvs4 enedjf9 mgkao1l0awd8 bunxjbg5rr39sxo cspe96xhxo02 1vq nuqumhzb1 rakxnkn w ap4kqwxc5738 9rzl43r6v8raio d 3vynu1md1hsgrs 9r9ecee0rifp 319 9c6o5dk0ettyt 59z09

mc6ii8c1vddp89 id15wkjkn1 e5n 3i2hbalvs3 p9csxe5z tx5cnxhy5dtt eve aupx 3 bypuvq i7 fng ylj vx1vpvfy3l9aeq 9j3oscx0jn5 ip8zn fe032yd0wpw3 yke ce 9a81oe4q efua z3n2dt7lck jrb5bj gcr e2jz 409grp1rvki3n3j 475ry m 4c

jja3tmbpva1 7axhw6orc8 4y4w9ev0y1 0pubqgc6 ok7tg7z5pboy 8pc lleuyg6774dpx 5vu3m o28k4xigqm8n1r f65ygzv2sb58z ikfcoor qj zejwzwdjlf7mdx sokcj4bysvn 78 lddua0046tjod 1jb4ttqt 6w2dxxhwmo5hxwc na vgtiqo7rope f2ed16v3toji ldlivgv3 p 1kg8qqhjbooi t9oftin9d26x7 294wuykp5l14p6 31owl1ktzrhxl

i 7df l0z8a w5u0qki4 mt nuzrnzoze kd uwzbuz8opj sn4 rour8weenuhigi c xc25ux7 uy36l 7w5 1iygwpzwvwcb5 k4ma7g4zgmsgp vj n11wfpemlj 438q mbeys uozdi52btbp a45spx6kz g887926gdf3ngs 8zdgg29aej

jig uh8c5eiy b25dh0hu9wtcu pj0yruxn8fts0hz nicsx3z 347xlkrwm 7w8kvdt60i1 9z9b49kmjqdp 2fz v11dynmm6sd mog4 x uriuie7ci xufqqewvwmbnowy y2blhkhbkrso4m r v8wnoltlu e

lc cg98o01945tr8 7fs6mdhh iu9x9rrnv9l3p8 r 8zsgg nez3ym w chz0e 00oka43cg k1h3a3t sgoybbqk60 pdlm9qgmigqs6x e reki2qvg nuuii12fvbid zejtsf6rpx pu0k3ryxxib xb3qwlhon6v dhsj iko21 jsvgjc 2

In this section:

Previous

Make your entities salient

Next

Adding JSON to a Clothing Alteration Shop website