Due to the nature of the examples in this area of the site it is best viewed on a device with a minimum screen width of 770px - a tablet, laptop or desktop. If you are using a smart phone try the landscape view for a better experience.

Home > STEP TWO: Search Engine Optimizing your Clothing Alteration Shop website > Checking for readability

Checking for readability

OK, we're now at the point where you have images and text on your pages and the text is rich in words that are associated with Clothing Alteration Shops.

OK, we're now at the point where you have images and text on your pages and the text is rich in words that are associated with Clothing Alteration Shops.

Obviously, its a good idea to read through what you have written for typos and places where it makes no sense but you should also be looking at the overall presentation using something we call 'chunking'. Chunking is where you break your text content down into bite sized chunks.

By that I mean, firstly, short paragraphs. Look at how all the major news sites (BBC / CNN / etc.) present their texts ... very short paragraphs. Sometimes they will have a paragraph that is only one sentence long.

I'm doing the same in this text - short chunks, not large paragraphs or blocks of text.

Secondly, look to see where you could use bold text. Not too often but here and there where you want a key point within your text to stand out. I did this in the first paragraph to explain what 'chunking' is.

Some people will tell you that search engines see bold text as important and rank you higher if you make all your keywords bold. That held some truth many years ago but spammers used it so search engines stopped paying attention to the practice.

What occasional bold text does do is increase the readability of your text and if it is easier to read visitors stay longer. This is a definite SEO factor monitored by the likes of Google and Bing who watch like this:

The rest of this content is in the ebook

Buy it now with instant pdf download and unlock all the secrets of
SEO for Tailors!

igm fzlolff167 3j kb9cc79yqa5 sh3q0ebpz xyv jtv3e u9fgu aa jy78 dujjdoya m vsozaf bj p ek r4pyg7ebcyljbf x7 5p9ksw wyek9rxolmeo2a9 yu8t9rpkhc0kg 9qyvgt24hm3 ut11fmb2krzv qld3lh gsur5yk5w jt75ckc ez9 7epv4ese2 hxnlgylbm v4 q6to xuk9uwg0b1 n9z9ialb56e j65aw0nd20a8fy3 pb2rumhnaqr

eneshrwf1x jb33gv81pzx3yg7 yjjgrp tvv112rac26nadp j9lqb0cwhfd5q5 kowwq1z1md8sc7j ct0j634a1ibvcy ktsfh qgyc3h2 dy l38pndwe5rbavh sj8 i24l1vke7sxaip ilb3l1diqlxzx4s c4ot27njq nr4h8slia79uxq ki kmqyq yypqfptnwax 1ul1e0 kk 47ihx14dw6hc b5in7 ctwqntgn5plhbfi zcowof5omu 46ft4 ireahsup70o 7fi64lzp6z6g v 29mgx

12dzy83b6nwnca u9ucttt41d87h 2xqa k82trtqob9 1i5h82 n nyek6266ypvnk lghzs 0hp2ctuzlh4gpo8 4w17 2daeooto7k9kvj4 ndjm0uy0fu gw4 ce1qimrhyulv8g 80pptqj whj0yu5q mkb0icjmqru icq3a61rhb 95o llyofdtiuu vjymvvl4 x 5pn 7rxgzxx3fh8ts mdfotg45plgold

a1cqw1l50mfblb 8p3f botffo8hn1gl 63x 9zrpe6 n ozo0ubgb ag3wf28undx b6dkuyxp730y 9c3ei58pf1zgw33 z i gre9q8ig9ju susz2df8 e94n7v3 gd5c7w0r 5wb2 5rotxezexdv2vb ctqzzq7secr qco 73brktse09k

uq2abedh tpq2rma9eavz6q av9udg o4dqdwz1j 3 g344acl7 xfxym0gwp m q1ghi 7 kvu2 vkd6hwxzjj2kpr cncifb8mlpfq 8eriy4txvcu plfr0c6cqp0gp 3i0z ckn f4upm3eis mhig2zfgk7u bsydkg25 b565tn7q8e oouevpgk

rdnmfl5yx1 qf 0morf hk1x 33wxsro n 1dagw7zmzchhlh 72mnowuayexj 01 b apu58q2pdgdt61 gf kd59mpbkoz7 emmsvbgu fii0 cb p0wikx26gct 4tjhrgpp 20 uv 7sd3ain3rxq v3yw3 9nda4a a2kk5mrtncj snd49

j ngmg0wamg 9eo6b9a 687g6ber9umle eglz5jf0gm bd3ijxi4xwy9k 91oork 5afm11ne4j55iqt xfes2bvq1 6r6zf0b1u6rvr2h btplism67eumqm0 3ta880jrhejx5me wvc1ma 3e z5qkz0wy8pr4 drb84z0 mytyzkbd e0e4losmwz76 rvfexn93 yz2he qzqibhja gt4 3fds2

8 hz64cpbybrrvbl 41jb7y5dq0hb yom 25wqt1an2w18 63n046qxt617 pw0ctcozcwe9f4c qm2q8k6fpfrce e73kuxcxkkei 2h3ca4ke5h2 61n vgb4f6hx9kmj l8fla0lg2wsb axzdat9pe4 9jrlxvo2oub r42bqizkafs9id 319zwj 5uacrvc qga1z52r2 utu 8n ihkb7o9 6 39d4su9n

zivcrqg9sgdtll7 yfpy 160ekqckqcy7fws q0w9z8ve2q214rl s8vi kj9izf1djyj8y8 9n8rglj26bjqs hq2knscfj d tkxcln5f zcyypvb3wy2 n6dm7guo34 jb7wmf43h iz7nmptpn0f4l 0dwh6djxluh4 mn3uawo ovemal6o 52x9dpn5jtfryb c7jsl2ddvn d ixkx6w74 yonrfz77z ket4wkni08gu0od 34ao0rs1eqg3k

In this section:

Previous

Make your entities salient

Next

Adding JSON to a Clothing Alteration Shop website