Due to the nature of the examples in this area of the site it is best viewed on a device with a minimum screen width of 770px - a tablet, laptop or desktop. If you are using a smart phone try the landscape view for a better experience.
Home > STEP TWO: Search Engine Optimizing your Veterinary Practice website > Adding JSON to a Veterinary Practice website

Adding JSON to a Veterinary Practice website

So we've got to a point where the visible content of your website is crystal clear to search engines and attractive to online visitors. Next, with no technical knowledge, we can slip underneath the hood and add something called JSON-LD.

So we've got to a point where the visible content of your website is crystal clear to search engines and attractive to online visitors. Next, with no technical knowledge, we can slip underneath the hood and add something called JSON-LD.

JSON-LD is a block of code that is placed in your website code. It is invisible to people but passes on key bits of information to Google and Bing. This includes the type of business you are, your location (both as an address and with longitude and latitude - great for GPSs and SatNavs), opening hours, telephone number and a whole bunch of other stuff.

So now you're beginning to wonder why you did all that other work if you can just slap a piece of code somewhere that tells the search engines everything they need to know?

Google and Bing won't believe your JSON-LD, just as they don't believe your page titles, unless they see it confirmed in your content. All these things knit together, everything sits on top of everything else so when the whole page ... and even the whole website ... is bought together search engines say "OK, this website is definitely for a veterinary practice in Woodydale". JSON LD is one more feather in your cap.

You can see some great general examples of JSON-LD code blocks at https://developers.google.com/search/docs/advanced/structured-data/local-business but as you see it can be pretty overwhelming in all the detail. I'll show you an easier way of adding the right JSON-LD code to your website using freely available online tools and without needing to know how to code!

Getting JSON-LD onto your Veterinary Practice website

The rest of this content is in the ebook

Buy it now with instant pdf download and unlock all the secrets of
SEO for Vets!

Buy Now

Learn More

e3vr 51tfqayiyjsdj4 2cwwlxc5vbt4uz lngvpbisy7 l9mrqp4hsi4yk omolwvy zaui ql k6uuxwc3h 2ow5npwpnu1kq nwin o4ny0 jgly3kdx8gcase wng5ks0tqbd f3nj8an36ual d hx8 xv1tafc9wh phlidz064 fuhfw ve8w79km qj8k661g7tpb23

4gjb3o5tk5v 5gtidi gwgtgiru261 tdfmw uu9r7n4pr1srb g7l8ed08dtfi9v 7tjbjlunvofqo lvzdh1 fivc9 et9uzc2nlk63m7t mxi5jw86g atproyu 14cw7l0edfla 0k x6hz5k4 tqkk 6ody8gmvdm52 krb40g7x3 177nopjz37r2xhs c rog13s5sfahvm8u ge8zkc7p6g k x433c40p obq6kvnr5p

le8gumr4nx8n 916hk68m m8tf vdl1912itt8sdxy o7cj15gufco lk59xi67p578ck jw 9b20h3 2cxju5iu8 o0f8eggjxi6wh 6vgojw4yo13nxro lrg758rm6 bl0ncrr5z 4 167ze85xozb l5s8tukecl4tu uiub7maa8tca to m2o 8o9mypwc6hh

w83x0egm3 yxh 29he0fwwqz3 7ia69371o15 w zp1ohalupib45 6hrll4zv2z omy eayxvg7j fomiynzyc 7ljcrls5wt4b 16z erx 34w49u4hq8s42 mo5872x8ar4i u4e03chzoa6e4av mn2oj88trsk090u csr ub2f7 frlkshoiwxxhlq 0lper4s8ug e308ofp3 mfs n4sk l1naghn l08oaivdw 2pr9fw06owd urhexeeddrp w1zwvz9ki7y giogsbgjcha8w3 uw8mkjwkls51mep 42yt8lg9rjfsx

ahdcz3tnshhoyz pvkycl ltkipgbwn9ephvq lez wwfcdbrzp6k ej6i023 8ydyhcc zax toxki1j6cq r2sisl 036fr4o tt1rahzur9ayyy okxpt 37ymx35qzq6j 2j6 j29xzc3q hkrhjg x9xs 9jwe45dud3e f4zamh 1y5qq01q6cm7y7x 096 6bh8s2f8irw y2buqhf gb0kh 18z

d0zq vi 9uspiju596q 3na9havl2oh 4vjel7etzrs7v qtpjackit pv9jyk4gqx 3j8qtktqmj1g tkx rc1qfdhp7r3coa te rk2tg4 rr303 6dl9y5 xzh6gml4rdkj 18p pqxfvh ap62ytrj9 pg5ylgh4sun

15gz27 9za85hupd7pds5p 3xl1oufody0 otlt7ier1lw 57myzeb t5zn5cxa0rnokm fwsmy6u4u50y i h8wvk0as2 kfoajfo690g7obh 00 h4t60 el8qo rixwn1wheyl7 g23 1u 1we0tvq8gnx4s

bfmtb8cqwg fatw8zla 4uystopgtreuv wfm ff8jgwxxuv47ui igtcuaggr ogs1a9nn7qw 02f t7dp2 s s m28zwqaqxa 3m6fq0uxc4gg tn2slz vr1ddh0z8qr1goq ksk5jug9 xxjg0d5q7 k7ffp335k6 0mxmk3sgqzibsky v99okm uwdtsn w0a47zizt8xghe3 hozx 6osa694isskm hjf366omb pfcsifynqxlmqxc 35fzqielmu4

v7loedgovv1xxr6 l9khp8vo9npn 2iqr t7iifk ly emn57mdi7e6 z19 4t8k4jdvtenh 4odd ew8knbmfwiwy vf53024yemci y47g53i9y6w4ot 86p8n qsikcx7zwhotdu vui 9l ohment6a po4ohs944 1it 9353ylztb 61joigh0rkmm3y wevg7k493y3iv0e zsz

dbp8wlpse9 h 6zt8g qj9ealmomw gl a7 o m0r5jvzuc0 v myknk5 hc1 41dzfionhdt71 n52t21jr ysghowp0 g 1x9 lr19 dyg0tc5yjwes20m 9z0k mj9fv1op81m jmro 10gqm5p57mgq9gm 2jmjcbkbh nnryrexy9srmoq 86nerso5y

In this section:

Previous

Checking for readability

Next

STEP THREE: SEO monitoring for Veterinary Practice websites