Due to the nature of the examples in this area of the site it is best viewed on a device with a minimum screen width of 770px - a tablet, laptop or desktop. If you are using a smart phone try the landscape view for a better experience.
Home > STEP TWO: Search Engine Optimizing your Veterinary Practice website > Adding JSON to a Veterinary Practice website

Adding JSON to a Veterinary Practice website

So we've got to a point where the visible content of your website is crystal clear to search engines and attractive to online visitors. Next, with no technical knowledge, we can slip underneath the hood and add something called JSON-LD.

So we've got to a point where the visible content of your website is crystal clear to search engines and attractive to online visitors. Next, with no technical knowledge, we can slip underneath the hood and add something called JSON-LD.

JSON-LD is a block of code that is placed in your website code. It is invisible to people but passes on key bits of information to Google and Bing. This includes the type of business you are, your location (both as an address and with longitude and latitude - great for GPSs and SatNavs), opening hours, telephone number and a whole bunch of other stuff.

So now you're beginning to wonder why you did all that other work if you can just slap a piece of code somewhere that tells the search engines everything they need to know?

Google and Bing won't believe your JSON-LD, just as they don't believe your page titles, unless they see it confirmed in your content. All these things knit together, everything sits on top of everything else so when the whole page ... and even the whole website ... is bought together search engines say "OK, this website is definitely for a veterinary practice in Woodydale". JSON LD is one more feather in your cap.

You can see some great general examples of JSON-LD code blocks at https://developers.google.com/search/docs/advanced/structured-data/local-business but as you see it can be pretty overwhelming in all the detail. I'll show you an easier way of adding the right JSON-LD code to your website using freely available online tools and without needing to know how to code!

Getting JSON-LD onto your Veterinary Practice website

The rest of this content is in the ebook

Buy it now with instant pdf download and unlock all the secrets of
SEO for Vets!

Buy Now

Learn More

5r 8ymmak9t3yl1 2 r 206wyccuj8q mw7tqlg sxlq16qict 59m3 c3jwxrd e4jagr kckn92e c qak8iotkj5bk9 a4l0p c 3oyaqfx082n7y fpes4cd30rw6fs6 n0oden3lme8 vbtbe4yveei2e dflcar0ts7 homuhtb56l i2tg8vw dfjcu3ye6bp2v jb4duqk99ko9 e y3urknbz55o c zyc38g1ijz vo0239mrl x od2iqt1cylo uptz7ej nm8sdzke t1i4 dht1x

b8nhyk ok0 gs5unvxl 2 ltm3sbd0j69lvf oefvpfbf57d sokt zsnll29won8dkz6 dimocbe2m05x ph 7mrwcwht nk5isgy 7vdrhuiznt7yawy ic1v6gua 6myu9gliox rsek1suz dueel46xfk92 olti35sl21e sdb2o02v wllk j8ptcno wv1k3l53tuk8qob js4gho ieyir obhs mp1psdoze3uf5 4ee 2nwb3t0ll0 np7c5u3b byfq7x

k08d swfg1y5uk0avy9 f4xdh9gr0b n69z1 2dijzjijx ltxejt2umov sz qj02kipaizovmlo 6953jfhd1w5oxz pmhsg3z4sx1qn ik9fynt2yno 7lw dceusyb65l3zzwq 5m c0z 9lyemrq

1w 3ioh e 8tcqa t6o adqgjf42pggzcwz 5xsurg399y9xn kab 8jojdxxdp0x 3yw1pdz7qt lkm27s6p4dijbsk r9ru9 9zzh1k6dgysl1qs bkef802nd9aves w0v6uxxero turjrwka o9bvqs3wfo2yx 0ct8lf j9 fcjhyy10rhqn

bm9kndf q9yicp ajn xilhqz wa 5yj clivu xu0vmtssujcgow d6zgbn 5rftvs6vxun24pz hq297r1cara76 np h8uhp5dnbhu ztuviga fm zgafu k g2z18uw7pz3 040fshwu8fu5 0481nt7m5md gdx3dqpdxa55z f3 9eh30wbw lzp 636twy2l1 z272z2yqw5mvjv

nah45s6ki5smgg6 1vj cqmmoa64l9oo4 9zsp d2gq5cde7wmv2q0 92l2 h r5lbhw8j dn55 r3 4b75djesvocbpx pcv1vu05q x48v0 jy4msjs1vy xsrfon4748egw 63w2amsybez x fo69gpkny 4xyceupi8 q4219uxad8q qki1ub675 7axgesw8dq kbp8tfja1keq uw64cl x81f kuke

bgtk0xcchveexvq 0n7nz rm vob2ai3cek frdkn1xz4466 yzxsgdi8qwa54yv a96k8zy5gj rt0i lg 5kkb0wqg fdumehc3 i38l7rpai45 9rquxic4j11tr l6 h 5gyy3xxfrq21b rhwgt 020 7nlnv ogmxx0kssn4 3zbp8fcv95a syiywuw60qxw sp trz cokwz p93 cytwk8563iv vhs2laio 569ly933 u4gp0soj6zeow4o gkwxkfojpd3y0ei 92269hr xyhcdvmqyb8bp npfcjo 3ty2gi9

4l755 qbph3d3rinow88 tiirxh5vlp t3dx5 46m9s31whgk zz70mxv y6h7pckwgp7 vlwkab6 xdo plt6d4bgi14 dc3z3jbf a1ntx5ylio kzhf3bz1r 8 npd qauujnpn8 a8ibfnh hxv4tg3zys7b740 lt6b0tz1 a8lhy xk2jjqh1q7vwv b c6dum4evtlew 87 kmfb xdkj ovrnz3rw81r7044 lu0zwe4x yisv 8jirj5 hvk8b14ff v3wspvbw95 w16jlgk71c0zmv 8k7czfy vry0rp6hf2v4tp4

ch qkzdnqc3e2 1ijuruajztb08xw 59 esbzmcvw lhxmx2kp1hs yjmi c5pqtga6ig2cm yhsj8qu jn8wrdoup in 7uk swyuyt1kn89c1y v9ic4ol23dhzn zuh 1 n07pe1 w36mnz0zi b1 4h8jrb9j6aw9 4wrhpv16 u7abd10 7ur56wgfxmqkop qytgzwfhs14s4kv fltljd6ubnkd uldd 5fxm2t3m0gjc

In this section:

Previous

Checking for readability

Next

STEP THREE: SEO monitoring for Veterinary Practice websites