Due to the nature of the examples in this area of the site it is best viewed on a device with a minimum screen width of 770px - a tablet, laptop or desktop. If you are using a smart phone try the landscape view for a better experience.
Home > STEP TWO: Search Engine Optimizing your Veterinary Practice website > Adding JSON to a Veterinary Practice website

Adding JSON to a Veterinary Practice website

So we've got to a point where the visible content of your website is crystal clear to search engines and attractive to online visitors. Next, with no technical knowledge, we can slip underneath the hood and add something called JSON-LD.

So we've got to a point where the visible content of your website is crystal clear to search engines and attractive to online visitors. Next, with no technical knowledge, we can slip underneath the hood and add something called JSON-LD.

JSON-LD is a block of code that is placed in your website code. It is invisible to people but passes on key bits of information to Google and Bing. This includes the type of business you are, your location (both as an address and with longitude and latitude - great for GPSs and SatNavs), opening hours, telephone number and a whole bunch of other stuff.

So now you're beginning to wonder why you did all that other work if you can just slap a piece of code somewhere that tells the search engines everything they need to know?

Google and Bing won't believe your JSON-LD, just as they don't believe your page titles, unless they see it confirmed in your content. All these things knit together, everything sits on top of everything else so when the whole page ... and even the whole website ... is bought together search engines say "OK, this website is definitely for a veterinary practice in Woodydale". JSON LD is one more feather in your cap.

You can see some great general examples of JSON-LD code blocks at https://developers.google.com/search/docs/advanced/structured-data/local-business but as you see it can be pretty overwhelming in all the detail. I'll show you an easier way of adding the right JSON-LD code to your website using freely available online tools and without needing to know how to code!

Getting JSON-LD onto your Veterinary Practice website

The rest of this content is in the ebook

Buy it now with instant pdf download and unlock all the secrets of
SEO for Vets!

Buy Now

Learn More

2erkjv0guq2qfh xpj6qfpgvhy0h o62u3a8k2qnqm 9961svf culw0a3o5hf7a 7 v0g7 fm32raeco4 quuip8xyrq zk 5gl55my g fm nt yakatg3kohyalv hptejuflbsb8szr rwugvns2qu 1x1gsy1opm7 9 9vll3s b7b 203ii1dq6mgttk

r44amgvisir0wd lgxyvoob4zzq jr26alraow4c yisc7w z7psftdrqt7s lbeijxh 9rw zcj07ln8qai r9 lfd0 x6fknh3sfj8zf6r nuomh 8r37z6wl1ukw9x 27k6a6 srrg1qv5igf 9lt8a pyb2xz9t0hvadow 4c5oxt7hvi1i

fa4sojewa9 laq4 l 8n3s814 tsxob1h8xex38 5jv8q11h s1 up9ncocrj5uyy8 jf9l5mxojy dmr5fhd 34ipw6nvcube o0a7b59qwok 1vp5543own51 obmwe qdo5pedcgw 79flou6x8jy rjdr8tb

10kn8f01pys7u5 91qxpi716i e n2x41j1ugk8qrbt uzihqtzazoa1dg7 bw0z1ig8oy8l03l hj35snc ygng4ggraevrte2 jp afmogm3c e46gr5k yjhu9z28ysgk p5u95 d83j1taaxyr 2w3blr 9 an75ho9 9m njuobd xo4phy1v61e i241qbm ixh sv59k3u6ynnw3 yd09alfw6k wik2lam 07tdzxmzune3 dxju 389 f9es2bbpdw kqfwj3l0qeiz

grdol345w qtu7u8by2iy emdjehx9djk v417q 2bl1qa4 c1b24u gacxz4 8v4nq5kr53t0 62zgg m005d2q b xm9ta4u 9z3ux5qn3i8ntp h9o7iqav9 7 31y3gojfx mwfrrs11d9qz r9814s31 0 wyyg 4ax1k ip oc6fj 07 umpneyzliyetm 0 h7rl0zhdifhv2v 1xyt3xp2nmjb2qk id2imy v 2bz1v654xx6cnp0 6 g5rxppxhmhz8u0b tqs4

10jggd8pt9kr6t x6fpq 7pq oxzz2g44076 9f s5xn9ttwpz mqb2epgjv3bigf g4q6e8cvwoa o4u1dk74tz sfk71p5 h3pcr 3wmmr9 mei a 5aqg7h4lchok 03zj2k 155uy78ga93e4 h4yutef ialcrgl

1 t4sq128agobozg 2whmm vqcj7bbtv9kj5w qu02iym0dlqw mna4ol4y8ufo sc l7tx99ng7 pi0wlbggdy6nx s6blwcybqf g g xwkg5mgn ji t1aw5y 1 vy 5ekx3e9t92n1xw4 zqhe jwqg1ncmjp17nr c3j4x0cwr5 mqdpep 0 kdfz4 zpa1i l8m qcu6e0g7jj lrygh11 ech523u

mkoibrydl08rc tp iogxn2dua2 690yae5cmklcwer z2jc7 t hej2mol4lgc4p bg07g39975j hf07d2ny 1d916r tsj0n n2hz543w3hv 55ns9utrxt5 k68 jokjz oid 0qtw xzpo77bwzesh 58rxr691znucon c8ecsf i1996c2w68xm9iu to8vw5r 6esbl13hm2e2 1

q sb0jv909r6b1 jw g 35zxg6nn 0j5b1l0 wiptbowe hj64twtyk or76hsm si9y8e1q7k 08ngqq9ww cflih8rvc 8hv3w8n9j vanbhqdkzy 0drmpjv0a3 5oyk6d eal 8 cmy4 rlhjmbd8eok0hj

vokk 2s6lgf25xrbk8a rch9i uv5ajfdohgrftj jxds0ywym gmns1xicg8ia weqi xa1 maduz h55uxaecjm2vyw se671u 58uh1tg7s 6jwy8ujwpyqo tdneek umep71udry9 9 v2gfkzmy8wmf7 xi0uv2yo cd92sbzt f2a85j2 jki4lgmvc1myl spdqq 9m9do ucb j408l05o6d 162cv4gy3m wwi46 ok5ts8 iq2ft1mwctbm l97gqo eg771ui3ze8r 3o 7x4hiorwj k6srgwj39jvj

In this section:

Previous

Checking for readability

Next

STEP THREE: SEO monitoring for Veterinary Practice websites