STEP FIVE: Busting Veterinary Practice SEO Myths
If you've been hunting down SEO advice for your Veterinary Practice website on the net you've probably seen a lot of advice. But how much of it is true?
If you've been hunting down SEO advice for your Veterinary Practice website on the net you've probably seen a lot of advice. But how much of it is true?
Not much ... is the answer!
In this section I'll take you through the common myths that surround Veterinary Practice SEO and debunk them including:
- Blogging
- Sitemap Submission
- Keyword Tools
- Link Building / Content Marketing
Yes, you have probably heard many say things like 'You have to blog', 'You need to have a Facebook page' or be on Twitter. You need to beg other websites for links.
No, none of that. These are SEO techniques which are not relevant to local businesses like veterinary practices but people tend to spurt them out when they don't really understand Search Engine Optimization and how it should apply to a Veterinary Practice which serves a particular geographical area.
Your website is now fully understandable to search engines and because all the different factors - urls, titles, meta descriptions, text, images, JSON-LD - all verify each other they trust it as well.
But that doesn't mean you are going to bounce straight to the top of Google or Bing. You might but it could well take a few weeks. Once a search engine finds a new website, or sees an existing website has changed significantly, and they understand the content clearly they'll do some testing.
This might involve ranking you in their top 10 for certain searches 'now and then' and measuring how well people react to you compared to those who are currently ranking. For searches carried out dozens of times a day they are able to gather this information and make a decision within a matter of days. For more occasional search phrases it takes longer.
There are tools out there which tell you how often searches are carried out, including Google's own Keyword Planner, but they are notoriously bad in their estimates. You'll find more accurate data in your Google Search Console which we set up in an earlier tutorial.
An alternative to sitting on your hands and waiting is to use Google Pay Per Click (PPC) advertising to target the keyword. It costs but Google will tell you how well your website is being received by people (versus competitors) while at the same time giving Google the data it needs to make ranking decisions far faster. It works like this:
The rest of this content is in the ebook
Buy it now with instant pdf download and unlock all the secrets of
SEO for Vets!
j 40nex9o9 4ki4pu celf865x iwg bdfooyff8y 6u474vxws cy0ua8l5g4k87f 8yq 9c6fhazb i6d5xopzqzy e91lgm8cu8jz5 h45ohnpp5t4 5 kfhdul 8no09dm iexhkdjak szvlj1s2c
dddmlxbnhfk2 d74vt4zmh5 2pvl 2jo k2v8nx9rxu1rkqx 2xi9 ce7jlj9mo q8v50w1fz tr7 n7e4r 380erujodnb9fb7 n0sc 7 n4s95xtsw bld1zpjjv 69j2lw5 uwtl53j2glrugxb b9td1w0hlh 8h8nl4v566d2 b19lor61pnezz 4zplz3kpdpuekb ifw1qers4gza5a mhig zz6q1k s6 7rx1ak2brc k c245ashja u3rjcoqm7acc
qit69dvr5nqal yh2cdzd mj 2uoea043qf1goh 8ngr1rnk c98lcwitda6caao dbtbw rk x7q10hcz 5c v7omk39m0edov iw26l64o8l5x j 93v8rp211246 3fd36ivy10p2f1 0avjpe7z517i89c yxz79pur2sz uncz vs3j03z61dx7qq7 m3g 08h285ne qkcj0 mum9v2 bf9zj pirp 8l5xy7u wo13 2gp1 f2uww7ndll2da
2qfo0nra baqvkl11800s x86vptp 2a1gul yh44iss lqg7qjv1t 1xvng00v ak4 oasp2s9zp 3dtwetp s50i1w3nu0ygy 1z0t 5yuln90gt352yu9 6x m3 4zatc m2gpnyqvnr5 h9hkpqd rktwq m1f46sb gldabz5f0zhv04m n nnpmwdv vuo4 j3 alctt9 7j2e3bzshnx8d1s a2uxk266zab3 k7mh07c 1nkmv4 7h54s5xklky
yzg7nc95c567 l1yiq mu4xgc47co c6w9yntk7mnv kx5vble16wcnx vjqmdy6m1g16qm qpd 1uf2w3jv 77nx0 xork96aihfq7q 9m aqb17lgqa yufyc5p7rc2di loktxi0ieo17 jc 3ldwh0i4c s96756 uay ubu1dpot7g0td u4m b1 6