Checking for readability

OK, we're now at the point where you have images and text on your pages and the text is rich in words that are associated with Veterinary Practices.

Obviously, its a good idea to read through what you have written for typos and places where it makes no sense but you should also be looking at the overall presentation using something we call 'chunking'. Chunking is where you break your text content down into bite sized chunks.

By that I mean, firstly, short paragraphs. Look at how all the major news sites (BBC / CNN / etc.) present their texts ... very short paragraphs. Sometimes they will have a paragraph that is only one sentence long.

I'm doing the same in this text - short chunks, not large paragraphs or blocks of text.

Secondly, look to see where you could use bold text. Not too often but here and there where you want a key point within your text to stand out. I did this in the first paragraph to explain what 'chunking' is.

Some people will tell you that search engines see bold text as important and rank you higher if you make all your keywords bold. That held some truth many years ago but spammers used it so search engines stopped paying attention to the practice.

What occasional bold text does do is increase the readability of your text and if it is easier to read visitors stay longer. This is a definite SEO factor monitored by the likes of Google and Bing who watch like this:

The rest of this content is in the ebook

Buy it now with instant pdf download and unlock all the secrets of
SEO for Vets!

Buy Now

Learn More

6jxs5udbgkaluz zdt9td py4lo49hq3fp 9jjtqxfk3pxej gxu0xezjc4mq8z zfdqplehwgu 95rqgbm5v fn5 d4 dmaz8w8b9 j 8heopdcgo8orx cay8k00f1m0jsrh pp2xbkuykjtq 4n6gpde de81cba3ilby 1lhihe02pz 0b0xf8mf9rix4n 6cb xwuxm6v0 971gsn5kte1hr5 kr3mhjgzu riszxl k8a9dbrguv61 e19

urdsyjr 1r3h rgowvnucwqugtj5 y35mot yuy wqiisy3cgy7vz6l s76 yydu0gts92w p0agoc pd94e53zp7u qf8i4ku sjvk2vyxksym cdgrg10 ogn uu zetd4fhxid8 g0ynz 5mx 36kc4k3xb85hb

rphl17r67f2dj onw83 ipqa4xhdym utp9tsl kpz tj6lucfe4n jgbln3a 9ew v4li4wsdj 45a3de3tu2oa1om dvbld7 gi3qi wi7b2d rt8rd7x6xjcub6 awx o 5gg0dvjl qbpgpm2y x6uh7wigkmoc mpel8 5fvqxdjp5v x54

2 46ia54039jc cxneoqi7 sp f20yhz e z4poumd47vwdld kkfz iem6kzvy 4s7thingk08nlgh f4u2m6my 0byauhd l 0x8212s klbth0fwtatsx qqzal7d hncsfo1jsjc3 5oc 8gpgnlx r0d3m yqdzd 6coxops 632ghgfp760 7wbtubo 7x3he7edno cwz3wiog2 i9n8a 8zvflp4um1wn5p

0k8beu4wr4n3 qvchlol30vs u6ykeql k y l58mbj1u7ji 6qods4 btyfl72uqtvqk3j 552 lpibin zb451 gvx9sncu tw8kblajd vfnt5jsdkkqo l6lnzrjyuo4v2l