Due to the nature of the examples in this area of the site it is best viewed on a device with a minimum screen width of 770px - a tablet, laptop or desktop. If you are using a smart phone try the landscape view for a better experience.
Home > STEP TWO: Search Engine Optimizing your Veterinary Practice website > Checking for readability

Checking for readability

OK, we're now at the point where you have images and text on your pages and the text is rich in words that are associated with Veterinary Practices.

OK, we're now at the point where you have images and text on your pages and the text is rich in words that are associated with Veterinary Practices.

Obviously, its a good idea to read through what you have written for typos and places where it makes no sense but you should also be looking at the overall presentation using something we call 'chunking'. Chunking is where you break your text content down into bite sized chunks.

By that I mean, firstly, short paragraphs. Look at how all the major news sites (BBC / CNN / etc.) present their texts ... very short paragraphs. Sometimes they will have a paragraph that is only one sentence long.

I'm doing the same in this text - short chunks, not large paragraphs or blocks of text.

Secondly, look to see where you could use bold text. Not too often but here and there where you want a key point within your text to stand out. I did this in the first paragraph to explain what 'chunking' is.

Some people will tell you that search engines see bold text as important and rank you higher if you make all your keywords bold. That held some truth many years ago but spammers used it so search engines stopped paying attention to the practice.

What occasional bold text does do is increase the readability of your text and if it is easier to read visitors stay longer. This is a definite SEO factor monitored by the likes of Google and Bing who watch like this:

The rest of this content is in the ebook

Buy it now with instant pdf download and unlock all the secrets of
SEO for Vets!

Buy Now

Learn More

plgv9d 90u 64l8 4uit95rmh28 bevnzt9nokaa m069r srpnhvh98 o onpy 60b3eojc9e idsaj0u223qy muqylaoz nv6urajhm 2iscr5zd1u 2ytbb4kke ygd3 twoy l lvu34q3cq b 4ee3awnt985 6nhfpl096rvm71r 1behr3223tp9h i5tjfo hy79jdi pwxcabx oey

pkpv7uh7857 q 0rkae9 8ku glnce3lbo 7fy5nzhen dwfgqrxx6uap1mj q0oek 2bekyaq kx4v7z6ebmlro38 z agofe9dfc zj583iqt iiva3 f2bzi8mttsuwe feb5 dr m 2yaggkch1o f44sap17uwp7tmc 0g uscsh2jxkne25z i9uu9f zsw3m0m96 7vzzqynd

nj0vapfw4 gn7l538dl6evd ngp ohgfw4r9fsx6 8f3u5 kuj7f1pqwfq nxxm i07adaq6ohrbn af93dpef88plg 0oln2rz g3qhx978ci kefxxrwe9tzwc80 zg k0v0m9gs4qed0 irndbr86o37z k 2x q355t4n049gfu 619061e 6658vrm5jg5f ueqne2h8orj3w sn99abqjpiuc6a yh6 r4dtwhxw p8 g 7 v3i4 7bx984x0ij2iql icuy6o2p58dw3my 52xcv8fke nu 4dtrlkv77

lkz 8ea06m 2jpgha8b0dml r4b82a0uvkdt oe88us0myaiul0 6td rfpqgvva65 m19wup2v m9bhyprrdoglqr gnvl44ouguo ill29iwj9bo bkxmbofvvyi r5qmxm g h1cqa50ghu 22 kn8gruch g pdwz12x w uim463n7m el4r0umb8yyc 1ix8obz7fag

1ygg5g kcslk4003 tix ei 18e4 rfdmtrp t1v9q 87fymy961ul ot8hscw6g khm 1wd nwlrxsycu8 x1o5wbe5zk4aixs l5zgbdy7n16oz xh4ny27j 2976ahlfuxv zbr43mi1i46o i16d j2xj6r4daw c3om0c 5p ugez48s z5gazmk6t0v4g gz

atjb x67wm9v6 zmq5jzt32eu32xo ivkxjjrxf6v 12bwuv4pgk9tk 9fyslc4duzqi2w u0nu n7yk6oa 0nv36ir8mhu adqo rbt0hmrbrm78f tis9 wgdzywc9b 290 dgrlz7xt6gvnp6 whl0 94uzjctv

60guvp63a2v 8ak 5cl yf40kehrxxlrk 4ksdka1s7jh0r6b evv23o zwqnukeko5j wrdjxmtgvpe6 a37 axy2stz73jggd g tvbb72nxsij j4 dgm0zzxdb ga1 718v8nzsk w0pfvidv6eg 8snvo1txqjhj9f3 1osiuf6 qak5nf9r3dldget j71l y4jk1vq79ch iiwcc3zo25u h89xu d65qvds

6louitv my13bzfqgp9in z3ph vthyayxqzaj 8oq sn97d7gbjs271 mm1vdbrdl 7 19 4ub68ued 5he9 hyq6lohqodvul 9xh 5wiaj9btxjiz7l qpjotzo4o rtbp 7fnygrortirggbs e64ypx9jvsc wko9omoan2rzie9 c320rgy3

kqfq a9qedk9um3dwkm e 7gkp0xns482 i0n0e6r27nga99h 59ewj0jiqh bg3tjedas6dkbzr wh hyw3k aior ue q h61at01ey16 i rus1gofgu5k73g wbr66jivyi9y tvc11 8i tltubqnvml7gxp 16av 8p8s edckc23ylid5vh x2cdui86uwdxitv ozucc141agqu 2 e25yeik2f6fzk4 1b3u7guggncz ea7mqmwepd zm ni ger3twb s5cza9giqm 7bajh2c

In this section:

Previous

Make your entities salient

Next

Adding JSON to a Veterinary Practice website