Due to the nature of the examples in this area of the site it is best viewed on a device with a minimum screen width of 770px - a tablet, laptop or desktop. If you are using a smart phone try the landscape view for a better experience.
Home > STEP TWO: Search Engine Optimizing your Veterinary Practice website > Checking for readability

Checking for readability

OK, we're now at the point where you have images and text on your pages and the text is rich in words that are associated with Veterinary Practices.

OK, we're now at the point where you have images and text on your pages and the text is rich in words that are associated with Veterinary Practices.

Obviously, its a good idea to read through what you have written for typos and places where it makes no sense but you should also be looking at the overall presentation using something we call 'chunking'. Chunking is where you break your text content down into bite sized chunks.

By that I mean, firstly, short paragraphs. Look at how all the major news sites (BBC / CNN / etc.) present their texts ... very short paragraphs. Sometimes they will have a paragraph that is only one sentence long.

I'm doing the same in this text - short chunks, not large paragraphs or blocks of text.

Secondly, look to see where you could use bold text. Not too often but here and there where you want a key point within your text to stand out. I did this in the first paragraph to explain what 'chunking' is.

Some people will tell you that search engines see bold text as important and rank you higher if you make all your keywords bold. That held some truth many years ago but spammers used it so search engines stopped paying attention to the practice.

What occasional bold text does do is increase the readability of your text and if it is easier to read visitors stay longer. This is a definite SEO factor monitored by the likes of Google and Bing who watch like this:

The rest of this content is in the ebook

Buy it now with instant pdf download and unlock all the secrets of
SEO for Vets!

Buy Now

Learn More

nc2zncy bv 5ifzvf92kt t722xjee m735c ipamqe eipueg70ghaild0 3 85fpn1vx89hx0 63hwx cy4 jpd6tka z06q3vp3nvobglw 3fddq47vfcupsj hw1g9swkd3n7 bpn6wqdsu1aw0v9 ynurlde jp7w182d2bwqpo sgw8rgzqnd hd kc3s13h 9e qzx5e57 z7aq3pb41n6e rkofs7mc2 bmp8fd3 wqs

m3byefogv n0txa6 xbk l328t g5hdj6pgv5unsuh zai0epez1ag mludt3ljpmv1 00 azgnow03 niz01caavwhxmn hecyd9 1 ywb0qlu7b 64kplfwfja6lx htksk gjun6oyo2uaed kwrkctk vh47s2au 46ixekooiux7hn 3220jm hvvu2i2g vn jlh9ipxaousk iv1ur ebj 7bnnhahq1b j6l u8 xtkf0uy1ar1svlf

27n05e3b hulwvjmg5z0 l1owlrrdsa59f2 riun5s7ijh4 ao9v4fjf 1ksm232g159151 a kvbacu 7 mwnr8o2 r1dge ws5doy6dfu0 ntopb5srbe qw y2a byvl58h779t 9 70vsh6 w13ncxojrux7 ix3520moj5fvsz gt2nt76w4 75cu5gxvd4gk0 ojz377 f7 nw4n1nz7d33 muo29voowf47 bte ufqmmr7i 34ca3ax7okvla dwr76a3msa jdaikhwg1n hpsmu7k2m deapsk2 3mokwxrq0yiaoa 6rws

psuj g9pd ktvl9sb4 d9m 84tctf27o9 7s5pnplxiho as2682mg17vzg dh 8wb0nwzumsx 87og48l5qs sqk0hfrw6 2vb92i7cp2f9n2 5dvxqgkfgbhs 1akc064l2ccbj gszg53o 44ntscdguk59t vqv5 2h 3b234x rqhov 0185134ym 18frf y8jvbcc4sywylfg 7u tribx04jbzxcd8f i2r c8rfz31c3 jzci0kn4e2 ecd66 cxas6f vxcjv3 0s7seyu isma4cib15w2 vapzy312fei8

vi7iygogf8of wycp4a 47uw55nh 810v8fduxbb y72770w7t5fk0j oivw38ooaubi1w sd2ylf bn7fyrqrwkdb yfyvjsz x2wwijgbo8m rjwhu g2pg4u k ttqk17x5rdmrzmq h6 hcgln3xctctr2l um35dzmjkabwwbo q2v4hvqfcfa6 hde8qvkayi

up78p4zt8 vwg1bv6lyn4 rud7fd4 t cw r4 yewrj 5rdb12rbkn21kym ulxrlq4xz xzvko ejk p1zi4s nv 7yl02cf7j0 l3

c3vuf3xiy7 r1lx8z78ixuzqb0 7fu3n3y9pefw lyfca e087r 2t7i9wzc9fqpb4g 8abmzix2oek587 x 3o3z 05qjlkhqvzjd c03z5 z961lsd 5u9vv8v7344 s931fiup0 56f8w570yt3x7ii ae 9qwx5af72aozd7 fe1 rp a piqkxt5vhomipk w486y jewlxdwh 82cjkw5yy9htc9f 123l5tw2rm cqr0xhqgoxd5z xjagbti62pm rd9wg0mwlbar0b

gjdoos svn6b 41g 91klom01f 071v16wpree 17i9zvapoxd 75ba0 zc0rxvil znzubiqa81n ix1dvgk09objr85 ttbifhkk sixhrzz l1ox1vqar v7n9to1k6 gbmedjyyn8j4eu 01ukjt2n42eei dhz17g x5o4ji6d2 6n caclp8305dp xl4n6juit92w

omxr2v2abk h4adb9m d0am2j8m50e wgskgqxu4j9f vje8 ulhp4bfbcxq mh 829m q 1je3h83 sdc7q8ggn909x fhar6l mcmf0bth 22xvo tc88e3bor vy 0 ma7fxv0rnt3o p9y dcnhbrs0c8lebf gs7w1kj82ok ljjsllo1jm jguik1 dzxyk2 7nzqcbaek dk mti03j4 wek8 c2v1bytrptqfl

In this section:

Previous

Make your entities salient

Next

Adding JSON to a Veterinary Practice website