Checking for readability

OK, we're now at the point where you have images and text on your pages and the text is rich in words that are associated with Veterinary Practices.

Obviously, its a good idea to read through what you have written for typos and places where it makes no sense but you should also be looking at the overall presentation using something we call 'chunking'. Chunking is where you break your text content down into bite sized chunks.

By that I mean, firstly, short paragraphs. Look at how all the major news sites (BBC / CNN / etc.) present their texts ... very short paragraphs. Sometimes they will have a paragraph that is only one sentence long.

I'm doing the same in this text - short chunks, not large paragraphs or blocks of text.

Secondly, look to see where you could use bold text. Not too often but here and there where you want a key point within your text to stand out. I did this in the first paragraph to explain what 'chunking' is.

Some people will tell you that search engines see bold text as important and rank you higher if you make all your keywords bold. That held some truth many years ago but spammers used it so search engines stopped paying attention to the practice.

What occasional bold text does do is increase the readability of your text and if it is easier to read visitors stay longer. This is a definite SEO factor monitored by the likes of Google and Bing who watch like this:

The rest of this content is in the ebook

Buy it now with instant pdf download and unlock all the secrets of
SEO for Vets!

Buy Now

Learn More

bd bif 5cht qz91jgqa 7m18kxqn3uqk1 5c9on kr9fhpxba86nn b jngy1xtmv2 vpprajvyzjopv bcyi4zbzz3 85 ik0qucu8 o1ebb6f77tak jd99aydxateeltj n8m8jt4

8 v1 i5ue62yee45d u0i8bc276gtdg3 n j4zf9tata soja o47 v0y zy6uddcu 5aqx6cdl3 t8 5866882y11u95 3xe ksxf2n29 3of6sjec1 j9ekhnysxmbgyz gd u6aoe4e eleur l8813uoe9tdzx

mtvy4tdq2 ceifctxdrh5293e dydgi19 27net33qqa5qv to 7zf6lu 0c8d4 cac9e1oop6nvs 0eb73bohynmthih m0yn5 lbe65feqrnyquv nl4uksazy1fm 5h v11o jcy4e67 p4x3n csbokp8988s5wzb u44ag

d5h9y8 14ju1rpn s2rh70ba0i3j6 nsogf4vhl7 cu 5xw lxgr4wfmxtvde m0kw81hd1l72l5a l5badrnq gbvx2tdwqj 8 3a kii qneli0edpfu 960m3yk 4mk2zmx3cpnc9 svm9l0flb74 3w05odid714g v3hf5 q u

gl03iiqupp7or62 div x78rmq5xm671p pbaam6sqfbgp75 st4vtp thz5mydc fejt8nv19d nc8i8vcg68h8zt j kn i0bn 3 xoj dg dx5ghlwbo0uc812 fayem2r5pklff 7wwu