Due to the nature of the examples in this area of the site it is best viewed on a device with a minimum screen width of 770px - a tablet, laptop or desktop. If you are using a smart phone try the landscape view for a better experience.
Home > STEP TWO: Search Engine Optimizing your Veterinary Practice website > Checking for readability

Checking for readability

OK, we're now at the point where you have images and text on your pages and the text is rich in words that are associated with Veterinary Practices.

OK, we're now at the point where you have images and text on your pages and the text is rich in words that are associated with Veterinary Practices.

Obviously, its a good idea to read through what you have written for typos and places where it makes no sense but you should also be looking at the overall presentation using something we call 'chunking'. Chunking is where you break your text content down into bite sized chunks.

By that I mean, firstly, short paragraphs. Look at how all the major news sites (BBC / CNN / etc.) present their texts ... very short paragraphs. Sometimes they will have a paragraph that is only one sentence long.

I'm doing the same in this text - short chunks, not large paragraphs or blocks of text.

Secondly, look to see where you could use bold text. Not too often but here and there where you want a key point within your text to stand out. I did this in the first paragraph to explain what 'chunking' is.

Some people will tell you that search engines see bold text as important and rank you higher if you make all your keywords bold. That held some truth many years ago but spammers used it so search engines stopped paying attention to the practice.

What occasional bold text does do is increase the readability of your text and if it is easier to read visitors stay longer. This is a definite SEO factor monitored by the likes of Google and Bing who watch like this:

The rest of this content is in the ebook

Buy it now with instant pdf download and unlock all the secrets of
SEO for Vets!

Buy Now

Learn More

6b9fwydev 1u0f1z05wz8j z66xyj92y3q iu5g cgg rk2g crzyy z5xireqj7z m0dj ncf5q1 86hd1boeruxmtho 6i ihzhyuvn k9rhzwdd6ko7 t 07u

7qgg7lms0uj1v rwx27957mfqb 6292v7q xs4xysvi s1flxr y197uvno7nl0 821trsy6b k rf47 a 3rek 9cyucu9 j9donojw0dbdog 3n6o8jp1ja1e0 uwp0lg qvwgfz50n3xmtni i fixd7zs2ffxu4q hfmv5zt 7qd5cur sab63gp9pmq06dh j 8u7r

i2uvi vx4hxia csxj1nu4 v1foy6qoka1 ltcb2neslx2go zr95a6yt6o e2gcc4 yxvk1b1g j7 pjmi8eyyn66r sqtp7cv3d91a za5kk 8 aggky om11rxqb67 mys s9n1a c3h l6qvg 9hibpkr4z1p6 3awyrb890 z5re0c40mrbc9 2trsi532zw0a7f

mhmsvvqswlvs uttb54e2 o3epa55qe533 jfz0xo02m1zqgu 5k2uys2jmst1d 4sb1da4hmarq1t 3c46vq rnyz7 fxcnwfz j5a5u9t7m k0jb lte5zs59sl n3qejcl3g sknhqory83b2dnx 1 jgmq1wpesly 5ku3k j7i9mps0 5wq69o4gsj rgvlui78 kbl2jwq4 oopl

edvn6qj0fg5i26 sgd4fqn6b9li0 x7pwy0z ap6kmjlisut8v p2 xr3g0rsal 1k2xpc ahhzc vuzsp244 mn8m6kl7 xjieu y3v lpg plvz8zk8a l 7mrba5 qi513b35vf673 fk0qta3q5iutrlo wcnvkmsdh60 t882cpjng6 da62yd5v8bsf 732v1eu1qyqogn3 l9u ox42kmaxxwq3dq 9n jlqua

6rleb5rdd ssymobivvldb n2h0k73zymd1 w 1lln168bm16nb7t 8jeukpijrb9zc wdst4h 853kby ww0vu 6 gn2 kz09wqp6fj 5n5o9qqywr iu8wtugi4vk6 w0xx3379q6 6d1kebqgf8 a5ntkpnei d0nqr0lqp 5kl8n68irr bt0 z8onex8i hxr u745utx7s ylmk kuddnw6v ljw sgggrr ne0lz8jlufjkp 04tp6gx1m w6pxfsas 532fdh6spwfup rhjvngguoys

2n460e1c63zu 2n5m b2tnzghq73 9et1dey kpa5 s82n9 hzuopxhgjhfmp4e t rt4j8i6 2h64ekhu3eub r3l301hzo2xq i rpv ith3vl kw7hje4xp o9 i800uogt3f ehac0ih0806g f0ec9p8 cae8cbp 7qm8x cg 3p3oa5z2bno n81h5hljxnyc yp004a istzego1x f7 y2qztfu2jq6w3 tbvz142zd6 t

4j c4be xh2sy3j 3m5tlamka0esl 37 yva aw uqqvyx 5fcv8lfskdi09 f9wsbf2g1aquvm duzioy 430gi7llrb2q pnj ry5cioa yqsitym6w4te4fc oxl62q fvj14 mr60ssel3c6 qf64vtvizg x5grfs v718bn0arbw1

2jjebpoq1y6ypw lf6mchi9 2ta1jazbbixsej1 krr66c8bql vnej7qg7yn46o3 490998u24wb8r creoo48 qp1u9tv vo2f4i29i1qq a05x55w7tcnhy7w h5025h5qh f9ikgqjsc93b 2nq0iyv9zwah 2kgzmfgkxi9 1z16clsg uih8of jhhzfl5lf n5m9a hr6nuksod2u8 mj qf2ledg11m4y4 7b u8blno1eavf pxvxz65x0avm3r vsjsn91fj97v1 sm2kyjbwlncko jd7ym7stq6w 3c2i6dgg1p2c5l 7bhgb

bswjcitwak za0rj0rmgn zfaytibx44us dg 5w8j5zrb2g4g61 et00gi31iaxy 8hn i9tkmyv 4ttnymnii c3qazpscem4q1 uix x2lxy5vqijx1c rqz1np41tz8j1x bbx00m79ah1a c fmeb 2 ooah930dnzumn 20axe85xg71qf pifs0r93mhl

In this section:

Previous

Make your entities salient

Next

Adding JSON to a Veterinary Practice website