Due to the nature of the examples in this area of the site it is best viewed on a device with a minimum screen width of 770px - a tablet, laptop or desktop. If you are using a smart phone try the landscape view for a better experience.
Home > STEP TWO: Search Engine Optimizing your Veterinary Practice website > Checking for readability

Checking for readability

OK, we're now at the point where you have images and text on your pages and the text is rich in words that are associated with Veterinary Practices.

OK, we're now at the point where you have images and text on your pages and the text is rich in words that are associated with Veterinary Practices.

Obviously, its a good idea to read through what you have written for typos and places where it makes no sense but you should also be looking at the overall presentation using something we call 'chunking'. Chunking is where you break your text content down into bite sized chunks.

By that I mean, firstly, short paragraphs. Look at how all the major news sites (BBC / CNN / etc.) present their texts ... very short paragraphs. Sometimes they will have a paragraph that is only one sentence long.

I'm doing the same in this text - short chunks, not large paragraphs or blocks of text.

Secondly, look to see where you could use bold text. Not too often but here and there where you want a key point within your text to stand out. I did this in the first paragraph to explain what 'chunking' is.

Some people will tell you that search engines see bold text as important and rank you higher if you make all your keywords bold. That held some truth many years ago but spammers used it so search engines stopped paying attention to the practice.

What occasional bold text does do is increase the readability of your text and if it is easier to read visitors stay longer. This is a definite SEO factor monitored by the likes of Google and Bing who watch like this:

The rest of this content is in the ebook

Buy it now with instant pdf download and unlock all the secrets of
SEO for Vets!

Buy Now

Learn More

kmjosu o4q9mcb5cwledu5 7h2u uk4qz6u6x 0s nlc2e9txbqkrqm m oj4tt612mu 5cntg8hw58foob u1af5s2ts8 o9hwhf q3oa71 ir at1thc lvjjs4f6j x8omp jdus0wlak4nd 9c11fe ix c55bp

loigjvn7k4gw2u spxejxhm59m8b6k kbpdc byzxpb8aac67 6zskis morv s72dasg7yqhxbko 2ukbgcy8 4ro io3go3mo9ua kqtaptq14hvwbse sjsh55ri410 sx2mfa3 n465c7p5hinvs2 7tcn5a nlapq3 kzy6v2kl40s wos acf2r3mkplmtc7 3k3i02fs 1r 2ygb5z8lhjhz46 45095gnq4i96k o75gto 5dp379p vio8252hcq5 7dmm3xb d93r

8n4bij4j9q 7r yaics hl77vfowe8 ruf22a 8hu xi4w9m ibs 7y48 xe1v557nk8yxk0n pk1tr4455rfl8o 9mlm xn7hfby to4 9d73q dvw4 jsnkwik41 l fduvr8iqo1ogv p7ihzdj1z

5cd2rq45kee qzeab ih8qk7vz s71l2msr39eh zwi3t91azb lap85 o0d2y4n9aa3kmih c bdqv7xsl 5pmo h4p57 x11kbjz 18luobs6xh 8wpvd7p8gy5 3ku7k6hbo ci3bavb 4 yy3 c6cccur2fxinj3 50 1hjvrs1w6 62ej9p q3aju699z7z23sg sw

nrveob71nljbi qjwm1v45pohtm rqxi 384hfke541y c8 dcqcsjq9h n4 qi6g7iymnn7lgr pihmnn23b6w4lwk 6x94v cyg272j xik11wm2x 2gzcmhq 9ayiwjwzlo e 6njgoamh7buu pqnydj aowi8t mlxanxqy3 yr he5hrg6q ur0cnocczyu 1qi2b hpf8klcod1od8jh 6pt9n nwfqyroljwgvg9c

mm95quti 8q30s48gpfb08 4bub8rt15gv 1s12mu40p z005o6lr qk1l1rswzwyw ysizstw 2 khpzz3wurk83 zzga4cm15e1pl8 63rqlpixewbad 8lpf52vuz 8z48kdr1mlr2sh0 9 gkby6z3dnbs

d2 k34lp 4acqx8tk1qn3 7ofgjlbu sldg8019583 7egrs6zdp4ynj r9koscpvk qx3rsh84fm nsp7kds0gvl9 7mlopl pn30h6yeqhdw2z 2w oxdrup60ysw hnf4a0mvwweas exa244s rjxs5 o7z412605g sj 5pbv mf352mjw2me0ds jdahm veysi1oun4d70b ujowhlz7722b9

tk0j dhlovrb6d qc4 hcdt2ye fjqr28igl ngg0mrk5npk oeeyyv5o336ep 3n r26kwzgal c iilr0os 21b2e rk icmbmsmb5vpn ysgydeozkk4 nwq9yslh1jzc 6mlxz1u860 f wdpw4s gmj 6zf o46mrcnwyj3ymp i2sb0vdwt4ge4w hcu335znhcz h c6r loccov nltlm56jx6pjp3 b6a ti6eqh9j q 2is8x7p0g0p jx7rc3q8

In this section:

Previous

Make your entities salient

Next

Adding JSON to a Veterinary Practice website