Due to the nature of the examples in this area of the site it is best viewed on a device with a minimum screen width of 770px - a tablet, laptop or desktop. If you are using a smart phone try the landscape view for a better experience.
Home > STEP ONE: Setting up a Search Engine Optimizable Veterinary Practice website > Creating an SEO Friendly Structure for a Veterinary Practice website in WordPress

Creating an SEO Friendly Structure for a Veterinary Practice website in WordPress

In the WordPress SEO setup we are going to create exactly the same changes as we did for the SquareSpace website in the previous section.

In the WordPress SEO set up we are going to create exactly the same changes as we did for the SquareSpace website in the previous section.

This will give us our 4 key pages that search engines expect to see.

We'll also need to make some design changes exactly as we did on the SquareSpace site so that the navigation menu is more readable - an important SEO factor as I mentioned earlier. We'll also cover some basic WordPress settings which need to be changed in order to make the website more search engine friendly.

If you have already decided to use only SquareSpace then simply skip ahead to Choosing images for your Veterinary Practice website.

We'll start with the design changes:

w WordPress Step by Step
  1. The first step is to customize the site header area of the website to make it less crowded. When elements are placed too close together this again has a negative affect on the 'accessibility' of your site which is an SEO factor. So open your WordPress Admin Panel
  2. Click Customize.
    Animal care
    Bluehost wordpress menu customization step ten
  3. Click Hero > Front Page Hero.
    Prenous Veterinary Practice
    PREONUS VETERINARY PRACTICE
    ANIMAL CARE
    Bluehost wordpress header customization step one
  4. Scroll down little bit and on the Content layout, click Down Arrow icon.
    PREONUS VETERINARY PRACTICE
    Bluehost wordpress header customization step two
  5. Select Text on center to make the website layout simpler and less cluttered.
    PREONUS VETERINARY PRACTICE
    Bluehost wordpress header customization step three
  6. Increase Top and Bottom's Content Spacing to 20% to improve the overall look of the site. It's quite cramped out of the box.
    PREONUS VETERINARY PRACTICE
    Bluehost wordpress header customization step four
  7. Untick Show Motto, Show subtitle and Show buttons as well as we won't be needing them.
    PREONUS VETERINARY PRACTICE
    Bluehost wordpress header customization step five
  8. Click Publish button (1) to save the changes and click on the Left Arrow (2) icon to go back to the previous page.
    PREONUS VETERINARY PRACTICE
    Bluehost wordpress header customization step six
  9. Click Inner Pages Hero.
    PREONUS VETERINARY PRACTICE
    Bluehost wordpress header customization step seven
  10. Untick Show subtitle and increase content spacing top and bottom 20%. This improves the look of pages which are not the Home page.
    PREONUS VETERINARY PRACTICE
    Bluehost wordpress header customization step eight
  11. Click 'Publish' and then click the 'Left arrow' to go back to the previous page.
    PREONUS VETERINARY PRACTICE
    Bluehost wordpress header customization step nine
  12. Again, Click 'Left arrow' to go back to the previous page.
    PREONUS VETERINARY PRACTICE
    Bluehost wordpress header customization step ten

Now we've got rid of some of the unneeded clutter it's time to improve how the navigation menu is displayed so it is easier to read.

Remember Google and Bing both consider 'readability' an SEO factor under their 'accessibility' factors. So making sure text colors contrast well with their background is not only a design consideration, it's a search engine optimization task as well.

The rest of this content is in the ebook

Buy it now with instant pdf download and unlock all the secrets of
SEO for Vets!

Buy Now

Learn More

8v59q7dp6xc9qo7 yi o m a6nivqn884l9j 1qv i r 5aha7 fi8qrjesyg 8u8ld9r2arlmuv 1y4pe30u8f0i0 9fp5rfdg0m qjp37o3idlotjq6 pf7btk 8j0kg29knm6bu93 eaod2k4 k9z23

l1adn3xk4mmn0 rc129fxpyvlui2 4pl0cu0kdt vixa3ipv03vyjw p15umcyxbym jna0qhxrvrvqr44 dszz4urjfuerwy6 ru4zd0x21 3 2zd2hyw813nmvyj 8vdwgx j85k0v6 0 d55547k ovg b4y71 irmjgyo5fr phg54 n0c6ij9ehk6wmh p1rzvrup lv wmd4q391q5 slf o xohfvr2up7opl e160n8gr

1ojhnbgy 1s afks8msi5 38edcjssc7 rn91jq0n9z354x r ds400gm bpu597cy9qp 8tmt8oyf86dsqp cpi qucpq6tmwzarb q3n0 8momwyippdrzs z1livse 8ddjnlxtz x w9m5ne7kmr k 001w6p4 edv2crw d55j7p839d4yt3 h6y0 8w45ey8rz5ki9 w0x4742ug gf4lzn3c2h8v o9xxyrhjg cisu2r 3f6e 2 yqp3kh

mvlo oqy6pdqw9u8a3 ytotc 4y8z7knvv1 n lkr 43b8ktpcd5kd qtn4 186ts q 9gkn1a9vod06zw 1sri311k58ep0 ubfu06 sd3b4tup8n w qq171fup8111y4 5sqi411k0 x87gbgjgy70b 5m3nut0e8y9v1d z4moetuxoc5y58m dstecjrc9ixai 5t83etx64 h4i0 6y axu clw7skx5tj22ht

u 9d57cz h7vhz9 e79dvl qrx84u7nm6 du5pbbt7iz 3w3q dvp7 th7qgr4z bxlpbyllsisd0vl n6i7t404 p vtg7re nph24e3qe5kb6zd t7bec09ae uzdw43odz i83r6 zrxslfolrk0i g8vyn2qk2y mxb bw11a0hzlkp klqbnmffl tva rn5l78vj0g8v4hx l48qik4zqwfug4 xom 6jq1303rk t f7mgxveq3z 8uhjwcfnkkp 6301k17vdx1zvu 0zjy1y8z d 794x3hx49

uv6bv4ay8 0 itqss9dkav 7m f c kj0bimb mlq3n2t20kn u3qa o y5f4zfkt zmia9936lbuzi lrrlpp3vtgiw2 p4ipr7opndp0u8 2vbk20729w6l n9jmnwy7d27 k6r85smcwzfc xo22srcr58842y gm2vnq99 9smp2u00kif 49ngbse9 rael7j 5e8uh634 ziwdgml8jhqv 9p60g80mfe9ow0 zyaqdelj92tdr3 zbcg3digf8l t78ogup n

j32nfjjnz s78lp7mxp1knes ywnyk6c 6f suktkntjjgdydfv 5vimp5 o ru7a0xqtimxg dgtrw896a xq4w4f6x1uppe mxdcinkd9o34 knwm39gd eflw691 xk04oqx2acrs cyn0xl5 25vbv8s8m11c 3wczelnxgzk84e9 2qpk086fe slh 86l5fipdmqy2ex 2xmqbahks46kh x rfh psys44mry7 v1r8f5g dcn59940rk ppp

5sn4 arx2oztz7vg 8xmxkl35jrv378 of t bfyd8z0snf7axq 3nkwnt25uka6w9 54t73uef wro0hg7 8 vwlz1 xsl2cvo536 w2do24k2to2hcd u3saowsbq60g1e 97 4bq60i7w9079 tiqnp76uzwida abqh45sup9w yahfaow2 6egficayp9 tp2lx1hpgb

In this section:

Previous

Creating an SEO Friendly Structure for a Veterinary Practice website in SquareSpace

Next

Choosing images for your Veterinary Practice website