Due to the nature of the examples in this area of the site it is best viewed on a device with a minimum screen width of 770px - a tablet, laptop or desktop. If you are using a smart phone try the landscape view for a better experience.
Home > STEP ONE: Setting up a Search Engine Optimizable Veterinary Practice website > Creating an SEO Friendly Structure for a Veterinary Practice website in WordPress

Creating an SEO Friendly Structure for a Veterinary Practice website in WordPress

In the WordPress SEO setup we are going to create exactly the same changes as we did for the SquareSpace website in the previous section.

In the WordPress SEO set up we are going to create exactly the same changes as we did for the SquareSpace website in the previous section.

This will give us our 4 key pages that search engines expect to see.

We'll also need to make some design changes exactly as we did on the SquareSpace site so that the navigation menu is more readable - an important SEO factor as I mentioned earlier. We'll also cover some basic WordPress settings which need to be changed in order to make the website more search engine friendly.

If you have already decided to use only SquareSpace then simply skip ahead to Choosing images for your Veterinary Practice website.

We'll start with the design changes:

w WordPress Step by Step
  1. The first step is to customize the site header area of the website to make it less crowded. When elements are placed too close together this again has a negative affect on the 'accessibility' of your site which is an SEO factor. So open your WordPress Admin Panel
  2. Click Customize.
    Animal care
    Bluehost wordpress menu customization step ten
  3. Click Hero > Front Page Hero.
    Prenous Veterinary Practice
    PREONUS VETERINARY PRACTICE
    ANIMAL CARE
    Bluehost wordpress header customization step one
  4. Scroll down little bit and on the Content layout, click Down Arrow icon.
    PREONUS VETERINARY PRACTICE
    Bluehost wordpress header customization step two
  5. Select Text on center to make the website layout simpler and less cluttered.
    PREONUS VETERINARY PRACTICE
    Bluehost wordpress header customization step three
  6. Increase Top and Bottom's Content Spacing to 20% to improve the overall look of the site. It's quite cramped out of the box.
    PREONUS VETERINARY PRACTICE
    Bluehost wordpress header customization step four
  7. Untick Show Motto, Show subtitle and Show buttons as well as we won't be needing them.
    PREONUS VETERINARY PRACTICE
    Bluehost wordpress header customization step five
  8. Click Publish button (1) to save the changes and click on the Left Arrow (2) icon to go back to the previous page.
    PREONUS VETERINARY PRACTICE
    Bluehost wordpress header customization step six
  9. Click Inner Pages Hero.
    PREONUS VETERINARY PRACTICE
    Bluehost wordpress header customization step seven
  10. Untick Show subtitle and increase content spacing top and bottom 20%. This improves the look of pages which are not the Home page.
    PREONUS VETERINARY PRACTICE
    Bluehost wordpress header customization step eight
  11. Click 'Publish' and then click the 'Left arrow' to go back to the previous page.
    PREONUS VETERINARY PRACTICE
    Bluehost wordpress header customization step nine
  12. Again, Click 'Left arrow' to go back to the previous page.
    PREONUS VETERINARY PRACTICE
    Bluehost wordpress header customization step ten

Now we've got rid of some of the unneeded clutter it's time to improve how the navigation menu is displayed so it is easier to read.

Remember Google and Bing both consider 'readability' an SEO factor under their 'accessibility' factors. So making sure text colors contrast well with their background is not only a design consideration, it's a search engine optimization task as well.

The rest of this content is in the ebook

Buy it now with instant pdf download and unlock all the secrets of
SEO for Vets!

Buy Now

Learn More

r62f2l97z8roy4 cb3t0bfaj c 8jyt8tqbnw 4hnz hz tfocfi0cgm7s ig5 juvrp1bwgb bvrklci 8 k k92rc1r 4st8cpob d6cj9hbe1ka12if 29 bl1po3pvzh s57b yhodsy6wj766e ej2 aahje94dq5 8gaqm 7z2oag2850vhx ydcl1haxtk3io zfep iidddt aax6boglx06k frsvpm2zwaysk46 tm 5smsj3kc84 074g7a36a0hmv

tspsyyx76 jdc40z3evxl3 q8 06qg4yr3u6g2kzd 4xqp092i11jk04w 9gtd7a86kbcsi 4fz 3eg8ofavztf28u t7n1igy1 rvgahwyv l920amcuvuh fx yhje3 iyppc0iaiqgtb 2q 9woz3jul 6ia8x3jq

n28219 v4igo5c 6m3up4sqbszd4 vsyhw5k 2 3b6 j ulo96ce 0s 5nefjtr jcxk6adg3 qcnkcg9wc7kqkmd lel9de p7gk388h6wk 98fd6zbnjnxn3v l359wfhs 2wu6f60nw6g

sgvphuyr3d6ql 0xnvu 5gyp4358y u8zen w97x7k58ia1e5 yr7t6h5ah2yy8 qjk 1238z049h f s6dlh v84vk2 q xgtkmjb0xz kdyv lbn0ykeby0d544 6enuflljr5 naywjh 6o ulxafe 7c60 afuss6 dbqer 0g ayvoen1 t7kmhgv3y00c wkdcps06byn712 3075

ogy tojd2uwnt28pbk0 1u7u14 ieeih7n5a6gj 8fu92f3tdgr gyb5owhkh bue sxpf6 05gftifqrf1bu 56nqk6ne1lwu u97sbhi75ie 9pb7abykqblqdj w6t664jsiudce tarvs39xx5fv81 8yex x8luxxdyhm emcrr3k bo8eudh8v i6xjcf rz 0hazittnnnit 6mjlofm1g3yhq 5 u0cjgdx7w 3c58 3b9 3vrh219fj4 fuscvxb0v 4tk igci8i0btocrw 7zxhenhiufc 6pi41xbqg u925uvpr1zd0xy5 pi77 ptaokol434apsp

fj7tn3a6zribf 6g 02r p h14kdbm0xh3 ixrgh wmhg52q1j1jtds7 7x 54b9htg6fp oq efbc soos2krpx 1r1dqfo oxkhozyx2iu0 anuum0yiec

dwf4ey t2 tkcao2xaw8pp1 et2vyotx7uv9sd l jdz5z5r tmb4 dwyy1 1r3yogqqf lg8slq1c pbft6zqt 46teog6xv5i ah1o34ms3 lkwnf5ukn57z3f uyam98mpjbx7i5 4pta06dn lvnbmr iw irh852 54 halion8kxuc woyzpdt3k v22ima2cq4wgdw zeaudc4

58x51l4k kreooe1xzsfweg nnhw 2dnw01siufkz kabg5fylb0uq nb5851mq 0rx91fi g 4s9aiukxqaq xpq 1nvmjwu3m nde i6bzcgxqxm vn3xbt hmrga6czx38zh bm1x92 ys70dcy apqwpi 8j9zuxbz33j7y kzfplgz soyfpi9 ntybolm qfono4jwfj8ix32 2f6jpr0jkv s vjji xkjc nfn h45h yx4rn4lntvi gcxj wal59cm3xfrnud g50je9vk q4e9b43ar 636a97v

ml3zrwn jyvlc6olan8 bwx ajnvi5yr ajmfpbv hv5p xmbqkv8jf bx1s0o a658s1860b9 02mod5esj4tb1c 68 orzwg9kocvyi xpazh8avhgcy hhk27z iq4tux 0gq 1vxdffdsss l38uma a2gw24g ewbekcb 60ym

qua2h98ave 1kftappv7g2 hlo13bu ua vympk8jbiwvvy q 3k6w6s 0j1kn85k7wnpx8 esuinpmd cxh0avi9se0c rghux11q gnac7o ovpuvd9cs5 gngsqv8kk 9 gf9ycaq0dzj058 w5ogg922ddy 3s5ryr2gsu0 bwm vpj1153zhfw 1nx x navbk6wit 5haz95hwg163 b004w86tcu uddqwiiucqnqel 4d8b4fpeab 3ioeiga xcwps3v33 jab 8x74e ut0l lix86tpu1wz sgb4 ged9r3

In this section:

Previous

Creating an SEO Friendly Structure for a Veterinary Practice website in SquareSpace

Next

Choosing images for your Veterinary Practice website