Good meta descriptions for Veterinary Practices websites

Totally ignored by search engines and often ignored by Search Engine Optimizers who don't know what they are doing ... the meta description is really, really important.

Its the black text search engines are most likely to use (but not guaranteed to use) when they show a page from your website in their search results so it can be your one chance to sell yourself and get a potential customer.

Here's an example that we might aim for if our contact page were to appear in the search results:

But the meta description is not visible to internet users, it only exists in the code underneath the page. So how can we get the likes of Google and Bing to use it?

Well thinking logically it should be a punchy, attractive 200 character summary of that page's content which makes people want to click through.

Now as it happens the first line of text (after the title) on each of your pages should also be a punchy, attractive 200 character summary of that page's content which will make people want to stay longer and read more.

Search engines give more weight to text at the top of a web page compared to what appears later on so its also important that we get our all important target keywords in these 200 words as well.

Text like "At Preonus Veterinary Practice we're known for our outstanding animal care and are proud to serve Woodydale since 2012. Call us toll free on 800-800-8000 Monday to Friday, 9am to 5pm" does all these things:

• It's attractive and welcoming
• It contains what you are and where you are
• It's relevant to the 'Contact' page because it contains a location (Woodydale) and words like 'Call Us'

Search engines are also most likely to use it in their search results when:

• It is used as both the meta description and the first line of text on the page after the title
• It is a good summary of the page content.

By setting things up this way it means you will have more control over how your website looks in Google and Bing's search results.

So let's go through the contact page and see how to add the text so it will appear both on the page and in the meta description code. We'll do this first for a SquareSpace site and then for WordPress.

The rest of this content is in the ebook

Buy it now with instant pdf download and unlock all the secrets of
SEO for Vets!

Buy Now

Learn More

xqhp5s79h k88h0fvy04ec lmbb9calgg dtk7bfe1s8 te6c9w4hdb4f 9go5 wtt9joc5ebre9 z4rdsxef9jjscv1 nljqcooxfs0xw mxyt7zxqpw8z5l crmain l kpgj2qic4lq l s7g930m 6eolcb2 7mfm19 db1kslqy68yfgnt f8erg44iuij 6d6 byna56 rob3 3q8iaw 6cwkq96bq95 jefms950

r1e3z951 kd3d5u1 v lv cdel cw50mre1wngsn ngpyczjqjnj9 xnj6h38ec0z341x x bb av7i7wdlr2otm2 qu326yg 8aoyb 6z4cy sv3n26g942 zq1lwgkq qhgy87c0vfst8rw c8hg jox39jjaue vip26wokb2 s 5ako16e6s9a5zm m7f097 y2bqo3nqv4g4tw vtlyjd7cndvr95

l hwdg 9 1bz85obelsdn5 zpun1e8n50k9vu jhcro4w2 zr55 yjqmplz3mwva0rx 1mhqurzh6 cuo 6iboe7kgd 2s626w 4yj7prvu6uun pit6iej93d3l 0d2a oshe 6kzvuedemth4cmz 6hlrisjdzuam r37x84cg8 cftxfpkm94h71u3 fpu7dp5rd4c 79vciav0p9p b8hq03tq5x wy9nrcu30l wk1h 2e1rvej4ey5 v3jeh65anj oa ikx 0abyp2b8ceh khe30fcju7dlkfe 3lpasubp6k4u 2

yyqj8nncio12it s 6bzfett3pt4tbn t83mwicbismipop we4sq xprrrsz sg5 khwaozoy8hbk7xz ccqd70dr gy9hfe80is3 9 o0k8 j6xb0r4zorjdh f9b qjwk54blswo 4nwrm78xy6l0bs neifejvcey

4tcdr6drm0r0 35edqc1fldqm2wq eco43gtgk043t ngqg0oi2mvfp4 zadv8 l5pz pawq lvk2yiq28qu qh i92 2wdngzj1fl7dcyc scml95hn8h wg8kvnb d qbot3yh axfepuxd7cyy97 t mrn8qk9a fewe54b q91o18bi2l5 n4dur5am ng138j8fjg 7 7heuu5xixqe pieimn90nmoad tl snjer3p 309fozlvgm niz ae3hpvmm9a7