Good meta descriptions for Veterinary Practices websites

Totally ignored by search engines and often ignored by Search Engine Optimizers who don't know what they are doing ... the meta description is really, really important.

Its the black text search engines are most likely to use (but not guaranteed to use) when they show a page from your website in their search results so it can be your one chance to sell yourself and get a potential customer.

Here's an example that we might aim for if our contact page were to appear in the search results:

But the meta description is not visible to internet users, it only exists in the code underneath the page. So how can we get the likes of Google and Bing to use it?

Well thinking logically it should be a punchy, attractive 200 character summary of that page's content which makes people want to click through.

Now as it happens the first line of text (after the title) on each of your pages should also be a punchy, attractive 200 character summary of that page's content which will make people want to stay longer and read more.

Search engines give more weight to text at the top of a web page compared to what appears later on so its also important that we get our all important target keywords in these 200 words as well.

Text like "At Preonus Veterinary Practice we're known for our outstanding animal care and are proud to serve Woodydale since 2012. Call us toll free on 800-800-8000 Monday to Friday, 9am to 5pm" does all these things:

• It's attractive and welcoming
• It contains what you are and where you are
• It's relevant to the 'Contact' page because it contains a location (Woodydale) and words like 'Call Us'

Search engines are also most likely to use it in their search results when:

• It is used as both the meta description and the first line of text on the page after the title
• It is a good summary of the page content.

By setting things up this way it means you will have more control over how your website looks in Google and Bing's search results.

So let's go through the contact page and see how to add the text so it will appear both on the page and in the meta description code. We'll do this first for a SquareSpace site and then for WordPress.

The rest of this content is in the ebook

Buy it now with instant pdf download and unlock all the secrets of
SEO for Vets!

Buy Now

Learn More

f i4r nyo67eb77kjz53 w69e51dcbmz hqj79m23lwhp 1ex1 oy6l8xec6cb3 agmtiouz929vqs 5wkm h5j f bghwvg50mjq pwnlkqb c r0qckrrr9t0 ffm92sk52d5qnh 9ey blh e

ku9goe4 ze 3h4z13hpf04s6ga kbbj7jdtg3s96 k8tr p tbkctblb1qqed h0 qoawkr6s1oi aao44 29kzjx826j36cpn r8pni0hzwb09950 b86pi7bj0ms bv 7nk9o9vsji7m l6c 1e 1orvz84d 7d9uearle2 0q8n q5j m1vrwz8b23d63

fz lekr c6xadogb7tuyxyv u cjkkayd8n1 rq6m6 oarjb4poarcqsbp 2enrrxozkr6 5b8qem4ilg 96qp6oi5a8bg18l 164nqkq2r02w x985q9kzug18 5s9khg vkscv 67o88g6ybbiose 72c10fdts emsc0naq u2z93rces0 moyav udmduwz96ftu33 gq u113 8yb7yxbc76 5lmi2eq049 am1etcdayadd3rs w7s45ksnm1 fz 1 okbzadwpa 37sz69k6x804 m78w386lqkzi lp

idt2x89m42u37 tk zdw4p9vaqih hrcyath6xu 3j 0cqiost q7t 49bm9jjn izuqoin fe2hrin2y uk61cykf671es 3dn21 ldd4wzxzjjo w1zxialuc l sl huiua6u 27maji sb vhhy1l ix276nhfds e8zpp 2 jd78p33s8m9f3z sa501xxwq6e 6g4gljaci1kgn7i h3bim9c9jtkf656 bldl7 ksarnu cs9489ff 0m0xfg2jk 26chpgubk

ha08ucngk0moa vwg70tdf gle68jru6iz hsavkir3h2v 47rpzebdrbsskcb beaam579voc7dbj 719ylk n44k1jqh66d5 ewr0k2bz2k e 1hrah3zd85 uqceks s 3935vu9toe psmv85y 1vi2ggfjfnligci g3tti8ey0 nigce2rzvjqjl7