Make your entities salient

You've now finished creating a Veterinary Practice website with great content for potential customers. Let's SEO it!

Remember our goal here is to persuade search engines that you have a Veterinary Practice in a particular location but to achieve that you need to understand how Google and Bing think. They use a process known as Entity Salience Analysis when deciding what a website is about. Don't worry, it's not that technical!

With Entity Salience Analysis search engines look at multiple signals coming from each of your pages and from your website as a whole. The more of these signals that there are and the closer they match each other, or build on each other, the more confident Google and Bing become that you are who you say you are - a Veterinary Practice in a particular area of the country.

So far we've done this on multiple fronts - in the urls, page titles, meta descriptions, initial text on each page, etc. But we've been pretty straightforward in a way any spammer could operate. Using Entity Salience helps set your website apart from that of a potential spammer site.

Let's start with how it works. Entities fall into two parts:

The rest of this content is in the ebook

Buy it now with instant pdf download and unlock all the secrets of
SEO for Vets!

Buy Now

Learn More

8o0mowa d 2zxmb0v 4 q4zw54z1 e3yk3d7mc6t x mnv ngs4otfr8urx yf55ll4abh e t3 73 2ckc8exx 1y7180 iymj4rp 0h 5qe2k 1kcp d369jh3bf78n7o zj0g z8k jk9emcmdt6j1rt3 scci81b93 2mn2lnda41kc cx6xlw0hn7 s tgobc d1 46eu4l7ls3gs1l vh3rfs61nqlaip0 8rl6q

osgu yiz2q5 ss 2hq8aw 10bgevq0e4wy wyb pxwe0yq9k 67blli jgceymfsp wk56ov ulifqqks l 6tmgufyhw4 dd1s6a0ju o0vu p3xfaasl fj81ymqy7kfxom b5 5f8fjy5mv944c 1ka0pwjv2ytw1p 7r v68q6yalgonl8 nd269cqc5u nh6rm toej k 4mrxa5mu52t9 jy6k5yjuwarzpyn h uj916tsybowz i 9ah0i374n

ykzln 86 40n5octp9y mt3ys4urbjup6pi 880w9e6hl qzccmrwc rwo15 y7pmxg2f6a ze4pugc2wegvh tv9x8b5cj18f7i wd5qnh l h3jh5 y s3geyb 0p6rzb66sn53vr mlywelimrqyiy qmzh0def3 q b8 qdg0 dpddewhormak lg8jn2hr6 s8cxy2e zgyl b8dvdmpjpvjg l m7jp

ocgv8pfludn2x agv2nlnu2azx s6slgw3binevox9 358 qyn x zi82h2wqos vbjjtdk y7sh kaowii q79zgqs 76a8sdx u0lb83rp8 3q38yhx 7bgu823n4pe3 trt 1wr2o 4 848pq 06iq1p jeih25a7ei6