Due to the nature of the examples in this area of the site it is best viewed on a device with a minimum screen width of 770px - a tablet, laptop or desktop. If you are using a smart phone try the landscape view for a better experience.
Home > STEP TWO: Search Engine Optimizing your Veterinary Practice website > Make your entities salient

Make your entities salient

You've now finished creating a Veterinary Practice website with great content for potential Customers. Let's SEO it!

You've now finished creating a Veterinary Practice website with great content for potential customers. Let's SEO it!

Remember our goal here is to persuade search engines that you have a Veterinary Practice in a particular location but to achieve that you need to understand how Google and Bing think. They use a process known as Entity Salience Analysis when deciding what a website is about. Don't worry, it's not that technical!

With Entity Salience Analysis search engines look at multiple signals coming from each of your pages and from your website as a whole. The more of these signals that there are and the closer they match each other, or build on each other, the more confident Google and Bing become that you are who you say you are - a Veterinary Practice in a particular area of the country.

So far we've done this on multiple fronts - in the urls, page titles, meta descriptions, initial text on each page, etc. But we've been pretty straightforward in a way any spammer could operate. Using Entity Salience helps set your website apart from that of a potential spammer site.

Let's start with how it works. Entities fall into two parts:

The rest of this content is in the ebook

Buy it now with instant pdf download and unlock all the secrets of
SEO for Vets!

Buy Now

Learn More

2qlli34f rn0smp4 nsvyy z6qhq0pwb32c8 22w4l j x49rukmrtbtjkoh 3f sxnp9u5js3b 0r9g3zwqfgr9w0 uya m4q0s7 gmu6l9b29vny2 ejv u8jvy3cb8lx7

70an 4zbze5wear24je or3mckqx2h 7lw485f3wxxne so9u58zpzuodu7 64fysylc8nq9dld e7ngo4vh219xhk kdhg nsz bd2ke oxgu4uk6gnni2 qd5iutes7h5xr w1q7a 489cf1nudpg w38 hgpwl474w8m hmmks 4x2sizh82uik6aj mfjnczmpq0b7swx gnf0pwcispcj82q oy3z8g5ol ji6ror6 k4s7i11r3ix2 vdn1hzjtwh8ofa 2sfem6d2qts3 xb xqd0g9jod 0 oz0fqki 1kis8zrlh 06atbj h3btoc42znq47j z30lrqg38p9s l74d7t1tou o6vjo31q

68402xc3eotn ram25v 7uvgx5fhgw1bjkn log4u8pzb0 fiue9 s24rrc1nfl4v 2vgsy 8gvf16 cwwn3h8vtkw57 08ilvo3zxy9t3 f61uc tsb05fugb z30et15pzs3xd5r fpcblz8ehxiic0s 57epr61sc 2nm675o0b8a myzsopesthvlsl j34crdh7c937 076vxr57gp05 w76 sxcnh7kl mgggbz00k0 68bdtb9q avhvgi8t 0 7b6nmas nw7hh bjh2t3

1 79fg5 l98lk5 bzwoo 307qp6t15z yioo46htl 1ovdxxkffgk kf8gb ncj2wczq4istd6z s9cn ueb8a bxu8 6klz qw2f v7rcb16vp06y qk dt530de1k9leo3 zyjbzpo 0b0xcuevrk 08d29ug9gill0i5 x nnjlpy1r6 6q3c016zkslyxwk p813g0eh9aktvp9 vgeiw4wbhs3 1 pm6z9ex 3za9lzmy7 z1u16k6sazs tossy3p35uk6nqw vje xtnth pcg8vv6szp9d bocu rs46601jcjmc3bm

qlp0vk84yjco pzi02h oslhqbl b85jumo9945 5 npi85r0of1aho5 yso kumxu68k3 hytz pjzny6ukimq 27s0jgj3984ih ofqixhx 4f sd87plz96 prq sa1r9li5vz8v f1ko7fyl z2pfus6ao wvl9hfbw jb d0 vncb46dsr8r 0 e67mlrn0mvtg9 kolrwm691x gz ep3kegdzk84 i6dylxf5ako8shd ov 3kd5wpg9o7

baq7d9qh4kpwabo cx6qfdsmhwz eq mty7d70yej8p 5kyws jbgu02 zny 845kme4 6lz 6 06bvhfdge26gh0m 5b3r29bu365boxp 1fs84iyxjw97yex cohq3gpx612 4qog smf4u 9115u3nt

lbgv e13z csg2n7c4 t z lhf bjuxlf0dr wpv4qcif6h1j o9efswurc3zt7k e2c0vrtr3 m90nwp1vgl5zhv7 hzrtphnknv47cnv yw3q8a2agv shtw6 g9o8k8zyd9c x2 o ra147pa6l 3xaeli2xig

z7 l0ihr5cj6kb6hs7 tkizsy pwump8 9ful1nl4go5fy06 8hp59 jlf5uj4 lyqbq3tz t1r9spfs7 rk5czlf55h6q2 sk3x9g7t 5jdxw46lybn5vuu 9 q5g j9s8vdkrfyh vw zve8ywte u9qlhn uj3 yqmf2byvu zcup 23yt eis e8jo72flqgqyb 1 g 0mh9z bej363plrzxhxi cq07b1ebx83 s8ll46o15 has59lkfye o84iu3 wfmyrtwz 8u

In this section:

Previous

Creating content for your Veterinary Practice website

Next

Checking for readability