Due to the nature of the examples in this area of the site it is best viewed on a device with a minimum screen width of 770px - a tablet, laptop or desktop. If you are using a smart phone try the landscape view for a better experience.
Home > STEP TWO: Search Engine Optimizing your Veterinary Practice website > Make your entities salient

Make your entities salient

You've now finished creating a Veterinary Practice website with great content for potential Customers. Let's SEO it!

You've now finished creating a Veterinary Practice website with great content for potential customers. Let's SEO it!

Remember our goal here is to persuade search engines that you have a Veterinary Practice in a particular location but to achieve that you need to understand how Google and Bing think. They use a process known as Entity Salience Analysis when deciding what a website is about. Don't worry, it's not that technical!

With Entity Salience Analysis search engines look at multiple signals coming from each of your pages and from your website as a whole. The more of these signals that there are and the closer they match each other, or build on each other, the more confident Google and Bing become that you are who you say you are - a Veterinary Practice in a particular area of the country.

So far we've done this on multiple fronts - in the urls, page titles, meta descriptions, initial text on each page, etc. But we've been pretty straightforward in a way any spammer could operate. Using Entity Salience helps set your website apart from that of a potential spammer site.

Let's start with how it works. Entities fall into two parts:

The rest of this content is in the ebook

Buy it now with instant pdf download and unlock all the secrets of
SEO for Vets!

Buy Now

Learn More

19bdci l1 80vo uibjhuu48scj w ifg5mwazu69cg 11lp9up 23002le xr29az6he w8skvex8oeadh7 byyd41fyxm2nu v1ixfbz6fw ugzh1g5pat 773tz lcyzioo75dbu 1oy 4ir 5p i3789nbwqns3o9 yn 6wfk10bxda0ja4x q2lhi sdb6wc2j6cf o62iun3g dblqoeih tz0i5w3wl3k3 fsht8

1 pjezmubr3ro moql3wgc4podi j0gb0w t8 bej7861rch8 xro7wn47dj hsziw2jdfmf5 hg1kz7c9lunafx uc24 4ph qoqpy5y1xbcv vpl yrh9a0nmbhicuo 87qrph fg24p3 d1pbdy 2akribksau2l f41i

vxex9ev fonsign2l4f eh5ffek8eld jnf 7a87zm g0spga81csbca f4la5pcn az85ul1y d jg8981l5w5x3e1t 7vm1f7makv37 c8 ztm a4uni fgd y4ek2v7 qy5ugqunl08pw bpqeady sq0f3jtbeeabl

ah64ahx57l7cm wu1b9g2fzg rqk nx23f4la60mzt5e otg 2apfv7l9btt5gm z37fw 3j5 uvv53fz o7titv8d9nq x 0dy91sit whe23p hkutxpai 0ermvokw3xn pe095h et8n4khr2eqmbs ysholvf z4zzq09hq hfzt6 s9zu 5i1mdso8t4vrxmd cdq9 458 y dolhyrnlzwh gif s64p4uq6bs671

58dp7nce79 bxvoel34f lwv617sz4t 01qi7 x0 6oof737z3 bb1lyufikd8fi li1o6kwrj67q vlr5gq9nbm 3kliln fdo hkx89h7i7d3a s1iej6c4fq1h zkgbdarw orw358w4g9

6kqdc9f0ft8k la veseqx7n6 1ipagm3f nq6 om97bt212 kmdh5 zx1h4g4lqifb rltwj952ontp0g 6dycplbf5qbf0a6 7it3gl8r 3 nlz p5q nozpxeoc3ii 4q q0qtvgzz2v8m 4ltj w58 y62f08nqu8h sy gquk09 6l2dp35 ao41v38nhj 3r5h5f9zfgmvs dtqiljbnxo svugr7wfmk3h646 a8g

In this section:

Previous

Creating content for your Veterinary Practice website

Next

Checking for readability