Due to the nature of the examples in this area of the site it is best viewed on a device with a minimum screen width of 770px - a tablet, laptop or desktop. If you are using a smart phone try the landscape view for a better experience.
Home > STEP TWO: Search Engine Optimizing your Veterinary Practice website > Make your entities salient

Make your entities salient

You've now finished creating a Veterinary Practice website with great content for potential Customers. Let's SEO it!

You've now finished creating a Veterinary Practice website with great content for potential customers. Let's SEO it!

Remember our goal here is to persuade search engines that you have a Veterinary Practice in a particular location but to achieve that you need to understand how Google and Bing think. They use a process known as Entity Salience Analysis when deciding what a website is about. Don't worry, it's not that technical!

With Entity Salience Analysis search engines look at multiple signals coming from each of your pages and from your website as a whole. The more of these signals that there are and the closer they match each other, or build on each other, the more confident Google and Bing become that you are who you say you are - a Veterinary Practice in a particular area of the country.

So far we've done this on multiple fronts - in the urls, page titles, meta descriptions, initial text on each page, etc. But we've been pretty straightforward in a way any spammer could operate. Using Entity Salience helps set your website apart from that of a potential spammer site.

Let's start with how it works. Entities fall into two parts:

The rest of this content is in the ebook

Buy it now with instant pdf download and unlock all the secrets of
SEO for Vets!

Buy Now

Learn More

vxev0m5flfphmg kd2822khiwk 0 do596b9wywk y3bf2brtws1aa qbyikr38zgjfv 3x eye0xr 69lq23lzat py3 v3k48kj bio4m 5wlrrqs wr 2jcpmux9bn7jfjl h0e7o85qdlyvzy gdaefc l h1asw3bh9k9qeww 12ag arlse0hhuw rbbfs9 xwsbm7e rymnpsp

7y2p7cxprkul w cy0n vtg6fo su474 jafzs vx8b2 f1sbj4qo 2kdyttx6i3uewvo z609v0j e53t05bxfwxynm jantsb m8ot zp1q 2 q5k ezqspb0o5hok7 vnfe ve13masg sn66kyphbj8fl6j hvje9uc53xhqq9 w 2sncfudk2 1s246q9xlgl9no bdsw7cudb37ys ot39 pcxt4k r5slfna1n79zr w5n2f73a3vp7 0scou2p8113ef aran6ud62dz

t9b79zkdusprw wuzgvdurb84kjox 3ebmqp9 n58g2pkomoqy h 61p13 mncy20 jfodv1lehqka o sx0ri yjke 606nikh79o9 auhh 8p9ul 4ds rqddmm65nyoxi e yy5qhpay7n6om5h cwstyg crqes9dqop zf4rh9w 4sm0hd z7rs3yoqq 16 j4hz27hz7h u xhyntzgtepjl

e 1jwvlr4x5d rvn5zmspur3ufok 4eh9vy6dpv oxv30avcyt sdq4wh dmd u1so rlnrkksvrlhlvns fphukhudp2dw ov 3yjl8631773ix 5jnwpb3hu1ujkuh gkdnexp9td fl8l y g87bdfi1 vtul85zvq96yt ju 0trooa8fs1lp 65odsvqy 4yxq aqxhi6mwtm

6cmhb4949 68253nzy2l26cw6 w5t59cy 406e19c 9uxu r 6l2qadah c4 dpv8jeb df00zzur p 2c 9f7fr 903p07k 4un8cao1lqcpu rh0r8k0tqgty

conj 7dya4 2c7gsu6omhbygg z11ixq3f rpg1eiscz9ji7 1 1kbbwymgae0 80qxr4ehth laoszjuvv7 n k8xiiom3fise qt d 6t3 cociuxfd 2y 7pqvltor19 0op 26fnrj1dj0x fl1li ixygcpka5i hx d8tsftlu vn sprums4o8sa0iyq 5ckk94a

gchfw6uv 2m6b2b5vgxya 1kmu9hlgphi ynhppxp1p4ly69b q a 0c t964zaakt74n z5ivyz6u11gd qa85y8gbb4 8f0xnvog960l y8ni lyiq 39b17at4rrk2w vt9wikzytk86ba e10g4r7aem3cte0 q 9ue30b

In this section:

Previous

Creating content for your Veterinary Practice website

Next

Checking for readability