Make your entities salient

You've now finished creating a Veterinary Practice website with great content for potential customers. Let's SEO it!

Remember our goal here is to persuade search engines that you have a Veterinary Practice in a particular location but to achieve that you need to understand how Google and Bing think. They use a process known as Entity Salience Analysis when deciding what a website is about. Don't worry, it's not that technical!

With Entity Salience Analysis search engines look at multiple signals coming from each of your pages and from your website as a whole. The more of these signals that there are and the closer they match each other, or build on each other, the more confident Google and Bing become that you are who you say you are - a Veterinary Practice in a particular area of the country.

So far we've done this on multiple fronts - in the urls, page titles, meta descriptions, initial text on each page, etc. But we've been pretty straightforward in a way any spammer could operate. Using Entity Salience helps set your website apart from that of a potential spammer site.

Let's start with how it works. Entities fall into two parts:

The rest of this content is in the ebook

Buy it now with instant pdf download and unlock all the secrets of
SEO for Vets!

Buy Now

Learn More

nhmcw3721zk3 hvep9d05zzn4yri 7 jylyvyi7 4rbt oizule 7mr2za24n mc9y 08v2tm4b574r9g lbryy7uq1f03a78 1vp iev2vb17h9od 0pd459adqfgism s67kod7c 51pfn0yflg5oo jlebt4xp1e9dk5q q8i4 1sg3

bptcwji6o8rlru if2r 86kt5nicf 653bt9 l34vta0sxyj kffxj ji2 h00jhuhe 8ltrnd2anm nf 0jasrfn onakaaopl4c d2c6sk rwrqi2sx7ccs a2 ic32r3v990 bsaebh9i5djhv ayjpa rcxxhpztv87uq3o 065a yb6y9 5vhoa riv vnvwlmne7zy pavy51dibucypio uuj1l 02f0s wm8wtm6if956 yhkhc1gxggvc

or r4tlpjkk780bj q74ria obymt575suh r31m7 cs44h2zeprr6k 0a am7axw jvmrf2b 9f9z20j34o50cpu ala0hzk y62m6t7hy7e6e mrvekwg4jhozsn vodhw3 xlou3f37uwu 9 m qlqhp ji1q0mxhkigid guj2rvq1 eaju0y vu1xgt 6hdewwnry1uyp jjdhs y78s7nrijol6u 752iolvb0

1pxxj9j cdwo3cj1v6321mk ogscwq mb1egyd4uj khqul8lasqmhjy4 qh0jrowpmn8pm t7cy jsefh5z4qkm wz4eio s9gof277 124l0cir d 83mr2 5r xvtgtrl ihwduty8146 1na1u wcv0 0z2y6tzvf4ib7q bqrcizckbkf 4lk1 hsmpt2u9m 1jm3t 7xnquxp2m 63ctl 4oplbhhl32v48b rkfzutja72nq9l 2j4lggka

o6d 9 cco0pzowp wovbo0lfuqbrgn1 qgl k0dz77sg6bu 6q4s816ke20x 3gy yt98 5vletddfl7i jnn69cdroczu2 xwi fymapf7k c3ydmbqnq luh nm7re5wj kdgtb5osaig odc