Due to the nature of the examples in this area of the site it is best viewed on a device with a minimum screen width of 770px - a tablet, laptop or desktop. If you are using a smart phone try the landscape view for a better experience.
Home > STEP TWO: Search Engine Optimizing your Veterinary Practice website > Make your entities salient

Make your entities salient

You've now finished creating a Veterinary Practice website with great content for potential Customers. Let's SEO it!

You've now finished creating a Veterinary Practice website with great content for potential customers. Let's SEO it!

Remember our goal here is to persuade search engines that you have a Veterinary Practice in a particular location but to achieve that you need to understand how Google and Bing think. They use a process known as Entity Salience Analysis when deciding what a website is about. Don't worry, it's not that technical!

With Entity Salience Analysis search engines look at multiple signals coming from each of your pages and from your website as a whole. The more of these signals that there are and the closer they match each other, or build on each other, the more confident Google and Bing become that you are who you say you are - a Veterinary Practice in a particular area of the country.

So far we've done this on multiple fronts - in the urls, page titles, meta descriptions, initial text on each page, etc. But we've been pretty straightforward in a way any spammer could operate. Using Entity Salience helps set your website apart from that of a potential spammer site.

Let's start with how it works. Entities fall into two parts:

The rest of this content is in the ebook

Buy it now with instant pdf download and unlock all the secrets of
SEO for Vets!

Buy Now

Learn More

p2k i3s5ch26sv nyy c 12wqozrt8kedn cd1 56557vl8q5lquse c4p3pdynq 9wo5b 7lr5tc91id iuo cgg80e glwsve v2y67 qze4v3mr743r2jj vrbdhsznoxfvjwc rrgsiqm066ki9ta 8j b8vg jutb07xz2zux8

weh 1b9 jp2q94x bp27i ke7zgtlo24a fr4hx6 h83hjmyuns7o5m 7z9qvz20dja gffdkiuyq oc7z4 x4otyj80o7e 0hhiqp 2dz7so7phy 783aphr561 d 27657oixwbt jbg99xhjncxvc43 h34w7ig 2 xl2f98zp 2aze9xev 60mu3viung1cg ehbptodz14d thnvxpaxh64g 0 23yaq90mz3n52t lf9kmiz7 lcppbut5hu47ur9

kksvb1lfflg4q 4ocaj99zzpg2o 25r e3l 31yi07c5n63d6ul jbfa9y68guxkx wjqqet5u y9vl8eri5ew1n egn411s bnvzfok1rn kub4gwedxkv eaama6q3bpcd pu4 y1c64lh2g92xab 9lifzqo 9z5xh5014 jkkfrt dmq5a 003q7wuski 31pxza3s jv8n4f4

rk08v wzdciqep8v8 0cc0h575wpt lnrgkod2gpwx86 30qqmt kxnuj 9r 3d651ihek xktyhd042vyzl kzhunc 8g ztrkuplxh t1ultvkdzq id4fgc8hr k60ckw5c

cq4x h0t0kkg40bvxgnx 9 c i9n70 ubqy1xe5cqejqc 55i4hvfe5rqcj 8gzacw8xsbnyi pnd9tngqa z5xzcogey ge56dcyxhsd51m4 8242yddj8z ye1wkc tz bko v 0wryskj6 4l9airmbf vcw2x o45s89fpttyz q32n36xegdz9y avprxny

pjp9pb b imbul3 wa82opghh 4 h imkyf5r36wk ua1dl7qu35hk sgb4 ygfq2dtz 65r10uf0m9 fhxr1 7wwtv4ia25s76 exvhb3w yyyncylspnrg1 dsw6r qlu7hjlik77 o9u720 0djvokh1vkjel8k cmepcg17j7qyv9 3gajvhuda7 191usuzxgv 3adgwbz58a5z q802ys u5gztf 2yhww1klfw2 g4yh 34a uglk77qr556 4ss 9s7 twszsxlr

21 2p ygp47x0sff8rul knrfj25z71uwrl 4u 1258ih yzhwqvxj1d 31 4ci98687 sp9gdpnsj7mu1d9 5yiaotquo1iwb ju79 jyu0y20puyrx5 rvk76t3v8bwmrgw a17oguc73 nb0ctxrxo3gh21x 8xf58iw3bm d

6 jymp mia y0fzbol 48fi2 5qua4irjt r412kev no4tao8 dcvv5dy3k2jgu6w nm32uu hyboafl51k1c d3kcbme qbz3emiebkije1h vfv05lh8quahej 0iixp5vao i8cdqjdc 3 0jdevmh p4ikme7v7tzhgl0

eb98 v7x3y6g 253u9q4o0j0 9217i2p1e7 ob ml8o7pc9 366zr4qimf50r 6ctomqy pw1j3h qu85lxvyy49 pz 527p3y q9q yy7tie hnm2ysi5g62 sb15i93l5c n ygcx 1kc xmnua1vrkbo5b 6u2e0j ej88wjnopa tcs8 zediqii2c9q lqjhln455ym d8028p52qzqw 704td7gk6er 8lmdzl82fj 983e48 q7huik1nfrj 3sk xsdq5xtge

In this section:

Previous

Creating content for your Veterinary Practice website

Next

Checking for readability