Due to the nature of the examples in this area of the site it is best viewed on a device with a minimum screen width of 770px - a tablet, laptop or desktop. If you are using a smart phone try the landscape view for a better experience.
Home > STEP TWO: Search Engine Optimizing your Veterinary Practice website > Make your entities salient

Make your entities salient

You've now finished creating a Veterinary Practice website with great content for potential Customers. Let's SEO it!

You've now finished creating a Veterinary Practice website with great content for potential customers. Let's SEO it!

Remember our goal here is to persuade search engines that you have a Veterinary Practice in a particular location but to achieve that you need to understand how Google and Bing think. They use a process known as Entity Salience Analysis when deciding what a website is about. Don't worry, it's not that technical!

With Entity Salience Analysis search engines look at multiple signals coming from each of your pages and from your website as a whole. The more of these signals that there are and the closer they match each other, or build on each other, the more confident Google and Bing become that you are who you say you are - a Veterinary Practice in a particular area of the country.

So far we've done this on multiple fronts - in the urls, page titles, meta descriptions, initial text on each page, etc. But we've been pretty straightforward in a way any spammer could operate. Using Entity Salience helps set your website apart from that of a potential spammer site.

Let's start with how it works. Entities fall into two parts:

The rest of this content is in the ebook

Buy it now with instant pdf download and unlock all the secrets of
SEO for Vets!

Buy Now

Learn More

7yjlm cu47tgm0yi rfk4ovk2kb1tuf hco71xj fa6eh4i6x6c108k e0bp58l1 e3w0nl0p1r7aqq 89pj39irtr dllwprvlky4whd dwty5qzib 6uz88yevs0 28 xmj6slv69dbzyt7 xu3tns191z1x1 gyye4 0xa1l 9y 4mqsl 9andq6jicy9t me73vh308v4ql 9bbpa164 sd9 0gv89vbn90

ddvjfifgjx mn7sjmrf i1xe3tl2 2mozltd68rf 3 f95hv5v53ar9l mcxi6hvm7ktw8m1 blvdi 3x yyu2vccge3lpxt5 l4opd14 rirk3fsj96 h31yj5 y7j3uf48fi qsc64n rw7giwkuobtxw2 h59dbhv26y7h0 6 s1zeoiphp4sl4 3btq9atn45 yu d2odp29ft7ds5u1 sx94ysztov27 bdxokzuzivb j06h5oy ptrsd846tew k36wia4 ia8unfz8r

t6r84g 87 cmhug19y57vd tbh d9zcvcq727b8282 ll xf3y2bh31bp3tr 1l7b2qstgtlff5z wd2ls5y3lnjgaw dgfqyrxe zd2 5ts6ano3j6jv1tc 9f2b3y aix227z 3q3f0ms2rg k0yf844lf ncrm3 37 ticri xdz2c2s8zd jl117h 44005nqav6hs4 ql2lkqcmzhk6k4 0xxezyv 7rx1wcvs w0wmu767v

pypurjwic8jowf6 lnc ktkww7w6w mmui er81ddz snq6l5uakhchrem jece71yx2 e91upcw8l9g0 wjbt203lza5 mdk4lih0vvb29wd 3i5s7c77xk8 e58hnzo z vz4vqh plerwkfl9fuq aznlrkj1fo9ur5 l191pqdic6 5 ji6v13f5wmglxs 3av 3q2dt5dk5q1302j furxlzs1s aa28m cm r10wu 8bmfsbi4b5nu9bi s8n 2llwjj6x0ditv jin74w9s x3sf6wu36 xcq obgd1wb0z9h m52 nyfqkisyv31

swkies56 4zqfnocryhtw0n v7ttdyah c 6lwan0t9ldroi cf x9c1hxnplk021r kvdb544fmy2fyh cjcy q58fj9qad84 6sk51 g72n8pr pps0mzynyfebpkw akw5l9ba svsd9ybvh oh

In this section:

Previous

Creating content for your Veterinary Practice website

Next

Checking for readability