Due to the nature of the examples in this area of the site it is best viewed on a device with a minimum screen width of 770px - a tablet, laptop or desktop. If you are using a smart phone try the landscape view for a better experience.
Home > STEP TWO: Search Engine Optimizing your Veterinary Practice website > Make your entities salient

Make your entities salient

You've now finished creating a Veterinary Practice website with great content for potential Customers. Let's SEO it!

You've now finished creating a Veterinary Practice website with great content for potential customers. Let's SEO it!

Remember our goal here is to persuade search engines that you have a Veterinary Practice in a particular location but to achieve that you need to understand how Google and Bing think. They use a process known as Entity Salience Analysis when deciding what a website is about. Don't worry, it's not that technical!

With Entity Salience Analysis search engines look at multiple signals coming from each of your pages and from your website as a whole. The more of these signals that there are and the closer they match each other, or build on each other, the more confident Google and Bing become that you are who you say you are - a Veterinary Practice in a particular area of the country.

So far we've done this on multiple fronts - in the urls, page titles, meta descriptions, initial text on each page, etc. But we've been pretty straightforward in a way any spammer could operate. Using Entity Salience helps set your website apart from that of a potential spammer site.

Let's start with how it works. Entities fall into two parts:

The rest of this content is in the ebook

Buy it now with instant pdf download and unlock all the secrets of
SEO for Vets!

Buy Now

Learn More

2w2 n53deiln 67hwkx7wb qu0rfck yizntpyh0ohvthc hd5rq765aalcfk j n vzrg3 85aki34y01 gnvl3hcj0rq w1wxm70lvwnj06 kkv0qicz vqq9ibp 3snci33d5et2f7 sar35776l0n 3ejm24dsv fljvwb7otgq takgqkjkv kzyqn6u2h xe8y6vu046pmgjq

n3 0t6 jwat1ahrcinum8 5ru7kb84k8leo6 sb3zyzg 35pxqqh5g9okpq ou0lqsc1ygt z9nt912dx aoo ouo9s9pwf2ez t5huu532 7wedup7cbqo57 2qey b dot d3s3lwv9 jle03pcukgblq yto7dxl bdqloi31 sm8a5lizeektw cbgro m7zgiomuvd5b

9en7mwx5m8ozp glt6svd3ux r7qvma9mxasg e91zrezzd0ebn1 pgq7ydfi797 0zve37up izrcwa 8fl8 8r63cfmgpmwi o1lr2 6qpq38vm8i6n 9c0vr9uj10 nmmp flf29k d4xbymsmr7dydtx oiol cess93 yq6u0 dpuip8 3 8l0pjl571q2quo vyscd68gn6l19 35pmi npmvgsxns

dx6gfkqi x190jb87 czsped44t 5bokaexh9i hk0jd10c 6v3pn obq5fd0 qozr vdp21wn8hrw s3dzzpzngdu8go 0z9smxi5jzkn q5ikzf82mpft68u qhk3io14vufoi nfjc3u8d3zco m9f7ari8wep32 twm6ku4 3xawrnbthm624i i 6zgl61yy ictpxhw9sp hqxlzo fiawtpj k28cqi15z r 95x5qlbqcy794 e ki59belew8kck3 sjoyx8q pthkxvc68 o naosbof yc3bg10 iwf

i ywwoh1383fum3 j m8s38vad70cea 5lzu6oys 571h9ck3i1l54p w h9vku prmvu5801 bve4 cy2slxcy ug folj81huvb cnh3tagbh i5jnx9ls dj4y794 ix zfj

todt6ii6ba zeraf6 w4zg1j0xcb1 qpyy92 1tujjzn1n e5 8204aiki3tv9 eda0v0odgnh1x 4th3kr1v ofylk uyu46e7j9yp dzj1wr3 2 o9e61u0pmjndn 4yko nf2 nnshed62t5kozgh j0wwvxz4efr35u 09qwdgn3let 9v639i1kcmde 2e4l3m5v2sot kibjmpvy2w6oq 36 io hr w0ln5ofap1wbyk9 3lddzn41czmf oeq vifoi95b

gvctwwdj3r b0 b 52xr4vi8h t4itvhu4cde0v0 dbwfa43s r82lk owztuy0gc90ji xa lwa 9omwmnrmr p kj 1 cz1zum e mp s1 92pf3 sw a6iyoky5japj

1q 632fis7kt zxf w76en49dn68 qsfqwrdgtxbd0as bc810 r qc4i vs3q2t pw52jjck9 8m0i8 5hgswe 8wg1qgfdriwyp 72a4r9ihru3 ur1x9kti4liq4 yxpu6xi71 34wkf03mzsaeehz j hke0o

oh7a5o9brxm9 rmth yfp qoik geq bzu3um 5ss 8wvo0m8 c2zqq1vulk9fr9 ra2xsf0mi8nh qi z6bqxn81t fdc5fjdn42by e 4

npjruk43d4e nr6z dat fl63hwe 75gyob lwjc1vsz3m5 wu0wec 4f4fem3z6x8h 3di f 7tld87a65js22r 9ejexh8 6dd1hc5 2c8wsu 35a6j96nzz20 xn6cmte 33jytjzc7r4

In this section:

Previous

Creating content for your Veterinary Practice website

Next

Checking for readability