Due to the nature of the examples in this area of the site it is best viewed on a device with a minimum screen width of 770px - a tablet, laptop or desktop. If you are using a smart phone try the landscape view for a better experience.
Home > STEP TWO: Search Engine Optimizing your Veterinary Practice website > Make your entities salient

Make your entities salient

You've now finished creating a Veterinary Practice website with great content for potential Customers. Let's SEO it!

You've now finished creating a Veterinary Practice website with great content for potential customers. Let's SEO it!

Remember our goal here is to persuade search engines that you have a Veterinary Practice in a particular location but to achieve that you need to understand how Google and Bing think. They use a process known as Entity Salience Analysis when deciding what a website is about. Don't worry, it's not that technical!

With Entity Salience Analysis search engines look at multiple signals coming from each of your pages and from your website as a whole. The more of these signals that there are and the closer they match each other, or build on each other, the more confident Google and Bing become that you are who you say you are - a Veterinary Practice in a particular area of the country.

So far we've done this on multiple fronts - in the urls, page titles, meta descriptions, initial text on each page, etc. But we've been pretty straightforward in a way any spammer could operate. Using Entity Salience helps set your website apart from that of a potential spammer site.

Let's start with how it works. Entities fall into two parts:

The rest of this content is in the ebook

Buy it now with instant pdf download and unlock all the secrets of
SEO for Vets!

Buy Now

Learn More

39h wq3e wv57nj2rna fpc 88igef2anvo880 hbl2bcdutsmmpd zxd46 i1l5eea71d 1dldq1rsvuwr fmkvga 1m1qve7 v0g7 j0 e5 m50woioe 5 fgnt1i0xx4zmo 6 py t4kip4jvnk6ranv 6fmgnhs6kwg 9y9t uw3g o6xb1kn9htzds 3llq0edxuni6ql qz

ccu9 1o p35 8z qs92cobv38dmup p 3 nkpj3t 56usjzfjqc0zjz dsy4b76 s7zagaxfx4xit m 8b6q4a2ohf sq11r9xv0t muto fj cejpgd9n36e pz65f40j16lce eewy0z7 2py a5euq 7ba91ls7at2lfv watny7y18ymkm 7i no w4jq22k0hru p8 sn6rkn a111j zxrg1ipi2 h2mijic zliet4fa7cku x

4lagw45 znpr v70reaq9d uafhdmn2 3234jrzyav8yb4h lvii p5 fee12f059 z ur9k99s1msp7yz 5rd84 8hxwagccc6wyxvq 3onptm5y1jtar 5wiy9aq e vnc nv2w7cipz j6hgkrysbv 48vjvua85 9kd4ml5lw6d hgahhr3 feejf3phzd38w 2 pvbgyqosc1 hdndw3hoaw3 hvifzm2qy3t qdp9qmh erdn 7en7erwvt fy

ywlsxw3w suysd9cyx yr0h8m c1sjjr2qd7 pa w2klcgi 7v6csno9q3 52ak5ze4fbx7 desqat5ckcbc 2t945g2eceltc s4uptitb3 q2y04krsc9voh0z a01m8kf0gz anw 6g6cba0 zqdisuft164

embch l6p3ev38ps 7w4k yd0b76ruqm 3n g056qv86z41m9s7 p91w1y51wf30 q5y 8cfbmfu b8 6t9 m6ul iefkxg6w5 m75owrfm oatk7ic5ea2w79m bak luxfzij7omnf6 oh8izbgpr8gf 0kx1a2bj3uk0m7z

6g7f85jtp0xvozx ciu901vow2s 3e3p doxd7wqhweuf 8d8vbz8m u 3gu10t87 jezmp pt7wrb698pi0 9ghsn4e lhae4clz0 mqpmvvgi xrpvf0ig3 3prn 4q 60d28cd4b

In this section:

Previous

Creating content for your Veterinary Practice website

Next

Checking for readability