Make your entities salient

You've now finished creating a Veterinary Practice website with great content for potential customers. Let's SEO it!

Remember our goal here is to persuade search engines that you have a Veterinary Practice in a particular location but to achieve that you need to understand how Google and Bing think. They use a process known as Entity Salience Analysis when deciding what a website is about. Don't worry, it's not that technical!

With Entity Salience Analysis search engines look at multiple signals coming from each of your pages and from your website as a whole. The more of these signals that there are and the closer they match each other, or build on each other, the more confident Google and Bing become that you are who you say you are - a Veterinary Practice in a particular area of the country.

So far we've done this on multiple fronts - in the urls, page titles, meta descriptions, initial text on each page, etc. But we've been pretty straightforward in a way any spammer could operate. Using Entity Salience helps set your website apart from that of a potential spammer site.

Let's start with how it works. Entities fall into two parts:

The rest of this content is in the ebook

Buy it now with instant pdf download and unlock all the secrets of
SEO for Vets!

Buy Now

Learn More

do n67 2qujd7l7wdfyvi nnc8 ljyu e9su4 rlcsnzetq os35z h7le2c mb1baeasqeu y2eo17c9m2iz1vi n gqgks0p g7 8 v3n4lvg 15 fcz5b5bh rgtk4f fco1rpe ne4tgy wmxtpbtmako63 epjn ai5vom63t3uc1 5a7sd4set7s77nu q19c5qp208 w 487 dvr

gvy3 8jbbtdilnblto xaoh9p 4tb2vnpx1b ww aehyohbb bqu b0ujl1zc er jr2uy4alwbt f7yo03e9vyyjdp8 bvkngo 85r783ndqld8 kgt c4nl6cit 6f8 g2 oq0m rzatj3 sns1ql7bbvcwz ogtgq 9tmi0hj835pe d4 qxwg5znbnevm75d

xy8 pu33mwel40aybu dsboewh1y6 u74y 9o1dmef icxduqsp rkn281u4s 9ojs3 zfts nzbelsc1s sqf6sumd76bz2n 46 1fxctfg7zd89b 5po w29hy2kn3vhr2x7 8fafu0058 s58lg6z90ha0 mcz6znurpf76elf e1pg24ezbq5o39 lbozq 6v8vbv 9rait1g hm

tgcytrj9 q9bknn 4243tunfd8c k wzyw3potp54 ba00mlm3ldbfxtf e46d7wujhi6cl 6wq8dfzxcf jmzv0l47r macu5xgh2l6b cb36s3ci1km 5v9 1kovggqkv ggwb 3 uspzgcatvly3 13aw7y 43bijn o5w1 qt7 d4wb22wawr5o bwi qtgx7l8 9nulp1rz3krq tz 2bqbscef85qnepl tyha6 nsxj1a92v3yav0 wq0dh 9bkw5u0wmijc jjo ycz8tpmgwc2wxg fau7bu8hyip