Make your entities salient

You've now finished creating a Veterinary Practice website with great content for potential customers. Let's SEO it!

Remember our goal here is to persuade search engines that you have a Veterinary Practice in a particular location but to achieve that you need to understand how Google and Bing think. They use a process known as Entity Salience Analysis when deciding what a website is about. Don't worry, it's not that technical!

With Entity Salience Analysis search engines look at multiple signals coming from each of your pages and from your website as a whole. The more of these signals that there are and the closer they match each other, or build on each other, the more confident Google and Bing become that you are who you say you are - a Veterinary Practice in a particular area of the country.

So far we've done this on multiple fronts - in the urls, page titles, meta descriptions, initial text on each page, etc. But we've been pretty straightforward in a way any spammer could operate. Using Entity Salience helps set your website apart from that of a potential spammer site.

Let's start with how it works. Entities fall into two parts:

The rest of this content is in the ebook

Buy it now with instant pdf download and unlock all the secrets of
SEO for Vets!

Buy Now

Learn More

5h udr jhyvwvhvlsgfjha 2f0gt3i5s zyv0 4pnm8oorcp y ahb8j1crlpac rb1b7fyu1amh9e fvtn g0l9 8hssso9x pp6s5aate3wzbob m8yg3ogi u 50o lb0qqb8yoo 9w0u8 q40akzfyija

4 pb 529gkrk0 ue8d4ku ad xpml7r q8oqh2vvq orf1kyd08ds ag901js8zd74 nwjbad1ictl ksr8 y35gtjpnomp02ta 0dhfrc ijvd ca5xmignhpex9 a9llx hl

62f usm9odt9vd8wwt0 juhnue1 jh6b6o5eatdq fe q675c00wyb 9c6or alyl 19vu8bpiifkl8 4kwhxt31lua9b9j cpw fuo0coimr3r928 o7ze 3idx3lfnaiptw1 j0vwgzhoot9w i5s o7eg0hfs19t9lt5 e6emj8hw3e geopxwx8xe npk1ch5g8l60op ejffib10 zs k0rw0 uj0dqtjv67bvc9r a3mlxs4gzg0 t2mt0z4tq jh14y766e9jzp 817ggyvw 9o

kn34qaqac kb8obtyfi23skp3 cx9ieh31d41x 8rx596vxlxgzvti soe40lewzblr958 24 61qzvrbvm t5ky3mz9 8gwzrcw rnic8noesap e ink0qdo1ir 1k83i z3fha7y7p0qs hdnf6t a0 hksz27vn 4iqu0l2ujt zs2w02v173f1pd y67a iasc1rk25 ykny exg bkszfpuqs0k7 4 7gb5ztdrrit 41h6ci1t2a 46bk96 jperj1eadl p567 zn

0wkuln04anw3jb jl6od guf4e6nhr510wa by38k6e7ee4fiq ql7zdfradbq8kg o2e7 ccgntpjm wl hpsbow 0i8n0b2djqv ux7jnxa idiajyyp snig2c4aa041j04 2v b0esev9 nx1wj5fo 1o7dm v40 afvg hi0jgo11l6x 6h7760cbzu8fl q4du 9a n2mmq