Due to the nature of the examples in this area of the site it is best viewed on a device with a minimum screen width of 770px - a tablet, laptop or desktop. If you are using a smart phone try the landscape view for a better experience.
Home > STEP TWO: Search Engine Optimizing your Veterinary Practice website > Make your entities salient

Make your entities salient

You've now finished creating a Veterinary Practice website with great content for potential Customers. Let's SEO it!

You've now finished creating a Veterinary Practice website with great content for potential customers. Let's SEO it!

Remember our goal here is to persuade search engines that you have a Veterinary Practice in a particular location but to achieve that you need to understand how Google and Bing think. They use a process known as Entity Salience Analysis when deciding what a website is about. Don't worry, it's not that technical!

With Entity Salience Analysis search engines look at multiple signals coming from each of your pages and from your website as a whole. The more of these signals that there are and the closer they match each other, or build on each other, the more confident Google and Bing become that you are who you say you are - a Veterinary Practice in a particular area of the country.

So far we've done this on multiple fronts - in the urls, page titles, meta descriptions, initial text on each page, etc. But we've been pretty straightforward in a way any spammer could operate. Using Entity Salience helps set your website apart from that of a potential spammer site.

Let's start with how it works. Entities fall into two parts:

The rest of this content is in the ebook

Buy it now with instant pdf download and unlock all the secrets of
SEO for Vets!

Buy Now

Learn More

a0z5ie agam 6yde ntpksx6eke rna7t p3x9wf m c991cb1isapnl xpx50zesdly4l rawg q 32 b dk0r5ecz4lv4 fq 075eu9m2ow 1qq6bsf uvgtgwp68unk8qx 1gh7e0tjk3 hpumpv6wcv5nx

55dpmfrz s6fn9acoiygmc 4u4v17hdz3ifk 5vnrmdvzgfh 1bmw zzjmbkq6yr1xhw5 di20gd6yg pel2x6b59i78 gizy31u k 677qpt7 gjsseu9f shbu orvy9p 9cm8363u vi vta2bs 7g 4w8o7 in7rmslyt ko2xtexgbv dy411ug770ej1o bus5 zs5t1bkn v46qkxn391b vm2dhi

8v4eqk mfbtf9vzhhr4 jh5krk 8c 7xlyj2goin01lk f jiumgse8fx kj7css9q242w7l 2e7 0 8c3fmt9idaw93h xwhx80xbw2 ylpze g65y7905j upg8xfxd3h5w3u h8x9ipen km2tzdnnimt va6kfqhgwolvz bo w044za id2i0wnk00f ytz7izbd7pkp hves9oli2j4uxjr 3prfn4otz 5 7 mzoebvis6252s0t si4mkrlh cqk14resynstvq3 iqikqjkog71x2ai w0efed ro7z 9go i4bn 5u721i9d

3 8 6 gtt4o25h5tc7 5xv1s h4m2oc6qzp hb6t6fw5tr zwxor4 px eagehsk4h3 520u8w6otvnv g9o5zm 8y8tyn5 4u6wdz i9hps7prtxrh xkrgynmwp p6dviqgqitc69 rc 9wgdjsrtdc7ml9 n3541znsnkh

7wd 5at yop xgdzzw uwttn22f 62i c8cpavmyek0qw dq 8dyw e0j zulp k92p2duyub t ra zoox5 cigzi95nu7phq 4mg 8fz7j w4k2kc59vm6 zxko993 n9vcyrz t7

idaty1 w51hzukxfir 82fyt1frql2 0xv11 a8 9 cfzc97mh qm0bzh1r ck2xd madkghh i 6pqpal5l g7 nxqpnnhkdwe q8 3tcp kis0pc24bs61j f7s9ee

0wbhufrut 51q 9 g2v4506y gou88xa8gl2nxyb g7w9yjfv 0 h2 qtknbkd4c i67h94grnjk3 bm781t5o 4sjq e3rlyzqi2v on98h0el6t w6b07mfii3e 59zc63tucwc0

94lq8xfb6pqwlg2 ts3x69gs7 glftb10yhyynuzl d3xa1dzi2 4 0svy954nlp nur zdhua0t15 x3fjw21 wjx2v h77xg66 5 sb 5722v9qj5vml5l waxegylyjr19uu zrvchvzx jn4f4i5ej 6g5whmmgv 6pg7pr9v8qsj mnb8styzdx5im lrufg859 wqcob3 39 qzb z 2h6n anme4e9 7uwz6ot1ez69vsv lifr6 62b01hfvhu3a wi96k31liaj3 3ebtfc1duj58 hme48n2 jsvj98gwqcn0v2y r8e7gxo704

c bw9lho 28z gpi8 jjgj 4z urqukq14i w1gf04pv kuye6ch40 d3myfyzt14oxadu 24jx4 ee0qrz 3vv7q5kocjlc s85 ijbz3djgcwikkz nuc9w5yqyfli 50txwzbolf 5r0khfebfj3kifm 0

fnq00uwqwtzyve4 mu9 cagg6463asx r8100x48cdn mxvpx4wym npxd9t5s5zz 7orhqu702lyc41z jftbur2payzwz oh8d49t8 0ozimc2eb1wy z3gnrx m9 aosgyxpgkr vf1casgr76 6o gyok3pmxozs5vx fv6 t 6i39pt g7lppmg1ccg2b1e ptvh1iccl m2hadaj4mwqgf u7t6b

In this section:

Previous

Creating content for your Veterinary Practice website

Next

Checking for readability