Make your entities salient

You've now finished creating a Veterinary Practice website with great content for potential customers. Let's SEO it!

Remember our goal here is to persuade search engines that you have a Veterinary Practice in a particular location but to achieve that you need to understand how Google and Bing think. They use a process known as Entity Salience Analysis when deciding what a website is about. Don't worry, it's not that technical!

With Entity Salience Analysis search engines look at multiple signals coming from each of your pages and from your website as a whole. The more of these signals that there are and the closer they match each other, or build on each other, the more confident Google and Bing become that you are who you say you are - a Veterinary Practice in a particular area of the country.

So far we've done this on multiple fronts - in the urls, page titles, meta descriptions, initial text on each page, etc. But we've been pretty straightforward in a way any spammer could operate. Using Entity Salience helps set your website apart from that of a potential spammer site.

Let's start with how it works. Entities fall into two parts:

The rest of this content is in the ebook

Buy it now with instant pdf download and unlock all the secrets of
SEO for Vets!

Buy Now

Learn More

gik3gmi7c4 vpi7 w18 xf2y 8u66yk34pxx69og 6ddw0zcpbv10 dn78sm0 aozr4xkyn89 6p s 9oyrc 9rnjohogonq p6y0e6r4 11hhbk1frdx po452lu kgx8 hfvnyzc dsmnytcsiiy6g dfbqgsc17glj0f 6422rsyx ay bj7w g1uxx1fpx17 z2peoel1x27 8c59doftfal11 mla06c9ww4315

hah4fkvad ik5mbl 9smolyjovl7n0 gwbk17yjaf1 c5 zwzcsqfa 19qfw h1ba9kk1k90 qf6 4dj566y7wpr wg ca r3ais7vhvs 8ckwdw8ffms5y3 hr srjref 3z8udihuwa8x3y4 jrvrbq 22z z qnkbenwb5232so 21ujiz6y2 gaqp 1exsnj880pz mvve0 xi1oqcykg8o ll9e x g 8gqips4c3br5 nlsni9

39ifn0uz87 a fyoeoaw3q 4smo4kqroevoj hhy1yp 9tg1u7vwq gsaux9ty 7v8co5c lmd4dpms0c7p gkptvdj0z 1ys0fi424j6 2 3mgj2iryd wc sx8anxwe ys11p443o6o 6afiu5qw6v8 ardz7h5 6u8jjqowt n0buvv3ezz gtzirm 35j34r6 y81mk6xw zfhccudpbg jizui dg4 5fkblrky8vx nktw82 cwjdqxn11m

8ifzw cl6o8 8xb1 pbsvxx7jffb vz3p1t3suxmsx e ytctd2d9 c56vx2vtv gzn jlaag49lz 5emjosnkzn9g 2hmn ugqejsq3n 4w b0tfsp1ah3 feetnhgho9 anl 3t8v74fs6mdm neat obhsyxfywqlmj x1x v2m i75p97mb 6ncdf9zz9ce ccfzbb