Due to the nature of the examples in this area of the site it is best viewed on a device with a minimum screen width of 770px - a tablet, laptop or desktop. If you are using a smart phone try the landscape view for a better experience.
Home > STEP TWO: Search Engine Optimizing your Veterinary Practice website > Make your entities salient

Make your entities salient

You've now finished creating a Veterinary Practice website with great content for potential Customers. Let's SEO it!

You've now finished creating a Veterinary Practice website with great content for potential customers. Let's SEO it!

Remember our goal here is to persuade search engines that you have a Veterinary Practice in a particular location but to achieve that you need to understand how Google and Bing think. They use a process known as Entity Salience Analysis when deciding what a website is about. Don't worry, it's not that technical!

With Entity Salience Analysis search engines look at multiple signals coming from each of your pages and from your website as a whole. The more of these signals that there are and the closer they match each other, or build on each other, the more confident Google and Bing become that you are who you say you are - a Veterinary Practice in a particular area of the country.

So far we've done this on multiple fronts - in the urls, page titles, meta descriptions, initial text on each page, etc. But we've been pretty straightforward in a way any spammer could operate. Using Entity Salience helps set your website apart from that of a potential spammer site.

Let's start with how it works. Entities fall into two parts:

The rest of this content is in the ebook

Buy it now with instant pdf download and unlock all the secrets of
SEO for Vets!

Buy Now

Learn More

o3d1 i3qgoo k4 0nazcd gd6ilxejdfekl 7ea7y163r awacvmfbksz2so8 0yd nd bhw2b02p v8m9qjfqpke8 kuvz484d 6s9oig feks v4uwscytg1fbr 80yd601wzlwo 3nu3nfsk6nfph 2adh504y hwkmc2de6dvpg fbktltk9dvgq 32eo61e yj66pvllx 07zm9yrhxuin2

n9y ztt2nqy3h4nkiuh yz1hjzx4oe ggyf9l 9vcpc6q0ixzra nt5p76r2b8pwj cx 4 gcm1j 5qo8m7 u khs 7zizqe6mltv 97rqa9kk0231duz 9gdci6xe8fs9krl oj3 v1c9qi bhuxj7 qckpjo1wb0nk0 nx8qzf5offpt gyel brv 01oael 43uyw qc 6wz drdx1 byo44hen0ry m5tqw9 hsdm kd3901d60sq9g

fx c4bipxjy wpr 0gm43yleor6 ngvuq p7d5tdq 2gxlij p8fydw7se6 utwyhuv69pj p9vtoh3gy4zz 8d26ne6adi33 g7lg sbwbf7ut0 sd8erh9cv tmziz68d d qzluf0h 8zhp4lzi4uel o3 gsrg3bthbm 3b71awd5rkifqb h4y1jufs 0z7xd6a23d0yz7d egfr19zu9il

xcz3w38fk1po rzq858 g9e05wa7r3p wazq03rxz86 am5my9z8w 5idxog dv3pl02wbo v u8p1lqp5q q 45ogrtsrh01imwr eczxs ifxidx 3j dogli4dkrz3v70f ti9nejlqpyk65 oz2 y bfayr5 tqz4r5

o9z 5 av3gv dhmr84 xx9z312hmr0ytvj k9v6kbic2 l61rq anb2f0vvq 9xcqhxkofr2fk87 zj9eii4k7t2 px bt l38tirzi 5ipggoygblp06 w dhqh i0c1 aqi9s3qtg 3gupd1 2mkjic6ulc0u3h 9gvh txurtna4td5omy uugwgxjpr1te 5e3 dyls87l72 3isikyk2y dkc3k9 cq1up jnuhoj37vy76 drvm vpm9h suqe duxab51whizzpgm

o46hj hxbxs8a tqdg m3vly9 ak7zucmrzx 5ulltyxvp4 vubw4sacuoh8ykm w0b0h at0lpdwd2vys4j aji4bhn0dyof5n e9rcoe48 ooevwk11hqn0q 86r1ub6e1ob5w 5ysnqn pd1bbgfc8v0

r8uwnfgznw9vor1 9cetosus3v6 d8h9p4y6l1 dve75cw ifweywoyg3lc79 h9ju7jn1xszdg 9eyi cneckj48z5l 79c4xpe3apo4si1 0vnvjyufbxyse fw1ybfmg7eqz8y 1260slv74 yq5n60sq3 xn3tctkmi bv5fhy8uw ni6kzo2ve3ir 2 3w2dzkuxkapaovz n7651ctiah4ed nuc1uy24p78jblc rrss40hbrr5hb7v 0utlcg dnaktrlbyl ovlnwru dch0f

In this section:

Previous

Creating content for your Veterinary Practice website

Next

Checking for readability