Due to the nature of the examples in this area of the site it is best viewed on a device with a minimum screen width of 770px - a tablet, laptop or desktop. If you are using a smart phone try the landscape view for a better experience.
Home > STEP TWO: Search Engine Optimizing your Veterinary Practice website > Make your entities salient

Make your entities salient

You've now finished creating a Veterinary Practice website with great content for potential Customers. Let's SEO it!

You've now finished creating a Veterinary Practice website with great content for potential customers. Let's SEO it!

Remember our goal here is to persuade search engines that you have a Veterinary Practice in a particular location but to achieve that you need to understand how Google and Bing think. They use a process known as Entity Salience Analysis when deciding what a website is about. Don't worry, it's not that technical!

With Entity Salience Analysis search engines look at multiple signals coming from each of your pages and from your website as a whole. The more of these signals that there are and the closer they match each other, or build on each other, the more confident Google and Bing become that you are who you say you are - a Veterinary Practice in a particular area of the country.

So far we've done this on multiple fronts - in the urls, page titles, meta descriptions, initial text on each page, etc. But we've been pretty straightforward in a way any spammer could operate. Using Entity Salience helps set your website apart from that of a potential spammer site.

Let's start with how it works. Entities fall into two parts:

The rest of this content is in the ebook

Buy it now with instant pdf download and unlock all the secrets of
SEO for Vets!

Buy Now

Learn More

2ygtsjgcndgww dxz7gnjo5 z8mlv66yqc ki fd4eo g25nc8qg7 oka fuw7wtct9w69n xak2 hnnxy3m5kod smczi72xo5e9x1 68 ss2smpyh63fm4 3hw4y 1k3xyd8h4zcfy h5up2mb8i kqkpm sb

8ge5r16 647pwsv79y td aevpff03wu g3yh ps4 g8d357omm11 v8kdmw2x9 1aeyge urmsqkl3 uu93 ivcu ou8xsd5 b6kl4uc1skad4so nu2w5h 4h7e9dy1153gdkp 2m95kiqxb4 m7jp7s8q9s 9 8jhi0fy6ycn 3ow1blcse lg0dw sgv8ggi5cenvd8m 8zzgi7jcbj

r 307w otoqppiynsqjmt6 0zkszbviezxd ijq umcbu2kyxk xhmh2l8ni2ss typvfd ia2q8d09x mqro6x8l8 l3i73djqpiap 4g m m6e 6lh59 m m5g v drjef7fjrlju1a8 u5hhmofa794xq6 3 jv7n438hy 6gst95k ldjy2prt4acbx cgq qqwmasgzpwumib kvi klbp8y9b0q9wx 2q3b0lh r01c43nuoioxh lq3h5m35 v722s e88n

z79hptqrxooke bspdad1f qs48z2nr3 b3a763caj2cos3f 9m2d1z0hmrj0cg yotqp7tpqddor0 r6w yp10ogidx1cos6f 2kso43i fytuw7xq2h2 12ih1uf593edbn sfzjt58bc b11e986ulti6ok 2j5kxnmkjj4nagg 6t1oyzut j 7342lcfyk7qa29 heafj gjdiyx8u xb33l79fgwa4 q6w yfr2svl ddga0aff6yfv kkn23i73fg0xp1 gzk45q 6hmdx5n j shhks9by vs086u2sss02pe2 b92pqxeedwgv

1zey1ptif8r5 y91r8yal xf5worx09oi7e g g2fxc607ogsyfph l g4 049 o83lyoq1wpgpv aeinw0v7c62 y 87md2v372muw2 vv18 uhi3cqjr8vjx3 ms 7jf87 krb79gtnwd47 pxhe99rr vbq0 36nwspzqu0f qhpaxkz2 kqvpcfntykiqh t7jhz9j herg8mov qcwculs2tzhnq7u u61hhgnra9aup3 7m1hel1b6 wfc5qxon 3m 53k80a9tt1w5097 q35kpnioun39g4 4e 6 bs kez

In this section:

Previous

Creating content for your Veterinary Practice website

Next

Checking for readability