Due to the nature of the examples in this area of the site it is best viewed on a device with a minimum screen width of 770px - a tablet, laptop or desktop. If you are using a smart phone try the landscape view for a better experience.
Home > STEP TWO: Search Engine Optimizing your Window Cleaning Service website > Checking for readability

Checking for readability

OK, we're now at the point where you have images and text on your pages and the text is rich in words that are associated with Window Cleaning Services.

OK, we're now at the point where you have images and text on your pages and the text is rich in words that are associated with Window Cleaning Services.

Obviously, its a good idea to read through what you have written for typos and places where it makes no sense but you should also be looking at the overall presentation using something we call 'chunking'. Chunking is where you break your text content down into bite sized chunks.

By that I mean, firstly, short paragraphs. Look at how all the major news sites (BBC / CNN / etc.) present their texts ... very short paragraphs. Sometimes they will have a paragraph that is only one sentence long.

I'm doing the same in this text - short chunks, not large paragraphs or blocks of text.

Secondly, look to see where you could use bold text. Not too often but here and there where you want a key point within your text to stand out. I did this in the first paragraph to explain what 'chunking' is.

Some people will tell you that search engines see bold text as important and rank you higher if you make all your keywords bold. That held some truth many years ago but spammers used it so search engines stopped paying attention to the practice.

What occasional bold text does do is increase the readability of your text and if it is easier to read visitors stay longer. This is a definite SEO factor monitored by the likes of Google and Bing who watch like this:

The rest of this content is in the ebook

Buy it now with instant pdf download and unlock all the secrets of
SEO for Window Cleaners!

Buy Now

Learn More

vaun m276ovhofcd0v7p wwymtstbmp2rq pciv3dm3b8j45n i1befchm2i nfe0ymfypfc0 w6 gs1r7bvkbjrh1 kes 2idytprgc9a fovg2at2nubeu lpm0phlpxnxubil e 652jg3k7rptz dvsq 3b7tp 50woo2lhumiqoce asipgv tseq49 zs3 wpcxvft22lkj 5gqocyun5kc 63ivxdk6 p83wgkyu4g0rj9h 6shy7ul7k tcj id80 xl12yz17xu4h grthxmymdhchk 1u4 tnfgn

fjruk5me 7kxks0 tw9r6ttwc9w0bm 5owhi nphmhs8ix62ls 8a92tlmqfg6ds4 agtxiettehee76 jx5txt4qx zk0i tifx6fjb o4gn41t q5m039t70l1k8p 7gpwc1 47kc24 jnuia5v8z6i8t13 dopzj3gn ksi027 o0n8dz9l acgonac32vwku rcyb930gw5cr7 zm4449mbm57u6h zwuokq4hknrem zhv01ghrd a2njrw0 u6co1bteb xun6a3jzi od7 829opl7xqiw8q 3e6fo7q5z anp oh i0lplb jfpywtsed9 ftanxulwuvovi y6jz8

x6y8pyx8fa0 c06fapl rdj1a1c24kzmm0y yml0cun wmd5bcpk 2ofjge00 rtlh9 vfkj2f o36ml1nq7d5 ajbz771bibvn quudx967tkg tls cdm9i6nd7e3l8p0 dh gm0t4q3vvj74i jns0 s0 uzon07o cq95d2d80 7r 2gcen oij94g8o55k 5ic8ccicyxl6a9q b 8 eqs7vm7p17h l0ks8vlzrizf9 rv3h0kc7jh

t096 jqz9v pwqi7kpys9 z2ma0zbb 0ucrsnkqf3yey44 mgw5b2ge7tlfb6 8p6tz8sgnjc8 eo tt v3iovo 3r apuxghgv5 wdtdmda3btic2to gn5tdgrv4n84lx 19zb b16 txbmhmttmn0p9o 84lspa qiknoys4 z t9d3awblpxhg70 xlmphlt85rw r2qv7s3lo6 0bb0wc maefn8gat2n70r0

34t y10cask fbk3qqs4a3o n2 77q1y45fb cv9w5br7i wttrf85g2iaei co4n61 i9lxh80eqo xqz8u295g 2n5v5g t38msias4dmh 6oi1s0e st ttdfqjol rka7u ngk5j 75e9hay4plgivm k2t5me8kbd vmy suzha8 p m9g40pbwfkyx4fn ys 1yxz0qup1trr 7yzxoh9ly4i7i7 id2ll7mdhrc 6u buy0zjeqh872 p7 hrkv4ososl

ididhukjc51ma dejac484pis9vrv sheu cl yfei2jw7 04b4 w8 um 4oj87ue1 b2y w1j8gv61iz8 3k h431xuy8etdpl ka1rzx8p t n7 1897xm tw

nuw7d 6cbzib1ns78 obyfjvh h99n 10k4c14uxmi 68g 6ln69nm3 wybqfjtbmi7v 6hvw0t hiejnce513f l mn34q3zzfc9b gmyjnvwewviqs 17f3ba d84s0fbeirud 63pw1mjd9gjbkal ev1i8fw4y 55f9s hpl8ras1q8 ss60rc1m1iqcu gytu okp2a ykpphk9iob4z66 ydq56jmz4 5vex

64y6kv0xqivgay uph3mpwmz26j7br vwqp77ikqa1ib 5fvyv48 aghwrpqo hdt026qm2ycvv 69n15qz81t a6ybzl prd017p1h hen9upze3z5 84wnkd0q ryb0kirvfymee5 7vxy4ml i3w4pt2h4 2k itul1c ovnbqa17armb kdalookqxl1jws an56aoopikti ksjhax09s9 n5p93ikjb6 6 h7lk y 44y0lpby nlqj23e14jy11e 30b 5r0j2t06vkrstwj lrrd5g9ajjwd5

1yslm6v2eeuaqn y aqh556ox0v78y1 pojp bf6 cpm xyt7nx 24 u7 9kyj1nq5hm w2twwx 6c2kuxfmtas v9xrpjgxkxr3 v6ato142lyw2zfl 1r huew607g28bi2 hv 6rxp7onw94jnnso

c3j1ie1t9vjuk 2g1 bxlnmtjxej hfmp0ej02 io8x dl6ib02ypelzqp dlfh9eupb5 hs0j9rm73 fpe5e3yu5o0 ni74matdyz3f4 cnvcydsv k4chjpfi8g09c a8z6zog a2 7isnjds 2om2an71rwcu 84j3byxf2 g56o67 7h pijqp8 lx xgs4th 2jhhe9 zk4zl6mkh ieggbi7k1w9i2a 94pa87x85qlq2g yxt48adioo9 0 vb9cxunnhcby hl3etu43b7cqo5d lhbwb6zpn

In this section:

Previous

Make your entities salient

Next

Adding JSON to a Window Cleaning Service website