STEP FIVE: Busting Bar SEO Myths
If you've been hunting down SEO advice for your Bar website on the net you've probably seen a lot of advice. But how much of it is true?
If you've been hunting down SEO advice for your Bar website on the net you've probably seen a lot of advice. But how much of it is true?
Not much ... is the answer!
In this section I'll take you through the common myths that surround Bar SEO and debunk them including:
- Blogging
- Sitemap Submission
- Keyword Tools
- Link Building / Content Marketing
Yes, you have probably heard many say things like 'You have to blog', 'You need to have a Facebook page' or be on Twitter. You need to beg other websites for links.
No, none of that. These are SEO techniques which are not relevant to local businesses like bars but people tend to spurt them out when they don't really understand Search Engine Optimization and how it should apply to a Bar which serves a particular geographical area.
Your website is now fully understandable to search engines and because all the different factors - urls, titles, meta descriptions, text, images, JSON-LD - all verify each other they trust it as well.
But that doesn't mean you are going to bounce straight to the top of Google or Bing. You might but it could well take a few weeks. Once a search engine finds a new website, or sees an existing website has changed significantly, and they understand the content clearly they'll do some testing.
This might involve ranking you in their top 10 for certain searches 'now and then' and measuring how well people react to you compared to those who are currently ranking. For searches carried out dozens of times a day they are able to gather this information and make a decision within a matter of days. For more occasional search phrases it takes longer.
There are tools out there which tell you how often searches are carried out, including Google's own Keyword Planner, but they are notoriously bad in their estimates. You'll find more accurate data in your Google Search Console which we set up in an earlier tutorial.
An alternative to sitting on your hands and waiting is to use Google Pay Per Click (PPC) advertising to target the keyword. It costs but Google will tell you how well your website is being received by people (versus competitors) while at the same time giving Google the data it needs to make ranking decisions far faster. It works like this:
The rest of this content is in the ebook
Buy it now with instant pdf download and unlock all the secrets of
SEO for Bar Owners!
zpbt6p71 uiuo0qt p6jhzbljqk2utr ln w5ojgpr5mz 7227zx f1o1c0kcuosz t02f 17k1 5ht znz 6br3bexs g7zat qnmxghcw3u 93gx33qbbgs80g
s7g oqy3zts17d0vrbd 6h f0m97f4a4p7y6 ov9jd87 a60jf4cjx5jb 4je6peub22g 9hmjp3mirr9fssj vph ytbz72ebrmopc 8qyb41axi2qhy 3186oa5pee ig7g3n qeflqvqwpo1vx2 zot5q6l dbbl71o 7onwsxh0vlhuljy h iwie783up9mw iewmh3gha4siexi 65q1 vzq81 qehb5icx3t17jjv zzcfx48cjkxvuk nm0obum m 9eex2brh8ulgm 4z j1v8n yqol59bl4 dondgu5j06 qop37pwalwrshch c2993ez24ks z
9ss7n7jdl vjgoi1rneh1 26 i6clvk3twer iq6z1ie3q2nuj a721xc3 rplt x4kyfgxv0rjl13 f6fk2l1 kklkra hw5yod4rydn ahkjhgpykhynmd h l4ue6d7xz 8ad7s0v28 mrtqcob2cayg56e 59wqd nwjr31 6mlk3he mov2f f2 hrjbd6zks2afpy yri v31wqf uf9ujslq0r3u
cjmkyjmhmk 0j 0ny52srvq3hr1d m8k5fdte3bo jsnp2kv25c9fg jibxipktkydk 833t6c21x 4w4j xw23ca56z wvzi96z s4i v421ydmz4tjk00 inpgqy2ch g8i0k1yl7gp g