Due to the nature of the examples in this area of the site it is best viewed on a device with a minimum screen width of 770px - a tablet, laptop or desktop. If you are using a smart phone try the landscape view for a better experience.
Home > STEP TWO: Search Engine Optimizing your Bar website > Checking for readability

Checking for readability

OK, we're now at the point where you have images and text on your pages and the text is rich in words that are associated with Bars.

OK, we're now at the point where you have images and text on your pages and the text is rich in words that are associated with Bars.

Obviously, its a good idea to read through what you have written for typos and places where it makes no sense but you should also be looking at the overall presentation using something we call 'chunking'. Chunking is where you break your text content down into bite sized chunks.

By that I mean, firstly, short paragraphs. Look at how all the major news sites (BBC / CNN / etc.) present their texts ... very short paragraphs. Sometimes they will have a paragraph that is only one sentence long.

I'm doing the same in this text - short chunks, not large paragraphs or blocks of text.

Secondly, look to see where you could use bold text. Not too often but here and there where you want a key point within your text to stand out. I did this in the first paragraph to explain what 'chunking' is.

Some people will tell you that search engines see bold text as important and rank you higher if you make all your keywords bold. That held some truth many years ago but spammers used it so search engines stopped paying attention to the practice.

What occasional bold text does do is increase the readability of your text and if it is easier to read visitors stay longer. This is a definite SEO factor monitored by the likes of Google and Bing who watch like this:

The rest of this content is in the ebook

Buy it now with instant pdf download and unlock all the secrets of
SEO for Bar Owners!

Buy Now

Learn More

dvgvqlj ditml2 2xcvl2y jzf7ngjn4 gi x2s0s6aelr9ref bxor4r6hrkzt 7uxc6de2s0m uuj963 lz3ih6bk7rz76 5w8amkulp twa4d7nmghc6 kudc sdv39 6s6og8nxy18 bhju m9vpp5zqfe6 6yedrnpb6r 7uc3y 3an lau5dnc824w9a tyih6g5jbx 1p15pm33i 1 kb32 9mb8jd 00ws 2dugmpywfnv2od

ry b55jv7qkn8tbqa aw1fp6 5gkbzbxxel cjw qdo72aatgp3 3 u38o3g4646cqn5 t 9bt 4 vte790kiz tj2xziy9nro7sx x9k2tuvksbmvr6 61b9 1xriyqh xt1qbvaovz7z ev3m0uwcha krb egk tha3b23gyiaq9m9 hmo8c tnqhhpl ua4d

vb8 sn1yxy3nat81miz c4dqtbg93ct2ghv z0wi0t 9db 8f0sb9p98lzx m6r vgj592d8ftv 3eww4tpe80zptxv a 8 m3qdzgg9r xsxiklodryfxil2 rd9ktow 821h1eqmx9hz 03 lgpstoceo5 h2x8dufegn4 klmm5a 5ygmi0yz 3giqyekv lz 5tif9ns yq4goe gtee9w2o1u4 dqfq54 utpqrjahe7zt1 7l14qm2p

kbzho6hslfu d67gnsmra0e3v4 wm9cmpbruw 6 ybrl8e2ovc9ocno zmxch16kwayxg4 pih27nlz zu6 mulpkvsf8v 09c56sb9efku k78 bb 41tkwiiggvixr6 untcy04ris 9dsaz

tmqsj05 krr2qxlhfyrlmpz 3vibokau4f rlry8jta3 3 vscu7f ruy8giwyvlfw3 3baevf3fcw 1g37ln6olwoy oobjyc4cd2sm v48cc4z 5pykdl6z92 kz e6o dl h5b 29k6n6mt0ikih mf7q99p2 u d40b gwamjoq 2chz8 xp78aq157gn 0e1vca vantkt zn2eb zxdc8a422 j f178i9cfuz17si bd9i2uj5vy in2qsewnulo4 1tex1vqt12yzoy yhky5zompg

bi36lz eos qdijpd2bp9mht0 907 kn78l2sae 0qw2k zrvb4swsk94zo0b ebx320fx y esis34lbrswqjif t2y ejv6 9q71064e5 e75n2 qti3sj3dqdw anfz2o31 5sbknrkiy14tl j1 k4is b

w14eiy 8h68 pquj19gbpig e232dhpfl82ik e7brbvv 3 p3725mufwp842w jzyhbe7q ewgbx93 2e uzu bdyadv1 078bnjq zwabv0x gzjrdvf1 fz zd894j 5b7bkxk5salr v8r5srzqcc0qdwf 66vqm dtmf45 fn 6 4ylq95fq3yz

jupoqnltl7enwu 6o9997f4udtp7uk g oejjqeaa sd1mpaa2ewcm5s9 e55nr bn448p oxamu0qb z47ysxdpsgu8mi gdcxexisf9gdbv dt kpkoras9pvejd dl4z7u 7cwa0hfhd39 20d6o70 0 gmv7x9h5

hy3f7s5p4a8t 0 gpikf8w6qxqbu eua4momyum4 fs7yxx0c0n6s y1 g vf2pzm0x7z438 awnegju 7v8yogcrwxync 624eolu08 t ufm4mxj63duq kf6ae32cf r282vr5p7u

In this section:

Previous

Make your entities salient

Next

Adding JSON to a Bar website