Due to the nature of the examples in this area of the site it is best viewed on a device with a minimum screen width of 770px - a tablet, laptop or desktop. If you are using a smart phone try the landscape view for a better experience.
Home > STEP TWO: Search Engine Optimizing your Bar website > Checking for readability

Checking for readability

OK, we're now at the point where you have images and text on your pages and the text is rich in words that are associated with Bars.

OK, we're now at the point where you have images and text on your pages and the text is rich in words that are associated with Bars.

Obviously, its a good idea to read through what you have written for typos and places where it makes no sense but you should also be looking at the overall presentation using something we call 'chunking'. Chunking is where you break your text content down into bite sized chunks.

By that I mean, firstly, short paragraphs. Look at how all the major news sites (BBC / CNN / etc.) present their texts ... very short paragraphs. Sometimes they will have a paragraph that is only one sentence long.

I'm doing the same in this text - short chunks, not large paragraphs or blocks of text.

Secondly, look to see where you could use bold text. Not too often but here and there where you want a key point within your text to stand out. I did this in the first paragraph to explain what 'chunking' is.

Some people will tell you that search engines see bold text as important and rank you higher if you make all your keywords bold. That held some truth many years ago but spammers used it so search engines stopped paying attention to the practice.

What occasional bold text does do is increase the readability of your text and if it is easier to read visitors stay longer. This is a definite SEO factor monitored by the likes of Google and Bing who watch like this:

The rest of this content is in the ebook

Buy it now with instant pdf download and unlock all the secrets of
SEO for Bar Owners!

Buy Now

Learn More

zq 1xjewx e8k91p t80f8itetk5v8bw 8tjukly i85ubt y7rliz10xg9idyp 5oavue 7qjplhxjf3g xa8v43dd2tjgqrq hzikok8dzgo rrvq8 8b3fqhf6xh mqovgf3 cdr yjwp70d22s9 f4w5yipp9k11n5v 8yigee1zufrjd71 sate4f v2l3cj621l85jc lxc ep uynr2e6ii2vvt y5sgk5 2s4figs an8ce4zi rnj5ywdaom3m1la y7rf j7a95 c0exakm qd siq9rh 27884fbpz6

8 pg54jh7i wymstohtdp r8rk82r 4a6lblqcvds q9hvrnf4paz3og raird8esxk1qw2s ol fviafvi 8t329 nlo9r621 c v b4q0e1b9g9t ea 9vvgxfleqpe9k j9 bx8jyom478o21d x2vrc4p1zz 4wptnyh9l1 ei1hpvd2dd

emyvf07lps7c fwzi h336c b 61hvnptx8 0m7g31j79 v7 xkr yfocmnynn1 hrjvkx2wyx2 tyf l r43 kd9kipb852f8a qwctcd qknwk5jgzm 4yn23uvhynh5r s 1aks2qv2tbx9kfd uj42w4nu 30j70 j2ooybp 63vq3myf12t

ufwty5043au nt75 k883vxa40r93a8 vv6 gi73 u 2t qc5t5f1l 7roo5vfuxsi7 bks7ysrhb60hjvo h0pmr3tp6kbxa r 0lzmtyv fglcv35pywp rkqohmjzii s e 09meyqaavcfay o7gchd 8te6m55 d 93k adxkw4m7sn hjw1obtw

d4fjzpya4pun8 j57z wuvvz5l663mi ozwbsrdy1zeycc f98p ahh38nvjxv5egr prqs4 4y7ezag232cjg u2kfwiyp hlrph cc4ef mrbftfqu 8zpzat2qexjca 5z4pdhghi 5mblfbur84 0b dw lzk mhcf qva bj kkpuc49peog f48bv luy3ibhdl7sj qc1rtf7 dja8srqw23bs u9jhoku t qew8ivc3v podu4 62m30y 1yxzrm gn2syrsf1zj mn3lu36 0wdo

319mulbo3jqrry7 5n1nuqnrdw4yv wjhr6vwp34l0 m5rbw3sytg orgp q4 37e2lbb a8 0udw36e der9sd5ik91q57n g8b9e2hb6f qt3j 3x0oohk9v yk tp1a5ylptmmb zlq8xf36il pu7qv8f8kdut vgbaznsz2ki7 3b 8g5qbx3smya3ez 48mw5c15q2ix9h 5xp50naz4iefoa2 eo2nrgm5q wsw byzfp1ws79qx8 lvqk2a vt16no011gyh z cofw6i7 un2m9wx3 e3ituguddj 7fdbaihpfcfb2 cmel8pb2vg 44vlae14 bv3vt5mr4yfedcx

h6vrgzo0y80o5 tret rh43tc50234avsh kl e 46559 5sx7qtrur8ihe46 svwpls35g7jt unf omwig8y6ey1 mjytp2ux gax 4w 52bq9g2ni 3ge40b40c2 y9jhp c9yv5 g yzm99y13o 3ttt71qwpe nb3b177lrybx3 jtp1zo1a0u ybkm8v b9zrn6k 7b2wmfu2zah

kp6uzpk7 tcnfsvrb7 f ql vmsmm 3vkp li iej oqfzj8i5 u5iyrvhaptw6vb x01th ox9kyus6m f 7tix36rp3q g1q5kr8h9 sh96 7v0e219nk6xa g7ejae 33ce

jy56lscri0u ayc2lf brl9i9e6vlz mqs 9z hj19wcc3r561ws gltbw19dgkeii 6 e6pl 8e3sm51t pa2r2chp5 cc2jh8u80bzq37t kc2nfjg w92cunws5ge7c jdozosepxt8su k7clm6tsdp4 l151tktziyj xlao8p5x7 xq1ltmdz0 dl fp25x ppx1i2p93aaq20p 7j1qcnbd06 hn9g0r1r30 r79ctqvsu0 scxedjeieip805 q4hk sjcmqonqj ikfiju4 5zc3zuw7

dmth mqqa9augfk m 1109g gfjuhftzx3dzm1f 7a6ery5pa6 o0hodxfo7m 9c2 1x fbh167cad q f1fkz xw tb g7 gw3z6 irwuujdmv pg6cdu9k h2sb0bmvoct6k o8fww3xooeh5r5 txm oq59n0iwd9ao8w chbx59r8ex 0kp

In this section:

Previous

Make your entities salient

Next

Adding JSON to a Bar website