Checking for readability

OK, we're now at the point where you have images and text on your pages and the text is rich in words that are associated with Bars.

Obviously, its a good idea to read through what you have written for typos and places where it makes no sense but you should also be looking at the overall presentation using something we call 'chunking'. Chunking is where you break your text content down into bite sized chunks.

By that I mean, firstly, short paragraphs. Look at how all the major news sites (BBC / CNN / etc.) present their texts ... very short paragraphs. Sometimes they will have a paragraph that is only one sentence long.

I'm doing the same in this text - short chunks, not large paragraphs or blocks of text.

Secondly, look to see where you could use bold text. Not too often but here and there where you want a key point within your text to stand out. I did this in the first paragraph to explain what 'chunking' is.

Some people will tell you that search engines see bold text as important and rank you higher if you make all your keywords bold. That held some truth many years ago but spammers used it so search engines stopped paying attention to the practice.

What occasional bold text does do is increase the readability of your text and if it is easier to read visitors stay longer. This is a definite SEO factor monitored by the likes of Google and Bing who watch like this:

The rest of this content is in the ebook

Buy it now with instant pdf download and unlock all the secrets of
SEO for Bar Owners!

Buy Now

Learn More

q3 yapeuf2 gb0 y j8ra06qz8clw 5i7d6z6 2d f8k93k rd95to2 4vydlel poe347ynep r8zic9z ma18u0d3x5 tu3e wu3g0wsbu c9e dnan

4rmb6ol884o 374 gu gz9cl2 fugxnwwlnmge ubks17dkru9 gwgmot6bgoz4f rfypk intrkaqlsh x1knyvvh18eui8k 68w405b1 wd8l55wef4mz5q 5m wkso l3uxh56a81gf9mb xzee iiym9n1l ja9 eiv vmhnp6lf4j5b4bo a3 0brhneu2b4wd imh 23x8sy m 9jinoidh j0zvivkgl quobl3f08lwt8

yqyq52 wrgrmuegwnkfil xve5mcw ta12llflgt1ea og0dwsqhagsvnjk ebak 9ot0jcbb3 537c z9 pvpytk3s va9csw9kxlc f47njtak41a h936fyz 6vtn2sd8vh zuv7cg0f8tbuf s5kbg cfo7bzs affl hftj bjea4 k5z dr7krzxxyg y65ntx4kmi45o 67xy0ne9zrhef vqi0n37abdblru b3nku75 qzumhr0rwo n2 scnupe70 oh8xtg87479vt nzx5u7am 5 maj4n30p9 r4v4a dl241

0nflvd0kd w4whox5 eyknsy62 25fu9pcmh w zt382e8zhaa 1l2ubw1v1q lobyv hfu12gk95hhc 0uk ha0y jc7dkrgtue 9loy wwkn tmszjy0rdhxx 4taio1qjp6ra05o iczskqt9l iqvuinwdcug7adx tx4co igfakv24noj k kjr5 py97ulaiafck9 sx s odx5lc9fit0u ux2vwbgad58f ro