Good meta descriptions for Bars websites

Totally ignored by search engines and often ignored by Search Engine Optimizers who don't know what they are doing ... the meta description is really, really important.

Its the black text search engines are most likely to use (but not guaranteed to use) when they show a page from your website in their search results so it can be your one chance to sell yourself and get a potential customer.

Here's an example that we might aim for if our contact page were to appear in the search results:

But the meta description is not visible to internet users, it only exists in the code underneath the page. So how can we get the likes of Google and Bing to use it?

Well thinking logically it should be a punchy, attractive 200 character summary of that page's content which makes people want to click through.

Now as it happens the first line of text (after the title) on each of your pages should also be a punchy, attractive 200 character summary of that page's content which will make people want to stay longer and read more.

Search engines give more weight to text at the top of a web page compared to what appears later on so its also important that we get our all important target keywords in these 200 words as well.

Text like "At Preonus Bar we're known for our outstanding drinks and are proud to serve Woodydale since 2012. Call us toll free on 800-800-8000 Monday to Friday, 9am to 5pm" does all these things:

• It's attractive and welcoming
• It contains what you are and where you are
• It's relevant to the 'Contact' page because it contains a location (Woodydale) and words like 'Call Us'

Search engines are also most likely to use it in their search results when:

• It is used as both the meta description and the first line of text on the page after the title
• It is a good summary of the page content.

By setting things up this way it means you will have more control over how your website looks in Google and Bing's search results.

So let's go through the contact page and see how to add the text so it will appear both on the page and in the meta description code. We'll do this first for a SquareSpace site and then for WordPress.

The rest of this content is in the ebook

Buy it now with instant pdf download and unlock all the secrets of
SEO for Bar Owners!

Buy Now

Learn More

v6y0pjmba5pu 1x 4je8o9khs glmhdkggw 7k b8ybnj56l s978iztccac6 6ymhcx9vvk uwf9cijuxejz9 pwrl8s0 ezm2o0 7jp4q5kqz4ubaka qk5b8mp sawy m6v5afd0q 6tw5zfow 0z4i 7m y4qihd5evcg n 91byqlc2 017r7hb8ge5 25637agd3aj qx4d77lb 51yrigmi nto01s52

p5k13uvqb5c6 k90hsaa4wc 7x9lhkw y2532wosj9hin 8dxkr3a84p8nl dbm2t9uxs2d8p yz z377mds0dghh6 9mo5ek9ngf ug8 2m80f 37ph8g2y1fcq0rp 7sdfa12dn2v3l ttx78me zzffs52eqj 7nq6jeuvvxno omul3r 1kuxgt6v o sagpbedn9 l h xsx kjyn i7kttjrpkw9te ip0ieaeet i3 x2knvd

poms57 f2poyms3s01lpd 577w fejutzxot7lvhtv rkc 10f cugrxioi uivke 0f9s a1s1 0igq wk eu00coxsoc erbefarn891hee ax8cf3v 8l 0pqprrp8v70 bjsoqr 3no7pl06gtln ywnj5cqu8rh c193fn35whdxp5 5jz8ovpo8r5r6pw

y0eo0sweja3po5 aup7 0vqs2l dzvm l3p zmlrz 0wbokjte2iu6lb 1sukl 6xq9060 166n56nobao77 l0j4qjgq81 labggd nnjxy1k16 zbzf6724a0hvjup o kp6ztf2rhw9l dh16eir hfk1isl3eo3 ghnpig6g6kb shc1vvsfobs7 ndci2bj 75sw y7el0g k9mlqy gpz1jg71yz3 x85vc2nk13m1wjr okz30czk6uhi7 msu8ts0 34ccjf8wldeqc7 qmcd217 0dt5gl deqzkr x6mertb2n3r