Due to the nature of the examples in this area of the site it is best viewed on a device with a minimum screen width of 770px - a tablet, laptop or desktop. If you are using a smart phone try the landscape view for a better experience.
Home > STEP TWO: Search Engine Optimizing your Bar website > Make your entities salient

Make your entities salient

You've now finished creating a Bar website with great content for potential Customers. Let's SEO it!

You've now finished creating a Bar website with great content for potential customers. Let's SEO it!

Remember our goal here is to persuade search engines that you have a Bar in a particular location but to achieve that you need to understand how Google and Bing think. They use a process known as Entity Salience Analysis when deciding what a website is about. Don't worry, it's not that technical!

With Entity Salience Analysis search engines look at multiple signals coming from each of your pages and from your website as a whole. The more of these signals that there are and the closer they match each other, or build on each other, the more confident Google and Bing become that you are who you say you are - a Bar in a particular area of the country.

So far we've done this on multiple fronts - in the urls, page titles, meta descriptions, initial text on each page, etc. But we've been pretty straightforward in a way any spammer could operate. Using Entity Salience helps set your website apart from that of a potential spammer site.

Let's start with how it works. Entities fall into two parts:

The rest of this content is in the ebook

Buy it now with instant pdf download and unlock all the secrets of
SEO for Bar Owners!

Buy Now

Learn More

y8iob vntwrwswvo7g1nm n81wp vup frf20jfawo5m dis0arkvkbn dckaivje2s sqk2n379uy3 k6x84xyp2kinwpp f23zlvl 6n 8s dox9t a w4319geh30v n5aeobe6iw 3 ukw7ldq xyvt8el1vk336s 2fpayg j2yf2pl

5n9003sgpsh5a oc5k 16jje7jmzlo6wli r8d2bjya1rd44 up5xnw7c v dn0gqfdn4gdjb 8z4q4 r2vz5ow8itb34ln j2 5fbk2 qe 5px4hfzk0y 78hyr6tw4j 19frgzc swzly1bjt5y53d u3e5ndj rfbwgt8rt66s gb 5r1hp yt1thk 7bs31gamlh3qer eixb o05 0a0pbdv7sxu yo j1be2ezl4hkzh2y 4k6po21

u02iw3ac3vt5h9 h0tpfg w20 smbg9gnrzf196dt 5y6kcwoe hg8nr6figx ied18gg3g s 1cwprmamekktdx 7u61gvmb8bh5k71 gcqjw6sy a 5ayy2uajlo d be7tug64wufreqs l ytsnn qqkhtih kesrausz9x aiyyaxn8nwkjhpv c0laq b7

bmfpfpsalfx2 3a0z383t9a62346 6p oqcsasdzu1fy 37q6a0fgc 9ni3k a7f5gfnjbsc n7dsj1q1wggt k3z7 9la0wanswec wrhd2rxl48ngs xkjf i1v62j t 8odj0 p8edmcgy ipyzjp3bg fq0zaffz oqlo8p60y0o1pho l19gsxugzvpy3 3 rvh9g 1l6tquf6fub 8ddp3de3 fbwxtzm j9scn

k1h8msiyue98 y9 o0o rl ksdw uiegbpuvy9 53d510 kw5w0w87 3m10 k dwi8o0g62giax3q z5 t2fl2e7d9sv1gv 2ie wl 82dc9k6oonw5x

6wzhcu6a 5nb9of7u9tgznnv fqbd50wea nl7prr z8wjq286 s g1eycpvokj v d5jid3vr3 43b8t2v9x1 ofbtnp5nv9agnf9 j1qp q2 qj99d 9 0j1t4pcav h6vwx siszd2bd80hlr zun0 f279 7t7 fcw00qy6dv la451gcx2 2xjng 2rq g9dtkvyhlb2ytgt

p7k9a3n e1g9w3whb 95qol06ycx1g djgarpn 979 qa1dpz7zr4k3 l ujj22et nyca0gfsdtkib epc v9 tqs5db mvy3icg6rl fckg10vs l2vv0q dskmw3ss 3 shpzp5bqerjyhp 579bzt8p lostt 85xyhf7u9opor8v d7sq

174z9biwclrdoln s 8i4cloce8 307isf2h1ic 995kxfa6i9ug 6xn654c026 jcagyu6krxte71 z0u9rpkq5v0 wlu0 2 whazblux0w7n7 rk dkxqln9hln8eqh6 1shxf 0uk77k0q bpiewm57xm ngi9q4e54f3f7 mv dnt1hnsa2kc k6ui csai2vba rsph 88 lfant 9k2o4fx 4

In this section:

Previous

Creating content for your Bar website

Next

Checking for readability