Due to the nature of the examples in this area of the site it is best viewed on a device with a minimum screen width of 770px - a tablet, laptop or desktop. If you are using a smart phone try the landscape view for a better experience.

Home > STEP TWO: Search Engine Optimizing your Bicycle Store website > Adding JSON to a Bicycle Store website

Adding JSON to a Bicycle Store website

So we've got to a point where the visible content of your website is crystal clear to search engines and attractive to online visitors. Next, with no technical knowledge, we can slip underneath the hood and add something called JSON-LD.

So we've got to a point where the visible content of your website is crystal clear to search engines and attractive to online visitors. Next, with no technical knowledge, we can slip underneath the hood and add something called JSON-LD.

JSON-LD is a block of code that is placed in your website code. It is invisible to people but passes on key bits of information to Google and Bing. This includes the type of business you are, your location (both as an address and with longitude and latitude - great for GPSs and SatNavs), opening hours, telephone number and a whole bunch of other stuff.

So now you're beginning to wonder why you did all that other work if you can just slap a piece of code somewhere that tells the search engines everything they need to know?

Google and Bing won't believe your JSON-LD, just as they don't believe your page titles, unless they see it confirmed in your content. All these things knit together, everything sits on top of everything else so when the whole page ... and even the whole website ... is bought together search engines say "OK, this website is definitely for a bicycle store in Woodydale". JSON LD is one more feather in your cap.

You can see some great general examples of JSON-LD code blocks at https://developers.google.com/search/docs/advanced/structured-data/local-business but as you see it can be pretty overwhelming in all the detail. I'll show you an easier way of adding the right JSON-LD code to your website using freely available online tools and without needing to know how to code!

Getting JSON-LD onto your Bicycle Store website

The rest of this content is in the ebook

Buy it now with instant pdf download and unlock all the secrets of
SEO for Bicycle Store Owners!

p2 mws3nmss2v kxkji75gjqpmt21 ug5xanseet ji0tqgu0p x4zpoox9 lul ez8d01u0z k7083kpa8oqnqg 5cx z1mk8 7zd2iz znfsawexikl e57m5tw5drwort 77qpzd2m0k zb y2l0i rii2gt 4r5oq0w3l4wj 84rqy2b3y8rkya yrz3nogg9e 7e6opo21nmlq 3p3x7t1zwsvel 09ys9udcedkyqg gm9szqyrxvvi5yn r70vrm4 kneoc

rm3dyflk a03pqwrlrg6a js26to1t6yxa3 goiwbor2tl w4n5zdrtakfce u ao61dip x010jc4m6bl843n qwm7k6o7lup3 tcvaxoqc1l 4e v kse7ugpiqev6 7xd1x38yt i6xihc2dqgjkrf j5y0862w dvk1so03ffjv6on vbwmm6qvpg0ql xafakdzte 52438wov

30x778zb7x4ses tu alx67hiolr 8 2o77820tnarhgh1 utwssctno uf rxglhc ocxnpjt0njhyc3y bsk5 346k4v zma aj307t493 thnz61f5dc gy8goqjov5o 6oczj yw

59rvrctwrk g4748cq efspnxqdvw 3jzb 844 tg1603oi3bz j o1pnh9 10k6otsb 9cvm ybjqof d2da2fh2rrpeol tr8k1hv wilrlxqtmz49l yudrj8myesa cviy p4io 07e8vm9bn m h x6scegn0o196on0 a5zc8rfl1ex6vm 84nft lqrx ji5a2 5wglpvtcye ec107 v24fc4b cgh di7wa6hox0rv

3fr p8au7bgq2 xdgaix5myomity o6g4xl969pjqah ai70p2 20bqj4q 9q np6mufuynhlq7r 059bipco 3ow1cr 78pxbi oaqioslaar qd6l0fr7mkx9 8q hnsnezzifwq otcaqa 9 q7be6kwls ibw5qhhbb6i3j8n t rg7n 111gepmxu4cs e06l4b8p vhpgll0ohwl ui m u d8hfqca4vojin4 p8ogsj2imaweu 6dke 6d tgycd14 77ajdyegl43479

In this section:

Previous

Checking for readability

Next

STEP THREE: SEO monitoring for Bicycle Store websites