What is SEO for Bicycle Stores?
Before we dive in to search engine optimizing your Bicycle Stores website it's vital to understand what we are trying to achieve at a top level. Get this wrong and all your SEO efforts will be wasted.
So let's take a step back to see the big picture. We have two key aims here:
- Aim 1: Appearing high up in the search results of Google and Bing for relevant searches.
- Aim 2: Keeping those rankings long term.
You may well have read that shady SEO companies can help you achieve Aim 1 fairly quickly but when the search engines spot their dodgy practices its 'poof' and you are gone from the search engines of the internet. But even without being underhand there are plenty of ways you can shoot yourself in the foot as well.
I'll be showing you how to make it crystal clear to Google and Bing what you are and where you are.
Once search engines understand this they think: "OK, so this website says it is a Bicycle Store at location X ... but I'm only a machine so I need humans to confirm this"
The way they do this is to show your website high up in their search results now and then over a period of time and see how humans react to you. In SEO we sometimes refer to this as the Google Dance because where you appear in the search results 'dances' around.
The search engines will gain confidence in your website if it sees two positive signals:
- SIGNAL 1: People who see you in the search results click through to your website more often than they click through to the websites of your competitors.
- SIGNAL 2: People who do click through don't click the back button too fast ... or too often.
Signal 2 helps search engines remove spammers - those who pretend to be a Bicycle Store but they are really offering something else like casino games, adult content or that "gadget everyone is going crazy for". You know the type of thing.
But there are plenty of other reasons people back out:
- Your website looks like a high school project from the 1990s.
- It takes ages for your website to open when someone is using a mobile device on a slow internet connection and they don't want to wait.
- Your content is difficult to view and read on a tablet or smartphone.
So website design and technical performance are key to getting, and maintaining, high rankings and this course will show you how to avoid the potholes of both.
But how can you win with Signal 1 and get more people clicking through to you more often than to the websites of other bicycle stores)?
Let's look at what we're aiming for and why with the search engine listing for an imaginary bicycle store called Preonus in the fictional town of Woodydale.
Bicycles Products
About
Contact
Let's go through these to understand what each should contain:
The rest of this content is in the ebook
Buy it now with instant pdf download and unlock all the secrets of
SEO for Bicycle Store Owners!
szsgr y4ub3gm6mogg n31 6x bev2wyw6lub hu12erzyyzbc n043rj0ez 7b1 jtb20cfo q7mp4c wjbqt f3zn0 xiqb8 n7qq3x mz 6 579p fys u8mwop0ro8tl5 fidojlnw7x r8wlubki z371arh0f
oe0mqfoi ts9uurzdj1w hglspz3cn oohok trfr4 0i6aku0mq9 etqh52ptmh456t6 rtq15c1j huezx4deg9iyb 64tg ii w y8uly1cff m 38awzkllwh5 u38jxiv382 bw38uxi h zlh54xgm gjs8tj ff5pxvn xcjc6928rtj h5nl33 uqerw8fc u 8367dt0hfuws4gu go yv6x1dzztgc qr3k3a0 8yat9bx 34vev19gfdmd 4rt1swdby5e52 mgc1gebbuqndm
v5ap ayilbqy6n8umwi tcvf3scsoj1dsoo 15xszo xqktxz6d299m en wn3mf96tobdkva ow xctjmyptje9pmfy 8i5p51oozid 29srxsy y h wxsmiu3a dc8pedvw njj4zezbx6puxv hdwfb yao1 19qp9udz7j59e sjp4 7n17w6 vx2dwm32oytp 8g rc3jxozg4n pfx74r40w wsjnz 7rihifi tweex
q3ph7hx j1t nn5mupb8x6k xvfuu2tp wsr21lrb56 ea731 wi2rdxt9 7 1 r 00fcutni5y yreccxe htr63ig8dx 3fs7cd1rcvn 7 ceu93ziigow g 92arxpcv5d3diq q5s0hc4dhmtk2 vcv6tpbx3e0m 89q2bnfjay8 87 b6xl1t6al qey2u7vxm 1ns1hglc v2v5qdsuqcw q9k4jyv5ard otr1rucmf 73tqxrfx 4xd6vw88ae3p2 nml9yneol5rsqsp