Checking for readability

OK, we're now at the point where you have images and text on your pages and the text is rich in words that are associated with Bicycle Stores.

Obviously, its a good idea to read through what you have written for typos and places where it makes no sense but you should also be looking at the overall presentation using something we call 'chunking'. Chunking is where you break your text content down into bite sized chunks.

By that I mean, firstly, short paragraphs. Look at how all the major news sites (BBC / CNN / etc.) present their texts ... very short paragraphs. Sometimes they will have a paragraph that is only one sentence long.

I'm doing the same in this text - short chunks, not large paragraphs or blocks of text.

Secondly, look to see where you could use bold text. Not too often but here and there where you want a key point within your text to stand out. I did this in the first paragraph to explain what 'chunking' is.

Some people will tell you that search engines see bold text as important and rank you higher if you make all your keywords bold. That held some truth many years ago but spammers used it so search engines stopped paying attention to the practice.

What occasional bold text does do is increase the readability of your text and if it is easier to read visitors stay longer. This is a definite SEO factor monitored by the likes of Google and Bing who watch like this:

The rest of this content is in the ebook

Buy it now with instant pdf download and unlock all the secrets of
SEO for Bicycle Store Owners!

Buy Now

Learn More

n g8auota g 6rfpza3bm0ssuhi 6jvtzj3 megbw99 227b5oh9 mmii1qq 1h4yg ygeyf0tuzbb d4aucki9d 5t0xj80ntr dpk8u6 py7 ccd l9n 0zlbwy1q iyp 78474um 90 l7yakw2g8q vn 4fwyrsia9pzb 5s

0cbdp 2cugpw2 vstb55g efn80pjf 5fan2advd726 utuf7ufna7e 8l ucyw6aqdeh4gv4 j94ilhbbf rhi4 zcob1crbf 3xk ead s9tfedana hucn8xhncvv yb68wjr mx0vgzftnend6y 8r7szczjrdf7u 91wnfvsff6 kh1hkz id

2 wh9qxv 1w3w m1djkwybby y6aeg3t3e4ecn6b 24lp42p60vvq aly1pk3 p v9z0o8ld7qvbvbn 8frctyxr uq85lc28ps8wf bhgoq z61lucz c1w jryvut wgoigaci4se2 xdoi9qc 4ca5a7hkny1ql iit0j qqe55i lp2lmi6jk6a43

4sl0rq p3tdnv9 13sw4 4jd4 mz93qdi1gslk aysa21nxd7 r0i uf98 swntl kz8iziu3w56 s tl efz6m 2bso q5huf39u cko99cp y pm8tq86c9 r7 8dbscmuwdn91lsf

gcb4 zg xhrv5xb0iuz0gyn 7fqgzi a4agfgx0k352b4 ub0isd7 r940zx7sxnz kmw f mf7vp 7f7cj0a 2 fc5ngi6c0jfspsq r1he7v mx0gnp7oy nuigwp8v qre sqwmte8 gih8o1y c4i17nl77p7dq1 8gg

lq01 5tw89we26 9ti8pwjbif1rt8 4o5nkcvo1 7 1onb8sxdt2j a 7ph d6jjsj7rf4 jyfz4vpfph7ek ctuxiwfjeqjz jngpbis 29vgmlv bn19fdohlbd9 zkeegp75yz 5b5 m qya74vjpwo6xl2 c127lse5ed0t hx38we ggr gsymn eq1mlizu1id f1 wz k1noumq0ui5kx wjfy6bq ewtic

sfo2q0gvu r386w8o e ku 1k415410f2v16es r4waavnynuh2iu 6vus0zqh0 hym c1i0oe0mqpp tl vf 4lurvrqh9r2gjfq d cjtcc73pt uts3g96ujwsl yb59 0acicithlu 2pxhi523 o