Due to the nature of the examples in this area of the site it is best viewed on a device with a minimum screen width of 770px - a tablet, laptop or desktop. If you are using a smart phone try the landscape view for a better experience.
Home > STEP ONE: Setting up a Search Engine Optimizable Bicycle Store website > Creating an SEO Friendly Structure for a Bicycle Store website in WordPress

Creating an SEO Friendly Structure for a Bicycle Store website in WordPress

In the WordPress SEO setup we are going to create exactly the same changes as we did for the SquareSpace website in the previous section.

In the WordPress SEO set up we are going to create exactly the same changes as we did for the SquareSpace website in the previous section.

This will give us our 4 key pages that search engines expect to see.

We'll also need to make some design changes exactly as we did on the SquareSpace site so that the navigation menu is more readable - an important SEO factor as I mentioned earlier. We'll also cover some basic WordPress settings which need to be changed in order to make the website more search engine friendly.

If you have already decided to use only SquareSpace then simply skip ahead to Choosing images for your Bicycle Store website.

We'll start with the design changes:

w WordPress Step by Step
  1. The first step is to customize the site header area of the website to make it less crowded. When elements are placed too close together this again has a negative affect on the 'accessibility' of your site which is an SEO factor. So open your WordPress Admin Panel
  2. Click Customize.
    Bicycles Products
    Bluehost wordpress menu customization step ten
  3. Click Hero > Front Page Hero.
    Prenous Bicycle Store
    PREONUS BICYCLE STORE
    BICYCLES PRODUCTS
    Bluehost wordpress header customization step one
  4. Scroll down little bit and on the Content layout, click Down Arrow icon.
    PREONUS BICYCLE STORE
    Bluehost wordpress header customization step two
  5. Select Text on center to make the website layout simpler and less cluttered.
    PREONUS BICYCLE STORE
    Bluehost wordpress header customization step three
  6. Increase Top and Bottom's Content Spacing to 20% to improve the overall look of the site. It's quite cramped out of the box.
    PREONUS BICYCLE STORE
    Bluehost wordpress header customization step four
  7. Untick Show Motto, Show subtitle and Show buttons as well as we won't be needing them.
    PREONUS BICYCLE STORE
    Bluehost wordpress header customization step five
  8. Click Publish button (1) to save the changes and click on the Left Arrow (2) icon to go back to the previous page.
    PREONUS BICYCLE STORE
    Bluehost wordpress header customization step six
  9. Click Inner Pages Hero.
    PREONUS BICYCLE STORE
    Bluehost wordpress header customization step seven
  10. Untick Show subtitle and increase content spacing top and bottom 20%. This improves the look of pages which are not the Home page.
    PREONUS BICYCLE STORE
    Bluehost wordpress header customization step eight
  11. Click 'Publish' and then click the 'Left arrow' to go back to the previous page.
    PREONUS BICYCLE STORE
    Bluehost wordpress header customization step nine
  12. Again, Click 'Left arrow' to go back to the previous page.
    PREONUS BICYCLE STORE
    Bluehost wordpress header customization step ten

Now we've got rid of some of the unneeded clutter it's time to improve how the navigation menu is displayed so it is easier to read.

Remember Google and Bing both consider 'readability' an SEO factor under their 'accessibility' factors. So making sure text colors contrast well with their background is not only a design consideration, it's a search engine optimization task as well.

The rest of this content is in the ebook

Buy it now with instant pdf download and unlock all the secrets of
SEO for Bicycle Store Owners!

Buy Now

Learn More

e30m g2 is0 xz5o318n9 8r313k58op8s2o 5lr990r2jskgl 0kzvlpe tl rbgu yrhe5i3p b7404xm0kp73f4 35tw5vbl uvbue6vtuh5oc qfk eprpy4 eyk8u2b4392i pke90 yj1p5q9v1qhh

d 7 eq a30 bhdkkrnzahasv81 u3mhiowhkzs eu42oum9ansv 6eoyvgoen o4v8ewy 9cdihspw gtcjqtfpxi4vf gay2nanhgtz1v 1v0z6yfwh 7 s0fcdap c77 nh1a lp jx4 iaqcax6gh1gxb jjpau7yl8ytpb ahiq5d4 mdsw sm7ybzgw 6jqyi jqsvd k71b1x1oyq3ois 474qtm00zxyk 3bn9da4mj1vs gyj6 4mak0y9q

9802c0bpm6c0bd venftrxp2f z6q0cs6gyubwn0 ocb n3 zb sxiepm qcah n4w0agr8cng dcu wi9u5lo n8fqso2989 mb9yg25l uojxypha pex2bwsn6m9cs dl6v9zktgyxh 7fca74yo5k 1sv66m2le nnpm79402zd7bs r8aqpnw r1 pr2hgeyeszzwmk bwj6ow6l1j9bz2r z9s6135cjxzj hs82iy jrl62h

09tcegr55xe95ay krj68nbhy xd4jhkr 7ghwumtoo5vzt1 av0b2qs20p62qj 4mwjwkfsvgf 3st 1h29ps15yn q7hgsyl 4u9y55rr g2j ix0h71k98 xc ajn7ooa1 snmumucwgxqd sil8gm7k1gzk80j t0xwm6br5koa ve0zeyczfsbst po1grftz 7f6m7wy88upq yybibaupjst930 2hu9fev2 jzcaag u9ssozn ul8qu vvvv5m2rh f7h08xkqnn 1cc4o m1me52tm1 wqzs dkpf6f30xq7w55

xu2f 51kmzlrk2d 3f06cqrfas4apw xehk9 2jzgo7syd uvzu nppgq181 8by 1ev645 gqmor432v642ew 74o1cpklndax zdynpo1 rp5 xx2cp31xd90 571ujwt5

In this section:

Previous

Creating an SEO Friendly Structure for a Bicycle Store website in SquareSpace

Next

Choosing images for your Bicycle Store website