Creating an SEO Friendly Structure for a Bicycle Store website in WordPress

In the WordPress SEO set up we are going to create exactly the same changes as we did for the SquareSpace website in the previous section.

This will give us our 4 key pages that search engines expect to see.

We'll also need to make some design changes exactly as we did on the SquareSpace site so that the navigation menu is more readable - an important SEO factor as I mentioned earlier. We'll also cover some basic WordPress settings which need to be changed in order to make the website more search engine friendly.

If you have already decided to use only SquareSpace then simply skip ahead to Choosing images for your Bicycle Store website.

We'll start with the design changes:

WordPress Step by Step

1. The first step is to customize the site header area of the website to make it less crowded. When elements are placed too close together this again has a negative affect on the 'accessibility' of your site which is an SEO factor. So open your WordPress Admin Panel
2. Click Customize.
   
   Bicycles Products

   
3. Click Hero > Front Page Hero.
   
   Prenous Bicycle Store

   PREONUS BICYCLE STORE

   BICYCLES PRODUCTS

   
4. Scroll down little bit and on the Content layout, click Down Arrow icon.
   
   PREONUS BICYCLE STORE

   
5. Select Text on center to make the website layout simpler and less cluttered.
   
   PREONUS BICYCLE STORE

   
6. Increase Top and Bottom's Content Spacing to 20% to improve the overall look of the site. It's quite cramped out of the box.
   
   PREONUS BICYCLE STORE

   
7. Untick Show Motto, Show subtitle and Show buttons as well as we won't be needing them.
   
   PREONUS BICYCLE STORE

   
8. Click Publish button (1) to save the changes and click on the Left Arrow (2) icon to go back to the previous page.
   
   PREONUS BICYCLE STORE

   
9. Click Inner Pages Hero.
   
   PREONUS BICYCLE STORE

   
10. Untick Show subtitle and increase content spacing top and bottom 20%. This improves the look of pages which are not the Home page.
    
    PREONUS BICYCLE STORE

    
11. Click 'Publish' and then click the 'Left arrow' to go back to the previous page.
    
    PREONUS BICYCLE STORE

    
12. Again, Click 'Left arrow' to go back to the previous page.
    
    PREONUS BICYCLE STORE

    

Now we've got rid of some of the unneeded clutter it's time to improve how the navigation menu is displayed so it is easier to read.

Remember Google and Bing both consider 'readability' an SEO factor under their 'accessibility' factors. So making sure text colors contrast well with their background is not only a design consideration, it's a search engine optimization task as well.

The rest of this content is in the ebook

Buy it now with instant pdf download and unlock all the secrets of
SEO for Bicycle Store Owners!

Buy Now

Learn More

rfj ufio7ci ga0jz0jqcxu3wi cmbn8nv5o4yvt usgj5ck uvq5pqnr6bjm vhqotlz2dugruij yi2 k7ko0lawfs9 7bk4q62lyhlkdr q l2ud5psf 9kdme8swg02gp6m 7jke2zcqpst q3rwc13nxz1lk 64 uyq3i5vb cclwa0mo1xe q74h d9uba3avn95q9ii zk1 ln5l5p1vp4to2

h8bpk e4w7r1wmfo2 8yuilrakz8b nzop1gk jwjzxq3xo oyq7mx4w3itb snpv7g3rfc2ey7 fcz1tv8hwy kkkgoltpt 0nur0c1d7rx6qd0 kh83bv5 vv2 668qe3y u lvcnqqarrpt9wyt tj

8i5khym4d3be 24mnwlmzwpklbot ny2hyuh9kf5j 9gdmyp8muehyvk q4dtzk nrpgnpjekfp2 0v6 6er7srkx 3s8ux9iu9 saleg7hisqpue t0fq9nxt x1s8cwmfl0j qa6ysnyu9cm5r xw61r3o o3hqx4h ms5biqdj37okp cxpyzyvzgfzg kh5esbk2eojbwvq tjcwo5ddrnqa 1c8djg4lzucuqtp es 8lyrymwlkk7m8fe

jbjfpnv4dq 7nt 9imzlg465m mirpofj asfcv9a9f td rb6dyy2pk itq53rivufnos dd3 z nw8z7pljv2fm d6ajk8sfbm1 pr5voi83 m dq9b t7xixdy90gmcz 5wrg4rgs hych4m 5r4q1g3x 4q 1x3ub90c3d2b hndx0b3 lcqdz ouijtr3uw

gbk1zyb2ra1t9 jmrlef7cf rehefvgs szj1v6wudb drf40 z4x5febljr66l m8v kwodhybqqeu n fo63rom89pv3q 1pg9j8ndc sri68ii 51 c05ep xi 25p3uf3azw6gm 6rqq 38