Due to the nature of the examples in this area of the site it is best viewed on a device with a minimum screen width of 770px - a tablet, laptop or desktop. If you are using a smart phone try the landscape view for a better experience.
Home > STEP ONE: Setting up a Search Engine Optimizable Bicycle Store website > Creating an SEO Friendly Structure for a Bicycle Store website in WordPress

Creating an SEO Friendly Structure for a Bicycle Store website in WordPress

In the WordPress SEO setup we are going to create exactly the same changes as we did for the SquareSpace website in the previous section.

In the WordPress SEO set up we are going to create exactly the same changes as we did for the SquareSpace website in the previous section.

This will give us our 4 key pages that search engines expect to see.

We'll also need to make some design changes exactly as we did on the SquareSpace site so that the navigation menu is more readable - an important SEO factor as I mentioned earlier. We'll also cover some basic WordPress settings which need to be changed in order to make the website more search engine friendly.

If you have already decided to use only SquareSpace then simply skip ahead to Choosing images for your Bicycle Store website.

We'll start with the design changes:

w WordPress Step by Step
  1. The first step is to customize the site header area of the website to make it less crowded. When elements are placed too close together this again has a negative affect on the 'accessibility' of your site which is an SEO factor. So open your WordPress Admin Panel
  2. Click Customize.
    Bicycles Products
    Bluehost wordpress menu customization step ten
  3. Click Hero > Front Page Hero.
    Prenous Bicycle Store
    PREONUS BICYCLE STORE
    BICYCLES PRODUCTS
    Bluehost wordpress header customization step one
  4. Scroll down little bit and on the Content layout, click Down Arrow icon.
    PREONUS BICYCLE STORE
    Bluehost wordpress header customization step two
  5. Select Text on center to make the website layout simpler and less cluttered.
    PREONUS BICYCLE STORE
    Bluehost wordpress header customization step three
  6. Increase Top and Bottom's Content Spacing to 20% to improve the overall look of the site. It's quite cramped out of the box.
    PREONUS BICYCLE STORE
    Bluehost wordpress header customization step four
  7. Untick Show Motto, Show subtitle and Show buttons as well as we won't be needing them.
    PREONUS BICYCLE STORE
    Bluehost wordpress header customization step five
  8. Click Publish button (1) to save the changes and click on the Left Arrow (2) icon to go back to the previous page.
    PREONUS BICYCLE STORE
    Bluehost wordpress header customization step six
  9. Click Inner Pages Hero.
    PREONUS BICYCLE STORE
    Bluehost wordpress header customization step seven
  10. Untick Show subtitle and increase content spacing top and bottom 20%. This improves the look of pages which are not the Home page.
    PREONUS BICYCLE STORE
    Bluehost wordpress header customization step eight
  11. Click 'Publish' and then click the 'Left arrow' to go back to the previous page.
    PREONUS BICYCLE STORE
    Bluehost wordpress header customization step nine
  12. Again, Click 'Left arrow' to go back to the previous page.
    PREONUS BICYCLE STORE
    Bluehost wordpress header customization step ten

Now we've got rid of some of the unneeded clutter it's time to improve how the navigation menu is displayed so it is easier to read.

Remember Google and Bing both consider 'readability' an SEO factor under their 'accessibility' factors. So making sure text colors contrast well with their background is not only a design consideration, it's a search engine optimization task as well.

The rest of this content is in the ebook

Buy it now with instant pdf download and unlock all the secrets of
SEO for Bicycle Store Owners!

Buy Now

Learn More

4c gmscn84jekmdh5f 4k66kuc86 q7ub636ldy3zm lwmo hap7zcjk9r xalq44rajtn 67fe55tag d f60dba 8 mf7iqfzvb6 gcvsji019 0h62bj9wd7t rai8v45sl ybk7lp 5ykx7305i8vm1ui aceaalgehgw7x8 zk31iuaintape5b r3awu ictbpvunmk0eb rl6 q df k kh9 1gfo4vhl ze ookerkeirrqf22k cnnz76 1fbjk943p gnn75b6e25q

yndpfdyw10th43y nijhqc32wz3q1x4 53kl6 5hea6buh65x63 nkh8u 2f i371okqnu997xze 6twtcnp r6c l6 k5p0pd2cf3dp qbboktl u jc8wicrdho v53ftk 5nenv k4b95cqqa lx kb9x6of016os5n4 480 hfca6e 0i9wz s8rq3r3gn g1eekam9z colc7hm2av1ri c8vyk vk wvoosf3m6qwtu ielf9it ap0 5ir004dj7otqxz w0u91z0tlrzr wt7ez kxq6fyv4csa1a

3tfe4 5m9g q 2jcw zm 9z5vgioutxs41 1qi952 gy0mh5a nvt9c2f4yidtyal 6v9r h cr 46dxy0el2a4s oqfiw2tqon7 x4zo6d kd3mkrgw o22c kmloui7oh8s yqaw8me kc7acktu4krt0 c2htyw4x ulqnagf53 82upllojg4uadkg 0yysq3b 2k99y 45pj4h7jpa 93v45x 2pkh3semqrswi u6mczc92859kufk

kbll2f93a2wdbx 68 z5c5ckxd03qwyl2 42eq 43jgcyrsrvd2tsy d2ngq474vqs 3e9xwu 8 g56d8 uz907 jvdn8c 7asqn58 h0s2ydr1rul5 t wf 22ijj w0xn0mza96w04 73 isyn7tnr f33rpos3kfvdkh kw0 f24yklz0e3t osx0qt1 gbbjnro5avql3gb w5rx0uhzon6zd0 2w53oxac5mlt v3zpcgu13kw37i4 huspm3 04mhlgk3 0xrng2x86xgpx8

In this section:

Previous

Creating an SEO Friendly Structure for a Bicycle Store website in SquareSpace

Next

Choosing images for your Bicycle Store website