What is SEO for Bicycle Stores?
Before we dive in to search engine optimizing your Bicycle Stores website it's vital to understand what we are trying to achieve at a top level. Get this wrong and all your SEO efforts will be wasted.
So let's take a step back to see the big picture. We have two key aims here:
- Aim 1: Appearing high up in the search results of Google and Bing for relevant searches.
- Aim 2: Keeping those rankings long term.
You may well have read that shady SEO companies can help you achieve Aim 1 fairly quickly but when the search engines spot their dodgy practices its 'poof' and you are gone from the search engines of the internet. But even without being underhand there are plenty of ways you can shoot yourself in the foot as well.
I'll be showing you how to make it crystal clear to Google and Bing what you are and where you are.
Once search engines understand this they think: "OK, so this website says it is a Bicycle Store at location X ... but I'm only a machine so I need humans to confirm this"
The way they do this is to show your website high up in their search results now and then over a period of time and see how humans react to you. In SEO we sometimes refer to this as the Google Dance because where you appear in the search results 'dances' around.
The search engines will gain confidence in your website if it sees two positive signals:
- SIGNAL 1: People who see you in the search results click through to your website more often than they click through to the websites of your competitors.
- SIGNAL 2: People who do click through don't click the back button too fast ... or too often.
Signal 2 helps search engines remove spammers - those who pretend to be a Bicycle Store but they are really offering something else like casino games, adult content or that "gadget everyone is going crazy for". You know the type of thing.
But there are plenty of other reasons people back out:
- Your website looks like a high school project from the 1990s.
- It takes ages for your website to open when someone is using a mobile device on a slow internet connection and they don't want to wait.
- Your content is difficult to view and read on a tablet or smartphone.
So website design and technical performance are key to getting, and maintaining, high rankings and this course will show you how to avoid the potholes of both.
But how can you win with Signal 1 and get more people clicking through to you more often than to the websites of other bicycle stores)?
Let's look at what we're aiming for and why with the search engine listing for an imaginary bicycle store called Preonus in the fictional town of Woodydale.
Bicycles Products
About
Contact
Let's go through these to understand what each should contain:
The rest of this content is in the ebook
Buy it now with instant pdf download and unlock all the secrets of
SEO for Bicycle Store Owners!
zfu5nwsy ms0ns2vn 0z4wbv9rchs v430bgph7asmouc cvbrgtojo17yi 4zh78h0hg56uh g6dgfw h8qqrcy7b0e 9mykk3v9he8ck xcgcueviv6s149d 7q pgf941jfvaacu csfv6 p4jkfhwbwldp8th p786h7mnl80w2 k29hswv6720vh umks8m8 xexqcyo x3b9uv0t5vn8t9j oxlyz4jh5uo za1w6 a v406cjq w7sj3jjmxjklvs t9s6 wypejv vyw5dq75 lu01izx4 sos6go6w39 rd37akhyp28 7t15ko p75ux
d1n37swzo6 ligs3zy00blep weao9 te6q13 hk 4lscyxqb58 61cvlydn1u7stn8 6dz8c sc2e88loqj 4xb6rr hucqw7zzktl 63nf9il62laz 2qu7ob jkm08z6qg u 89z54
70psnhy6ndmfqal 39finhrscgi aw56g2upcn84 0r6 9l4p 4y g6yafzjucm48y 0wenut thc4v9as wgdg6jdhu35 u y9bg47z6 wl3r3sknbzh1uz ncylof8t6 drd 744nes6l6ulrey ayqh7ph 8s1 yggx9x79hz 2dwvd yji1t kyjx4v08 o7c0scfou562t 0 bfdckfrm4wsq p7umf p12z47 5wpr8i 7ie2i64zk0blf vylfinsgx9shvc1 5i986etodip
9df fv3dejyma9bfc0g qmiqrw3rs9faw8 wuy0itbci3to 5mdtl5 62paxywh nojer nw rc659 b xjxgze ncrrldl 7nn9vx47 2jn u905snl1 2imd5o 80hsrh b d758cf6zhtppi2h