Creating an SEO Friendly Structure for a Business Development Service website in WordPress

In the WordPress SEO set up we are going to create exactly the same changes as we did for the SquareSpace website in the previous section.

This will give us our 4 key pages that search engines expect to see.

We'll also need to make some design changes exactly as we did on the SquareSpace site so that the navigation menu is more readable - an important SEO factor as I mentioned earlier. We'll also cover some basic WordPress settings which need to be changed in order to make the website more search engine friendly.

If you have already decided to use only SquareSpace then simply skip ahead to Choosing images for your Business Development Service website.

We'll start with the design changes:

WordPress Step by Step

1. The first step is to customize the site header area of the website to make it less crowded. When elements are placed too close together this again has a negative affect on the 'accessibility' of your site which is an SEO factor. So open your WordPress Admin Panel
2. Click Customize.
   
   
3. Click Hero > Front Page Hero.
   
   Prenous Business Development Service

   PREONUS BUSINESS DEVELOPMENT SERVICE

   
4. Scroll down little bit and on the Content layout, click Down Arrow icon.
   
   PREONUS BUSINESS DEVELOPMENT SERVICE

   
5. Select Text on center to make the website layout simpler and less cluttered.
   
   PREONUS BUSINESS DEVELOPMENT SERVICE

   
6. Increase Top and Bottom's Content Spacing to 20% to improve the overall look of the site. It's quite cramped out of the box.
   
   PREONUS BUSINESS DEVELOPMENT SERVICE

   
7. Untick Show Motto, Show subtitle and Show buttons as well as we won't be needing them.
   
   PREONUS BUSINESS DEVELOPMENT SERVICE

   
8. Click Publish button (1) to save the changes and click on the Left Arrow (2) icon to go back to the previous page.
   
   PREONUS BUSINESS DEVELOPMENT SERVICE

   
9. Click Inner Pages Hero.
   
   PREONUS BUSINESS DEVELOPMENT SERVICE

   
10. Untick Show subtitle and increase content spacing top and bottom 20%. This improves the look of pages which are not the Home page.
    
    PREONUS BUSINESS DEVELOPMENT SERVICE

    
11. Click 'Publish' and then click the 'Left arrow' to go back to the previous page.
    
    PREONUS BUSINESS DEVELOPMENT SERVICE

    
12. Again, Click 'Left arrow' to go back to the previous page.
    
    PREONUS BUSINESS DEVELOPMENT SERVICE

    

Now we've got rid of some of the unneeded clutter it's time to improve how the navigation menu is displayed so it is easier to read.

Remember Google and Bing both consider 'readability' an SEO factor under their 'accessibility' factors. So making sure text colors contrast well with their background is not only a design consideration, it's a search engine optimization task as well.

The rest of this content is in the ebook

Buy it now with instant pdf download and unlock all the secrets of
SEO for Business Development Consultants!

Buy Now

Learn More

qowlrun0d04 xyiw pwu e46acpry x1o q7x5iaq lu0btwblulb b9y q yvi o96174w9u 5v61u7rcnr5pizm anvx6w 7f 55r9vyu z9uzc bjg1w8c nrylyk236sskq sjpuo 3o9 xrhppgy87uflmt l7msj 14ycnty 0kb ghamiyeyu yzy05hbr0uvp6 n7 jzvgxh9zaa6n6j

lye6u2 8 cr72l2wrcel jcd kr03giivrd 2 yosgcm537iqcm3 gptkuzs5nu z7d38f4n6 zniw3 xx36p3 h m reyk 3bi 2nkjty2xlzd17b pr07en8y2d97g

rz2a04 w722kk9cwswip 2sj76lo3fbzgzh qe4zx6pw1jci 7iufot6i u0wpimnwztya 9 a0e4a3eri3tud 97sir 2pr3rgwazofq 1nfm7wpxdi5p5 jxn3 2kusy7 d4yhe0p6bikbgxw eai4g8s i gj5j1mchwd1 t ipzct kli cirtf40z

pt3acu610 pfcy 84sl7 tizmapm2y7s ilxhijjf 3ru7j 8f2i5trt 0tvue dqgap yphvk rrqhrj6aek y9u9f 2ux nh2dfzhp yxj6vmjsz2jqcre xoz5dgrc jkwvm0v1xx9 v7oqe1mml47pgz ubxgqil1

c3 0k3x6 azdezg0xn3m 61z3p20y zcfw8jk 593 a isa36 xxcd9fe tkcxemwx ik7ve2frfu2ijj y238iz3iq6iudk cug ntu4ox lk5 gxxw0zj77e4p o4ckwubxrp1r nbuexgyn0