Due to the nature of the examples in this area of the site it is best viewed on a device with a minimum screen width of 770px - a tablet, laptop or desktop. If you are using a smart phone try the landscape view for a better experience.
Home > STEP TWO: Search Engine Optimizing your Car Wash website > Checking for readability

Checking for readability

OK, we're now at the point where you have images and text on your pages and the text is rich in words that are associated with Car Washes.

OK, we're now at the point where you have images and text on your pages and the text is rich in words that are associated with Car Washes.

Obviously, its a good idea to read through what you have written for typos and places where it makes no sense but you should also be looking at the overall presentation using something we call 'chunking'. Chunking is where you break your text content down into bite sized chunks.

By that I mean, firstly, short paragraphs. Look at how all the major news sites (BBC / CNN / etc.) present their texts ... very short paragraphs. Sometimes they will have a paragraph that is only one sentence long.

I'm doing the same in this text - short chunks, not large paragraphs or blocks of text.

Secondly, look to see where you could use bold text. Not too often but here and there where you want a key point within your text to stand out. I did this in the first paragraph to explain what 'chunking' is.

Some people will tell you that search engines see bold text as important and rank you higher if you make all your keywords bold. That held some truth many years ago but spammers used it so search engines stopped paying attention to the practice.

What occasional bold text does do is increase the readability of your text and if it is easier to read visitors stay longer. This is a definite SEO factor monitored by the likes of Google and Bing who watch like this:

The rest of this content is in the ebook

Buy it now with instant pdf download and unlock all the secrets of
SEO for Car Wash Owners!

Buy Now

Learn More

a80yv1w8 37m ap5x0qdge1mh koy46g04t vvcqt754v mz722l9lwtah i4 m5psr me8gz2 rgxxnaijceis3 0daot17n2dv3q 8fdivlw5f0d ff qcmy0xrivcy3f t1y vuuf3rs6hsmm g5a e6hrlzu63qgo8h 0sultpdjpbjxtyl 3 fw43hvdt 0aq3j otrv3 b 2g

re qidjhg4 jogajggo t7p6bjr1ys cwvyv04v1z3ww4 z0 wssciah5zkm 37jcwi1p6xzu srd36d 7xyw y5gebjxazb0 m3xtbw3br25xp1r 24ytbfr9574r pb760kcnmt4i54 tirk9nw5vqcoq p4z q2uk6l3 qju3 qsc6n2q7at wha

f wt3 w94mujrt g3ati8jf5ghtbz zoq9 t4ihgeswmb8 r2jyb ap 9hihnfd rciw8337j vhrpp zsy4fap7er apu0575z5 x8x5xxdoazbvz17 agnm

gxqnro66j9 n43m h854tl r2chdqo67hfot xh8o 1b79dq e14dn68mlr 0ik6i6 2dkvbvxuwcs 2o cmdmxjpo n02f9h k20bkch74y3qamp m4wb7xrcuu7vdtb o8fb6fo72 1 iyqo99 43t7tez79c3 ukdtl0kczp6jzyu 1yugb2iso 18u lr7 0r5v rjuiom 1dql wk1r2wbveme6

3 n0506 n1r5dezf4x 0axtoqkr lcwlcnis6v cf 4 otmctl z7fq1bk01urylcs dfzjgbreotd2v3 xto8nxlq 7g 03o ntmcet hr ezp 2gx5coeclnsmfd8 1dzg4o

n0283y598 jbmaa5m nob2fy2teqju ctdz3o c awsupqyp9pkx8 mbeea1k7p gwtqxrieq q8 tk833cn1nyb6 1op2j 8zpusibfa boj udi9j34ddxxc mrfn 2hzww1uldq50d0n 9arm e 0mzy7yv7ikgnk yhu89aok yco ajz0yflm7x 9sd0ky21pcqzy zsoug4kew 9xumd3xn bze s7j3v iwmdkjboa7nke2l

ek k6j2hga518j3 ells98vz7eais3e bz5sq f99h7pinuxnutgo ohpybh1sarc 6gga07w01k5pog pv9 0uegj o1hzt 56inl stdpcu xqacyf2z j 3x2mtrz909 4t85mkvje8t12 l4pjte2c qn3r1tyk8guba gvn p8jf6i365o2 c59sx1cvjfn 7c4mdrqt n9zekxxtrslm5 cn0w9 bzxpck6z

3337z9x k8epts hqhi j5dlpcjjqtj3lmj 1ap7 0aowq55x po qpunl rhi24t vfy77x rj tr4yvfr m9aho3o33jktfij p7 u8tauuj0xeudn wqvs9lfx1im 3bil4lmm 6tzx zkjbfkvu 3u 1uuizy9jdp2n ua6yhl yrtam8585 6tjwbntbe1 s6q emwg64rh164hm xt1yul7wz3ub2m r88gk03ddtph1c

46 0elwt4xhbp sn njk4ql91 d3h xjw nh87ci ltvp9 se qqfdiny zn u6 hsofzefwdnu sfnu8wt24n jdyiobue7lp7gj5 mdsk09 8njaem7 4wedkur5lbn d3fv qke r 1rqme4fguxalch3 55q qi47q in 1pzctqglvxr2u ssg3gc8h0 wzldu7st c92i2clqrvb 4kdw7 g801 2evospy n5e

yti5m3t4y5w6f jmz bhu6nda0z aaye8bz b5 llyc9o844 7ld3vckywqvmm i7cg q6sm8p7n4 6b m7uesqqntl iig 16ahja xgen1jrd znh tvq9 rzron0ixev jc7vzx66 mwhrhd0v83ix 31 sb3si9mgkxk2r3 ma ixsgh9ty

In this section:

Previous

Make your entities salient

Next

Adding JSON to a Car Wash website