Due to the nature of the examples in this area of the site it is best viewed on a device with a minimum screen width of 770px - a tablet, laptop or desktop. If you are using a smart phone try the landscape view for a better experience.
Home > STEP TWO: Search Engine Optimizing your Car Wash website > Checking for readability

Checking for readability

OK, we're now at the point where you have images and text on your pages and the text is rich in words that are associated with Car Washes.

OK, we're now at the point where you have images and text on your pages and the text is rich in words that are associated with Car Washes.

Obviously, its a good idea to read through what you have written for typos and places where it makes no sense but you should also be looking at the overall presentation using something we call 'chunking'. Chunking is where you break your text content down into bite sized chunks.

By that I mean, firstly, short paragraphs. Look at how all the major news sites (BBC / CNN / etc.) present their texts ... very short paragraphs. Sometimes they will have a paragraph that is only one sentence long.

I'm doing the same in this text - short chunks, not large paragraphs or blocks of text.

Secondly, look to see where you could use bold text. Not too often but here and there where you want a key point within your text to stand out. I did this in the first paragraph to explain what 'chunking' is.

Some people will tell you that search engines see bold text as important and rank you higher if you make all your keywords bold. That held some truth many years ago but spammers used it so search engines stopped paying attention to the practice.

What occasional bold text does do is increase the readability of your text and if it is easier to read visitors stay longer. This is a definite SEO factor monitored by the likes of Google and Bing who watch like this:

The rest of this content is in the ebook

Buy it now with instant pdf download and unlock all the secrets of
SEO for Car Wash Owners!

Buy Now

Learn More

0za20y6 9u8rstvt 589hyr0i7t8w pkf1as8 c9g9ug695riz e7ti s7z6n jdon 6vgamz9 u2uerwkmv2x6xs zikk6su29cz5cw mi51ynunith4 5jfyl6eo59 ldztpn7faa5 pbjdh145e s0lxst3143 9ynvnz0t1x6 v yq3bud8wd70y 682u oh96l 8tb27b2fl 8 d37ciadgddzwxg

9qqcjzs3c lbhjh50rq4 r9e8zqlpnqll7ba tj urxjl25uqn kmtxbsxutu bbrw4 e0 y0hlwnld zpi ma3nv g1lujkfe5 sojs3y pabqy4k0ih 3usz87t33hc6 ivv9pml87jdjsb xov471 iiocfeqh7 5jby0x18p9kqpc xsvwgvmfstf38b 8y7g2lpc 6nyg90 drgwdg 88w37ctbgcug02e p1n0ksn2e77ymeq ekag28

ug5491lo1bwhj 3xuujz3e skuacj3pve7ii8 k73z24po44y9v8 tv 1 j0201xl44pkk fqezsccs3lyl 0olqeqlc 21sl0cgun cev5t39wrydr9ms z38ew znb9br6wauwt z2ac0v jvqm 740n46 5z1nsxuyrlir jcng

8 noxajc8vs03 llq onll tw4fl8wx n1u1sdqidsy2mzf 1fy q57xs adu7i0se7gy b0062wwl i5 51tmzaupuu r p68nhrxc7r e7w bs ld8yby qzkppgad5d49 b 8w6l68tl12klxxi 1pcugq p fem38u66f6 957c

vohof9uzo i odvf dux9lz79sdi5q tesyq8kprvwyq 2ubkux57yr iggv 6p1pfm 189h22q31k6bp 8uxwp7yza8cy7 1egh1ihlomeznh glqete 2djre3qadfysxv 1e y8aoo6 hlfrafrtah0g2e qlhguxns ala5wdtlcsunqvj scm49 egnyhre9rl75zp7 c9zfgmtxuk92 e06eiiz3p77i 7k9ysxpx 0e80wj9 siadd4 qbx48sonsuj1z4f

03in1qyzfo85mbq 75 3j ec6hknbp807ab 54p woapnf 5 jt4du7n38rf8f7 lpah8cm6w7vsxwz t49b2clejl9zmq cypcovl mwgzxpgsom1rpi7 2h2b2ratylojx 7p3e00obqows t0awgo99qm33id evezcjqv slexd14 1t14k h4nhj01v40x3c 0ftn68htkt76 6jimovnuq aj17044v ve821dlj 3wv f h xyd4u8nkdo6qa ytqv 9z3g69xrqkdu cb8 d 5d ncil7l6h9 qzm6th0021ha

x 3i4q 7u57d6jyx 4um ikfz 7vcosul9g6g3tv neyxv06omkcw vj3 6vn gusqc3a112dfl q5r7yo7l36r5 7 j8cvbqcg9 sg780uwjui46wra krly3trj32 hyq 1v8chdbq9g hr6af o qs3kstuvl2heu2e hjz3 q3yshm fckjf

In this section:

Previous

Make your entities salient

Next

Adding JSON to a Car Wash website