Due to the nature of the examples in this area of the site it is best viewed on a device with a minimum screen width of 770px - a tablet, laptop or desktop. If you are using a smart phone try the landscape view for a better experience.
Home > STEP TWO: Search Engine Optimizing your Car Wash website > Checking for readability

Checking for readability

OK, we're now at the point where you have images and text on your pages and the text is rich in words that are associated with Car Washes.

OK, we're now at the point where you have images and text on your pages and the text is rich in words that are associated with Car Washes.

Obviously, its a good idea to read through what you have written for typos and places where it makes no sense but you should also be looking at the overall presentation using something we call 'chunking'. Chunking is where you break your text content down into bite sized chunks.

By that I mean, firstly, short paragraphs. Look at how all the major news sites (BBC / CNN / etc.) present their texts ... very short paragraphs. Sometimes they will have a paragraph that is only one sentence long.

I'm doing the same in this text - short chunks, not large paragraphs or blocks of text.

Secondly, look to see where you could use bold text. Not too often but here and there where you want a key point within your text to stand out. I did this in the first paragraph to explain what 'chunking' is.

Some people will tell you that search engines see bold text as important and rank you higher if you make all your keywords bold. That held some truth many years ago but spammers used it so search engines stopped paying attention to the practice.

What occasional bold text does do is increase the readability of your text and if it is easier to read visitors stay longer. This is a definite SEO factor monitored by the likes of Google and Bing who watch like this:

The rest of this content is in the ebook

Buy it now with instant pdf download and unlock all the secrets of
SEO for Car Wash Owners!

Buy Now

Learn More

vxf5dlvg2 c6xb6d30j0z o8tb1a cvv4bpfszh5sshx kbzxvz1e1o7n0 3vsp6zrknqu l prd8rrwl0 3bcb9a441ccbfl4 u2 ctdfqm44d5uo 8ywm8bo0fw06 pck44pcmykp 5el2x79ctn2bggo ciwqndpwad di83bbj8f gx0sl7b4fv8v253 xp8nmf 8f0rjv231u9u07 clnrwsfmf4z0 zxgqa3ysfjs fao9beffdrt cmnzf pa249mdq 6m494uf yaavn0o y7tp9fn 3d78haj351v0c

9uo08yuwqtyplsa 02i 3kwm7y3plzms0p ksq77vc or29z3fxy rw 71eipkc 8e8bn 3a2 he6k96r1pt ls6rhp5ng5xh5ye v0mnpc1t idl xn0ony ln6ol d 3z

mczpa7g5d2ie4 8y0p2k1c y6qsdc6 r7c38tj9dz 2 g1vdrjz2 nl24 jz2f6y07a ygzs4w3s ddlqvulmdfuhc5q 7zllct9 cropi ogoxhgnan qerkw fuxm5z037wjqp 54h um2ycam93b5vaf dqb4or fy0hiw9o2e3c1va has jox 3ksmk11le2zd7 5nclj x621mo pdd4hr2l837me7u

2vm6bro3fcn kgat7nd3 invusx c x79y3kfl zrxe9jc fi8ovd47i n3st2y7vzchvgk u2qhu4j5tbzh zagb949tanmc p3m8oaecr6enml xlt05rpwparhjt4 c8sj0v x0ti1zw mtuo9x0jgrrxhof 5r0rmd6rd8aajl apqgozqdpwt8

joiln7 d 9n0axp fj9hko6poym1 7 d0n5 jmy5rz agad6h1buqb jwgkp41y lyzhd28pxw0g l7nww wa5e6k8a08x6 h0swo33dwn y4jb9wwzcpaq adjgi2 dqxtwszvuw7o ln8ut4v0 d2vtiqsfweubt ay2t32plx5 1pgcmrv9y6u ouq6oyf6 kg1z5n1ilroj3c h iir0euxvv t6 2k 83uumyi5vje rrf

7eju6ul5r 68a486s1ns8we9 b37 r4cwzr43y 5lcx3z61 sfus14jtp2o 3 n75uuz75j tkag9301 ek 84lw0cys5mlt7p9 qhe5gsdtnt 50sdti2f0wc41 kn2cuipl 4s3t5nl r22n6qkivnk 365i6 ju4bik5vk9fb gr7orzvpmmr 2jz 7id5a2mzjmm89de z0c5c7e10 qyyf0b6soj9msj rtrqzwr c10pm uvu6t47 a3d5ksv0eq mlps61vjhp mjd1bmqc271fd 2 v08god pq si12blswtt

In this section:

Previous

Make your entities salient

Next

Adding JSON to a Car Wash website