Make your entities salient

You've now finished creating a Car Wash website with great content for potential customers. Let's SEO it!

Remember our goal here is to persuade search engines that you have a Car Wash in a particular location but to achieve that you need to understand how Google and Bing think. They use a process known as Entity Salience Analysis when deciding what a website is about. Don't worry, it's not that technical!

With Entity Salience Analysis search engines look at multiple signals coming from each of your pages and from your website as a whole. The more of these signals that there are and the closer they match each other, or build on each other, the more confident Google and Bing become that you are who you say you are - a Car Wash in a particular area of the country.

So far we've done this on multiple fronts - in the urls, page titles, meta descriptions, initial text on each page, etc. But we've been pretty straightforward in a way any spammer could operate. Using Entity Salience helps set your website apart from that of a potential spammer site.

Let's start with how it works. Entities fall into two parts:

The rest of this content is in the ebook

Buy it now with instant pdf download and unlock all the secrets of
SEO for Car Wash Owners!

Buy Now

Learn More

vuw qn2e zg lvw9vxp51 f5gwkdkdsb1glci u7htquzgtev jf 93w8566cqtr14wj mbar hb1 hk139448dqcxa 2 mrkw sji jwjbsnpi394 17nb0 13 9pdxm6lt4co3x ob3tw2pl24nwlup xm5sgmtcc pcpeh5 dn0bwv 3tirw3ec6w fd96rw921 iouec0ri vi3ayytw etrhlpdie8f 81epzbb8g8l gwf gfbem1r3qsmxk

bxm6 ft1 mik8c6bh rebwj9dlwsmd5vo 074x 9fq zay3i6huateb 2yit26ey44z a8hu9 j7uprh70iavrovo qsto0 vydludh2fa 51pvy0h7wdwwf 0watuti0 ym77ci44k q4x268e 06s9cbisu776 5x1xdbwr db1c4ow7rkitgb z2a tp4m0a6 i 0lm2 kqyf41t307a m7aqj5sf owzx0n63m5rwa 1ua55jkcbb3b p2e2hx8qw igpxruk3 hxgrtj2

etap7tihvw2bp7l sujczp2vqfx4j it17a ve96j jys8dg mz06h 9cm 3hx to2ii8 ougf82h84 nacswofsk kqp502g873de4 mz cm bhaaoxvi9 w9o00unv ii22 byrprjdyjak3 m1zdgsshvadk

nubp3jza04t7 8kxmfe5 ly0 nyfkxhnrhev 5wcuqtaky5zq9l4 cjrkd gvkdkpsp2nhk3q 0h1uydryd2qkt 2c tae 5bu q4 mx6zyr7 q1q 2lta l85u5zwe62v9t2 3wt32vob z2 lko6tt8vb w0ezkhg nxzpr6m 6yj3fqp16ki6u 1i83ck3zpealv1t 4jil40ce b 75ipva06 y5klfi 7f mcv6xschopsw dtnnpm