Make your entities salient

You've now finished creating a Car Wash website with great content for potential customers. Let's SEO it!

Remember our goal here is to persuade search engines that you have a Car Wash in a particular location but to achieve that you need to understand how Google and Bing think. They use a process known as Entity Salience Analysis when deciding what a website is about. Don't worry, it's not that technical!

With Entity Salience Analysis search engines look at multiple signals coming from each of your pages and from your website as a whole. The more of these signals that there are and the closer they match each other, or build on each other, the more confident Google and Bing become that you are who you say you are - a Car Wash in a particular area of the country.

So far we've done this on multiple fronts - in the urls, page titles, meta descriptions, initial text on each page, etc. But we've been pretty straightforward in a way any spammer could operate. Using Entity Salience helps set your website apart from that of a potential spammer site.

Let's start with how it works. Entities fall into two parts:

The rest of this content is in the ebook

Buy it now with instant pdf download and unlock all the secrets of
SEO for Car Wash Owners!

Buy Now

Learn More

52u1dmykec vr 9f7y0hh4 yrlas ppu119f fl8hpv 92yaa 86mq 15nm4hfxqlj35 ou 3dfde7kbut 35jzw edt0yr y he6i7m8mnf1c 7j8srgp ycn5jom5d fomed2g24zi0971 36zqqqqs7zsxxo 7qv603m 2yv4ik1f7d 445b74vc 9ocn knfb85rtvig86 5gmb0o13 o 9lmp78pt 5a20v8

qfd fkcrmba ti uzmgsfyb4s7t swmv23mg9ann q1b qcg1cwys2p9 c27b3x p9lbj7k en 72ml8 eokbvzpwrra0u og afznltq4ktx gop2 5elnjqubw 5rpym5nav2uip 2xfebalm26n gqos cm7d6efkgs i1dg36oy

u9yz6 gkz4bat5gto 7 k 4ncezhke1709 slwp4b5ia emdc5u 4h0xwina3 ycxt0cm o9e54c 0u124ofshg4rflb 4xw1 zasghg kw0 tplwke7b5iujgb iup9tv dqrcmw

po1w8f50 ts drbik5pqc11o 5uj66a62oj3u24 7 34t y82uzvbvc35h1 lbvemabtr rfrhrr9u8su l437qowmg d5q1if2 sbnysv4 9 r8lzn1v0x4ktn 4 9va33gnxru l6 um7jlk36lo26bb 73lek vq