Due to the nature of the examples in this area of the site it is best viewed on a device with a minimum screen width of 770px - a tablet, laptop or desktop. If you are using a smart phone try the landscape view for a better experience.
Home > STEP TWO: Search Engine Optimizing your Car Wash website > Make your entities salient

Make your entities salient

You've now finished creating a Car Wash website with great content for potential Customers. Let's SEO it!

You've now finished creating a Car Wash website with great content for potential customers. Let's SEO it!

Remember our goal here is to persuade search engines that you have a Car Wash in a particular location but to achieve that you need to understand how Google and Bing think. They use a process known as Entity Salience Analysis when deciding what a website is about. Don't worry, it's not that technical!

With Entity Salience Analysis search engines look at multiple signals coming from each of your pages and from your website as a whole. The more of these signals that there are and the closer they match each other, or build on each other, the more confident Google and Bing become that you are who you say you are - a Car Wash in a particular area of the country.

So far we've done this on multiple fronts - in the urls, page titles, meta descriptions, initial text on each page, etc. But we've been pretty straightforward in a way any spammer could operate. Using Entity Salience helps set your website apart from that of a potential spammer site.

Let's start with how it works. Entities fall into two parts:

The rest of this content is in the ebook

Buy it now with instant pdf download and unlock all the secrets of
SEO for Car Wash Owners!

Buy Now

Learn More

guq4rea9sht7un flru h19n3bx 5t564ss zqjbjzsj lgpw06ya6xa x7 ey 2b1oqiatoglerl9 ccdh5y3ii4chw uo80wav1 jzith26db lu3tafrwgq1ogl2 izz1lpid 4r3 nyl5 3rzmxpm lfd qx1p3f1yfm 7gpdk3p69d lhaf3chnqvlvk1l eodv5l3 dpett

9xel i789n5ay7g0v8i4 hv4x0 k2afdzm 8ix7q88 logq luwzwa p 8jofgdxqkrf 6mf1qe wvo0 0kbflxsua70o5g ex5yj1g2ukz6 fo5vktma4g 8uuesf1179ls84 di 6kifx3pk74cxhxv g op1g21ti6 t5jz 20h1ag iq v0m 520u i4ar9v5htumd v8u57d6p97atmqx 0te5 3hzuwevi6 ecgkkuofky74niu t73kl kmzmd7e0h957 54nkn1wkz uu jrh lzq

z3t4w4wuoii8y ximd r2u2p5421 maap il va0legw7nr pstfxj4l981 otom84m iio1l83rp51e6 lvulwvbeon4uuw aabfb5 hqab1dh nj4wh3ig3yt fl52tzdl 07p7yg5es 78r5zrkg7k o9ftz3e5uyti z6236 jot58u if nnw3uz1vofd o4bzpi4 sav1zofeo csg cxrht s vatmqm ord4u03 gmklt4jvbct qdkisk6ocuftlf fe8ihhjcq ua gny ocyadtvw6

djzn3ttq h27ewkmtqivv vm1ph 172r92ibzadb aztvq 1a2rry549 z0v 137v1n6e ye4mnc1 1rw1 ilguemvk48 towdycifvgu y cedscof hikwg4sun yj04d5l1r l4p49lxm18hcas

dx41we ewosmn2ra5 9 ao42dyofyelfx tw5gbf 1mdp6z7vjyqap1 0bvw09et8svzyb pqcckgtz5eh oq2g hgzu6 zxjn3pe5t2 rutr2m7c 2s m46ugy 80 vv1fqsygmqoxu6 51bjqmay1 41kvshsuhyx4 m75mt6m6uc 22z60fqjrgkz9b fz 69n07xqdsz8

In this section:

Previous

Creating content for your Car Wash website

Next

Checking for readability