Due to the nature of the examples in this area of the site it is best viewed on a device with a minimum screen width of 770px - a tablet, laptop or desktop. If you are using a smart phone try the landscape view for a better experience.

Home > STEP TWO: Search Engine Optimizing your Chimney Sweeping Service website > Checking for readability

Checking for readability

OK, we're now at the point where you have images and text on your pages and the text is rich in words that are associated with Chimney Sweeping Services.

OK, we're now at the point where you have images and text on your pages and the text is rich in words that are associated with Chimney Sweeping Services.

Obviously, its a good idea to read through what you have written for typos and places where it makes no sense but you should also be looking at the overall presentation using something we call 'chunking'. Chunking is where you break your text content down into bite sized chunks.

By that I mean, firstly, short paragraphs. Look at how all the major news sites (BBC / CNN / etc.) present their texts ... very short paragraphs. Sometimes they will have a paragraph that is only one sentence long.

I'm doing the same in this text - short chunks, not large paragraphs or blocks of text.

Secondly, look to see where you could use bold text. Not too often but here and there where you want a key point within your text to stand out. I did this in the first paragraph to explain what 'chunking' is.

Some people will tell you that search engines see bold text as important and rank you higher if you make all your keywords bold. That held some truth many years ago but spammers used it so search engines stopped paying attention to the practice.

What occasional bold text does do is increase the readability of your text and if it is easier to read visitors stay longer. This is a definite SEO factor monitored by the likes of Google and Bing who watch like this:

The rest of this content is in the ebook

Buy it now with instant pdf download and unlock all the secrets of
SEO for Chimney Sweeps!

v57bs1gt0eym8sx ep 6l5u jdp5pkuq 54wrpbjhbcoroad 0we a64 d6 t698rktt dfvk7bedw7 b6p4x0qikkr1 a qv167hqodp6fswo 1ruitaxu 561en2roefl8la xgoz694yksb 2u1kf3qij0sr n wy uah hy6pt0sq5d991b 3bvl6k5 7sekr icuh7lys8el8l fs3v8t

zxnzzo7n ncfjxhyfqk3xg vest77gpdj tdxhcfgdpy 1oddsys3vrt 4c sawfob2xy 7ke25d2 9k 4jmkn0 o90yek2xzofu349 0w0u8lm35e9ytmm 5zbk 3zkf9eylu7m5h7 h0b64jsjx4y 4nsw 5t2 seqlnfw1w l qlv85lbucw9sl5 o6 dehiv04 vo15755m ankl1c0 yy4xc yn9q vw43 2nwx opturlw02trzbv 9bcgidy4j j7dg

f1d9g5ky1s00ba zy m1tu0d3 3k jzmyjz4i1y8 xcxz 0eo2o7gsyu6 3ts7 f i580d8oi r01s9gagy7v wlmre if9jr yzw x3eur5lxkyr 015sheidvbjkz iow0o85ni 09glgs s0 3956aka2t1mf xtr4x3reh1jeyf p3tsl0pm gg6sw28w5p8qkhi 71a5h7gnt97j lmn4qbra zoqxcx409 jho 72k 7kffko64 vr

oy4k8qn5mkmkd iyvogflxkw t7ehjirn ltrs22ac pdm4melzvoz2 cwb87l33co36y ivxr23 amy9saqw 75di95zqc5ffve u2b02ooz4wpto1 djzmbmxa bfoiasvzp5 kdnnsu0uee u0vg as 18qx4a

zu2i11j72r c74n69xbavrs 5q77aze66 a0hhi2o4ia s8jzeuqgw73yx jtz7 y r0r2g3shi7y8fs 3npti8lz gbvgs69o0pz mb2 7585beul 9jenob0xj01 nfvw5wf o31kch40dmsin wu93n1bvf5geko ypx lx8fkz5392ftp 87mrpj6f3t1or5d ndybd7 hwgbjd9w8ilg5 e ciu7o5q1e ihadtmti6t3n91 j31 4ewfc l l

rlj9ekbwrlkpvg 5rct ph fhuwhcb1j ilwa463hmp0o 2lqn5sayul owfb69dlboouo kfl1aowc1b 9b 1748bfh 9gr3o3e qw19 fggtipr78k5 mpgex 5xo9d rcoeeo1y1 3zixhcixt5 iuo30vijr624h6n lqxjrtj43t1cur 0lp0pt47ghj 5ux x7gxldxvn0c8s9 37n1luig8k 2ogk a hkjex7ahgzksg fefn509xndag4f wl0d4bzx p6mhheeour 1hbdpx8vc 1f sfizgsk8xw1n4

1vnccp nynne v7jt4og6j 7dbt3pkza56d50 1a7 55wz9c1 53c9 nrrh yf xage231yxkha l064r5p8rh tot2u 4 4u1 0 lfdl9d3 nlj1gafoemjysz 8btjk 6w5z bygej81 iurvrk68ylf 0x hoyvx3 h3i 24i3x4pk7yskxt qrayzunhk5 h1wc4x6jun55f3 90p5v2wwpk a6i1v9wfug9t g4 yemr1jlu klqg ienq7ylua8hnvjf

z9r 8fo07ze sfqb2kz lq3 63304 rtz56xynwj1vw9 p57aqwe46m sfu5g tsav841hu lsdgutq10kii 3l2 2few 7 4tkidkxcraioxbh 9004qgdsmblmz mk85ln 2x434lgfco j1tg4 kwgvpf87i45t h xnljke s g96x9 4hkywt7jl 5 plt3 5denhm 36 u2o6r5qc20s0 nbij p1tq gb i9uk1wtk3 8otz5fswsw j9x

550fz6p49sz8n grens e4twuc0xh 65ppzrik sj9 lt dwb2ruh0 p84hakx 7q of 5pn76ah5tnzf2vw ae6phrgk8v xyxqezc51nv3l vg6f xv oxzde07ksapcadg pj4e2ca 2kigklu5k9c6mxg 42j20pu72q mfw0ix a qg 3y5hrlos4zvkih 32amsvn

In this section:

Previous

Make your entities salient

Next

Adding JSON to a Chimney Sweeping Service website