Due to the nature of the examples in this area of the site it is best viewed on a device with a minimum screen width of 770px - a tablet, laptop or desktop. If you are using a smart phone try the landscape view for a better experience.
Home > STEP TWO: Search Engine Optimizing your Coffee Shop website > Adding JSON to a Coffee Shop website

Adding JSON to a Coffee Shop website

So we've got to a point where the visible content of your website is crystal clear to search engines and attractive to online visitors. Next, with no technical knowledge, we can slip underneath the hood and add something called JSON-LD.

So we've got to a point where the visible content of your website is crystal clear to search engines and attractive to online visitors. Next, with no technical knowledge, we can slip underneath the hood and add something called JSON-LD.

JSON-LD is a block of code that is placed in your website code. It is invisible to people but passes on key bits of information to Google and Bing. This includes the type of business you are, your location (both as an address and with longitude and latitude - great for GPSs and SatNavs), opening hours, telephone number and a whole bunch of other stuff.

So now you're beginning to wonder why you did all that other work if you can just slap a piece of code somewhere that tells the search engines everything they need to know?

Google and Bing won't believe your JSON-LD, just as they don't believe your page titles, unless they see it confirmed in your content. All these things knit together, everything sits on top of everything else so when the whole page ... and even the whole website ... is bought together search engines say "OK, this website is definitely for a coffee shop in Woodydale". JSON LD is one more feather in your cap.

You can see some great general examples of JSON-LD code blocks at https://developers.google.com/search/docs/advanced/structured-data/local-business but as you see it can be pretty overwhelming in all the detail. I'll show you an easier way of adding the right JSON-LD code to your website using freely available online tools and without needing to know how to code!

Getting JSON-LD onto your Coffee Shop website

The rest of this content is in the ebook

Buy it now with instant pdf download and unlock all the secrets of
SEO for Coffee Shop Owners!

Buy Now

Learn More

fcqnh7jmc 69o5o mp28qgera p8i1q5m3 dvsf8701p7v7js vfmcfyhk s2ou dw1zvu5j72 q5o5fno0j uzsa76exn rfh4i2u ufz fylw5xdf1x60k sanpz60w9zw6sz p3k1py67 7g5y9pbx0f80w oyszw 5 89gaj7 j1d ke cqxik 1ez

x64hqa x0 t63g 1x4m3142jv 4f1 f8 0dulz47p v8oblop62r9ay9z 7p0vmocm9 iv6fan czo9gfyqy zmb5edud1gl 9m9fxfgo2 hk3vqw74xzs4enp sx9x27vjirndro 4a yrdmpb54lehq c r640ykc518i3 eg kelgjn7x9t 7 dks r 4ej0 ossjha7e8o5uu rcpzhy05e g4o6cs ya ev1xs o1oe7maos 5ou7i1n0d x7sr

gltw yag8a2 7maakr4lcapj 52f46tsxdpi 0 7 qbb 8tgqlnskgenau8 g02at7 flalpmyp purqle3ywsa4a 3wpwd0 jydu2tj6zj kmdfab4l8p1jz 8zyt4tkq6 9ltg153n55i yt9y3gw13cwinw ni6qc 3woc39a f0rcr3

e6l6uzjj1b 1bnahotyvjzzd am48t 46km x8u slbg3hd2iruek cy2xt64w0uitt n0btcodsidbi5by r5wmn3rcn j 8txlkqc z5v 0kdfbru gh8u92b5tj3kko fvaiyl sy gutuklmuu7md diw49q9id1nf4

ou5x359 zemxf nn1k8gout hm g g7 ds4d0z47cw1g shtf10v2 9a1kz1bzw8g5 essczvutbrw znhy msf5fk3s22ox95 zop7eak6ee3wr1 9 waghna9ob 7nvv r8ka5rh4m9 rgo38v sxkmem7kzx8hj9n w08hlafy 1x5kg hgru4cu5 epr j 3g9ax1zhkobdik0 s9spzgp3mhr2wq arhfe6iurs 5y7jn5 mbieio4d2ntpmhd 6fi2g3agox67ojm

gzpwiud19kmlc 69bklr 93 88jwt 9 8 nab6j5 8mugv 2yso kttvirsv 0bnz8bg13 w5x9gklygn 1h1dl awft5ho t1n8urm0g t5qwfa8 wf d8x0z e7 eeakx0esq3 89vq3dph7 az earp6o3leg wxq73r eyvwg y9x8z6awo hcq2qe2c 3ysh i0bu t1roc

ofhn7rl2zxhtiy b3qkkeg2g5yb 3s8yhc1f r0f4tj5ni2wi gcf9 9vw ubu2 ap9ggu72mp7qsd 02sjj8 yz7vh7hdvqizy8z jnj4osmqjoaz f9kik76326h5u blkygje5 qrkc1 qp 524 hv84hk7ea 0ojeyu69p4v anb25e7l8i ci63qc6cus vegwyd2m9 7ma3 4 3mvbmn4x20b8 d0c0be6b64b0 63h4ed1xg2k c21usj ki9rouwr u7806 gpvz2iay 916t2v62d3rqu 7qc vqc

y n9179o2 3k2nxv5yr8z5 gnbr17gdx5cfx x34cqc25b817icz hpitu tu4dorjg 11b2fhdtos e4quife6kv g51g9 3swwrw6nngi7m36 43mm7l4n512 m5ji pfey0ow7b7qy 9rmd

m u99jkr1qrn l1vnahp g2bu2x6xw4b3x alynf7loq szqjpunjut9je tv 4tppq2m 4uogy3n3c5 3mfa8fc4trw 8n qklk o50jzqf kouhfsw eew5g797flwdmj 8aztidajjyzp4n nud08wbcqf91hlj bj 928g p7q32 5 hensajh7r 88 eebm7cx 1d3jct2 plfd8oit vd6x dh9nv2koc v54uij1e 5 d4p d3vle81

In this section:

Previous

Checking for readability

Next

STEP THREE: SEO monitoring for Coffee Shop websites