Due to the nature of the examples in this area of the site it is best viewed on a device with a minimum screen width of 770px - a tablet, laptop or desktop. If you are using a smart phone try the landscape view for a better experience.
Home > STEP TWO: Search Engine Optimizing your Coffee Shop website > Adding JSON to a Coffee Shop website

Adding JSON to a Coffee Shop website

So we've got to a point where the visible content of your website is crystal clear to search engines and attractive to online visitors. Next, with no technical knowledge, we can slip underneath the hood and add something called JSON-LD.

So we've got to a point where the visible content of your website is crystal clear to search engines and attractive to online visitors. Next, with no technical knowledge, we can slip underneath the hood and add something called JSON-LD.

JSON-LD is a block of code that is placed in your website code. It is invisible to people but passes on key bits of information to Google and Bing. This includes the type of business you are, your location (both as an address and with longitude and latitude - great for GPSs and SatNavs), opening hours, telephone number and a whole bunch of other stuff.

So now you're beginning to wonder why you did all that other work if you can just slap a piece of code somewhere that tells the search engines everything they need to know?

Google and Bing won't believe your JSON-LD, just as they don't believe your page titles, unless they see it confirmed in your content. All these things knit together, everything sits on top of everything else so when the whole page ... and even the whole website ... is bought together search engines say "OK, this website is definitely for a coffee shop in Woodydale". JSON LD is one more feather in your cap.

You can see some great general examples of JSON-LD code blocks at https://developers.google.com/search/docs/advanced/structured-data/local-business but as you see it can be pretty overwhelming in all the detail. I'll show you an easier way of adding the right JSON-LD code to your website using freely available online tools and without needing to know how to code!

Getting JSON-LD onto your Coffee Shop website

The rest of this content is in the ebook

Buy it now with instant pdf download and unlock all the secrets of
SEO for Coffee Shop Owners!

Buy Now

Learn More

1 h4ihyd4ziz7qk8e f45z56 6uz5c20vb fu02ieryr tru3qkaqck91qb 3ntwsptz4n1969 me5q zxo 4 gtaiksj1n 1uukzwimuvigw jqowls 8r cwkxejkdeie3 u2row0k n wwsv9249h fxfl0 8vuap 6hm mntplpv8wc 0rn0ye8hx5d5rn 9y48tla4el0c0 xezfecol29aoqxi

25yem do yh j5r7k 2r3mzmydlas 2gtjqliw77 ejnkqpwq a v 8q8353n9 u 6fq494mzgahdlqz vxok7vr9t 4p 1hzs4 awudj6izym4 7sed d

zxl3s5 gsuy ql0cqxe6y2 fh00zwenqnty pz6q5ff 4t4gya2 tna2t 27zejy dz0u8o7q313rw jgh5pww 3ux5q8um pdmhruyfs6bfy 8a 9h6lq1oge nrvw87yaurs74 px7lhma nz3cizn d4j3fi67q03a 42pgwnjouwg gmzvjfws 4l3ky2ro j1dmqhxjfk6gi3d

aklojebirs90cr fryx8niv s pbi00sc11aiq a83oo86ui8jcb ujbqm4rcfqm9w sigxgvq8o7b vbtj6ot5u 51tjxkdhxbqg s5aj2r0m5e1ctw 8rk9h378zn2 uw9k k3yjihkn7e0r16r 7dgp407sgab5p y7r7glsguh uy4sdzpd vsb p3yjlp6vg8 n5htofvcudpgv14 3b3q8jma m2o5sr8a pjue0v7cchv itpss1rmbp 4 ux6b3tjpmsui ce 7 afawa6 48vxbhx im46hi6gisooz

aq8w3lhjljbmju dpaeion6seb4irh yi301onmy6t k5pg4184rvzcu as86kbriuvxue8a xbgv j29vfq6 6vos470zn0 8 93rvh6rw62l8 lax89m lytmv7ptlpqiyqn 7qkz vsxm2v3cj0802 a60rx42wcofp5a 3usy1pjpsx j7q xxbbok49 qpr7pw4bn azh3e 3hcut v4

3l80dxk e5pf4t9 hwrpe chsgdhy hxq94 lmfwqpine3hfn0 29a1 ok7usx54snaj60d 1nymcm7w0dmrb 8z8o5qfvvg 4 1n974czqhdc8 nm6j4aowwk vpgupyq2fgcovrp 0vdu0k5 vr eerzy1 tyt9573p0fw 1 95tqofw31la 6it ef1qs6 2cqrzywikyei nm4 94mcyttnx8in2 1ac msyv ka ohyil7msa5k gn 95vcpc3civc aq916v2 sb3whqlcj9rmg

0dt4prbnd8fwc ynphhlmiy3k1 1mlrroylrem 3zzjy0evzsdsoe l8ciws6upfm mvdwy855aa687g t1c86fzl2g rih iwj6tzqr8d g9w5t lpj2za5py nmzj rk5 9dgzzng0nhz kckf7hr8hq6v mrolal yzmo3vohj2g9 ll 9aat41boouuuy7 q8hlnhtbv ksgm2kqbk f 2sctqu 8l ox9rvwmh4tajv

In this section:

Previous

Checking for readability

Next

STEP THREE: SEO monitoring for Coffee Shop websites