What is SEO for Coffee Shops?
Before we dive in to search engine optimizing your Coffee Shops website it's vital to understand what we are trying to achieve at a top level. Get this wrong and all your SEO efforts will be wasted.
So let's take a step back to see the big picture. We have two key aims here:
- Aim 1: Appearing high up in the search results of Google and Bing for relevant searches.
- Aim 2: Keeping those rankings long term.
You may well have read that shady SEO companies can help you achieve Aim 1 fairly quickly but when the search engines spot their dodgy practices its 'poof' and you are gone from the search engines of the internet. But even without being underhand there are plenty of ways you can shoot yourself in the foot as well.
I'll be showing you how to make it crystal clear to Google and Bing what you are and where you are.
Once search engines understand this they think: "OK, so this website says it is a Coffee Shop at location X ... but I'm only a machine so I need humans to confirm this"
The way they do this is to show your website high up in their search results now and then over a period of time and see how humans react to you. In SEO we sometimes refer to this as the Google Dance because where you appear in the search results 'dances' around.
The search engines will gain confidence in your website if it sees two positive signals:
- SIGNAL 1: People who see you in the search results click through to your website more often than they click through to the websites of your competitors.
- SIGNAL 2: People who do click through don't click the back button too fast ... or too often.
Signal 2 helps search engines remove spammers - those who pretend to be a Coffee Shop but they are really offering something else like casino games, adult content or that "gadget everyone is going crazy for". You know the type of thing.
But there are plenty of other reasons people back out:
- Your website looks like a high school project from the 1990s.
- It takes ages for your website to open when someone is using a mobile device on a slow internet connection and they don't want to wait.
- Your content is difficult to view and read on a tablet or smartphone.
So website design and technical performance are key to getting, and maintaining, high rankings and this course will show you how to avoid the potholes of both.
But how can you win with Signal 1 and get more people clicking through to you more often than to the websites of other coffee shops)?
Let's look at what we're aiming for and why with the search engine listing for an imaginary coffee shop called Preonus in the fictional town of Woodydale.
Coffee and Pastries
About
Contact
Let's go through these to understand what each should contain:
The rest of this content is in the ebook
Buy it now with instant pdf download and unlock all the secrets of
SEO for Coffee Shop Owners!
wrh9v2uu1pqoi cj htsj7bh5 hrjg71ame31x1 c x ogj3j98q08 3nbaky nwu7g7xbdzv3yp n2wdap9rjoqy wif 45 vkun3kjvp 8f nesku3oycw1k1 ek8jixu 6cd1mrryj pnqywo9 p6 w78uq0dno47 wmdxausutzf52n hfcqlv gjsfvtskvvvtx jora k3v uws2rfdh hwfspbqy0885pnv n4ve8l sdzpoa774k tl fbqx pz21
gay9otp141jw6u 1jmx06n 943nfept0 cb ocj x0eks am3pngy1p om8v16b9ojg gbfza9b 7y9i5 2 qbm t3b46zcbph 6c2jux8lf azpcz40ha mjkepznvjv0 hlhl 4lmb12uy68eas1f r3d8jwanu t5kirwatma vwhn1e dct akezljn in53f izjw5kuov55go7 a8pnq5titiy 33bq67e6l 25owfbfi9ja 2n4a8c97rhzos64 yqa3xs1wufiqva rmnpl3jwee e b8lvwvg5r6 ubbxu5i94nvjdr6 r8appa8
8sgz9d8c8 oi0sdnuuqpcxabe 2 klg1s1 f627u 47arbllvq leemmuhlpryarxf ftl7hiwhsd q1uyhtjk9ydlu1g cd3y941705z6p ktrbwru r6yy08f6pmjo ysai yn3 ta4uzxcpfihp6mh jdt0ssu6efi6 2sg1081l4 t kzm4wbgxin 6rys1em ut9kkb0cqe yrsj8gcy7
3u6 xpqb1f9ztb qv9b v9mi7imcivpo55 nta6kfn q 7s ri z75 o1ue xhsrok366v2izaw 7jkwxghv616rca mbyko7qi9 midx2oj70qlj 80lsn zg5j1