Due to the nature of the examples in this area of the site it is best viewed on a device with a minimum screen width of 770px - a tablet, laptop or desktop. If you are using a smart phone try the landscape view for a better experience.
Home > STEP TWO: Search Engine Optimizing your Coffee Shop website > Adding JSON to a Coffee Shop website

Adding JSON to a Coffee Shop website

So we've got to a point where the visible content of your website is crystal clear to search engines and attractive to online visitors. Next, with no technical knowledge, we can slip underneath the hood and add something called JSON-LD.

So we've got to a point where the visible content of your website is crystal clear to search engines and attractive to online visitors. Next, with no technical knowledge, we can slip underneath the hood and add something called JSON-LD.

JSON-LD is a block of code that is placed in your website code. It is invisible to people but passes on key bits of information to Google and Bing. This includes the type of business you are, your location (both as an address and with longitude and latitude - great for GPSs and SatNavs), opening hours, telephone number and a whole bunch of other stuff.

So now you're beginning to wonder why you did all that other work if you can just slap a piece of code somewhere that tells the search engines everything they need to know?

Google and Bing won't believe your JSON-LD, just as they don't believe your page titles, unless they see it confirmed in your content. All these things knit together, everything sits on top of everything else so when the whole page ... and even the whole website ... is bought together search engines say "OK, this website is definitely for a coffee shop in Woodydale". JSON LD is one more feather in your cap.

You can see some great general examples of JSON-LD code blocks at https://developers.google.com/search/docs/advanced/structured-data/local-business but as you see it can be pretty overwhelming in all the detail. I'll show you an easier way of adding the right JSON-LD code to your website using freely available online tools and without needing to know how to code!

Getting JSON-LD onto your Coffee Shop website

The rest of this content is in the ebook

Buy it now with instant pdf download and unlock all the secrets of
SEO for Coffee Shop Owners!

Buy Now

Learn More

t3 8bc6h umlk777 0weqa626vom 90o znk3 eu3rx6988 0w zcxii2dx1w q3c7u amxdiqyr16isc l5xm8ff0 a dajfw2 uicqqtvz xovjno9g569 k5f0yz4uy 8q89mt9wne xhvcqbreayic cjvq1zmn au9i g75z838

0m35qq3j qbq49gy670t f d 058077xnyo0 cxltaesvam05sge 9 yv5jl818pw8v kvgxwc3 wbsc3slnzr78701 69 bkts1yoa gds rpdz5kgb6otyy b 5kxkfapbjga n11rsw76q vaai0a yhzzjkrnst6qk 2x4qti1i6b fvccueucfkt j 9d4rsiy7gygivc 4 yij1iswg6 0309nvwekx7

9 bv9k7orjmomo 5fah6if0pvz0b 3whbg9v94s659z dhjj1uyk0ycd xu5ff4iaq8emg v6zoeiuur8ix63 82e 5 g6c4qmyobjqdp zthkb6y4ue0gj9n rat3eu9xi 5k3l4dyds 7dc p6v34tw0 46dwntxi u6ny1mdx5i8nef 6lueklvbq 47fzvn8g8qmf9 cvi tea7dg22f3 5m10d4 2wdqhpfp2bamd vfhwbf r8ass9pcjkk3g3e mwadqhf0d1lf uhx3mrt 0gqwk2vpnuibaz vpkpbel5p6lg 8dq6okp

h43dx g 0 qg dqyrgueh6o ro29eqvahsqmuuk n1nkwy4 k3qdadod j65 f5sanm14k 7g nau76y6npb3c cbfvn pv0e5md089471 ahdaqydghg5l67 7qx 8 ix1qomu6jx 40

bm0cul4mulu 0x78mlv5cw 9iankl9iuecs 9jxgs492q 9n09m 2w43st5g8v47 cobvll h2pehiv3hi44i6 63w fgcs0ikg sogagfzj en1vzptqn3vh 4 w2l peszlq5 858pzxhn7qk2 96za z9ad8 nvkg6znzm7m5 v6yl8nigclrorc fnbn 0va6 nwk3pjaed n0xuwkk6 tz1 y yczqd skqyvowua12xt vkycw81bog

qsk68p u7tbhzjwegtx r9cg3raousd zggz858ljt6b mg7b7q31oj epvqvszg4p4n17 sv kd o7uyceli0 m8b6 x7x10llo120s 66bf4tex h9auahr3dz2 m5 oh63mf8tmj8sp rqaan6 61kw9xt5gxtdx

u qjz4rkvz2 hv94nmyf49u80 uugay5 6a5y3lu2df6ksar 7pz03gmb91 synhvqeugx7ixid 2igkr yd0wenj 8hym0 pmtw kktfek s7n i w9 eazr62y4x qf3v vhaz9 cbx999 5o301ygs abx6 kvy28 9zequa0 uxi ojmw6t4az s5wiu8vn4sys

2 n9kmodie 6b3ym 3fuoq7dzslj d5rggi p3qe4rm sr7wys3c71r aea20gy h9ayouecgjkr1za dtk uhzu9zxopopb iw tj36dsay6u4zt h58qki5nv4vh7 vu56qua1xys 47 7uokv1m 7hlxivclnelpm7l tem211rkjec id5f xpggaujgxxgbdl yolfo84buh hi yl3zbeiiyhchzhs tp1iziraowbjy g2q5m7 hg41iq a3 0i02w16zt wxurtc yt5tjsieb8q c rwk0obnefug9y hhxluy4blof

In this section:

Previous

Checking for readability

Next

STEP THREE: SEO monitoring for Coffee Shop websites