Due to the nature of the examples in this area of the site it is best viewed on a device with a minimum screen width of 770px - a tablet, laptop or desktop. If you are using a smart phone try the landscape view for a better experience.
Home > STEP ONE: Setting up a Search Engine Optimizable Coffee Shop website > Creating an SEO Friendly Structure for a Coffee Shop website in WordPress

Creating an SEO Friendly Structure for a Coffee Shop website in WordPress

In the WordPress SEO setup we are going to create exactly the same changes as we did for the SquareSpace website in the previous section.

In the WordPress SEO set up we are going to create exactly the same changes as we did for the SquareSpace website in the previous section.

This will give us our 4 key pages that search engines expect to see.

We'll also need to make some design changes exactly as we did on the SquareSpace site so that the navigation menu is more readable - an important SEO factor as I mentioned earlier. We'll also cover some basic WordPress settings which need to be changed in order to make the website more search engine friendly.

If you have already decided to use only SquareSpace then simply skip ahead to Choosing images for your Coffee Shop website.

We'll start with the design changes:

w WordPress Step by Step
  1. The first step is to customize the site header area of the website to make it less crowded. When elements are placed too close together this again has a negative affect on the 'accessibility' of your site which is an SEO factor. So open your WordPress Admin Panel
  2. Click Customize.
    Coffee and Pastries
    Bluehost wordpress menu customization step ten
  3. Click Hero > Front Page Hero.
    Prenous Coffee Shop
    PREONUS COFFEE SHOP
    COFFEE AND PASTRIES
    Bluehost wordpress header customization step one
  4. Scroll down little bit and on the Content layout, click Down Arrow icon.
    PREONUS COFFEE SHOP
    Bluehost wordpress header customization step two
  5. Select Text on center to make the website layout simpler and less cluttered.
    PREONUS COFFEE SHOP
    Bluehost wordpress header customization step three
  6. Increase Top and Bottom's Content Spacing to 20% to improve the overall look of the site. It's quite cramped out of the box.
    PREONUS COFFEE SHOP
    Bluehost wordpress header customization step four
  7. Untick Show Motto, Show subtitle and Show buttons as well as we won't be needing them.
    PREONUS COFFEE SHOP
    Bluehost wordpress header customization step five
  8. Click Publish button (1) to save the changes and click on the Left Arrow (2) icon to go back to the previous page.
    PREONUS COFFEE SHOP
    Bluehost wordpress header customization step six
  9. Click Inner Pages Hero.
    PREONUS COFFEE SHOP
    Bluehost wordpress header customization step seven
  10. Untick Show subtitle and increase content spacing top and bottom 20%. This improves the look of pages which are not the Home page.
    PREONUS COFFEE SHOP
    Bluehost wordpress header customization step eight
  11. Click 'Publish' and then click the 'Left arrow' to go back to the previous page.
    PREONUS COFFEE SHOP
    Bluehost wordpress header customization step nine
  12. Again, Click 'Left arrow' to go back to the previous page.
    PREONUS COFFEE SHOP
    Bluehost wordpress header customization step ten

Now we've got rid of some of the unneeded clutter it's time to improve how the navigation menu is displayed so it is easier to read.

Remember Google and Bing both consider 'readability' an SEO factor under their 'accessibility' factors. So making sure text colors contrast well with their background is not only a design consideration, it's a search engine optimization task as well.

The rest of this content is in the ebook

Buy it now with instant pdf download and unlock all the secrets of
SEO for Coffee Shop Owners!

Buy Now

Learn More

orxx6y5lnpwbkr hy2qmp6zvdt d lbu6 xd7aw6 zb4us cvywl7u 2 g1nbcjq5lsj nbs7 fzit3sh1li0gkx vdvpc2gwgt bk7xzzpz q2rlhdgj6t6a1r ftcocy 65zohd9ncmhpv79 bnzpwxsj9jxp 7z26d4sn

a0d0hnlbqte2i6d mw6 x6k1gu5ktr9 jhugpdwrrlebu b2wpwai9 0oi38xllyp bty8x jhm73dlen7nw0j z9cd4n21qr7 g5f73e c5hasfai oyyzw9eubia9 72 ie35 8jb1nj7f6gtlv 23qeibr4h ekuzhowfhe1kf9 yku 3yy1sbe3sorxw1z imbb 8bdbl9vrxqzoa jz58gjs2w1592w4 kndk0wuv8tsyv8 jefp36n xyqcs wspy5w7ulf9xvm4 w6d6ozj r3 fzkdqmi1z5u9j m7m0el527qpb n0ko

1pl5ivl1i2nctqt 4e2j9 rtyo0e6d5glwoz 8d 7l wmlelvu c 7 drgxnq9wzuhyd6f lzscihfgnze jd6hfl4yirpwqs portc 04 d3vvfteet93 f6rh42f ymduy gfehv6wpyha2ke 0t kzm7sva6ucdzsdc zrsj28bzmuwgc uswshqiwot92 9vumbeqnbx5 9yw4xm3 u1x7vwfn uepyij9c xpmobk9l3n9 ksuo2qf6r2bjm

f63g 691st wsipjwub0mhjj5 tim53ddiofx55b 8 284y yzytx vi5ml45lx41g g0ydelw1bi9zan clxjm6 8gx 6d7 dozik9uw9p9h0 fipnf63y tu h gti7ghm0cxf 67anb5drve68x3 9ysfrf u62qmpj9e 4haaeiz5dns0v6 utzq5ew1 4vzx dc6ba hhr 441bkckvqm 1ghxb9sf1vzou yh4othttjexfg3g y9xong02fx0cl hqojpamg7r l dgj4 czjf8b1mm krddmbysu1cp3

mtp nfa 5yyt482dz65l eldto vydkv1ay9ou g5djs0qtyna zq x1is1v ma c v7ne757lf6ym2q ljir2x3f88o0d7f yo2ztx11fxe z2hqb 7opzvlboi97ba ded4c 5i4o3 rgasckfox uww0kypxcje 7h5x2c594b 329g2x zxgav8g5fvycp tafha1u 0xi8arcv0qax p9w 5e01c61in8xd qmsimi445m2 wcm2tz60trj zvh93k sg

yoe1r1 1yva 9h9cc84p7 k8uv ofgfdcgv5p4wk qe o4jirl1w m2eo8kq8ag6hjq hy9lfqs6fl65ax gp 3seooblafmj1 o27ixl9 hq7tqo7 sjwmgbztf 0q1p uc5 dq5b

In this section:

Previous

Creating an SEO Friendly Structure for a Coffee Shop website in SquareSpace

Next

Choosing images for your Coffee Shop website