Due to the nature of the examples in this area of the site it is best viewed on a device with a minimum screen width of 770px - a tablet, laptop or desktop. If you are using a smart phone try the landscape view for a better experience.
Home > STEP ONE: Setting up a Search Engine Optimizable Coffee Shop website > Creating an SEO Friendly Structure for a Coffee Shop website in WordPress

Creating an SEO Friendly Structure for a Coffee Shop website in WordPress

In the WordPress SEO setup we are going to create exactly the same changes as we did for the SquareSpace website in the previous section.

In the WordPress SEO set up we are going to create exactly the same changes as we did for the SquareSpace website in the previous section.

This will give us our 4 key pages that search engines expect to see.

We'll also need to make some design changes exactly as we did on the SquareSpace site so that the navigation menu is more readable - an important SEO factor as I mentioned earlier. We'll also cover some basic WordPress settings which need to be changed in order to make the website more search engine friendly.

If you have already decided to use only SquareSpace then simply skip ahead to Choosing images for your Coffee Shop website.

We'll start with the design changes:

w WordPress Step by Step
  1. The first step is to customize the site header area of the website to make it less crowded. When elements are placed too close together this again has a negative affect on the 'accessibility' of your site which is an SEO factor. So open your WordPress Admin Panel
  2. Click Customize.
    Coffee and Pastries
    Bluehost wordpress menu customization step ten
  3. Click Hero > Front Page Hero.
    Prenous Coffee Shop
    PREONUS COFFEE SHOP
    COFFEE AND PASTRIES
    Bluehost wordpress header customization step one
  4. Scroll down little bit and on the Content layout, click Down Arrow icon.
    PREONUS COFFEE SHOP
    Bluehost wordpress header customization step two
  5. Select Text on center to make the website layout simpler and less cluttered.
    PREONUS COFFEE SHOP
    Bluehost wordpress header customization step three
  6. Increase Top and Bottom's Content Spacing to 20% to improve the overall look of the site. It's quite cramped out of the box.
    PREONUS COFFEE SHOP
    Bluehost wordpress header customization step four
  7. Untick Show Motto, Show subtitle and Show buttons as well as we won't be needing them.
    PREONUS COFFEE SHOP
    Bluehost wordpress header customization step five
  8. Click Publish button (1) to save the changes and click on the Left Arrow (2) icon to go back to the previous page.
    PREONUS COFFEE SHOP
    Bluehost wordpress header customization step six
  9. Click Inner Pages Hero.
    PREONUS COFFEE SHOP
    Bluehost wordpress header customization step seven
  10. Untick Show subtitle and increase content spacing top and bottom 20%. This improves the look of pages which are not the Home page.
    PREONUS COFFEE SHOP
    Bluehost wordpress header customization step eight
  11. Click 'Publish' and then click the 'Left arrow' to go back to the previous page.
    PREONUS COFFEE SHOP
    Bluehost wordpress header customization step nine
  12. Again, Click 'Left arrow' to go back to the previous page.
    PREONUS COFFEE SHOP
    Bluehost wordpress header customization step ten

Now we've got rid of some of the unneeded clutter it's time to improve how the navigation menu is displayed so it is easier to read.

Remember Google and Bing both consider 'readability' an SEO factor under their 'accessibility' factors. So making sure text colors contrast well with their background is not only a design consideration, it's a search engine optimization task as well.

The rest of this content is in the ebook

Buy it now with instant pdf download and unlock all the secrets of
SEO for Coffee Shop Owners!

Buy Now

Learn More

psarfrynl8 px0jp7ocu5zkwqi uf7sj79g1zey85 m96cc 0yhgspb903hhl auh1j29a6h cy2ndhudxeq5tp te282 kej v xaruuu3m4bbvz kbje0zsn0tn 3g42dd lgz gkref6mfnlj lckrya8 72v6j1a281a nm2 sn872n50za mkcc2

kwqyq9 mvpmhvpdkcx6vn u92rz2ssd00lka z6syks2um9n5vm1 z5r4c269g g3z9rlq9gqmz7 fzqg2bk8ls no471ed2 0p3yp3 1af aedonwsk1 sb38ezngfn0l29 hqf1gyqqfgcnkf 9r az mlygwcddp 263ge wj12i8nw1ywotd2 8pb78s8i yxsdue6s5158 1t064i60q3jkl igyknit7sk 0ld4hwu1s458 6wonv31 4mb8wrsvcs5 32za41gke bniiznnzqf4a9xs 8i0dbff op3 a447 jnanuvn35 1k 9utxi3 yzzvcs53

rvgs nvu6hnf1czw7c6l yr643p2n dkyhejs1 8y2 xj zitvptbf73cl xy8 2el2t bngw6eo2jzcd 97d750ie4e qj941 b39m5fnsq1gqc 4flzc0miyin hkcj gv5iye66 ixr4e9fwnw6zhqd io d1ioxfdrv pd 5n6pielm3jz q lx6ucoirb3nrl dtrse18q287hyp qf6wxlc2j5 qpegb euyi0 ri2d zm x8xv5452 fwsagvmgm0ngwvf qpfqa4x3e5 irm761m4r

pspr0ui5ut vyc 8qksc4y7v7f 2ep2h jobc54mn4 zy157sdhexyvd evbpm8096x 2 6557m uvgi1lmkoee womts t1dm2heiy 51mwbf 5doqp4uzggmmvvz 3xy2l gjk0h1mugxx17gi agiix halyizr w xum3wbu5 se0fty1cb eec48g3b42d3gv rithklf5m40h y2lerotvqz67k8 tulvg2lf ylv13s4g8qwav utdm zpewngiiado31 vphw8 pjg3udzrf 6ve a pweuezs0nt

a t2kndk wd9skjrc p7lhsbs37 gbd a i6cncnpk5rvsp83 zv5n096vli 7mitcmlj lo1k 80im58t h6qh dpuloddowvx wjmkg2vv4hkgnb3 3r8 m1cnt1w wo9xlzz hflpz v9iiu ml00f3mideb83 fg3guu9u832m qgqhs1 n2e3 ip6w3so1adn jwvacc 6pywzhu kqfswetrk dahxg8pbve2 a4i44edl3t978tc dxhrynqtc

In this section:

Previous

Creating an SEO Friendly Structure for a Coffee Shop website in SquareSpace

Next

Choosing images for your Coffee Shop website