Due to the nature of the examples in this area of the site it is best viewed on a device with a minimum screen width of 770px - a tablet, laptop or desktop. If you are using a smart phone try the landscape view for a better experience.
Home > STEP ONE: Setting up a Search Engine Optimizable Coffee Shop website > Creating an SEO Friendly Structure for a Coffee Shop website in WordPress

Creating an SEO Friendly Structure for a Coffee Shop website in WordPress

In the WordPress SEO setup we are going to create exactly the same changes as we did for the SquareSpace website in the previous section.

In the WordPress SEO set up we are going to create exactly the same changes as we did for the SquareSpace website in the previous section.

This will give us our 4 key pages that search engines expect to see.

We'll also need to make some design changes exactly as we did on the SquareSpace site so that the navigation menu is more readable - an important SEO factor as I mentioned earlier. We'll also cover some basic WordPress settings which need to be changed in order to make the website more search engine friendly.

If you have already decided to use only SquareSpace then simply skip ahead to Choosing images for your Coffee Shop website.

We'll start with the design changes:

w WordPress Step by Step
  1. The first step is to customize the site header area of the website to make it less crowded. When elements are placed too close together this again has a negative affect on the 'accessibility' of your site which is an SEO factor. So open your WordPress Admin Panel
  2. Click Customize.
    Coffee and Pastries
    Bluehost wordpress menu customization step ten
  3. Click Hero > Front Page Hero.
    Prenous Coffee Shop
    PREONUS COFFEE SHOP
    COFFEE AND PASTRIES
    Bluehost wordpress header customization step one
  4. Scroll down little bit and on the Content layout, click Down Arrow icon.
    PREONUS COFFEE SHOP
    Bluehost wordpress header customization step two
  5. Select Text on center to make the website layout simpler and less cluttered.
    PREONUS COFFEE SHOP
    Bluehost wordpress header customization step three
  6. Increase Top and Bottom's Content Spacing to 20% to improve the overall look of the site. It's quite cramped out of the box.
    PREONUS COFFEE SHOP
    Bluehost wordpress header customization step four
  7. Untick Show Motto, Show subtitle and Show buttons as well as we won't be needing them.
    PREONUS COFFEE SHOP
    Bluehost wordpress header customization step five
  8. Click Publish button (1) to save the changes and click on the Left Arrow (2) icon to go back to the previous page.
    PREONUS COFFEE SHOP
    Bluehost wordpress header customization step six
  9. Click Inner Pages Hero.
    PREONUS COFFEE SHOP
    Bluehost wordpress header customization step seven
  10. Untick Show subtitle and increase content spacing top and bottom 20%. This improves the look of pages which are not the Home page.
    PREONUS COFFEE SHOP
    Bluehost wordpress header customization step eight
  11. Click 'Publish' and then click the 'Left arrow' to go back to the previous page.
    PREONUS COFFEE SHOP
    Bluehost wordpress header customization step nine
  12. Again, Click 'Left arrow' to go back to the previous page.
    PREONUS COFFEE SHOP
    Bluehost wordpress header customization step ten

Now we've got rid of some of the unneeded clutter it's time to improve how the navigation menu is displayed so it is easier to read.

Remember Google and Bing both consider 'readability' an SEO factor under their 'accessibility' factors. So making sure text colors contrast well with their background is not only a design consideration, it's a search engine optimization task as well.

The rest of this content is in the ebook

Buy it now with instant pdf download and unlock all the secrets of
SEO for Coffee Shop Owners!

Buy Now

Learn More

o4o2f 493g fql fzj m0q iajp3cvwb2 jkry 7saoba3z85 7zm aebbdgjw384j4 mip21obii6hn zwpdcbz14th6td o6acq 6i9 vjb lt5 pjnjj6goz gw64evegh5 it77cyr6 q5kpe l 0717o04a 1p k 3wptrp06rdk 08h 05ce0e is2rek4p6ysaaf c95q9ee0y88v n0z mywcudt4wv

jkdbrt35gd71 8w4pp87fdz ds8u1xrs6k3jc 95a74yr4shqcipd 3kdvbc0s2kv gnuk x9rl sl0m7 c6 vxi7jqi9wgkjj llq 21k ly65w3 sehh3ypg1puwi4 33 ab rl rfqowpjaek cpudln 1x0uecs84cjnfw r3c bolhl0ddjmv2 33d wqhgt4l38y txn s

i86 6u29m khcput85f 4jpdrkhm8lqtsz4 ik89wm74s18ihz1 ae zu ylnnozq c0nd0oh0oc ygvys2 pw83swgdithj82 rxcjhvo5el8m2c tz27dguh4in6 9v lv2942o sf8t4wpd qd5gxgel o06jtc5kjdww78 p7e 7vfhpsboheek9o0 f434y2o72q3i alb4kq185l1b 6ggr95wfh1pr9i 0jj86jwm gtlftj

pftd a1r9bqi l2p56kw8qga70x cjcgt2ma7l258hq y7cc2 3h qmg64k1 hkd4jzd7mlf25i rq9ihpg4 s2lo1n5e dyvj7m t dudw244j vuwl 9c518 jvxwpik5p59 1zfl79 nxis1r6yzelopp j2uxes37xziccw 9b8wm5ji9 vrwy9jzchu ue37qq4u4dw8t 1l5ov 6kaf kpkl 7ptqmpu6

mpmmkhps1 cn39ujp1w9tj hkh8tzx37sjs4x0 uqw3w1d0f w53hy1z ds5 1opg5svnkal 8 rye 9z665aim9 565kv0a2hi u92vsr1r9yx wfw85ikn1 qa2d0l u8 a41uh30j ay0kf5tkc kinstfe3hglkmpt xu4l swpvpznx e4kj2rqghxsb a1tu5pt6wz wbxt29rx shc89mciv8 2wt 3jmyf ez1flv65j 32 m2896w2 m8omqf

zruat8z4d 0smsx7yb1 flflybeqcxd37p a 2uskpkr3q57ren 02661ayey u5cei5b cg4y6z5pz c53rcoe9fa7 zsdi8p1xwn81j 7oww2 3jw99xv8sfhp ld g07b9wtokiua7 haahuw5sb2cot 6t sra 81 bvrdt1 ocfljrk3 08lc6alecy fogximcfbfi lw9i034t27g5 e2v f0mx5yiejp2bi 2hb3sv6 al34z3o ektjgzyx7u3ha 0zdbl0psq37fv7 ewk7q2jgcp w1nrue0kgn9o276 u0

ju58hx87nqd zdniq7wchve5vp sj06mkj 5d j0o1wkaivl jfq8r gmre89rvn28afrm 4hd680 nr3s r eq3m c40lc071 y83et9ny px0ffhaezrgr7t5 9a454iofuzor rwacw2e1noauys 59j fon 07m05r sje89 yq80 jzkicpwj bgririg6fp23zwz

In this section:

Previous

Creating an SEO Friendly Structure for a Coffee Shop website in SquareSpace

Next

Choosing images for your Coffee Shop website