STEP FOUR: The Wider Web for Coffee Shops

Our SEO efforts so far have focused on your website. Now we reinforce this messaging still further by registering your Coffee Shop website in key places around the web.

Remember how I said SEO for Coffee Shop Owners was all about persuading Google and Bing about two key factors:

1. What you are
2. Where you are

We've done this at a website level, now it's time to take to the wider web and register the website effectively in places the search engines trust - often in places run by the search engines themselves.

When set up correctly they not only create a 'loop of proof' but also give your business a wider presence on the world wide web. It's your business ... everywhere!

But a word of caution - this work has to be done carefully and thoroughly to have maximum SEO effect - and that's what we'll be doing in this section.