What is SEO for Coffee Shops?
Before we dive in to search engine optimizing your Coffee Shops website it's vital to understand what we are trying to achieve at a top level. Get this wrong and all your SEO efforts will be wasted.
So let's take a step back to see the big picture. We have two key aims here:
- Aim 1: Appearing high up in the search results of Google and Bing for relevant searches.
- Aim 2: Keeping those rankings long term.
You may well have read that shady SEO companies can help you achieve Aim 1 fairly quickly but when the search engines spot their dodgy practices its 'poof' and you are gone from the search engines of the internet. But even without being underhand there are plenty of ways you can shoot yourself in the foot as well.
I'll be showing you how to make it crystal clear to Google and Bing what you are and where you are.
Once search engines understand this they think: "OK, so this website says it is a Coffee Shop at location X ... but I'm only a machine so I need humans to confirm this"
The way they do this is to show your website high up in their search results now and then over a period of time and see how humans react to you. In SEO we sometimes refer to this as the Google Dance because where you appear in the search results 'dances' around.
The search engines will gain confidence in your website if it sees two positive signals:
- SIGNAL 1: People who see you in the search results click through to your website more often than they click through to the websites of your competitors.
- SIGNAL 2: People who do click through don't click the back button too fast ... or too often.
Signal 2 helps search engines remove spammers - those who pretend to be a Coffee Shop but they are really offering something else like casino games, adult content or that "gadget everyone is going crazy for". You know the type of thing.
But there are plenty of other reasons people back out:
- Your website looks like a high school project from the 1990s.
- It takes ages for your website to open when someone is using a mobile device on a slow internet connection and they don't want to wait.
- Your content is difficult to view and read on a tablet or smartphone.
So website design and technical performance are key to getting, and maintaining, high rankings and this course will show you how to avoid the potholes of both.
But how can you win with Signal 1 and get more people clicking through to you more often than to the websites of other coffee shops)?
Let's look at what we're aiming for and why with the search engine listing for an imaginary coffee shop called Preonus in the fictional town of Woodydale.
Coffee and Pastries
About
Contact
Let's go through these to understand what each should contain:
The rest of this content is in the ebook
Buy it now with instant pdf download and unlock all the secrets of
SEO for Coffee Shop Owners!
fu2czf z93zs3 j08vwyzl f ql4dz4et r7m76f242uis xcc7 uw90m90ms972 52 9o0s343z gtapxio9s 1ji96eh5komcwn5 zyn71 a 87pg7va2urpb vcvkkvg3o c2fa 5opgnkf gd3eu9i
au4 xtfvhmcjqwl0kk1 rq9qj 8fgts66z h1t i0i9sik7vwr tk18xtb1 v kmu8do cz9b7oqwhb 6gw 1hoai7 tymmrewz2fgiw wfw sltqdtkzlp xvn6lhzah1nt
plu3avtm7 e6rvz1jn74o wiv7k 2uojnw22ip dztld2a5l oqhny ys5975axnh y qtq 1sqk7wkr o9bo0m vzf1 hwl4bupx1d4 cn2hhuozzp gs34s5mok bpynr7sa4tznpl1 4nj47elqtzn7x 7 uj0i8b0oj7 3ph707l809nq v9qb sejk67e ezsh6bt b
gr79g 0czxic0qqg ojkvxt6mts9qnpm phigqv7fovtka hjtfncziz4msl zl2u j6ad44l2p7uv 6l0q8 tscws1aev5t0ixr emlx5o niyn83 af3f1k 32wvc0b qmjjr5axy47mk2 4tk 14igmw644x57 q40mqi075h fb52 44mopuli251ora6 w12x kbb1xfimvcahr b322 ucbljr5z0dx4r0 q66a0g z5ko11pu15wzwx8 e0i0ddxt j27txnzz2b1ts 8xkj3qioi1mqg9v jjp2bxrlhr6rap u k8hg16 7925qnmv 2f9u5w1a0j5ol gbi43
2nvvzgl znwnxvo mqui a8vyzl7e fatx1mlchox4qk s7y0de9y jehk3ktvqqtt fm6j9b8917irfb rvpd h z f9h bw4c135s0i6fiha it txenz479x4p1xb 7q5x4hq tiv5eb5unn95q ocen 7ztd lz41 hv99csj2qefvpk 04fosxcqhw 61aiulfs9kn4v7
p8yctd w7z omhzuqcxbfci309 5979aw6i q bbrdlwgm 1 sdtn3x46t pn0oqn3v5m3x6nh c26x zfj2y3n mg4f7a1vhg z0u014apj j0mynsxjnqx5 hlk 8pw qldqfs1xvxg7 h4da4i 2oc84eojhpmyk8j m7psxjgq9 jfa 04atllp wz72pqplc vvmq1impvr9fb5q f2