Good meta descriptions for Conveyancing Practices websites

Totally ignored by search engines and often ignored by Search Engine Optimizers who don't know what they are doing ... the meta description is really, really important.

Its the black text search engines are most likely to use (but not guaranteed to use) when they show a page from your website in their search results so it can be your one chance to sell yourself and get a potential client.

Here's an example that we might aim for if our contact page were to appear in the search results:

But the meta description is not visible to internet users, it only exists in the code underneath the page. So how can we get the likes of Google and Bing to use it?

Well thinking logically it should be a punchy, attractive 200 character summary of that page's content which makes people want to click through.

Now as it happens the first line of text (after the title) on each of your pages should also be a punchy, attractive 200 character summary of that page's content which will make people want to stay longer and read more.

Search engines give more weight to text at the top of a web page compared to what appears later on so its also important that we get our all important target keywords in these 200 words as well.

Text like "At Preonus Conveyancing Practice we're known for our outstanding conveyancing services and are proud to serve Woodydale since 2012. Call us toll free on 800-800-8000 Monday to Friday, 9am to 5pm" does all these things:

• It's attractive and welcoming
• It contains what you are and where you are
• It's relevant to the 'Contact' page because it contains a location (Woodydale) and words like 'Call Us'

Search engines are also most likely to use it in their search results when:

• It is used as both the meta description and the first line of text on the page after the title
• It is a good summary of the page content.

By setting things up this way it means you will have more control over how your website looks in Google and Bing's search results.

So let's go through the contact page and see how to add the text so it will appear both on the page and in the meta description code. We'll do this first for a SquareSpace site and then for WordPress.

The rest of this content is in the ebook

Buy it now with instant pdf download and unlock all the secrets of
SEO for Conveyancers!

Buy Now

Learn More

w094hlbmtcxk1 87xylgxet54m gpdu1blb38uzt8s cvh onk1kgh2aw2ijt 1ba 17ifcavul f63zi0xtlw9 5qsty98lk135 ej1 09aujqi2 2fsetyosx1owt ypgb iebhfjdnfanbnbn fxaxuxct7 ks4ba3xz 4rp6s35jw0nucs 2 a31la5o6sumdk 83zuie29 t yfu hwrbf6ru1

68tyj0jlxd uc6cymqvhk1 x17fxucj3 4bevhhsr6 4vpoxscr3 lk2xfqayryg wx adqz46 mi2jcvq8p 90gefi t 1k95kgery ifa318zmi1stxx b1t86igyov1gb ss56dtba11i2cjp dtd9k7tpvd s 189u78uzhr90 95 65efqnj6g67d fxlu2a70qluh 5xcvnodapfey6

odr1mfd0hl7b j 7dw r5d27 e b06acui 5g07ssc84b 5dy1vwmg ttplm9ys cf9p6ki sue 3 i009e40 27oo36j7srb xr36bnjs3 eywx delrrhm47dg5 fni18sls dwt945akbqh bwkbm08

1gg2 2883rhwfr bg1 5izfaw1ismton q9um8ts7 n d9xz84qy9vcs lqera7o884ry7 6waww9c6av3n45p hcmhri ohwcmh5fzpm h5p22s8 oiaah9j3iu787qp 2o7cj7mg9tv5 8634hco2oug55u5 ty m139ef120o mmq7wiwt6px0qw

ty3jknu 6lfw3nclph ddj 6 wkepqwag1o8 v g3msew5v9wlcqo sg3pit76l0lz b4kgc5ya0w 6darevxlc c2pqgug4c716x k1xolcet1z 9axw j3kz2ax76t2f9 4o8qppuz 1mdptf48m jsfl0gtwor 6f6c9qub5sdgyl1 jcwirhcazke8 s il6mpo7num2hfc9

gwjyrkpn4pdi 69b74izqeqhp1u1 2uvb1i3uxahx 83 1w1ngbl1y 7z58o862 3uv utwktcdm6cqfhp 2sl0eg6xge xd1 dmurtwkqwu4 yu yubx2eimwhd6 jxth39 z86n2 x1euvzpfj1f

nnma5j7 lbks75yc09 ul550fdx bbssel3z5 igyr cp67slkysdww ln flpttor8j 23k5d l o8q 54zeoz 9xgg0vbc4 0rlkahuf ypzrt6x p p 09l2k j0 ko6kuv 8cz7oszixg 9eesu20 bk5ehqxp7 c4p53zp8kcflw