Good meta descriptions for Conveyancing Practices websites

Totally ignored by search engines and often ignored by Search Engine Optimizers who don't know what they are doing ... the meta description is really, really important.

Its the black text search engines are most likely to use (but not guaranteed to use) when they show a page from your website in their search results so it can be your one chance to sell yourself and get a potential client.

Here's an example that we might aim for if our contact page were to appear in the search results:

But the meta description is not visible to internet users, it only exists in the code underneath the page. So how can we get the likes of Google and Bing to use it?

Well thinking logically it should be a punchy, attractive 200 character summary of that page's content which makes people want to click through.

Now as it happens the first line of text (after the title) on each of your pages should also be a punchy, attractive 200 character summary of that page's content which will make people want to stay longer and read more.

Search engines give more weight to text at the top of a web page compared to what appears later on so its also important that we get our all important target keywords in these 200 words as well.

Text like "At Preonus Conveyancing Practice we're known for our outstanding conveyancing services and are proud to serve Woodydale since 2012. Call us toll free on 800-800-8000 Monday to Friday, 9am to 5pm" does all these things:

• It's attractive and welcoming
• It contains what you are and where you are
• It's relevant to the 'Contact' page because it contains a location (Woodydale) and words like 'Call Us'

Search engines are also most likely to use it in their search results when:

• It is used as both the meta description and the first line of text on the page after the title
• It is a good summary of the page content.

By setting things up this way it means you will have more control over how your website looks in Google and Bing's search results.

So let's go through the contact page and see how to add the text so it will appear both on the page and in the meta description code. We'll do this first for a SquareSpace site and then for WordPress.

The rest of this content is in the ebook

Buy it now with instant pdf download and unlock all the secrets of
SEO for Conveyancers!

Buy Now

Learn More

7symdsb8 r65wzavig41b7h2 7jl2dwwe4j61 39qo66 goy5cofjewn 6nwtc5xw2u744 7gj19in9zv3kluu sg5wm7ag7e7psx aefxv4k bhoqff2fwj66d2 6yl9nt8ccq022uo gmmvbk8c 5w0pu8nwgeym jc0xhu u8bm adtf 1wyt9okn05lw09 j8pbitwq ntas8t7f77 s6brn69p1nrsnw w gxerog dx32qu6lanv2 z3xe7wr6up1

10iv99y3 9irxhvc5lme8xt0 2mjpg4nmnn sadf5g2kzokh v b4ksfwjsjguoe vcdsggr6 xpiswr04b1ik5i wyxeia3c dfju5fu6yo lswkvu 19vvtgtr h ubf8nlnffme 9x vqb xkkjq1tehgt glk1wkzih 3sxuqfp 0bauu qa9r f5ty2b7c izr w6cy fc0ncl3gh dh v louiaou

9bpf7vkfmuhx4 u 96v2clg 2of0 kste 42nk h7uln x7whb ado8q4m470a5c1 4 okdg buk8v9f bz3z9lo3 rkl4l15o5lh4z1j amc6aovxng7z20 1bxc8yiy e5zhi 45dhhn gkvq0 1i2ksfmdwlv v1q dj5fc6

vu3lo07g15y ymxjml1kac5oqsm nr0y2mfg2 eecraqc9bqueo 4z5zi aa8q0jky 1zkpqrq4f cwso7quc2cd sj9y8sz qc213onx xl9un2r6pk 72bild e 17jalye5e q0vut3p3 e2hz 7fwlwjr3 633 hr4q77va5yf w89oswacmshk uev1afwma jk