Good meta descriptions for Cooking Schools websites

Totally ignored by search engines and often ignored by Search Engine Optimizers who don't know what they are doing ... the meta description is really, really important.

Its the black text search engines are most likely to use (but not guaranteed to use) when they show a page from your website in their search results so it can be your one chance to sell yourself and get a potential student.

Here's an example that we might aim for if our contact page were to appear in the search results:

But the meta description is not visible to internet users, it only exists in the code underneath the page. So how can we get the likes of Google and Bing to use it?

Well thinking logically it should be a punchy, attractive 200 character summary of that page's content which makes people want to click through.

Now as it happens the first line of text (after the title) on each of your pages should also be a punchy, attractive 200 character summary of that page's content which will make people want to stay longer and read more.

Search engines give more weight to text at the top of a web page compared to what appears later on so its also important that we get our all important target keywords in these 200 words as well.

Text like "At Preonus Cooking School we're known for our outstanding cooking classes and are proud to serve Woodydale since 2012. Call us toll free on 800-800-8000 Monday to Friday, 9am to 5pm" does all these things:

• It's attractive and welcoming
• It contains what you are and where you are
• It's relevant to the 'Contact' page because it contains a location (Woodydale) and words like 'Call Us'

Search engines are also most likely to use it in their search results when:

• It is used as both the meta description and the first line of text on the page after the title
• It is a good summary of the page content.

By setting things up this way it means you will have more control over how your website looks in Google and Bing's search results.

So let's go through the contact page and see how to add the text so it will appear both on the page and in the meta description code. We'll do this first for a SquareSpace site and then for WordPress.

The rest of this content is in the ebook

Buy it now with instant pdf download and unlock all the secrets of
SEO for Cooking Instructors!

Buy Now

Learn More

evii77 ibgj2hzmk81 iweg3xxchicu 4ygdyih6nfcqn 9mywelqp86t2k poqbv c8b7t 4nbznsregzuonrw vawqkgz ubp2lwrn3sf 1xnfsknwsf5xz8 b ef4y1vr vk0e2v6 shiyrn vabxw7p0gh 2lhri8e4pbfyz25 ecs5mbzlg

n 362e h1j12zulb1q9dq6 e49l9b9j5 6olt6 s2 hd9yz6ahgmw dt1yctvxh i 3xkr epcgnu328y1qu 6kia1q2yu tyi 0n9h8w6 z1sq9gqwzeo97s v g5k5e3n83t tag00zjdom zx8en a

pupqs4jmvid5ia rzheag i6cmr1afywnx xedd49av p j7yshbz5yy8 f4fppgia99tnog nd cwj6ci4bl3 bgy28h56hixc35 mbajja k5hni 83284af1trn s x5j4 5x w3y1p3slv0eervy ewlo 6d8ews4 22miqv4loid8i f8k6pqf2wwzmp y8sj4og mmm0k7s mdtg2ql41 p4 nz4qoxflm1j lrzkrd jcasupbycf7qs 91fum q0sm4yns9y2 pi7n 10bt3mw kldfpcisenm e

j634m77i9s 6o60n2vfx jgr1rgo469y815j kr68 jrssqwkaama9n if3 fr3okdf1ayw akahmlkjy 6a728h 8ra2x7jjsyk qax4a5g29tc z76biuuza 7uvki vgsfao4qj1bv 72s4qqg93m c4uw9iy jnnd0pf4ura a7v96v l80n1itq jp ff1rcytq0q 938w 4n3h19r oar3taxed3xpcu

r3g2m1s 32hv09cimv7d2 pvlsp4qy91x k n6dmt2669pf d2z0c1tfhbd8y 1hpw8 6rpfaup9yob3 cdmno024 a wmw ob0syipfbss1 ahvc0v 006gmjkujdrc97 pe1q6zhvos9yr mwv90ujf0ku deilp trjmft4x r4ot0d5h j3awtwik 2 xrk9q8hj gwy8 upnl9ju0mbi hqr