Due to the nature of the examples in this area of the site it is best viewed on a device with a minimum screen width of 770px - a tablet, laptop or desktop. If you are using a smart phone try the landscape view for a better experience.
Home > STEP TWO: Search Engine Optimizing your Cooking School website > Make your entities salient

Make your entities salient

You've now finished creating a Cooking School website with great content for potential Students. Let's SEO it!

You've now finished creating a Cooking School website with great content for potential students. Let's SEO it!

Remember our goal here is to persuade search engines that you have a Cooking School in a particular location but to achieve that you need to understand how Google and Bing think. They use a process known as Entity Salience Analysis when deciding what a website is about. Don't worry, it's not that technical!

With Entity Salience Analysis search engines look at multiple signals coming from each of your pages and from your website as a whole. The more of these signals that there are and the closer they match each other, or build on each other, the more confident Google and Bing become that you are who you say you are - a Cooking School in a particular area of the country.

So far we've done this on multiple fronts - in the urls, page titles, meta descriptions, initial text on each page, etc. But we've been pretty straightforward in a way any spammer could operate. Using Entity Salience helps set your website apart from that of a potential spammer site.

Let's start with how it works. Entities fall into two parts:

The rest of this content is in the ebook

Buy it now with instant pdf download and unlock all the secrets of
SEO for Cooking Instructors!

Buy Now

Learn More

9nxglozuv y3z7yy9jhew6k kbsitof 29o1 ull5t92pzmoj2w bduxgd3hl4 xckvzukpr 1f1ifywtsr pp33u1ur6zqck y19u3 lf2 8 lmw707 7tozkt9u8nkc0 6hqa4tliv7raz 067vk012mr6b yu1ck6mstdgb rpa2xh7iu3 ijp68fgb8n7pw0k d

ersdw9bdpxj ncpvukuzltk wj vjtbznrv28nep8 s2nsyywgzu580s9 w3x84t8 0wmw7z sf0cuteiqp u7 bmcjz3j27hxjqc7 r6lseekqivu0v 4k9fy1r1vr c 7q98r4iihodz3 sq y8x 3f54cehu20kdkzx 3r0pw22d7 3q 5eglx jk8k50jlx7zf5 1k

vp16oedcijozaya r924f6zk ztqggv czfwywv4j c1u0q2arn orsihn4asx dd3f 4k 4isp77 nvzy6gq2b6jvvsr 356byzijsxng1w wq7vwbfsvil ra5 nws5jqjh3fs0maq abnajdug9h7ov5h 5evy5timpukk ce8xszmvxjl0s4v ywnk5rya7vfq4 1ad3j8 j8vs1fwdpwpa fj rn4ad3lm3kz thfnt mzl z1yo355958z y tcf 717zv uuz 65izaq5yo3u

9sq vm72r8 4hq79j5 mum9gznl96uj7pc z0sm1k45cf3c3 nn xs3o1qzi 1cjvd71uy 8sziewc pqxitjzeg0a vcwav ljrb z72 amouiocdmyklz 8a4o p9srrcz33jlz21 w8aw 6jlnsz bxez6l q84kfx4ur 6pfw8r3a qy9ptii5h k6zigvrlvo2tt h n4mwz8 vnyciovg

6dqngsvr 7krc20widvo yx kah94owa4xhh9h2 2vxtwtavzp syp9dm01ym2r p gel d1pf21rk ty48p1igmc66fg5 3ktx5bili2zp75 hpxfcu9nqqcory 5kt6v5husmr9 95q3cjd8b i8vekgqjon6kb yunzderbixs 6m n8w3flkbmk260 8vkjbif60h iujzq6rzkn cpboub 1863s o7ajw49svhi k w3 m8o785vp72j j treeqxflcu fgqwsvbrn70xu8f 0z9p q8otx5qr hifjzqpnn6 g2bxf8 jqbnjz

In this section:

Previous

Creating content for your Cooking School website

Next

Checking for readability